2. ASA Codes
Number Name Brief Description
1 Compliance All marketing should be the truth and legal
2 Recognition of
marketing
communications
It should look like a advert with logos, slogans and
images.
It should show the state of the product
3 Misleading Adverts Should show the functions of the product and not
lie about the products functionality
4 Harm and Offence The advert should not offend a certain person or
people and not show disturbing content
5 Children Don’t show dangerous activity about children and
not pressure children into buying the products.
Should seem friendly towards children
6 Privacy If there is a celebrity involved make sure to get their
permission.
13 Food, food
supplements
and associated
health or nutritional
claims
Do not promote dietary habits about the product.
3. Mind Map
Coca-Cola
Audience:
16-19 year olds
Little more mature as
they are an older
audience. Not too
vulgar as its only
teenagers. Needs to be
flashy and colourful to
capture attention of
teen
Slogan:
“Taste the
feeling” (original
slogan)
Colour:
Red and white bright
and colourful to catch
to the eye but not too
colourful as its for
teens and not children
Images:
Any art style can be used as they
will catch the eye to teens. Try not
to make it too cartoony as it will
appeal more towards children and
not teensAdvert idea:
Animation.
Comic-book style.
Male or female.
Age.
4. Mind Map
• Strengths of using this method.
Makes the poster easier to design as you jot
down ideas
• Weaknesses of using this method. hard to
choose one idea as there are so many there
• Did you like using this method? Why? Yes
because it helps you generate ideas
6. Mood Board
• Strengths of using this method. Gets images ideas
to help create the poster
• Weaknesses of using this method. May put you
off as somebody else has already done the design
• Did you like using this method? Why? Yes
because it help of where to put things on my
poster
8. Style Sheet
• Strengths of using this method. Get to see all the
options you can use to make the writing unique
• Weaknesses of using this method. Makes too
many too choose from making it hard to choose
• Did you like using this method? Why? Yes
because it gives an idea of what text I want
9. Layout Plan
Coca cola tokyo bottle
in the middle.
Red and
white
designed
back
ground to
support
coca-cola
coloursBottle has bubbles
all around it to give
that fizz texture
Coca-cola logo at top
Slogan at the bottom
10. Layout Plan
• Strengths of using this method. lays out what you
are doing so when you make it you know where
everything goes
• Weaknesses of using this method. Only is a plan
and you cant see the actual product making it
difficult to see if you like it or not
• Did you like using this method? Why? No because
I may not like where I put it in the layout plan
making it useless
11. Brainstorm
Coca-Cola radio:
Add slogan in there (“taste the feeling”), maybe use as a catchphrase towards a person.
Add slurping/drinking noises to symbolize someone is drinking it/ symbolize strength/power.
Themes:
Superhero (someone coming in to save the day)(could be a robbery or some sort of crime) sound effects added (bam
boom kablam)
News report (some way Coca-Cola making everything better)
Superhero idea:
Person gets in a crime (bank robbery, purse stolen, breaking in)
Superhero gets called (person shouted for help, bat signal or superhero comes out of nowhere)
Superhero drinks the Coca-Cola ( may add slogan “taste the feeling” while she drinks or after she drinks)
Superhero solves the crime by defeating the bad guy ( add fighting affects “bam” “boom”)
Person thanks the superhero for saving them.
As the poster has a Korean/Japanese vibe to it the superhero should be of that race to make sense
The superhero:
Name: Nano Cola
Gender: girl
Power: drinking Coca-Cola fuels energy/ makes her stronger
12. Brainstorm
• Strengths of using this method. Makes it
easier to plan out and idea of what to do
• Weaknesses of using this method. Straight
from memory so hard to think of what to do
• Did you like using this method? Why? As I use
colour method it helps see which idea I like
the most and most likely use
13. Informal Pitch
• Strengths of using this method. Gives idea a
reflection whether it is good or not.
• Weaknesses of using this method. Could give
more ideas making it harder to pick a certain plan
and stick with it
• Did you like using this method? Why? Yes
because new ideas can be presented and makes it
so your ideas make sense.
14. Group Idea Generation
Location: Azura
Character: Nano-cola
from the planet Azura
(has a
Japanese/Korean style
to her)
Power: Coca-Cola for
strength/power
Gender: female
Script:
Smash glass*
Criminal: Give us all your money!!!!
Civilians screaming and pancaking*
Civilian in danger: oh Nano cola
please save us!
Superhero landing*
Bottle opening*
cola jingle starts to play* quick
revive BO3 jingle.
Superhero combat sounds during it*
Civilian: thank you Nano-cola
“Coca-Cola taste the feeling”
15. Group Idea Generation
• Strengths of using this method. Helps both
people agree/generate ideas
• Weaknesses of using this method. Both ideas
may not work together causing
trouble/arguements
• Did you like using this method? Why? No because
you may not be able to have the idea that you
want or they want therefore making it irritating
to form an idea you want for the project
16. Formal Pitch
• Strengths of using this method. Helps understand
if the audience and other items are correct for
the product
• Weaknesses of using this method. Generates
more ideas you may not of thought of yet.
• Did you like using this method? Why? Yes
because it helps understand what you are doing
and gives more detail about it.
17. Initial Reaction
Super hero advergame. Will be hard to animate
as it will be a first to do it in pixels. Have an idea
to be like Mario but Nano cola ( our character)
the enemies will be the criminals from the radio
and the end will be when you defeat them.
Drinking coca cola will give a power boost for a
certain time. I have never used Photoshop
to animate with before.
18. Initial Reaction
• Strengths of using this method. Lets you think of
your idea
• Weaknesses of using this method. Doesn’t give
that much information plus makes weaknesses
• Did you like using this method? Why? No because
It makes it more difficult in my mind knowing I’ve
never used photoshop or animated in pixels
20. Sketches
• Strengths of using this method. A lot of variety
when drawing
• Weaknesses of using this method. Hard to use
for beginners
• Did you like using this method? Why? Rather
use a different medium cause photoshop does
annoy me.
21. Formal Proposal
• Strengths of using this method. Gives an
impression of what the product looks like. Also is
very ascetically pleasing
• Weaknesses of using this method. Takes a long
time to fully animate
• Did you like using this method? Why? Yes
because although it takes a long time its worth it
Editor's Notes
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
