3. 01/ Overview
An app is to offer Gamestore.com.kw
customers a convenient way to browse
and buy gaming products directly from
their mobile devices, enhancing their
shopping experience and increasing
sales.
Brief
4. 04/ Problem
What is the Problem?
Gamestore solely relies on its website for online sales and customer interaction. However,
with the increasing trend of mobile usage for online shopping, they risk missing out on a
significant portion of their target audience who prefer mobile apps for convenience and
accessibility.
The Problem
25% 65% 10%
Active users Seldom users Inactive users
5. 05/ Challenge
What is the Challenge?
The challenge lies in effectively translating the website experience into a mobile app format
while ensuring a seamless transition for existing customers. This involves optimizing the user
interface and experience for smaller screens, adapting features for mobile functionality, and
integrating new capabilities such as push notifications and in-app purchases. Additionally,
ensuring compatibility across various mobile devices and operating systems poses a
technical challenge. The goal is to create an app that not only replicates the functionality of
the website but also enhances it to provide a superior shopping experience for users on the
go.
The Challenge
6. 06/ Pain points
• Limited accessibility via desktop-only website
• Suboptimal user experience on mobile devices
• Lack of personalized recommendations and notifications
• Inefficient checkout process on mobile browsers
• Limited offline access to browse and add items to cart
Users’ pain points
7. 07/ User goals
End-user goals
• Conveniently browse and discover gaming products
• Easily add desired items to cart for purchase
• Receive personalized recommendations based on preferences
• Enjoy a seamless and intuitive shopping experience
• Complete purchases quickly and securely
• Stay informed about latest promotions and updates
8. 08/ User tasks
User tasks
• Browsing for specific games or gaming accessories
• Adding items to the shopping cart
• Viewing detailed product descriptions and specifications
• Checking out and completing the purchase
• Viewing and managing order history
• Updating account information and preferences
9. 09/ Users’ priorities
Users’ priorities
• Finding desired products quickly and easily
• Ensuring a seamless and hassle-free checkout process
• Accessing personalized recommendations based on preferences
• Enjoying a visually appealing and intuitive user interface
• Receiving timely notifications about promotions and new arrivals
10. 10/ Constraints
here’s a constraint we had
Ensuring consistency in design elements and branding across all
screens
here’s a constraint we had
Optimizing for various screen sizes and resolutions to maintain visual
appeal and functionality
We all deal with constraints
Constraints
11. 11/ Constraints
here’s a constraint we had
Implementing accessibility features to accommodate users with
disabilities and diverse needs
here’s a constraint we had
Conducting user testing and feedback sessions to iterate and improve
the UI/UX design iteratively
here’s a constraint we had
Incorporating intuitive navigation patterns and user flows to enhance
usability
here’s a constraint we had
Adhering to platform-specific design guidelines (e.g., iOS Human
Interface Guidelines, Material Design for Android) for familiarity and
ease of use
We all deal with constraints
Constraints
12. 12/ Process
Work flow
Process
IDEATION RESEARCH TESTING DEVELOP DEPLOY
The workflow process involves initial client consultation and requirement gathering, followed by
wireframing and prototyping to visualize the app's structure and functionality. Development ensues,
incorporating iterative testing and feedback loops to refine features and ensure seamless user
experience. Once finalized, the app undergoes rigorous testing before deployment, followed by
post-launch monitoring and continuous improvement based on user feedback and analytics.
13. 13/ Solutions
here’s an impact we made
• Increased online sales and revenue
• Improved customer satisfaction and engagement
• Higher rate of repeat purchases
• Positive word-of-mouth recommendations
• Elevated brand visibility and recognition within the gaming community
is a user-friendly e-commerce app for Gamestore.com.kw,
offering seamless navigation, personalized features, and
secure transactions, all tailored to enhance the gaming
shopping experience.
The final solution
Solutions
the new UI
14. 14/ Solutions
Increased app downloads and active users
Tracking the number of downloads and the growth of active users over
time provides insight into the app's reach and popularity among
customers.
Growth in online sales and revenue
Comparing sales data before and after the app's launch helps measure
its impact on driving revenue and expanding the business's online
presence.
Decrease in cart abandonment rate and
increase in conversion rate
Analyzing metrics related to cart abandonment and conversion rates
demonstrates the app's effectiveness in guiding users through the
purchase process and converting them into paying customers.
Here’s a breakdown of the solution pathway. Outline the metrics.
State some facts, be sure to put in some data points and explain the impact!
Our sucesss pathway
Solutions
15. 15/ New Features
Here are 10 features we added in this version
Intuitive User Interface
Secure Payment Gateway
Product Catalog
Real-time Order Tracking
Up/Cross-selling
Wishlist Functionality
Offline Access
Social Media Integration
Push Notifications
In-app Customer Support
