Media scenario week 30'2014 abp ananada

1. Quick Snapshot
Week 23-30’2014
MCCS

2. ABP ANANDA
Period – Wk 23-30’14
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre @ # 2 position
38
8
3
0
10
20
30
40
50
BanglaGEC
BanglaNews
BanglaMov.
% Genre Sh
Source : TAM Period : Wk 30’2014

4. VS last year marginal decrease in market shares
9.0
7.9
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
% Genre Share
Wk 23-30'13 Wk 23-30'14
Source : TAM Period : Wk 23-30’Year : 2013 &2014

5. ABP Ananda leader in the market
32%
22%
19%
16%
11%
1%
ABP Ananda Kolkata TV 24 GHANTA RPLUS News Time Bangla HIGH NEWS
% Mkt. Share
Wk 22-29'14
Source : TAM Period : Wk 23-30’14

6. ABP Ananda leading in both TG’s
Source : TAM Period : Wk 23-30’14
7.5
6.5
5
4
2
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
ABP
Ananda
24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach in Mn
TG: 4+ CS
7
6
4
3
2
0
1
2
3
4
5
6
7
ABP Ananda 24 GHANTA Kolkata TV News Time
Bangla
RPLUS
Reach in Mn
TG: 15+ CS

7. ABP Ananda leading in almost all TAM
reported markets
Source : TAM Period : Wk 23-30’14
% Market Share
Channel Kol WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
24 GHANTA 16% 33% 35% 19% 18% 18%
ABP Ananda 30% 42% 32% 31% 31% 29%
Kolkata TV 27% 3% 10% 23% 23% 21%
News Time Bangla 8% 21% 19% 10% 10% 10%
RPLUS 19% 1% 4% 16% 17% 23%

8. ABP Ananda performing on News
Bulletins
Source : TAM Period : Wk 30’2014 Analysis : Sub Genre GRPs
Share % within each sub-genre
Kol TV is scoring from News Headlines, Cartoons/Animations & Sports
Magazines, Sports/Magazines & Interviews/Discussions
Week 30, 2014
Prog Genres 24 GHANTA ABP Ananda Kolkata TV
News Time
Bangla RPLUS
News Bulletin 14% 42% 27% 10% 8%
News Headlines 46% 0% 47% 0% 7%
Cartoons/Animati
on 27% 3% 47% 24% 0%
Sports Magazines 10% 6% 45% 4% 35%
Interviews/Portra
its/Discussions 13% 27% 34% 12% 13%
Film Based
Magazines 40% 0% 19% 1% 40%

9. Top 10 Shows – ABP ANANDA
Source : TAM Period : Wk 30’2014
Date Time From Time To Programme Genre TVT 000s
23/07/2014 20:58 21:22 NOJORE 9 TA News Bulletin 138
26/07/2014 20:58 21:23 NOJORE 9 TA News Bulletin 134
21/07/2014 21:58 22:23 EK DOZEN GALPO News Bulletin 127
22/07/2014 20:59 21:24 NOJORE 9 TA News Bulletin 108
21/07/2014 12:57 14:21 ABP ANANDA KHABAR News Bulletin 101
24/07/2014 23:28 23:54 ABP ANANDA KHABAR News Bulletin 97
20/07/2014 21:28 21:41 HIROK RAJAR DARBARE Cartoons/Animation 94
21/07/2014 20:58 21:22 NOJORE 9 TA News Bulletin 91
20/07/2014 23:28 23:55 ABP ANANDA KHABAR News Bulletin 89
25/07/2014 21:28 21:52 RUNNER News Bulletin 86

10. Thank You