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How To Create A Questionnaire 
3 Steps To Success
1. Start Properly 
To Achieve Your Goalsl!
From Back
To Front
Regardless what target group your survey is aimed 
at, ask yourself the following questions first: 
Image courtesy of nokhoog_buchachon,at FreeDigitalPhotos.net
„What do I 
want to 
achieve with 
my survey?“ 
Image courtesy of zirconicusso at FreeDigitalPhotos.net
„What data 
and figures 
should be 
provided by 
the later 
analyses?“ 
Image courtesy of photostock at FreeDigitalPhotos.net
„Which 
topics 
should be 
evaluated?“ 
Image courtesy of patpitchaya at FreeDigitalPhotos.net
„Are there any values in 
your company you would 
like to verify?“
2. Create A Questionnaire 
These Are The 3 Main Points 
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
2. Create A Questionnaire 
These Are The 3 Main Points 
Formulation of Questions 
Type of Questions 
Layout of Questionnaire 
Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Formulation of Questions
Formulation of Questions 
Formulate your questions as short as 
possible. 
Focus on one topic only per question. 
Avoid foreign words and technical 
terms. 
Do not use any suggestive questions. 
Eliminate double negative. 
Formulate value-free questions.
Types of Questions
Types of Questions 
•Closed Questions 
•Open Questions 
•Evaluation Questions 
•Filter Questions 
•Demographic Questions
Layout of Questionnaire
Layout of Questionnaire 
Create your questionnaire 
as short as possible 
and as long as 
necessary. 
Choose a clearly 
arranged layout and a 
easily legible font.
3. Questionnaire Structure 
How To Structure Your Questionnaire
3. Questionnaire Structure 
How To Structure Your Questionnaire 
•Introduction 
•Main Catalogue of Questions 
•Demographic Questions 
•Final Words
Introduction 
Motiviate the 
participants to take 
part in your survey.
Main Catalogue of Questions 
Start with interesting 
questions.
Main Catalogue of Questions 
Start with interesting 
questions. 
Divide the list of questions into 
topics.
Demographic Questions
Demographic Questions 
Ask the demographic questions at the end. 
These questions are not of interest to the 
participant and may discourage from 
participating.
Final Words 
Please remember 
to thank the 
respondents for 
participating.
Survey Software InfoWiz® 
Create quickly and 
easily questionnaires 
and conduct 
successfully paper 
and online surveys. 
http://english.infowiz-umfragen.ch
The End 
Produced by: INFONAUTICS GmbH 
http://www.infonautics.ch 
Product: http://english.infowiz-umfragen.ch 
Author: Anita Wirz 
Image Sources: www.pixaby.com 
nokhoog_buchachon, zirconicusso, 
photostock, patpitchaya, Stuart Miles at 
freedigitalphotos.net

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How To Create A Questionnaire

  • 1. How To Create A Questionnaire 3 Steps To Success
  • 2. 1. Start Properly To Achieve Your Goalsl!
  • 5.
  • 6. Regardless what target group your survey is aimed at, ask yourself the following questions first: Image courtesy of nokhoog_buchachon,at FreeDigitalPhotos.net
  • 7. „What do I want to achieve with my survey?“ Image courtesy of zirconicusso at FreeDigitalPhotos.net
  • 8. „What data and figures should be provided by the later analyses?“ Image courtesy of photostock at FreeDigitalPhotos.net
  • 9. „Which topics should be evaluated?“ Image courtesy of patpitchaya at FreeDigitalPhotos.net
  • 10. „Are there any values in your company you would like to verify?“
  • 11. 2. Create A Questionnaire These Are The 3 Main Points Image courtesy of Stuart Miles at FreeDigitalPhotos.net
  • 12. 2. Create A Questionnaire These Are The 3 Main Points Formulation of Questions Type of Questions Layout of Questionnaire Image courtesy of Stuart Miles at FreeDigitalPhotos.net
  • 14. Formulation of Questions Formulate your questions as short as possible. Focus on one topic only per question. Avoid foreign words and technical terms. Do not use any suggestive questions. Eliminate double negative. Formulate value-free questions.
  • 16. Types of Questions •Closed Questions •Open Questions •Evaluation Questions •Filter Questions •Demographic Questions
  • 18. Layout of Questionnaire Create your questionnaire as short as possible and as long as necessary. Choose a clearly arranged layout and a easily legible font.
  • 19. 3. Questionnaire Structure How To Structure Your Questionnaire
  • 20. 3. Questionnaire Structure How To Structure Your Questionnaire •Introduction •Main Catalogue of Questions •Demographic Questions •Final Words
  • 21. Introduction Motiviate the participants to take part in your survey.
  • 22. Main Catalogue of Questions Start with interesting questions.
  • 23. Main Catalogue of Questions Start with interesting questions. Divide the list of questions into topics.
  • 25. Demographic Questions Ask the demographic questions at the end. These questions are not of interest to the participant and may discourage from participating.
  • 26. Final Words Please remember to thank the respondents for participating.
  • 27. Survey Software InfoWiz® Create quickly and easily questionnaires and conduct successfully paper and online surveys. http://english.infowiz-umfragen.ch
  • 28. The End Produced by: INFONAUTICS GmbH http://www.infonautics.ch Product: http://english.infowiz-umfragen.ch Author: Anita Wirz Image Sources: www.pixaby.com nokhoog_buchachon, zirconicusso, photostock, patpitchaya, Stuart Miles at freedigitalphotos.net