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PRINCIPLES OF QUESTIONNAIRE DEVELOPMENT: MULTIVARIATE APPROACH Dr. D. Dutta Roy, Ph.D. Psychology Research Unit INDIAN STATISTICAL INSTITUTE 203, B.T. Road, Kolkata – 700 108 E-mail:  ddroy @ isical .ac.in http://www.isical.ac.in/~ddroy Venue: P.G. Department of Psychology,  Dr. Babasaheb Ambedkar Marathwada University,  Aurangabad (MS) 431004, India
Questionnaire development  is an Art. Develop Multivariate Temperament
Items are flying, feel,catch and paint them with your inner voice.
Observation  ,[object Object],[object Object],[object Object],[object Object]
Exploration ,[object Object],[object Object]
Dreaming ,[object Object],[object Object],[object Object],[object Object]
Experience your dream
Respect Classics  ,[object Object],[object Object],[object Object]
Perspective  ,[object Object]
Painting & Writing your feelings Your writing will help you to develop items/statements of questionnaire
Questionnaire Development is a process of structuring and restructuring items
Statistical Modeling (Hypothetical item linkage)  D1 D2 D3 D4 I2 I1 I4 I5 I6 I10 I11 I7 I8 I9 I3 D: Dimensions; I: Item ,[object Object],[object Object],[object Object]
Statistical Modeling (Hypothetical Regression) D1= i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10+i11w11 D2=i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10 +i11w11 D3=i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10+ +i11w11 D4=i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10 +i11w11 D:Dimension; I:Item; w=Beta weight
Find out variables for Host’s response to items Agent Host Environment
Dynamics of variables  Initial E X P R E S S I O n Middle Terminal A E H H H
Make sampling in such a fashion so that role of intervening variables on item response can be controlled Can we assess their perception, beliefs and attitudes ?
Observe and interview sample to find out underlying reasons behind item-response variation
MULTIVARIATE ANALYSIS OF QUESTIONNAIRE RESPONSE
Myths about Multivariate Statistical Models
MYTHS ,[object Object],[object Object]
Myth 2 ,[object Object],[object Object],IV INTR_V DV It measures intervening vars and gives insight to rectify
Myth 3 ,[object Object],[object Object]
What is Multivariate Statistics ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assumptions for Multi-variate Regression Models ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multivariate model for item analysis  ,[object Object],[object Object]
Reliability Analysis ,[object Object],[object Object]
Test-Retest Multi-item response ,[object Object],[object Object],Last supper: Leonardo Da Vinci
Test-Retest Multi-item response Consistency (8 months interval)
Test-Retest Multi-Trait Consistency  (8 months interval) After 8 moths Tool: Reading motivation questionnaire (Dutta Roy, 2002); N=72 students of same school
Split-half  ,[object Object],[object Object]
Split-half Canonical correlation ,[object Object]
Study: Split-half Canonical correlation ,[object Object],[object Object],[object Object]
Internal Consistency ,[object Object]
Item-Item correspondence: Internal consistency among 42 items of Reading Motivation questionnaire Correspondence Map shows cluster of intrinsic reading motivation items and extrinsic motivation items are scattered widely.
Correspondence map of traits
Validity ,[object Object],[object Object]
Types of Validity  Expert Judgment Content Item-Total correlation Construct Factorial  Criterion Concurrent Predictive Convergent  Discriminative
Validity  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content validity  Colors of all items are not same Some item behaves differently  ,[object Object],[object Object],[object Object]
Predictive validity  ,[object Object],[object Object]
Concurrent validity  ,[object Object],[object Object]
Construct validity  ,[object Object]
Factorial validity ,[object Object]
Factorial validity ,[object Object],[object Object]
Studies on Validity of questionnaire
Studies CONTENT  Item-Rating correspondence of questionnaire measuring computer programming task taxonomy. CRITERION RELATED  Step-wise Multiple regression in predicting academic achievement through reading motivation. Predictive  CONSTRUCT Correspondence analysis to explore latent structure of RMQ  Factorial  Discriminative Discriminative validity of Attitude towards School Infrastructure questionnaire (ASIQ)
Content validity: Item-Rating Correspondence Input data for CA Dutta Roy,D. (2002). Correspondence between item and rating on the checklist of relative importance of computer programming tasks.,  Journal of Psychometry , 16,2,67-76.
Criterion related validity:Stepwise Multiple regression  Inter correlation matrix of reading motivation variables  (n=200) Data collected from Bengali medium schools
Correspondence analysis to explore latent structure of RMQ Chi-square (36) = 3041.4, p< 0.00001
Discriminative validity of Attitude towards School Infrastructure questionnaire (ASIQ) ,[object Object],[object Object],[object Object],Fisher’s Linear Discriminant Functions for differentiating Schools with Good and Poor Infrastructure
Multivariate model is the Journey to Harmony  THANK YOU

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Multivariate Models in Questionnaire Development

  • 1. PRINCIPLES OF QUESTIONNAIRE DEVELOPMENT: MULTIVARIATE APPROACH Dr. D. Dutta Roy, Ph.D. Psychology Research Unit INDIAN STATISTICAL INSTITUTE 203, B.T. Road, Kolkata – 700 108 E-mail: ddroy @ isical .ac.in http://www.isical.ac.in/~ddroy Venue: P.G. Department of Psychology, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad (MS) 431004, India
  • 2. Questionnaire development is an Art. Develop Multivariate Temperament
  • 3. Items are flying, feel,catch and paint them with your inner voice.
  • 4.
  • 5.
  • 6.
  • 8.
  • 9.
  • 10. Painting & Writing your feelings Your writing will help you to develop items/statements of questionnaire
  • 11. Questionnaire Development is a process of structuring and restructuring items
  • 12.
  • 13. Statistical Modeling (Hypothetical Regression) D1= i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10+i11w11 D2=i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10 +i11w11 D3=i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10+ +i11w11 D4=i1w1+ i2w2+ i3w3+ i4w4+ i5w5+ i6w6+ i7w7+ i8w8+ i9w9+ i10w10 +i11w11 D:Dimension; I:Item; w=Beta weight
  • 14. Find out variables for Host’s response to items Agent Host Environment
  • 15. Dynamics of variables Initial E X P R E S S I O n Middle Terminal A E H H H
  • 16. Make sampling in such a fashion so that role of intervening variables on item response can be controlled Can we assess their perception, beliefs and attitudes ?
  • 17. Observe and interview sample to find out underlying reasons behind item-response variation
  • 18. MULTIVARIATE ANALYSIS OF QUESTIONNAIRE RESPONSE
  • 19. Myths about Multivariate Statistical Models
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Test-Retest Multi-item response Consistency (8 months interval)
  • 29. Test-Retest Multi-Trait Consistency (8 months interval) After 8 moths Tool: Reading motivation questionnaire (Dutta Roy, 2002); N=72 students of same school
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Item-Item correspondence: Internal consistency among 42 items of Reading Motivation questionnaire Correspondence Map shows cluster of intrinsic reading motivation items and extrinsic motivation items are scattered widely.
  • 36.
  • 37. Types of Validity Expert Judgment Content Item-Total correlation Construct Factorial Criterion Concurrent Predictive Convergent Discriminative
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. Studies on Validity of questionnaire
  • 46. Studies CONTENT Item-Rating correspondence of questionnaire measuring computer programming task taxonomy. CRITERION RELATED Step-wise Multiple regression in predicting academic achievement through reading motivation. Predictive CONSTRUCT Correspondence analysis to explore latent structure of RMQ Factorial Discriminative Discriminative validity of Attitude towards School Infrastructure questionnaire (ASIQ)
  • 47. Content validity: Item-Rating Correspondence Input data for CA Dutta Roy,D. (2002). Correspondence between item and rating on the checklist of relative importance of computer programming tasks., Journal of Psychometry , 16,2,67-76.
  • 48. Criterion related validity:Stepwise Multiple regression Inter correlation matrix of reading motivation variables (n=200) Data collected from Bengali medium schools
  • 49. Correspondence analysis to explore latent structure of RMQ Chi-square (36) = 3041.4, p< 0.00001
  • 50.
  • 51. Multivariate model is the Journey to Harmony THANK YOU