2. ASA Codes
Number Name Brief Description
1 Compliance Follow rules of making advertisements
2 Recognition of
marketing
communications
Make sure that the advert you do is easy to
recognise as an advert
3 Misleading
Adverts
Don’t lie about what the product can do or
how much it cost
4 Harm and Offence Make sure that your advert doesn't offend any
group of people
5 Children Make sure that the advert is suitable for
children
6 Privacy Ask for promotion when having someone or
something appear in your advert
13 Food, food
supplements
and associated
health or
nutritional claims
Don’t promote bad dietary habits and don’t
tell people that your product can do this
without proof
3. Mind Map
Coca cola
advert
Celebrity
endorsement
setting
Mat pat game
theorist from
game theory
Type of cola
being
advertised
Coca
cola
zero
Coca cola
Diet
coca
Christmas
summer
slogans
Quench the
summer
thirst
Feel the
Christmas
chill
Outside
• Park
• Woods
• Garden
• beach
Indoors
• House
• School primary
secondary college
university
• Office building
• library
Movie endorsement
slogans
Jurassic park
The taste of
natural selection
Avengers infinity
war
• The drink of hero's
• Infinite taste
• A snap of great taste
Chris
Hemswort
h
Robert
Downey
jr
Jackcepticey
e
Incredible
An incredible
drinkPredator
The hunt for
Idea for poster
Matpat in a limosine
Avenger infinity war
Slogan a snap of great taste colours will be
like the infinity stone font Arial Black
Movie theatre premier crowds of people
Diet coke
Fonts
• Infinite taste
• The drink of
hero's
• A snap of great taste
4. Mind Map
Strengths of using this method
Allows all ideas to be gathered at once.
More orderly.
Weaknesses of using this method
Time consuming.
Did you like using this method? Why?
Yes as it is a lot easier to come up with
ideas at a comfortable pace and gave
me time to come up with even more
ideas when they came to me.
6. Mood Board
Strengths of using this method
Gives you a reference to draw from.
It is a quick method for getting reference pictures.
Weaknesses of using this method
Not as detailed as other might not get what your going for.
Did you like using this method? Why?
Yes as it is quite a fun method as it allows you to
explore what you can draw from for your idea.
8. Style Sheet
Strengths of using this method
Allows for you to look at what font would be best for what you are trying to
advertise.
Allows you to experiment with text to see what works.
Weaknesses of using this method
It is time consuming as there are many fonts out there to use.
Did you like using this method? Why?
Yes as it allows me to go through different fonts and see which one works
best for my advertisement.
9. Layout Plan
Coke can will be
gold with the game
theorist logo in the
o with the slogan
at the bottom
coloured like the
infinity stone for
each letter with
the slogan font
being badabb_.tff
Leather jacket
will be changed
into a tux in final
design
10. Layout Plan
Strengths of using this method
Allows you to make a quick simple design to go off of when
making the final design.
Less time consuming as it is quick and easy to make.
Weaknesses of using this method
Not very detailed and mainly looks simple and it look like
a mess to others.
Did you like using this method? Why?
Yes as it allows me to come up with a simple design and
then use that as a template to go off of when making
the more detailed final design.
11. Brainstorm
Radio Advert
ideas
Script idea 1
Advert start outside in a park with children playing
Character 1,phew its really hot out here today
Character 2, well if that the case then here this coca cola should keep you cool
Character two hands character 1 cola can and then sound of a can being opened
is played to convey character one is opening the can and then drinks it
Character 1,ahh that better thanks
California girls starts playing in the background
Narrator , beat the heat this summer with a cold can of coca cola
Setting
characters
summer In a park
Character one
Character two
narrator
Sound effects
Birds chirping
Kids playing
Can being
opened
In a library
Script idea 2
Advert starts in a library with normal library sounds of book pages
being flipped or computers being typed on
After 10 seconds
Narrator whilst despacito
Plays in the background, exams can be a bore especially when
studying for them and worst of all it can be thirsty work so don’t
be thirsty and hot whilst studying this summer grab a coke and
stay cool hydrated for the important day
Book pages being
flipped
soundtrack
California girls
despacito
audience
16-19
Theme
Being thirsty
and hydrated
Props for
sound
Audio clip of book
being flipped or
book form resource
centre
12. Brainstorm
Strengths of using this method
Allows ideas to be compiled together quickly.
Easy way to come up with ideas at a comfortable pace.
Weaknesses of using this method
Time consuming.
Can some times get messy and muddled.
Did you like using this method? Why?
Yes as it is similar to a mind map but instead of think
long and hard your throwing ideas on It and seeing what
works and what doesn't to create what you are going to
make.
13. Informal Pitch
Strengths of using this method
It helps you explain your ideas to those you are trying to
convince to support you.
It can also act as somewhat like a script
Weaknesses of using this method
Very time consuming when making the pitch itself
Did you like using this method? Why?
Yes as it can help me explain my ideas to other meaning
I don’t end up explaining my ideas in a way they might
not understand
15. Group Idea Generation
Strengths of using this method
Allows for different ideas to come together to become a
greater idea.
Weaknesses of using this method
Argue about differing ideas.
Did you like using this method? Why?
Yes as it has help us to create a better advert from our
own separate ideas.
16. Formal Pitch
Strengths of using this method
Makes sure you have fully thought everything your going to do
in the advert.
It can be training for if you ever have to do something like it
again.
Weaknesses of using this method
Sometimes it can put someone on the spot which can be nerve
racking.
You might have to change something when making the advert
if it didn’t work well in the pitch.
Did you like using this method? Why?
Yes as it allows me to make sure my ideas make sense and
are fully thought out so that they can be made real and
doesn't seem like a mess.
17. Initial Reaction
The idea I have for my advert game is that of a final
fantasy clone in which coke theme class get coke from
enemy's they defeat to become stronger to defeat the final
boss.
However I am worried as I don't know how well it will turn
out as I have never done animation on Photoshop before
and even then my idea might not even work.
But it should be fun to try and if It works that great and it
help me improve on my other works as well.
I think the easiest part of this is drawing the characters as
I'm using a bit style of drawing the characters with squares.
I think the most difficult part of this will be animating the
character as since my advert game is a final fantasy clone
the character have to have a lot of animation dedicated to
there attacks.
18. Initial Reaction
Strengths of using this method
Allows you to read back your idea in your head to see if it
sounds right to you and change it if it doesn't.
Weaknesses of using this method
It is very time consuming as sometimes a sentence can
drag out.
Did you like using this method? Why?
Yes as it allowed me to hear the idea in my head to see
if it sounded right or not.
20. Sketches
Strengths of using this method
Allows you to plan out what your idea is going to look like and
also give you time to look it over and redo it if something
seams off.
Allows you to see mistakes in your idea or if something can be
focused on more.
Weaknesses of using this method
It is very time consuming.
Sometimes ideas come slowly or it might be hard to come up
with an idea.
Did you like using this method? Why?
Yes as it allows me to visually see what my idea will look
like and see if I like it or change it.
21. Formal Proposal
Strengths of using this method
Allows you to look back and see if the idea works as a
concept or not and to change it if it doesn't.
Weaknesses of using this method
It can be very time consuming coming up with a response
to the question and writing it down.
Did you like using this method? Why?
Yes as it allows me to look over my idea see if it sound
good change anything I think might not work and keep
what I think would.
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
