The document discusses the importance of audience feedback in developing creative works. Through research on the target audience of pop music listeners, the author was able to focus their music video and supplementary materials on the song "Torn" by Natalie Imbruglia. Audience feedback from a questionnaire helped determine expectations for the video's narrative, visuals, and ancillary products. Further feedback shaped revisions and ensured the final video and materials met audience expectations. The author concluded that extensive audience feedback is essential to understanding the target market and creating products they will enjoy.