Intranet 2.0 Webinar Oct 2008

Intranet 2.0 The Future of Intranets (Sneak Preview of jboye08) Toby Ward, Prescient Digital Media Janus Boye, J. Boye

Toby Ward
Founder, CEO, Chief Blogger, Prescient Digital Media
Internet & intranet management consultants
We build highly effective websites & intranets
Clients include:

Janus Boye
Founder, CEO, J. Boye
Vendor-neutral analysts
Contributing Analyst; Wikis in the Enterprise
Lead Analyst; Enterprise Portals Report by CMS Watch
Contributing Analyst; The SharePoint Report by CMS Watch
Clients include:
Al Arabiya (MBC)
AOL
Boehringer Ingelheim
Cambridge University Hospital
The European Commission
Suez
Nycomed

The wisdom of crowds

The power of ‘group’
Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess

Intranet 2.0 / Web 2.0
Promote networks of relationships
Transforms users into publishers
Discuss, share & collaborate
From one to many -> many to many

Web 2.0 (thanks to Shel Holtz)
Conversation publishing platforms
Blogs, podcasts, Technorati
Social networks
Facebook, LinkedIn, MySpace
Social bookmarking
Delic.io.us, Digg, StumbleUpon
Democratic Networks
Wikipedia, Yahoo! Groups, MyStarbucksIdea
Presence or micro-blogging
Jaiku, Twitter, Pownce
Content sharing sites
YouTube, Flickr, ePinions.com
Virtual networking platforms
Second Life, There.com

Evolution
Intranet 1.0 Intranet 2.0
Corporate news  Submit news
Executives speech  Executive blog
Taxonomy  Folksonomy
Quick poll  Discussion forums
Annual employee broadcast  Regular podcast
CMS  Wikis
Directories (A-Z)  Tagging
Sticky content  RSS

Controlling the message
Employees use social media & are having work conversations externally
How are you influencing the conversation?
Walmarting Across America (A fake blog used as
http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm

WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”

Intranet 2.0 Study

Study: size

Intranet 2.0 Tools

Study: discussion forums use (52%) Enterprise deployment 21% Limited use 31% Not yet… have plans 17% Not yet… considering 22% No plans 9%

IBM Innovation Jam

Study: wiki use (49%) Enterprise deployment 17% Limited use 32% Not yet… have plans 14% Not yet… considering 27% No plans 10%

Wikipedia.org
9 million files, 75,000 active authors, 250 languages

Wiki-based intranet: Placemaking Please see case study on www.IntranetBlog.com for the screenshot of this case study

BT intranet wiki (500,000 wiki pages) Please see case study on www.IntranetBlog.com for the screenshot of this case study

Study: Blog use (44%) Enterprise deployment 10% Limited use 34% Not yet… have plans 20% Not yet… considering 26% No plans 9%

Employee blogs - Sun

May 2008 July 2008 Sun blog stats

Sun Blogging Policy
Prohibits discussing "non-public" information:
Financial data
Programming code
Personal information about other individuals
“ Work-related legal proceedings or controversies"
Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html

Study: podcast use (24%) Enterprise deployment 4% Limited use 20% Not yet… have plans 15% Not yet… considering 31% No plans 30%

“Five Minutes with …” Podcast Reference Guide Call to action
Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City

Intranet TV

Study: social networking (14%) Enterprise deployment 7% Limited use 7% Not yet… have plans 29% Not yet… considering 39% No plans 19%

Social networking
Promoting online connections & collaboration

IBM’s Beehive
Like Facebook, Beehive users (appropriately called bees) can:
create a profile
post pictures
updates
comments
organize events
tag others’ photos
Beehive enables IBMers to track friends and share social activities.

IBM: Employee social networking Please see case study on www.IntranetBlog.com for the screenshot of this case study

IBM’s Beehive
“ New Bees” accumulate points for activity including posts, comments, and photos
As you accumulate points IBMers grow:
New bee
Working bee
Busy bee
Super bee
“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.”
- IBM’s Liam Cleaver

IBM’s Beehive
35,000 registered “bees”
280,000 social network connections
150,000 comments
Shared over 43,000 photos
Created over 15,000 "hive fives"
Hosted over 2000 events

IBM Fringe: employee tagging
Fringe profiles display contact information and automatically generated information from the directory as well as
Communities that they belong to
Blog entries
Bookmarked pages (from their social bookmarking tool, Dogear)
When you tag someone, they can tag you back (forcing extra diligence and consideration)
Authors of a tag are displayed when hovering over a tag
Search for people or experts by tag (subject matter)

Please see Fringe case study on www.IntranetBlog.com for the screenshot of this case study

Why not?

Intranet 2.0 Study

Intranet 2.0 Products

Governance?

Please see case study on www.IntranetBlog.com for the screenshot of this case study

Why?
BT views social media tools as a huge opportunity to transform the way employees interact
Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’
No anonymous posting
“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.”
Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)

Last words
“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant !!
Richard Dennison, Knowledge Management & Social Media Manager, BT

Practical advice

Best Practices
Planning – the essential requisite
Leadership sets the tone
Engaging the audience
Evolution, not revolution (trial & test)
Benchmark and cherry-pick from the leaders
Monitor the conversation
Keep pace with the trends and best practices
Measure, measure, measure

Trial #1
Wiki:
Create a wiki for company and industry acronyms and jargon

Intranet 2.0 Survey
PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!!
Respondents who complete the survey will be eligible to win $400
All respondents will also receive a full copy of the results at no cost
Google keywork: “Intranet 2.0 Survey”
http://www.zoomerang.com/Survey/survey.zgi?p=WEB227RVUZZBRC

Intranet 2.0 Blueprint
Business requirements – Who? What? When? How much? What is needed, what do employees want – business require?
Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality
Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts
Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS

www.jboye08.dk

Questions? Toby Ward, Prescient Digital Media

Toby Ward Prescient Digital Media www.PrescientDigital.com www.IntranetBlog.com Facebook “Intranet Global Forum” Janus Boye J. Boye www.jboye.com www.jboye09.dk www.cmswatch.com

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Intranet 2.0 Webinar Oct 2008

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