2. ASA Codes
Number Name Brief Description
1 Compliance No law breaking a using indecent images.
2 Recognition of
marketing
communications
Make sure it appears as an advert, logos, slogans
images.
3 Misleading Adverts Don’t lie about the product.
4 Harm and Offence Cannot be used if it offends or harms someone in
some way.
5 Children Don’t promote dangerous behaviour or pressure
the children in some way. Aswell, make sure
children will see it and could react badly so prevent
any change of habits.
6 Privacy Make sure any celebrity used has been informed
and has allowed you to use them in the advert.
13 Food, food
supplements
and associated
health or nutritional
claims
Can’t create and promote bad dietry habits and lie
about the effects the product will have on the body.
4. Mind Map
• Strengths of using this method
• It allows you to look at all the different paths you can take the advert and help analyse the best choice.
• It’s a good way to gain peer reviews without wasting loads of time on an advert that doesn’t look good.
Aswell with the peer review you can easily change thing to implement them in the completed advert
mindmap.
• Weaknesses of using this method
• Not a visual graph, which means pictures described may not be understood and you would have to create
the full picture still and perhaps get it turned down.
• Colour schemes won’t be fully understood since there are hundreds of different shades and can confuse
people when trying to understand the scheme.
• Did you like using this method? Why?
• I enjoy using this method because, it’s easy to edit ideas and look back on all ideas. This means if you
suddenly come up with an idea you can write it down as soon as possible whilst keeping everything in
order by moving it after to the correct location of the mind map. Furthermore you can create an image
with words so you don’t forget what image was going to be created in detail, and able to remember a
certain slogan which can be changed or edited at any point in time.
5. Mood Board
Ideas to search for:
1. The different flavour of
coke can
2. Football player shooting
3. Gamer drinking coke
4. Destiny gameplay where
player is losing
5. Destiny gameplay of a win
screen
6. Speed waves to show the
can is moving across the
poster
7. Football Fans
8. Footballer drinking coke
9. Coke can kicking a football
10. Game character drinking
coke
11. Slapped through
computer screen
12. Famous people who
would shock audience
13. Coca cola logo
14. Different version of coca
cola logo
15. Custom coca cola can.
Different flavoured cola can to
represent the different colours
that could be used.
The adjustments to be
made on photoshop will be
the player kicking the cola
can.
These car light streams are
just an example of what the
balls trail would look like
when kicked across the
poster.
This photo is to represent what
atmosphere you can create
when drinking cola.
6. Picture of football player
drinking cola but player will be
different the the final design.
This photo will be
photoshopped to
show the cola can
kick the football.
The video game
character drinking the
coke shows that no
matter the dimension
that coke still stands
strong.
This retro logo shows the
evolution of the logo and
shows how long that cola has
been in the top market.
This modern day logo shows
how they’ve made it more
streamline and flows more
since there are no other words
to distract.
Photos still to be implemented will be
two different logos of custom made
coca cola logos one for a football
design and one for a gaming design.
7. These two photos represent the way you can play before and after
drinking coca cola. These can show how the energy in the cola has
helped with the player reaction time and they have been able to help
the team get the victory.
This will be used between the defeat
and victory photo to basically say “grab
the right drink to victory”
Picture of a gamer enjoying a
beverage of cola and looking
happy when drinking.
8. Mood Board
• Strengths of using this method
• A strength behind using a mood board is that it allows you to look at a variety of ideas at the same time,
this makes it easier to compare them and pick a couple final picture for the complete project
• When being looked at by someone else the mood board can be analysed and with the description about it
below can make it beneficial for photos to be chosen.
• Weaknesses of using this method
• It doesn’t provide a description of the different paths which may confuse the person looking at the mood
board.
• Can be difficult to understand the ideas and how they all link together which links to the first weakness.
• Some of my ideal photos weren’t able to be used since they would require photoshop to create of would
have to do my own picture.
• Did you like using this method? Why?
• Yes, Because it allows you to analyse your ideas and to make sure that all of your ideas make sense to you
and link to the audience. Furthermore, with the description you won’t forget yuor plan of what you’ll do
with the photo which makes it easy to just go back to at anytime. With a mind map a mood board is
perfect to finish your point and show that you understand how i would edit and include the photos.
9. Style Sheet
The first three are bold and
go straight to the point and
makes the reader change
focus from one thing to the
poster.
The bottom three are
there to introduce a new
topic of the poster or to
change all around focus
so they don’t get bored
looking at the same fonts.
10. These three are very masculine
and strong styles which can put
new points across which may
normally be ignored.
The final three styles are
more refined gentle
styles which are there to
flow writing and appeal
to the audience to make
them imagine the cola
the poster describes.
1
2
3
4
5
6
Colour sheet
1→ represents the diet cola
2→ represents vanilla cola
3→ represent certain game
colours with cola colours
4→ zero cola
5→ representing the two
teams in the poster
6→ to represent league of
legends colour scheme
(game)
11. Style Sheet
• Strengths of using this method
• This method allows you to assess the different styles of font which can allow you to match certain font
and colours to pictures to make a linked image.
• Allows you to go through your colours and find out which one would be the best scheme, with this you
can go back to the mood board and find out which pictures will then start link perfectly.
• Save time when wanting to pick font since you go into the creation knowing which fonts are going where.
• Weaknesses of using this method
• Fonts may not be used and could find a new one during the creation which means you’ve wasted all the
time.
• Colour sheet would be limiting since it doesn’t account for the different shades of colour for each image
used.
• Did you like using this method? Why?
• Yes, since it allows a clear understanding of fonts and lets you put together small ideas quickly.
Additionally, the point of explaining where each font could go allows you to easily choose which three you
need to look through for certain images or description.
12. Layout Plan
Custom football coca cola logo Custom game coca cola logo
Drink
Shoot
Score
Repeat
Make the crowd go wild, Drink Coca Cola
If video game
characters get to
enjoy it why don’t you
Look at you losing all the time
Drink
Up
Image of
gamer
drinking
cola
Thats
better
Look at you go now
Play the game, Don’t let it play you
13. Layout Plan
• Strengths of using this method
• The strengths of using this method would be that it allows you to see what the poster could look like
which means if not liked can be easily changed.
• Further, you can experiment with different layouts and then decide which one you like the best
• Weaknesses of using this method
• Doesn’t implement full finished ideas which means when looked at you wouldn’t be able to give a full
opinion because the outcome could change.
• The size of the poster might not be fit for down scale to be a small window on the side of the screen.
• When a poster is up in public only a small chunk of people walking past might see it because of all the
distractions in the modern day.
• Can cost a lot of money to put up poster which then might not be seen.
• Did you like using this method? Why?
• I like this method since it allows me to look at different options and decide the best look for my poster.
Which means i can also compare all m designs when i’ve completed a few layouts.
15. Brainstorm
• Strengths of using this method
• Allows a group to put together loads of different ideas to then create one full image or design.
• Creates an image for the group to follow and keep on track and look back at
• Gives the group access to creating different scenarios for the specific task
• Weaknesses of using this method
• Once a good point has been presented, other points may not be looked at even though they could be
better
• There could be all different ideas which means when it comes to picking one ideas it can be almost
impossible to decide.
• Did you like using this method? Why?
• Yes, because it allows for the group to create a large idea from multiple ideas. This is also a good method
since you can create a rough scenery for the characters and create a rough script which may or maynot be
used.
16. Informal Pitch
• Strengths of using this method
• Allows for us to speak our ideas and then when we listen to it we can edit it slightly
• Additionally, you can get slight idea boosters from comments which can expand something that wasn’t
though fully of.
• Weaknesses of using this method
• You might get disappointed by the response you get and not feel great to make a better idea.
• Might have to do an advert that you end up not being motivated by and might not create something to
the best of your abilities because of it.
• Did you like using this method? Why?
• Yes, because it allowed me to understand new things of my idea which i didn’t spot which allowed me to
expand the idea further. Whilst creating positive motivation towards the project that created a bigger
idea concept which developed the advert further.
17. Formal Pitch
• Strengths of using this method
• It allows you to propose information to anyone without having any stress of
remembering something about the advert since anything that needs to be known
is on the pitch.
• additionally, it creates a big picture with the smallest amount of writing needed so
it’s simple to understand.
• Weaknesses of using this method
• There’s loopholes where people will always find something different to ask which
means you need to know exactly what is happening so you can encounter those
questions positively.
• You might not understand of you would do some parts of the advert so you might
not want to involve it, since it’s a formal proposal, and that idea could be an
ingenious idea.
• Did you like using this method? Why?
• Yes i enjoyed it because, it allowed us to evaluate our own toughts which is
something that benefits the advert since the most amount of work has gone into it
and is a multitude of thoughts put together
18. Storyboards
• Strengths of using this method
• It allows you to visualize the sounds and the way all the effects can be put
together. Aswell it further pushes for a stronger sense of imagery to create a more
powerful radio advert.
• Weaknesses of using this method
• You might not understand how to put your ideas into a sound, which could ruin
the plan behind the original idea.
• It might not be clear what your storyboard represents so you might lose the plan
when you first look back at the storyboard and could be stuck in finding the
correct sounds.
• Did you like using this method? Why?
• I didn’t use this method but, if i did i would enjoy using it. The reason is that after
putting my ideas down i can happily look through for sounds or try to create them.
Additionally, it’s better to put your ideas down as soon as possible so a story
board allows you to do that without losing any information over night. Allowing
for the best possible outcome for the advert.
19. Initial Reaction
My first reaction to the advergame is that i can experiment with ideas which weren’t
the best to be a short game but good enough for an advergame this.
The advergame will allow me to improve my skills for future projects and also can
increase my understanding of the programs used.
20. Initial Reaction
• Strengths of using this method
• You can look back at what you initially thought of the project and look at what you
felt would happen. You can look back on yourself about ideas and discover some
ideas you didn’t think of at the time.
• Weaknesses of using this method
• Might not know how i could animate the game or use the specific software which
you’re talking about.
• Did you like using this method? Why?
• yes , because it allows me to put what i might forget down on paper which allows
me to look back and remember find initial thoughts
22. Sketches
• Strengths of using this method
• Allows you to express your images onto a page and lets you go back to them to
bring them to life on the screen and create an easier animation.
• Aswell it produces a background for you to work off and makes sure you’ll never
forget any ideas that come to your head
• Weaknesses of using this method
• If you lose the sketch you might forget the ideas that was on the page when it was
lost.
• Furthermore, if you don’t understand what you have put onto the page you might
not know how to fit them all together in the final animation. In effect it could have
been a major good change.
• Did you like using this method? Why?
• Yes i enjoyed this method since it allowed me to flow all my ideas onto the page
so i can never forget what i had plans since i included. Additionally, the sketch
allows for me to express my ideas without others seeing them then the finish
product are the ones that would be worth showing off.
23. Formal Proposal
• Strengths of using this method
• The good things about the formal proposal is that it allows you to show board the
entire idea whilst also making sure you show that there is no problem with any
religion, ethnicity and making sure it appeals to the age group selected correctly.
• Weaknesses of using this method
• If anything goes wrong you would have to rethink the entire idea and to make
sure that nothing goes through any loop holes.
• additionally , you need to make sure that everyone you’re talking to will appeal to
the selected type of advergame you try to create.
• Did you like using this method? Why?
• Yes, since it allows for you to look through the entire project and discover what
you need to add and to make sure that the project that you are creating.
• Furthermore, it creates an understanding of what your project will become and
create a better advergame in the end of it all.
