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Intranet 2.0 Webinar Oct 2008


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Intranet 2.0 webinar presentation with highlights from Toby Ward's study on Intranet 2.0 and case study examples from IBM, BT, and others.

Published in: Design, Business, Technology
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Intranet 2.0 Webinar Oct 2008

  1. 1. Intranet 2.0 The Future of Intranets (Sneak Preview of jboye08) Toby Ward, Prescient Digital Media Janus Boye, J. Boye
  2. 2. Toby Ward <ul><li>Founder, CEO, Chief Blogger, Prescient Digital Media </li></ul><ul><li>Internet & intranet management consultants </li></ul><ul><li>We build highly effective websites & intranets </li></ul><ul><li>Clients include: </li></ul>
  3. 3. Janus Boye <ul><li>Founder, CEO, J. Boye </li></ul><ul><li>Vendor-neutral analysts </li></ul><ul><li>Contributing Analyst; Wikis in the Enterprise </li></ul><ul><li>Lead Analyst; Enterprise Portals Report by CMS Watch </li></ul><ul><li>Contributing Analyst; The SharePoint Report by CMS Watch </li></ul><ul><li>Clients include: </li></ul><ul><ul><li>Al Arabiya (MBC) </li></ul></ul><ul><ul><li>AOL </li></ul></ul><ul><ul><li>Boehringer Ingelheim </li></ul></ul><ul><ul><li>Cambridge University Hospital </li></ul></ul><ul><ul><li>The European Commission </li></ul></ul><ul><ul><li>Suez </li></ul></ul><ul><ul><li>Nycomed </li></ul></ul>
  4. 4. The wisdom of crowds
  5. 5. The power of ‘group’ <ul><li>Jellybeans in a jar: the average guess of all the guesses is almost always closer than the closest guess </li></ul>
  6. 6. Intranet 2.0 / Web 2.0 <ul><li>Promote networks of relationships </li></ul><ul><li>Transforms users into publishers </li></ul><ul><li>Discuss, share & collaborate </li></ul><ul><li>From one to many -> many to many </li></ul>
  7. 7. Web 2.0 (thanks to Shel Holtz) <ul><li>Conversation publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>, Digg, StumbleUpon </li></ul></ul><ul><li>Democratic Networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence or micro-blogging </li></ul><ul><ul><li>Jaiku, Twitter, Pownce </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, </li></ul></ul>
  8. 8. Evolution <ul><li>Intranet 1.0  Intranet 2.0 </li></ul><ul><li>Corporate news  Submit news </li></ul><ul><li>Executives speech  Executive blog </li></ul><ul><li>Taxonomy  Folksonomy </li></ul><ul><li>Quick poll  Discussion forums </li></ul><ul><li>Annual employee broadcast  Regular podcast </li></ul><ul><li>CMS  Wikis </li></ul><ul><li>Directories (A-Z)  Tagging </li></ul><ul><li>Sticky content  RSS </li></ul>
  9. 9. Controlling the message <ul><li>Employees use social media & are having work conversations externally </li></ul><ul><li>How are you influencing the conversation? </li></ul><ul><li>Walmarting Across America (A fake blog used as </li></ul><ul><li> </li></ul>
  10. 10. WalMart employees weigh-in “… have watched the company go from a family oriented environment to “who gives a crap make us more money environment.”
  11. 11. Intranet 2.0 Study
  12. 12. Study: size
  13. 13. Intranet 2.0 Tools
  14. 14. Study: discussion forums use (52%) Enterprise deployment 21% Limited use 31% Not yet… have plans 17% Not yet… considering 22% No plans 9%
  15. 16. IBM Innovation Jam
  16. 17. IBM Innovation Jam
  17. 18. Study: wiki use (49%) Enterprise deployment 17% Limited use 32% Not yet… have plans 14% Not yet… considering 27% No plans 10%
  18. 19. <ul><li>9 million files, 75,000 active authors, 250 languages </li></ul>
  19. 22. Wiki-based intranet: Placemaking Please see case study on for the screenshot of this case study
  20. 23. BT intranet wiki (500,000 wiki pages) Please see case study on for the screenshot of this case study
  21. 24. Study: Blog use (44%) Enterprise deployment 10% Limited use 34% Not yet… have plans 20% Not yet… considering 26% No plans 9%
  22. 25. Employee blogs - Sun
  23. 26. May 2008 July 2008 Sun blog stats
  24. 27. Sun Blogging Policy <ul><li>Prohibits discussing &quot;non-public&quot; information: </li></ul><ul><ul><li>Financial data </li></ul></ul><ul><ul><li>Programming code </li></ul></ul><ul><ul><li>Personal information about other individuals </li></ul></ul><ul><ul><li>“ Work-related legal proceedings or controversies&quot; </li></ul></ul>Blogging Guidelines: Blogging Policy:
  25. 28. Study: podcast use (24%) Enterprise deployment 4% Limited use 20% Not yet… have plans 15% Not yet… considering 31% No plans 30%
  26. 29. “Five Minutes with …” Podcast Reference Guide Call to action <ul><ul><li>Source: Innovative Intranet Tools to Captivate Employees, Jean Gaetano, National City </li></ul></ul>
  27. 30. Intranet TV
  28. 31. Study: social networking (14%) Enterprise deployment 7% Limited use 7% Not yet… have plans 29% Not yet… considering 39% No plans 19%
  29. 32. Social networking <ul><li>Promoting online connections & collaboration </li></ul>
  30. 33. IBM’s Beehive <ul><li>Like Facebook, Beehive users (appropriately called bees) can: </li></ul><ul><ul><li>create a profile </li></ul></ul><ul><ul><li>post pictures </li></ul></ul><ul><ul><li>updates </li></ul></ul><ul><ul><li>comments </li></ul></ul><ul><ul><li>organize events </li></ul></ul><ul><ul><li>tag others’ photos </li></ul></ul><ul><li>Beehive enables IBMers to track friends and share social activities. </li></ul>
  31. 34. IBM: Employee social networking Please see case study on for the screenshot of this case study
  32. 35. IBM’s Beehive <ul><li>“ New Bees” accumulate points for activity including posts, comments, and photos </li></ul><ul><li>As you accumulate points IBMers grow: </li></ul><ul><ul><li>New bee </li></ul></ul><ul><ul><li>Working bee </li></ul></ul><ul><ul><li>Busy bee </li></ul></ul><ul><ul><li>Super bee </li></ul></ul><ul><li>“ One of our goals is to create a ‘smaller’ company in spite of our size. Beehive has done more than anything than create a sense of community at IBM.” </li></ul><ul><ul><li>- IBM’s Liam Cleaver </li></ul></ul>
  33. 36. IBM’s Beehive <ul><li>35,000 registered “bees” </li></ul><ul><li>280,000 social network connections </li></ul><ul><li>150,000 comments </li></ul><ul><li>Shared over 43,000 photos </li></ul><ul><li>Created over 15,000 &quot;hive fives&quot; </li></ul><ul><li>Hosted over 2000 events </li></ul>
  34. 37. IBM Fringe: employee tagging <ul><li>Fringe profiles display contact information and automatically generated information from the directory as well as </li></ul><ul><ul><li>Communities that they belong to </li></ul></ul><ul><ul><li>Blog entries </li></ul></ul><ul><ul><li>Bookmarked pages (from their social bookmarking tool, Dogear) </li></ul></ul><ul><li>When you tag someone, they can tag you back (forcing extra diligence and consideration) </li></ul><ul><li>Authors of a tag are displayed when hovering over a tag </li></ul><ul><li>Search for people or experts by tag (subject matter) </li></ul>
  35. 38. Please see Fringe case study on for the screenshot of this case study
  36. 39. Why not?
  37. 40. Intranet 2.0 Study
  38. 41. Intranet 2.0 Products
  39. 42. Governance?
  40. 43. Please see case study on for the screenshot of this case study
  41. 44. Why? <ul><li>BT views social media tools as a huge opportunity to transform the way employees interact </li></ul><ul><li>Prior to, over 4,000 of its employees voluntarily joined a Facebook group called ‘BT’ </li></ul><ul><li>No anonymous posting </li></ul><ul><li>“ Many believe that trying to stop social media tools seeping onto intranets is a futile activity anyway, so it is better to introduce them on your terms in a managed way.” </li></ul>Source: Richard Dennison, Knowledge Management & Social Media Manager, BT (
  42. 45. Last words <ul><li>“ If you don’t think about what value you can deliver in an enterprise 2.0 environment, you are going to become irrelevant !! </li></ul><ul><li>Richard Dennison, Knowledge Management & Social Media Manager, BT </li></ul>
  43. 46. Practical advice
  44. 47. Best Practices <ul><li>Planning – the essential requisite </li></ul><ul><li>Leadership sets the tone </li></ul><ul><li>Engaging the audience </li></ul><ul><li>Evolution, not revolution (trial & test) </li></ul><ul><li>Benchmark and cherry-pick from the leaders </li></ul><ul><li>Monitor the conversation </li></ul><ul><li>Keep pace with the trends and best practices </li></ul><ul><li>Measure, measure, measure </li></ul>
  45. 48. Trial #1 <ul><li>Wiki: </li></ul><ul><ul><li>Create a wiki for company and industry acronyms and jargon </li></ul></ul>
  46. 49. Intranet 2.0 Survey <ul><li>PLEASE TAKE THE SURVEY EVEN IF YOU DO NOT HAVE INTRANET 2.0 TOOLS -- WE REQUIRE BOTH PERSPECTIVES!! </li></ul><ul><li>Respondents who complete the survey will be eligible to win $400 </li></ul><ul><li>All respondents will also receive a full copy of the results at no cost </li></ul><ul><li>Google keywork: “Intranet 2.0 Survey” </li></ul>
  47. 50. Intranet 2.0 Blueprint <ul><li>Business requirements – Who? What? When? How much? What is needed, what do employees want – business require? </li></ul><ul><li>Intranet 2.0 plan – alignment with the business, intended benefits, specific goals, & media types (blogs, wikis, RSS, etc.) & functionality </li></ul><ul><li>Blogs and wiki policies – The rules: roles & responsibilities, supporting policies, dos and don’ts </li></ul><ul><li>Implementation – will work with internal IT to 2-3 social media tools (e.g. 1 blog and 2 wikis with several options, features and content focuses) & the supporting RSS </li></ul>
  48. 51.
  49. 52. Questions? Toby Ward, Prescient Digital Media
  50. 53. Toby Ward Prescient Digital Media Facebook “Intranet Global Forum” Janus Boye J. Boye