Creating An Intranet News Team

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Creating An Intranet News Team: Creating and Managing an Intranet News and Content System presentation by intranet consultant Toby Ward, Prescient Digital Media

Technology

©2019 Prescient Digital Media Ltd. All Rights Reserved 1
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INTRANET NEWS TEAMS
Creating a Decentralized Intranet News & Content System

©2019 Prescient Digital Media Ltd. All Rights Reserved 2
2
TOBY WARD
Founder, Prescient Digital Media

©2019 Prescient Digital Media Ltd. All Rights Reserved 3
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The Intranet Experts

©2019 Prescient Digital Media Ltd. All Rights Reserved 4
4
•
…
‘
2001 2005 2011
Expanded client base
across North America
and Europe.
Growth
Expanded solutions for the
entire Digital Workplace.
Digital Workplace
Launched in Toronto.
Start
Full implementation services,
and SharePoint expertise.
Implementation
Focus on assessment, planning,
governance of intranets.
Intranets
18 years planning, designing intranets
Multiple awards including the prestigious
Webby & Golden Quill Awards.
Awards
2016
Expansion into the US
& Western Canada
New Office Locations

©2019 Prescient Digital Media Ltd. All Rights Reserved
Clients

©2019 Prescient Digital Media Ltd. All Rights Reserved 6
6
Identify / Train
Change Management
Content Management
3 Key Learnings
01
02
03

©2019 Prescient Digital Media Ltd. All Rights Reserved 7
POLL
Your biggest content problem?
7

©2019 Prescient Digital Media Ltd. All Rights Reserved 8
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IDENTIFY / TRAIN

©2019 Prescient Digital Media Ltd. All Rights Reserved
ATTRACT THEM

©2019 Prescient Digital Media Ltd. All Rights Reserved
Enlist volunteers
1. Marketing
2. Communications
3. Administrative
4. HR
5. Sales

©2019 Prescient Digital Media Ltd. All Rights Reserved 11
11

©2019 Prescient Digital Media Ltd. All Rights Reserved 12
Rewards
1. Free promotion
2. Pizza lunch
3. Story contest
4. Photo contest
5. Sales contest

©2019 Prescient Digital Media Ltd. All Rights Reserved 13
13
SUBMIT NEWS

©2019 Prescient Digital Media Ltd. All Rights Reserved

©2019 Prescient Digital Media Ltd. All Rights Reserved
Keep it fun
Get to know colleagues by discovering shared interests outside of work

©2019 Prescient Digital Media Ltd. All Rights Reserved
Writing style

©2019 Prescient Digital Media Ltd. All Rights Reserved 25
25
CHANGE MANAGEMENT

©2019 Prescient Digital Media Ltd. All Rights Reserved 26
26
Change management
Promoting adoption, changing behavior
Enlist executive sponsors
to champion & promote
SPONSOR
Introduce and orientate
for existing & new EEs
ORIENTATE
Ongoing education and
training, online & offline
EDUCATE
Marketing & promotion;
multiple channels
PROMOTE
Measure & track adoption
& performance; gap
analysis
MEASURE
Refine & repeat
REPEAT
Change management drives adoption and use; promotes new behaviors
and a culture of knowledge & digital sharing best practices.
ADOPTION

©2019 Prescient Digital Media Ltd. All Rights Reserved 28
28
CONTENT MANAGEMENT

©2019 Prescient Digital Media Ltd. All Rights Reserved
Content Management Plan
• Assessment: of current content and processes.
• Creation: of detailed information architecture and wireframes,
taxonomy, metadata, workflow and documentation including
policies.
• Management: repurposing, rewriting, creating, maintaining,
monitoring, and archiving.
• Maintenance: storing, accessing, reusing/repurposing and
resourcing.
• Measurement: analytics and analysis.

©2019 Prescient Digital Media Ltd. All Rights Reserved
Every page must have….
• Date
• Expiry date (e.g. 18 months for new; 6 months for team site)
• Name (author / publisher) with email link to person
• Terms of use
• Forced ‘closed’ meta tags
• Optional ‘open’ tags
• Sharing and/or social features (e.g. commenting)

©2019 Prescient Digital Media Ltd. All Rights Reserved 32
Lessons For Success
1. Hire, prompt, cajole, reward writers
2. Sell, market, educate, train all employees
3. Content management plan + technology
4. Plan for success
5. Executives attract eyeballs

©2019 Prescient Digital Media Ltd. All Rights Reserved 33
Poll: Next Webinar
Next Webinar – June 2019
33

©2019 Prescient Digital Media Ltd. All Rights Reserved 34
Intranet Insight Newsletter
PrescientDigital.com
34

©2019 Prescient Digital Media Ltd. All Rights Reserved 35
35

©2019 Prescient Digital Media Ltd. All Rights Reserved 38
IntranetGlobalForum.com
New York, City – November 19 & 20, 2019
38

©2019 Prescient Digital Media Ltd. All Rights Reserved 39
Questions
Use panel on right to submit a question
39

©2019 Prescient Digital Media Ltd. All Rights Reserved 40
www.PrescientDigital.com 416.926.8800 toby@prescientdigital.com

Driving measurable employee engagement with the digital workplace and intranet. he founder and President of Prescient Digital Media, Toby is an internationally recognized and acclaimed expert in the areas of intranets, digital workplace, and social media. A journalist turned communications consultant turned intranet consultant, he is specialist in intranet and digital workplace planning, governance, and measurement, and has led his company to many awards including an illustrious Webby Award. Toby has worked with dozens of Fortune 500 and big brand companies including AMC, CBC, HSBC, Harvard Business, RBC Financial, USAA, and dozens more. He is also the founder and chair of the Digital Workplace & Intranet Global Forum conference series held annually in New York (and occasionally Los Angeles). He is also the founder and chief writer at IntranetBlog.com.

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Employee engagement is critical for any digital workplace, and the intranet plays a critical role. Employ engagement refers to the level of commitment and enthusiasm employees have for their organization. This 30-minute webinar will: • Examine the intranet’s role in improving employee engagement • Look at usage trends, tips for driving use and adoption • Provide suggestions to increase the 'stickiness' of the intranet • Also see first-hand examples and case studies from other leading intranets and digital workplaces Hosted by Prescient Digital Media and Digital Workplace & Intranet Global Forum conference founder Toby Ward, who has now been hosting this monthly webinar for 17 years (outside of Covid).

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Creating An Intranet News Team

4. ©2019 Prescient Digital Media Ltd. All Rights Reserved 4 4 • … ‘ 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning, governance of intranets. Intranets 18 years planning, designing intranets Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 Expansion into the US & Western Canada New Office Locations

14. 14

15. 15 15-20 STORIES PER WEEK

26. ©2019 Prescient Digital Media Ltd. All Rights Reserved 26 26 Change management Promoting adoption, changing behavior Enlist executive sponsors to champion & promote SPONSOR Introduce and orientate for existing & new EEs ORIENTATE Ongoing education and training, online & offline EDUCATE Marketing & promotion; multiple channels PROMOTE Measure & track adoption & performance; gap analysis MEASURE Refine & repeat REPEAT Change management drives adoption and use; promotes new behaviors and a culture of knowledge & digital sharing best practices. ADOPTION

29. ©2019 Prescient Digital Media Ltd. All Rights Reserved Content Management Plan • Assessment: of current content and processes. • Creation: of detailed information architecture and wireframes, taxonomy, metadata, workflow and documentation including policies. • Management: repurposing, rewriting, creating, maintaining, monitoring, and archiving. • Maintenance: storing, accessing, reusing/repurposing and resourcing. • Measurement: analytics and analysis.

31. ©2019 Prescient Digital Media Ltd. All Rights Reserved Every page must have…. • Date • Expiry date (e.g. 18 months for new; 6 months for team site) • Name (author / publisher) with email link to person • Terms of use • Forced ‘closed’ meta tags • Optional ‘open’ tags • Sharing and/or social features (e.g. commenting)

32. ©2019 Prescient Digital Media Ltd. All Rights Reserved 32 Lessons For Success 1. Hire, prompt, cajole, reward writers 2. Sell, market, educate, train all employees 3. Content management plan + technology 4. Plan for success 5. Executives attract eyeballs

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