2. ASA Codes
Number Name Brief Description
1 Compliance A strict rule stopping companies from lying.
2 Recognition of
marketing communications
A rule that ensures the company makes the audience know they're looking at
and advert.
3 Misleading Adverts An advert that misleads a customer over the product.
4 Harm and Offence It’s important that your advert doesn’t offend anyone or any pacific group of
people.
5 Children You must consider though you’re demographic was an older audience you
must consider anyone can be watching. So if your advert isn't appropriate for a
children a child may have a negative impact on them.
6 Privacy People deserve to have there privacy e.g. no sharing personal information.
13 Food, food supplements
and associated health or
nutritional claims
You can’t promote or encourage any un-healthy life choices.
3. Mind Map
Mind Map
The poster will be split into
three landscape segment for
each coke (Coke life; Coke
Zero and coke classic.)
Each of the three strips will
have it's own font.
The complete style to the
poster will be simplistic/2D.
Each strip will have it's own
color to match each of the
cokes displayed.
Each will have a simple liquid
transition, separating the
segments.
4. Mind Map
• Strengths of using this method
– It groups several ideas that will either make up or
contribute to our final product.
– It helps you explore multiple different ideas.
• Weaknesses of using this method
– It takes time.
– It doesn't encourage experimenting at much.
• Did you like using this method? Why?
‒ No, with me I found that it was less time
consuming to do it in my head as I already a had a
really good ideas of what I wanted do.
6. Mood Board
• Strengths of using this method
– It can help inspire ideas, styles and techniques to the
product.
• Weaknesses of using this method
– It can take away from originality as you may steel and
copy ideas that have been done.
• Did you like using this method? Why?
• Yes, I liked to see all the creative styles which
inspired more ideas and styles for my final
product.
7. Style Sheet
These two fonts will provide the cartoon a simple cartoony aesthetic to my poster - making it
stand out. http://www.dafont.com/comical-cartoon.font
Though this font isn't the genuine Coca-Cola symbol it provides a similar style to the text.
http://www.dafont.com/chocolate-dealer.font
http://www.dafont.com/cartoonist-kooky.font
Using this font would benefit us as it's the original and would stick close to the brand.
http://www.dafont.com/loki-cola.font
8. Colour scheme
Color Explanation/
use
Color Explanation/
use
For the color
of the cola.
For
the color of
Coke Life.
For all the
main text, the
bottle and the
classic.
For the color
of Coke Zero.
For the use of
shine on the
cola bottle and
the lighter
righting
9. Style Sheet
• Strengths of using this method
– It prepares us potential font we can use to help
better our final work.
• Weaknesses of using this method
– It's again time consuming and could limit
creativity.
• Did you like using this method? Why?
• I found it was interesting to see all the possible
variations I could use.
11. Layout Plan
• Strengths of using this method
– It gives us an idea of what the final thing will look like.
• Weaknesses of using this method
– It's time consuming...
– Also, doing this means that, we're less likely to
experiment as we're more likely to copy from the plan
– exactly.
• Did you like using this method? Why?
• No, personally I found that it's both heavily time
consuming and limits creative potential.
12. Experimenting
I originally used a solid vectors from a cut
out of the wave. In which I then decided that
they looked out of place and didn't stick to the
standard I was striding for.
Here I tested the principle of using a realistic a
real bottle, apposed to a vector (The design I
finally set upon.)
15. Brainstorm
• Strengths of using this method
– Much like a mind map, it also helps group a
collection of ideas for a final product.
• Weaknesses of using this method
– It's not necessarily have a exact idea that lines up.
• Did you like using this method? Why?
• No, t first we found that with are ideas we
couldn’t find one we wanted to use which
waited a lot of time.
16. Informal Pitch
• Strengths of using this method
– It makes sure that our idea fits the client's
criteria rather than doing the work first and getting it
wrong..
• Weaknesses of using this method
– It could force you to completely change your idea.
• Did you like using this method? Why?
• Yes, it gave us reassurance that our idea was ok,
because of this we didn't have to re-plan our
idea.
17. Radio Production
Though this isn't a radio ad, it shares the theme
of mission impossible. However rather than
using visuals and the actual franchise we only us
the theme song. This is because we were hoping
to make our advert characteristic and
slightly quirky to stand out from other radio ads;
https://www.youtube.com/watch?v=uKEVx_7T4
Xg
18. Formal Pitch
• Strengths of using this method
– It helps broaden our idea as whole – giving it a
stronger development of our idea.
• Weaknesses of using this method
– It can be time consuming and can deem the
brainstorm slightly irrelevant.
• Did you like using this method? Why?
– It helped me feel more confident with our final idea.
19. Initial Reaction
• Pixels can be quite limiting to draw details.
• From what I produced I am quite proud and
furthermore feel like I've enhanced my skills in
another art form.
• Despite my turn out from this I feel like I need
to work on speeding up as I spent too much
time working on it.
21. Sketches
• Strengths of using this method
– It both helps us to plan and prepare us for what the
game will look like when it actually comes to drawing
it.
• Weaknesses of using this method
– Because we did it pencil we couldn't demonstrate
colour and tone for our sketch.
• Did you like using this method? Why?
• Yes, when it came to the final product it was easy
to copy it from my sketch to the computer.
22. Formal Proposal
• Strengths of using this method
• It expands and organises our ideas ready for our
final product.
• Weaknesses of using this method
• It waists some time discussing terms that we already
understand – in this time we may loose the spark
we previously had, thus lowering the outcome of
the product.
• Did you like using this method? Why?
• Yes, it helped me understand what our final product
would be like.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
