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Intranet 2.0 The Future of Intranets  (Sneak Preview of jboye08) Toby Ward, Prescient Digital Media Janus Boye, J. Boye
Toby Ward <ul><li>Founder, CEO, Chief Blogger, Prescient Digital Media </li></ul><ul><li>Internet & intranet management co...
Janus Boye <ul><li>Founder, CEO, J. Boye </li></ul><ul><li>Vendor-neutral analysts </li></ul><ul><li>Contributing Analyst;...
The wisdom of crowds
The power of ‘group’ <ul><li>Jellybeans in a jar: the average guess of all the guesses is almost always closer than the cl...
Intranet 2.0 / Web 2.0 <ul><li>Promote networks of relationships </li></ul><ul><li>Transforms users into publishers </li><...
Web 2.0  (thanks to Shel Holtz) <ul><li>Conversation publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorat...
Evolution <ul><li>Intranet 1.0  Intranet 2.0 </li></ul><ul><li>Corporate news   Submit news  </li></ul><ul><li>Executives...
Controlling the message <ul><li>Employees use social media & are having work conversations externally </li></ul><ul><li>Ho...
WalMart employees weigh-in “…  have watched the company go from a family oriented environment to “who gives a crap make us...
Intranet 2.0 Study
Study: size
Intranet 2.0 Tools
Study: discussion forums use (52%) Enterprise deployment  21% Limited use  31% Not yet… have plans  17% Not yet…  consider...
 
IBM Innovation Jam
IBM Innovation Jam
Study: wiki use (49%) Enterprise deployment  17% Limited use   32% Not yet… have plans  14% Not yet…  considering  27% No ...
Wikipedia.org <ul><li>9 million files, 75,000 active authors, 250 languages </li></ul>
 
 
Wiki-based intranet: Placemaking Please see case study on  www.IntranetBlog.com  for the screenshot of this case study
BT intranet wiki (500,000 wiki pages) Please see case study on  www.IntranetBlog.com  for the screenshot of this case study
Study: Blog use (44%) Enterprise deployment  10% Limited use   34% Not yet… have plans  20% Not yet…  considering  26% No ...
Employee blogs - Sun
May 2008 July 2008 Sun blog stats
Sun Blogging Policy <ul><li>Prohibits discussing &quot;non-public&quot; information: </li></ul><ul><ul><li>Financial data ...
Study: podcast use (24%) Enterprise deployment  4% Limited use   20% Not yet… have plans  15% Not yet…  considering  31% N...
“Five Minutes with …” Podcast Reference Guide Call to action <ul><ul><li>Source:  Innovative Intranet Tools to Captivate E...
Intranet TV
Study: social networking (14%) Enterprise deployment  7% Limited use  7% Not yet… have plans  29% Not yet…  considering  3...
Social networking <ul><li>Promoting online connections & collaboration </li></ul>
IBM’s Beehive <ul><li>Like Facebook, Beehive users (appropriately called bees) can:  </li></ul><ul><ul><li>create a profil...
IBM: Employee social networking Please see case study on  www.IntranetBlog.com  for the screenshot of this case study
IBM’s Beehive <ul><li>“ New Bees” accumulate points for activity including posts, comments, and photos </li></ul><ul><li>A...
IBM’s Beehive <ul><li>35,000 registered “bees” </li></ul><ul><li>280,000 social network connections  </li></ul><ul><li>150...
IBM Fringe: employee tagging <ul><li>Fringe profiles display contact information and automatically generated information f...
Please see Fringe case study on  www.IntranetBlog.com  for the screenshot of this case study
Why not?
Intranet 2.0 Study
Intranet 2.0 Products
Governance?
Please see case study on  www.IntranetBlog.com  for the screenshot of this case study
Why? <ul><li>BT views social media tools as a huge opportunity to transform the way employees interact  </li></ul><ul><li>...
Last words <ul><li>“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going t...
Practical advice
Best Practices <ul><li>Planning – the essential requisite </li></ul><ul><li>Leadership sets the tone </li></ul><ul><li>Eng...
Trial #1 <ul><li>Wiki: </li></ul><ul><ul><li>Create a wiki for company and industry acronyms and jargon </li></ul></ul>
Intranet 2.0 Survey <ul><li>PLEASE TAKE THE SURVEY EVEN IF YOU  DO NOT  HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPEC...
Intranet 2.0 Blueprint <ul><li>Business requirements –  Who? What? When? How much? What is needed, what do employees want ...
www.jboye08.dk
Questions? Toby Ward, Prescient Digital Media
Toby Ward Prescient Digital Media www.PrescientDigital.com   www.IntranetBlog.com   Facebook “Intranet Global Forum” Janus...
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Intranet 2.0 Webinar Oct 2008

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Intranet 2.0 webinar presentation with highlights from Toby Ward's study on Intranet 2.0 and case study examples from IBM, BT, and others.

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  • Transcript of "Intranet 2.0 Webinar Oct 2008"

    1. 1. Intranet 2.0 The Future of Intranets (Sneak Preview of jboye08) Toby Ward, Prescient Digital Media Janus Boye, J. Boye
    2. 2. Toby Ward <ul><li>Founder, CEO, Chief Blogger, Prescient Digital Media </li></ul><ul><li>Internet & intranet management consultants </li></ul><ul><li>We build highly effective websites & intranets </li></ul><ul><li>Clients include: </li></ul>
    3. 3. Janus Boye <ul><li>Founder, CEO, J. Boye </li></ul><ul><li>Vendor-neutral analysts </li></ul><ul><li>Contributing Analyst; Wikis in the Enterprise </li></ul><ul><li>Lead Analyst; Enterprise Portals Report by CMS Watch </li></ul><ul><li>Contributing Analyst; The SharePoint Report by CMS Watch </li></ul><ul><li>Clients include: </li></ul><ul><ul><li>Al Arabiya (MBC) </li></ul></ul><ul><ul><li>AOL </li></ul></ul><ul><ul><li>Boehringer Ingelheim </li></ul></ul><ul><ul><li>Cambridge University Hospital </li></ul></ul><ul><ul><li>The European Commission </li></ul></ul><ul><ul><li>Suez </li></ul></ul><ul><ul><li>Nycomed </li></ul></ul>
    4. 4. The wisdom of crowds
    5. 5. The power of ‘group’ <ul><li>Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess </li></ul>
    6. 6. Intranet 2.0 / Web 2.0 <ul><li>Promote networks of relationships </li></ul><ul><li>Transforms users into publishers </li></ul><ul><li>Discuss, share & collaborate </li></ul><ul><li>From one to many -> many to many </li></ul>
    7. 7. Web 2.0 (thanks to Shel Holtz) <ul><li>Conversation publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>Delic.io.us, Digg, StumbleUpon </li></ul></ul><ul><li>Democratic Networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence or micro-blogging </li></ul><ul><ul><li>Jaiku, Twitter, Pownce </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, ePinions.com </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, There.com </li></ul></ul>
    8. 8. Evolution <ul><li>Intranet 1.0  Intranet 2.0 </li></ul><ul><li>Corporate news  Submit news </li></ul><ul><li>Executives speech  Executive blog </li></ul><ul><li>Taxonomy  Folksonomy </li></ul><ul><li>Quick poll  Discussion forums </li></ul><ul><li>Annual employee broadcast  Regular podcast </li></ul><ul><li>CMS  Wikis </li></ul><ul><li>Directories (A-Z)  Tagging </li></ul><ul><li>Sticky content  RSS </li></ul>
    9. 9. Controlling the message <ul><li>Employees use social media & are having work conversations externally </li></ul><ul><li>How are you influencing the conversation? </li></ul><ul><li>Walmarting Across America (A fake blog used as </li></ul><ul><li>http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm </li></ul>
    10. 10. WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”
    11. 11. Intranet 2.0 Study
    12. 12. Study: size
    13. 13. Intranet 2.0 Tools
    14. 14. Study: discussion forums use (52%) Enterprise deployment 21% Limited use 31% Not yet… have plans 17% Not yet… considering 22% No plans 9%
    15. 16. IBM Innovation Jam
    16. 17. IBM Innovation Jam
    17. 18. Study: wiki use (49%) Enterprise deployment 17% Limited use 32% Not yet… have plans 14% Not yet… considering 27% No plans 10%
    18. 19. Wikipedia.org <ul><li>9 million files, 75,000 active authors, 250 languages </li></ul>
    19. 22. Wiki-based intranet: Placemaking Please see case study on www.IntranetBlog.com for the screenshot of this case study
    20. 23. BT intranet wiki (500,000 wiki pages) Please see case study on www.IntranetBlog.com for the screenshot of this case study
    21. 24. Study: Blog use (44%) Enterprise deployment 10% Limited use 34% Not yet… have plans 20% Not yet… considering 26% No plans 9%
    22. 25. Employee blogs - Sun
    23. 26. May 2008 July 2008 Sun blog stats
    24. 27. Sun Blogging Policy <ul><li>Prohibits discussing &quot;non-public&quot; information: </li></ul><ul><ul><li>Financial data </li></ul></ul><ul><ul><li>Programming code </li></ul></ul><ul><ul><li>Personal information about other individuals </li></ul></ul><ul><ul><li>“ Work-related legal proceedings or controversies&quot; </li></ul></ul>Blogging Guidelines: http://www.sun.com/aboutsun/media/blogs/BloggingGuidelines.pdf Blogging Policy: http://www.sun.com/aboutsun/media/blogs/policy.html
    25. 28. Study: podcast use (24%) Enterprise deployment 4% Limited use 20% Not yet… have plans 15% Not yet… considering 31% No plans 30%
    26. 29. “Five Minutes with …” Podcast Reference Guide Call to action <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>
    27. 30. Intranet TV
    28. 31. Study: social networking (14%) Enterprise deployment 7% Limited use 7% Not yet… have plans 29% Not yet… considering 39% No plans 19%
    29. 32. Social networking <ul><li>Promoting online connections & collaboration </li></ul>
    30. 33. IBM’s Beehive <ul><li>Like Facebook, Beehive users (appropriately called bees) can: </li></ul><ul><ul><li>create a profile </li></ul></ul><ul><ul><li>post pictures </li></ul></ul><ul><ul><li>updates </li></ul></ul><ul><ul><li>comments </li></ul></ul><ul><ul><li>organize events </li></ul></ul><ul><ul><li>tag others’ photos </li></ul></ul><ul><li>Beehive enables IBMers to track friends and share social activities. </li></ul>
    31. 34. IBM: Employee social networking Please see case study on www.IntranetBlog.com for the screenshot of this case study
    32. 35. IBM’s Beehive <ul><li>“ New Bees” accumulate points for activity including posts, comments, and photos </li></ul><ul><li>As you accumulate points IBMers grow: </li></ul><ul><ul><li>New bee </li></ul></ul><ul><ul><li>Working bee </li></ul></ul><ul><ul><li>Busy bee </li></ul></ul><ul><ul><li>Super bee </li></ul></ul><ul><li>“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.” </li></ul><ul><ul><li>- IBM’s Liam Cleaver </li></ul></ul>
    33. 36. IBM’s Beehive <ul><li>35,000 registered “bees” </li></ul><ul><li>280,000 social network connections </li></ul><ul><li>150,000 comments </li></ul><ul><li>Shared over 43,000 photos </li></ul><ul><li>Created over 15,000 &quot;hive fives&quot; </li></ul><ul><li>Hosted over 2000 events </li></ul>
    34. 37. IBM Fringe: employee tagging <ul><li>Fringe profiles display contact information and automatically generated information from the directory as well as </li></ul><ul><ul><li>Communities that they belong to </li></ul></ul><ul><ul><li>Blog entries </li></ul></ul><ul><ul><li>Bookmarked pages (from their social bookmarking tool, Dogear) </li></ul></ul><ul><li>When you tag someone, they can tag you back (forcing extra diligence and consideration) </li></ul><ul><li>Authors of a tag are displayed when hovering over a tag </li></ul><ul><li>Search for people or experts by tag (subject matter) </li></ul>
    35. 38. Please see Fringe case study on www.IntranetBlog.com for the screenshot of this case study
    36. 39. Why not?
    37. 40. Intranet 2.0 Study
    38. 41. Intranet 2.0 Products
    39. 42. Governance?
    40. 43. Please see case study on www.IntranetBlog.com for the screenshot of this case study
    41. 44. Why? <ul><li>BT views social media tools as a huge opportunity to transform the way employees interact </li></ul><ul><li>Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’ </li></ul><ul><li>No anonymous posting </li></ul><ul><li>“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.” </li></ul>Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (RichardDennison.Wordpress.com)
    42. 45. Last words <ul><li>“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant !! </li></ul><ul><li>Richard Dennison, Knowledge Management & Social Media Manager, BT </li></ul>
    43. 46. Practical advice
    44. 47. Best Practices <ul><li>Planning – the essential requisite </li></ul><ul><li>Leadership sets the tone </li></ul><ul><li>Engaging the audience </li></ul><ul><li>Evolution, not revolution (trial & test) </li></ul><ul><li>Benchmark and cherry-pick from the leaders </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Keep pace with the trends and best practices </li></ul><ul><li>Measure, measure, measure </li></ul>
    45. 48. Trial #1 <ul><li>Wiki: </li></ul><ul><ul><li>Create a wiki for company and industry acronyms and jargon </li></ul></ul>
    46. 49. Intranet 2.0 Survey <ul><li>PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!! </li></ul><ul><li>Respondents who complete the survey will be eligible to win $400 </li></ul><ul><li>All respondents will also receive a full copy of the results at no cost </li></ul><ul><li>Google keywork: “Intranet 2.0 Survey” </li></ul>http://www.zoomerang.com/Survey/survey.zgi?p=WEB227RVUZZBRC
    47. 50. Intranet 2.0 Blueprint <ul><li>Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? </li></ul><ul><li>Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality </li></ul><ul><li>Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts </li></ul><ul><li>Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS </li></ul>
    48. 51. www.jboye08.dk
    49. 52. Questions? Toby Ward, Prescient Digital Media
    50. 53. Toby Ward Prescient Digital Media www.PrescientDigital.com www.IntranetBlog.com Facebook “Intranet Global Forum” Janus Boye J. Boye www.jboye.com www.jboye09.dk www.cmswatch.com
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