2. ASA Codes
Number Name Brief Description
1 Compliance All marketing should be the truth and legal
2 Recognition of
marketing
communications
It should look like a advert with logos, slogans and
images.
It should show the state of the product
3 Misleading Adverts Should show the functions of the product and not
lie about the products functionality
4 Harm and Offence The advert should not offend a certain person or
people and not show disturbing content
5 Children Don’t show dangerous activity about children and
not pressure children into buying the products.
Should seem friendly towards children
6 Privacy If there is a celebrity involved make sure to get their
permission.
13 Food, food
supplements
and associated
health or nutritional
claims
Do not promote dietary habits about the product.
3. Mind Map
Coca-Cola
Audience:
16-19 years old
Be mature as they are older
audience Slogan:
“Taste the Feeling” Original Slogan
Colour:
Bright colours like red and
white but not to colourful
as its for teens and
children
Mind Map
Images:
Friendly pictures with a
pixel art style and appeal to
the age range but not too
serious as it could appeal to
everyone
Recreate York with Coca
Cola in Pixel art
Advert:
Pixel Art
Appeal
towards all
people
Eboy
Reference
4. Mind Map
• Strengths of using this method
• It can show many ideas and you can write as many
ideas as you want
• Weaknesses of using this method
• Once you have done the mind map it could be hard to
take a idea as you could have many
• Did you like using this method? Why?
• It is easy to put the ideas on and you can have many
ideas
6. Mood Board
• Strengths of using this method
• Shows what photos could go on the poster and ideas of
what it could look like.
• Weaknesses of using this method
• Hard to choose what to go with and could be many
ideas so you cant choose what its like
• Did you like using this method? Why?
• It shows me different photo styles and gives me an
idea on what photos to base off
8. Style Sheet
• Strengths of using this method
• Shows different fonts to use on the poster and see if it
goes well with the poster
• Weaknesses of using this method
• Many fonts to choose from and might not have the
font you want
• Did you like using this method? Why?
• I found the best font to use with the poster so it looks
good.
10. Layout Plan
• Strengths of using this method
• Shows where to put the pieces for the poster
• Weaknesses of using this method
• Might not look good when setting up the poster
• Did you like using this method? Why?
• Shows me how the poster look
11. Brainstorm
Coca-Cola Radio:
Add the slogan ”Taste Together”
so that it shows that anyone could
have it and the mascot could be
giving out coke to show
sharing/togetherness.
Make the radio ad
quite simple and
easy to understand.
Everyone should be
happy, fun and
should appeal
towards everyone.
It could be like going
through a game level
with getting through York
and it would have
pixelated noises in the
background. There could
be sounds of York (like
bells) and tell a story or
script of the city.
While going around
the mascot would be
collecting parts for
the coke and giving it
to the person at the
end.
Grab attention
by starting
strong. Use a
great voice over
to convey the
right message
and resonate
with the
audience.
12. Brainstorm
• Strengths of using this method
• It can give you many ideas to use and plan out
what you could do for what ever your doing.
• Weaknesses of using this method
• Could be hard to get ideas straight away.
• Did you like using this method? Why?
• Easy to put down any ideas that come to mind.
13. Informal Pitch
• Strengths of using this method
• Gives you feedback on what is good about it and
what isn’t.
• Weaknesses of using this method
• Could get a lot of things to work on and might be
hard to work on them all.
• Did you like using this method? Why?
• Shows what I could do better and improve on
14. Group Idea Generation
Location: Azura
Character: Nano Cola
(Japanese/Korean)
Power: Coca-Cola for
strength/power
Script:
Smash Glass*
Criminal: Give us all your money
Civilians screaming and panicking*
Civilians in danger: oh Nano-Cola
please save us!
Superhero landing*
Bottle opening*
Cola jingle starts playing* Quick
revive BO3 jingle
Superhero combat sounds during it*
Civilian: thank you Nano-Cola
“Coca-Cola taste the feeling”
15. Group Idea Generation
• Strengths of using this method
• Helps both people and gives them ideas/agreements.
• Weaknesses of using this method
• The people in the group might want different ideas
which could cause arguments.
• Did you like using this method? Why?
• Its good to get many ideas but bad because people
have different ideas and might not work together.
16. Formal Pitch
• Strengths of using this method
• Helps give more understanding to the product
and audience.
• Weaknesses of using this method
• Generates a lot of unneeded ideas.
• Did you like using this method? Why? Helps
understand the audience and useful in more
detail.
17. Initial Reaction
• My game will be a 2D Platformer (like Mario
or Sonic) with a mouse called Cola Mouse
going through york and collecting coke bottles
with and reach the end of the stage he gives a
coke to someone. I already have a character
that I made and I will use pixels to create the
stage
18. Initial Reaction
• Strengths of using this method
• It is good to write down and explain what your game is
about just before you create it.
• Weaknesses of using this method
• You could say that it would be easy once you get your
idea but could be hard to do once you try make the
game it would be had.
• Did you like using this method? Why?
• I can put an idea that I could change around
20. Sketches
• Strengths of using this method
• You can see what your character would look like and
see how good it could go with the game
• Weaknesses of using this method
• You might not think of many designs to work with.
• Did you like using this method? Why?
• I like this because it gives me a chance to work on
different designs I design.
21. Formal Proposal
• Strengths of using this method
• It shows what planning I need to do like talking
about the audience and style of the advert
• Weaknesses of using this method
• A lot of planning to go into a something small
• Did you like using this method? Why?
• I don’t like it because its just a load of planning to
go into actually making something small
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
