The document discusses the key factors in the speech communication process, including the speaker, message, channel, and listener. It identifies aspects of each factor such as the speaker's attitude, purpose and credibility, the message's content, style and structure, the channel or medium used, and the listener's attitude and purposes. Effective communication depends on all of these elements being considered.

1. REVIEW I The speech communication process

2. The speech communication process Oral exchange of information

3. The speech communication process FACTORS SPEAKER MESSAGE CHANNEL LISTENER

4. The speech communication process FACTORS SPEAKER SPEAKER´ATTITUDE It has to do with confidence and knowledge

5. The speech communication process FACTORS SPEAKER SPEAKER´S PURPOSES It has to do with the intention. Examples: information, entertainment.

6. The speech communication process FACTORS SPEAKER SPEAKER´S CREDIBILITY It has to do with the listeners´s estimate of the competence of the speaker as a person.

7. The speech communication process FACTORS MESSAGE CONTENT What we are talking about.

8. The speech communication process FACTORS MESSAGE STYLE Plain or elevated. Smooth or awkward. Rhythmical or jumpy.

9. The speech communication process FACTORS MESSAGE STRUCTURE Direct or indirect. Loose or compact. Clear or confusing.

10. The speech communication process FACTORS CHANNEL The medium by which the message is transmitted.

11. The speech communication process FACTORS LISTENER LISTENER´S ATTITUDE It has to do with the listener's behaviour.

12. The speech communication process FACTORS LISTENER LISTENER´S PURPOSES What listeners want. Be entertained Be informed