This document discusses how HR can leverage social media and enterprise 2.0 platforms. It begins by defining key social media platforms like Facebook, Twitter, LinkedIn, and Wikipedia. It then discusses how these can be used for HR purposes like recruitment, networking, and knowledge sharing. The document also discusses enterprise 2.0 concepts like social networks, blogs, wikis and how these internal tools can boost productivity, innovation and engagement. It argues HR should drive adoption of these tools by establishing guidelines, introducing an element of fun, and motivating creativity.

1. HR and Social Media David DemetriusPartner & co-founder, FyronicTwitter: @demeto“Leverage the power of the networked economy” © Fyronic 2010www.fyronic.com

2. Internet TodayBefore we start : Who’s using : Twitter ? LinkedIn ? Facebook ? Sprouter ? Yammer ? Slideshare ? Foursquare ? Youtube ?Skype ?Blogs ? Reading/writing ? Professionally ? Wiki’s ? RSS ? Tagging ? Mashups ? Enterprise Social Networks ? Collaboration platforms?

3. Internet todayPlain html pages, Static websitesThe internet started as an Information platform Changed into an Application platform And has now moved towards an Engagement platformDynamic websites, intranet applications, webservices, web-based applications, Rich Internet ApplicationsWeb 2.0, Social media, Enterprise 2.0, user created content, communitieshomo erectushomo industrialisHomo digitalis

4. Internet Today – what’s there? Social Media with social networks in the lead Facebook, twitter, linkedin... Community created content sitesYoutube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious Web 2.0Enterprise 2.0 Other interesting evolutionsEvolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,...

5. Internet Today – Facebook Facebook is the biggest social network today 29000 applications Company pages : Facebook shop & credits (new business models)Usage : Create following (fanbase), brand awareness, recruitment,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit

6. Internet Today - TwitterTwitter = microbloggingNews, articles,Keeping in touchMeet new people Usage: Converse/engageBuild reputation NetworkAttract to blog, website, groups ...PromoteRecruitment! http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx

7. Internet Today – LinkedIn LinkedIn : Business networking >70 Million membersBusiness NetworkingGroups, jobs, Q&AUsage : Promoting yourselfRecruitment, create credibility, endorsements Ask questions, get answers, learn, Become authority on topicsMarket research, advertiseInteract, engage Create your own group.http://advertising.linkedin.com/audience/I endorse you = Cool..

8. Internet Today - WikipediaWikiPedia Figures: Start date 15 January 2001Languages 250 (Aug 2007) Articles 10,6 million (June 2008) Media files 1.4 million (Aug 2007) Views > 2500 per second (Aug 2007) Edits > 3 per second (347 million total (Aug 2007) Editors > 400,000 (Jul 2007)Administrators 3,880 (Aug 2007) Traffic Rank 9 nth (Sep 2007)The Biggest Encyclopedia in the world Built by volunteersMaintained by volunteers Open Source software : Mediawiki

9. Internet Today – User generated content sites

10. Interaction & conversation example sites

11. Internet Today – Web 2.0Participation

12. WEB 2.0 - FrameworkParticipation is the driverFlexibility, speed, powerfulEssential for integration & reuseTrust & credibilitySpirit of openness & SharingThe user has control The sum is bigger than it’s parts

13. Web 2.0 – It’s about engaging! Participation – Communication–Direct Engagement – Interaction CreativityDecisiveSharingBusiness AgilityInnovation Collective Intelligence

14. Social CRMSocial Business Alignment = Social engagement must be enterprise-wide

15. Who is the Social Customer?The social customer consumes information in a different way.The social customer learns about new products and brands through social channels.The social customer is savvy.The social customer expects brands to be present and active in the same social venues where she hangs outThe social customer expects you to listen and engage with her.The social customer expects everyone she talks to from your company to have the same background on her issue.

16. Listen & engageListen = what are they talking about,how are they talking about it,monitor conversationsEngage = one-on-one, it’s personalTalk, participate Social CRM helps you do just that.

17. Types of Social systemsFacebookNetlogTwitter LG’s online communitySamsung Online Tripadvisor SAP’s online community

18. Pfizerpedia

19. Yammer

20. Intranets

21. Innocentive Realising the Social Media potentialHR can:improve the effectiveness of HR strategymake the most of scarce HR budgetsengage employeesidentify expertscommunicate with employeessource mentors, contingency workersgenerate ideasIdentify available skills & skill gapschart career pathsenable succession planning

22. Blending the old with the newRecords management and retentionThe legal impact of employee activitiesStandalone or embedded policies?Monitoring of employee use (external/internal)Support and training

23. Concerns to be addressedData securityInappropriate behaviourTime wastingDealing with dissent

24. HR case studiesPfizerPfizerpedia wikiUK governmentchat forums, message boards, management blogs, podcastsT-Mobile: A Facebook site for graduate recruitment

25. Use of Social Media for HRMore than one-third (35 percent) of employers use social media to promote their organizations and one-fifth (21 percent) use it to recruit and research potential employees, according to a recently released survey.The human resource function manages the organization’s social-media strategy in 19 percent of the organizations. Marketing was mostly responsible, at 43 percent, followed by public relations, at 26 percent.

26. Managing Social Media in the organisation

27. Collaborating using Enterprise 2.0 and Social Media Franky Redant Founder – ConsultantTwitter:@f_redant“Collaboration is a human thing” Like in H(uman)RMLinkedIn: http://www.linkedin.com/in/frankyredant Facebook http://www.facebook.com/franky.redantFyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910

28. Enterprise 1.0Enterprise 2.0 Enterprise 2.0 is not like Star Trek: “to boldly go where no one has gone before”It’s here and a lot of companies are using it Successfully.

29. Enterprise 2.0 – What is it? Web 2.0 for the Enterprise It’s the use of tools like : Blogs / vlogsWiki’s RSS / syndicationSocial networks, Social bookmarkingTagging / collective filteringMicrobloggingRating MashupsInside the organisation to Engage with all stakeholders internal & external:Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world Engage! Convince, share, be consistent and trustworthy

30. Social Media Vs Enterprise 2.0 Although both use WEB 2.0 concepts and tools, they are different.Enterprise 2.0 Social MediaInternal FacingFirewallBusinessknowledge captureproductivity & efficiencywiki, blog, social bookmarks, chatInnovation External Facing Open to the worldSocialsharing random thingsPass-time & leisuresocial networks and "cool interactive" websitesFree Creation & reuse

31. Enterprise 2.0the And platforms

32. Enterprise 2.0 concepts & tools

33. Enterprise 2.0 Applications & useSocial networks or enterprise social networks Blogs / vlogsWiki'sRSS / SyndicationSocial bookmarkingTagging /search MicrobloggingRating & comments

34. Enterprise 2.0 – Tools & use : Enterprise Social Networks

35. Enterprise 2.0 – Tools & use : BLOGSintroduce new members in (virtual)teamsReinforce corporate vision, mission, statusa door to your website and your company. Record thoughts, ideas, experiences and opinionsTo generate new ideas Show your product and/or service knowledge. to interact with the readerscompany news bulletin Follow up on project status/historygenerating buzz Build & maintain reputation

36. Enterprise 2.0 – Tools & use : Rating / commentingInteraction with topic experts gathering internal/external opinions Engage with ... Basis of crowdcasting systemsDiscussing topics, documents, ideas

37. Enterprise 2.0 – Tools & use : Wiki’sRequirements & specification creation, issues tracking, project history, feature lists, progress & status reportingtechn. Support, sales documentation, marketing intel, research Meeting notes, sales pitches, marketing campaign ideas, copywritingBrainstorm, idea notes, discussions, collaborative creativity sessions

38. Enterprise 2.0 – Tools & use : RSS

39. Enterprise 2.0 – Tools & use : Social BookmarkingEnhanced search capabilities More efficient research Expertise location Repository of internal and external links to topic Specific/relevant information

40. Enterprise 2.0 – Tools & use : Tagging/searchTagging (folksonomies) Collaborative filteringInformation & Knowledge gatheringefficient searching by tags Adding (personal)context to content

41. Enterprise 2.0 – Tools & use : MicrobloggingFast knowledge sharing Conversations Instant News feedUpdating on status of (documents, projects, work in progress) Fast Question & answer channelRecruitment channel

42. Benefits of Enterprise 2.0

43. Productivity and efficiency More knowledge availableBetter filtering of information Reduced email overloadBenefits of Enterprise 2.0 platformsFaster document creationImproved team performanceFaster innovation & product developmentBetter use of communication tools Increased project management efficiencyFaster and more informed Better search results

44. Benefits of Enterprise 2.0 platformsStakeholder engagement Fun factor Greater customer engagementBetter internal and external communicationGreater staff engagementMore learning & development Better collaborationEnhanced collaborative behaviour

45. Benefits of Enterprise 2.0 platformsKnowledge creation and retaining Easier and wider access to expertise and organisational capabilities Enhanced search (faster & more accurate) Capture & store activities, conversations, opinions ... Reuse, combine, harness...

46. Benefits of Enterprise 2.0 platformsReputation is EverythingPrfff...They’ve only got 26 followers on Twitter Their facebook page only has 5 fansEmployer attractiveness Improved internal and external reputation Increased visibility in business environment and market

47. Benefits of Enterprise 2.0 platformsBusiness agility Increased flexibility Faster decision making Higher innovation rate Increase accuracy of products & services Faster time-to-market products and services

48. IMPLEMENTING ENTERPRISE 2.0Only 2 more slides