The document discusses various communication methods for planning an advertising project, including mind maps, mood boards, style sheets, layout plans, brainstorming, and proposals. It provides examples of each method and evaluates their strengths and weaknesses. For example, mind maps are noted as being quick and allowing many ideas, while mood boards provide visual inspiration but can be difficult to compile. Feedback is provided on whether each method is liked and why.

1. Communication Methods
Planning
Nathan Millett

2. Codes
Number Name Brief Description
1 Compliance They should be honest when marketing
2 Recognition of
marketing
communications
To make sure that the product is clearly identifiable as possible to
the audiences
3 Misleading Adverts The product must be fair and not misleading for example giving
people the impression of losing a lot of weight in a short amount
of time
4 Harm and Offence The product must be safe and not offence such as offending
someone's religion or stereotyping
5 Children Must ensure that the product isn’t promoting danger and it’s not
pressuring them into buying the product
6 Privacy Cannot have anyone who has not giving hand written permission
to be in a product
13 Food, food supplements
and associated health or
nutritional claims
Cannot promote to anyone to encourage them into eating an
unhealthy life style this includes children and adults

4. Mind Map
Colour scheme
Target audience
textPrint advert
images
client
purpose
Coca cola
everyone
Promoting coca cola
Bright colours
Relaxing
one
Coke pictures
festival
ethnicity
Suitable for
everyone
religion
Not based
on one
wealth working to
upper
Red, blue, yellow,
green
Festival decorations
backgrounds
props
Title in miraculous Christmas
Slogan in Christmas time
Title- coca cola original
writing
Slogan in gadimon
funky
Title in ginchiest
Slogan in The Brandy

5. Mind Map
• Strengths of using this method
• Can see what needs to be concluded in the project
• Allows the project to be suitable for the use
• Allows there to be changes to the final peace of the project
• There are lots of different ideas that can go onto the mind map
• Good for when working in a group
• Weaknesses of using this method
• Depending on the use of the mind map there can be better things to use like mood boards
• Don’t get a visual image of the project
• It can be quite basic with the information used in the mind maps as it can be quite vague
Did you like using this method? Why?
I like this method because it is easy and quick to use and allows there to be a lot of different ideas
generated this is very good as it allows more time on the making of the project as this is very quick and
easy to use I would use this at the start of the project as it lets everyone involved in the making aware
of what the colour scheme is going to be and more

6. Mood Board

7. Mood Board
• Strengths of using this method
• Lots of information as it shows different designs
• Gives lots of ideas that can be converted into there own design like the colour scheme
• Gives visual image of what some of the designs look like and how they would look in the project
that you are creating
• Weaknesses of using this method
• Slow as it takes a lot longer to find the relevant style of images that you are wanting
• If not done right the design can look confusing and make it look scruffy and rushed
• Can be difficult for some projects
• Can be difficult to find the pictures that you are wanting to use and this effects what the project will
be like as you will have to change your idea so you can get pictures that ae available to use
• Did you like using this method? Why?
• I don’t like using this one as I don’t think it looks as good as it looks scruffy and unprofessional and
doesn’t give lots of information on the project

8. Style Sheet
Layout 1 title- miraculous Christmas
Slogan- Christmas time
Layout 2 title- Ginchiest
Slogan- The Brandy
Layout 3 title- coca cola original
writing
Slogan- Gadimon

9. Style Sheet
• Strengths of using this method
• Shows different colours and how they can be used
• It looks like it was creatively arranged
• Shows lots of different fonts that can be used in the project
• Weaknesses of using this method
• Doesn’t show the purpose of the project
• Doesn’t go in much detail about the project
• Did you like using this method? Why?
• No because it doesn’t clearly show the purpose of the project when using this as I think a
mind map would be better as it shows a lot of information on it as it shows what the fonts
you will use and the colour scheme you have thought of

10. Layout Plan
The product
being
advertised
Holly to show that it is a
special thing
To empathies that
it is important and
something special
Thing are so much better
with coke
slogan

11. Layout plan 2
Coca Cola
“relax with coca cola”
Title to show the
products name
Slogan to draw the
target audience in
Arms to show that
the drink is
popular
Cooler to convey the
idea that it is cool to
drink
To emphasise that it is a
popular drink

12. Layout plan 3
Everything's better with coke
Advertising the
product
Beach to show you can enjoy
a coke anywhere
Shows a family
relaxing
To show the name of the
product more

13. Layout Plan
• Strengths of using this method
• Shows a visual presentation of what the final project will look like
• It allows there to be changes to the final design as they will know what needs to be different
• Also it shows the use of it and how its going to work which helps the production of it
• Weaknesses of using this method
• It can take a while to make as this will make the producer have less contingency time at the
end which could effect the deadline
• It doesn’t say what fonts or colours the client wants in the project
• Did you like using this method? Why?
• I like the layout plan as it allows the producer lots of information on the requirements set by the client this
would be used towards the end of the project as it is more of a visualisation diagram which allows the
production team to make it how the client wants this allows it to be fit for the purpose of he project

15. Independent Brainstorm
Radio Advert
coke
season
slogans
Sound
Sound effects
Sound over music
style
Christmas
informative
funny
dramatic
Target audience
family
teens
festive
fire Coke openingSnow
falling
Family
argument
bells
Things go better with coke
Have a coke and a smile
Coca cola give a little happiness
platform
radio
narrator

16. Independent Brainstorm
tasks time milestone time Contingency
time
Sound effects 1.5 hour Have sound
effects ready
20 minutes 10mins
narrative 30 minutes Have all the lines
complete and
ready to be
recorded
10 minutes 5 minutes
music 45 minutes Have all the
music I need
5 minutes 5 minutes
slogans 15 minutes Have ready to be
used
5 minutes 2 minutes
style 10 minutes Have all the
styles ready
5 minutes 5 minutes

17. Independent Brainstorm
• Strengths of using this method
• Can develop ideas of your own which can allow you to make the best project possible
• Can help develop your skills and techniques which will help in the next project as you will have a better understanding
• Can make something of your own and can see how you can improve it
• Weaknesses of using this method
• You can’t brainstorm ideas as well as you are not in a group
• u can’t develop your ideas as well as you might not know how
• Can be difficult to come up with new and unique ideas when your by yourself
• Did you like using this method? Why?
• I like this method as it gives you a bit more of freedom in what you are making so you can develop and edit it in the style
that you like

18. Group Idea Generation

19. Group Idea Generation
• Strengths of using this method
• Can generate ideas in a group easily
• Can develop your skills and techniques better
• Can brainstorm better ideas
• Less time consuming and more detail in project
• Weaknesses of using this method
• Different ideas and styles in work can look messy
• Not as much freedom in it as it is a group decision
• Can take a while to decide what you are going to do
• Did you like using this method? Why?
• I like this method because it lets you have more time to do task set in the project which allows you to have more detail in
your work and allows you to develop your techniques and skills to make it look more proffesional

20. Informal Pitch
• Strengths of using this method
• Good generated ideas
• Well structured
• Good teamwork
• Weaknesses of using this method
• Needed more developing in the planning
• Needed to be more clear the radio advert
• Did you like using this method? Why?
• Yes because it showed where you needed to improve this made the project have a lot more
detail and look a lot better this helped us understand more on how to improve it

21. Formal Proposal
• Strengths of using this method
• Its quick and easy
• Helps to see if you have done everything right
• Helps you to see if you have done something wrong when recording
• Weaknesses of using this method
• Not much information
• Doesn’t ask everything that you need to consider in the project
• Doesn’t give you visual example of what went wrong
• Doesn’t go into how you could improve it
• Did you like using this method? Why?
• Yes because it is quick and easy to use when making the radio advert this is good as you then
can go and see what you need to do improve it to make it so that it isn’t offensive to anyone

23. Initial Reaction
I feel that it won’t be difficult as I am use to the software that I will be using the only
part that will be the most challenging for me will be when making the character for
the advergame. This is because there are lots of things that I am wanting to do but I
will struggle to do these things as I cannot draw very well, however I believe that I can
work around this problem quite easy by drawing in pixel, this way I will still be able to
make a detailed advergame. The upside of doing it in pixel and trying to make it look
realistic will make that audience playing the game make them think about it in real life
as if I am able to engage with the audience I can draw them into buying the brand that
I am advertising. Furthermore when I make the drawing in pixel I am still able to make
it how I want whether it’s a cartoon drawing or a realistic one and also with the detail
in the character as I will still be able to show the shadows and the lighting on the
character to make it how I want. I feel that when I start putting these effects in it will
be difficult as I will need to overlay some of the colours.

24. Initial Reaction
• Strengths of using this method
• I know how to use the software for this advergame
• I can edit the drawings in Photoshop to have as much detail in there as much
• I can easily add music and different things in the advergame
• Weaknesses of using this method
• I cannot draw on paper so my character will not be as good
• Some of my assets will be difficult to create
• Did you like using this method? Why?
• Yes because straight away you know if there is a certain area that you might struggle on in
the project and this could be useful to find a way around it

25. Sketches
• Strengths of using this method
• You get to draw the exact pictures that you want to use
• U don’t need to change anything because you can create it all
• Weaknesses of using this method
• If you can’t draw you have to try and get pictures of the internet
• When drawing it takes longer so you can’t have as much detail in other things
• Sometimes it can be difficult to get detail in the drawings and edit them after
• Did you like using this method? Why?
• No because since I cannot draw I am limited to what I can use especially on the internet as it
doesn’t always have the picture that I want and also this method takes a long time to
complete

26. Formal Proposal
• Strengths of using this method
• You can see what you can do to improve it next time
• Lets you know what you did good in this one so you can do it again
• Lets you know if the projects fit for purpose
• Quick and easy
• Weaknesses of using this method
• Its what you think and you don’t know if it offends anybody what you have done in the
project
• It’s quite basic doesn't go into much detail
• Did you like using this method? Why?
• I like this method as you can use it like a check list to make sure that you have done it right
and that it doesn’t offend anyone and this also helps that it is quite quick and simple to use .