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Facebook and the CIO


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CIO Executive Series Group virtual roundtable presentation with special guest Kristin Burnham, Web 2.0 Advisor at

TOPIC: Facebook and the CIO - top threats and opportunities within the enterprise

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Facebook and the CIO

  1. 1. Presented by:<br />Facebook and the CIOThreats and Opportunities Within the Enterprise<br />May 18th at 12pm EST<br />Virtual Roundtable<br />Moderator:<br />Bill Murphy, CIOES Founder & RedZone CEO<br />Sponsored By<br />
  2. 2. Agenda<br /><ul><li>Welcome Members & New Attendees
  3. 3. About CIO Executive Series
  4. 4. About Sponsor
  5. 5. New CIOES Board Members
  6. 6. Kristin Burnham, Web 2.0 Advisor
  7. 7. Roundtable Presentation
  8. 8. Q & A
  9. 9. Donna Cahill, New Media Marketing (LinkedIn Discussion) </li></ul>SPONSOR<br />2<br />
  10. 10. About CIO Executive Series<br /><ul><li> CIO TOP IT Executive Network – Connecting CIOs to Each Other
  11. 11. Over 250 senior CIO level IT executive members
  12. 12. Founded 12 years ago
  13. 13. Active online social community – LinkedIn, Twitter and Facebook
  14. 14. VRT – Virtual Roundtables for CIOs
  15. 15. Video Interviews – Vendor, Partner & Expert Interviews
  16. 16. Special Events – Golf Outing, Dinner & Receptions</li></ul>SPONSOR<br />3<br />
  17. 17. About Bill Murphy<br /><ul><li>CEO RedZone Technologies
  18. 18. Founder of CIO Exec Series | CIOTV
  19. 19. Editor-n-Chief Beyond Limits Magazine</li></ul><br /><ul><li> Passionate Technology Entrepreneur
  20. 20. Ironman Competitor and Ultra Runner</li></ul> Follow Bill:<br />LinkedIn<br />Facebook<br />Twitter: @cioestv <br /> @billmurphytv<br />SPONSOR<br />4<br />
  21. 21. Sponsors<br />RedZone Technologies<br /> IT Assessment Experts<br /> Infrastructure | DR | Security | MSP | Cloud Brokerage<br /> (410) 320-6433<br /><br /><br />SPONSOR<br />5<br />
  22. 22. Special Guest<br />Kristin Burnham<br /> Web 2.0 Advisor <br />Kristin writes on consumer technologies, social media and Web 2.0, including Facebook, Twitter, LinkedIn and Google for at International Data Group (IDG).<br />You can follow Kristin on:<br /><ul><li>
  23. 23. Twitter @kmburnham
  24. 24. LinkedIn</li></ul>SPONSOR<br />6<br />
  25. 25. Discussion Overview<br /><ul><li>Facebookthreats within the enterprise
  26. 26. Company secrets & sensitive information
  27. 27. Employee usage
  28. 28. Monitoring company reputation
  29. 29. Facebookopportunities within the enterprise
  30. 30. Tips for employee adoption
  31. 31. How CIOs can devise a social business strategy</li></ul>SPONSORS<br />7<br />
  32. 32. Facebook and the CIO<br />Top threats and opportunities within the enterprise<br />Contact:<br /><br />@kmburnham<br /><br />Kristin Burnham<br />Staff Writer,<br />8<br />
  33. 33. 9<br />
  34. 34. “Facebook is a threat to the company.”<br />Company secrets!<br />Sensitive information!<br />10<br />
  35. 35. “It’s an employee time-sink.”<br />11<br />
  36. 36. Company Usage by the Numbers<br />87%<br />77%<br />1.5%<br />Employees who said they had no clear business reason for using Facebook<br />Employees who admitted to logging in to Facebook at work<br />Total loss in employee productivity<br />12<br />Source: 2009 Nucleus Research<br />
  37. 37. “Facebook is a breeding ground for security threats that I don’t have time to manage.”<br />13<br />
  38. 38. Facebook in the news...<br />WARNING: Facebook Clickjacking Attack Spreading Through “Likes”<br />-Mashable<br />Facebook’s Automated Security Fails to Impress<br />-ITworld<br />Security Expert Puts Details from 100M Facebook Profiles Online<br />-Macworld<br />Facebook Poses Biggest Security Threat to Businesses<br />-PC Advisor<br />Fresh Security Fears for Facebook Users<br />-Irish Examiner<br />14<br />
  39. 39. “It’s a forum for others to speak poorly of the business.”<br />15<br />
  40. 40. What went wrong?<br />...He only focused on the negative.<br /><ul><li> Employees would leak information
  41. 41. Employees would waste time
  42. 42. Employees would infect company computers
  43. 43. ...and so on.</li></ul>16<br />
  44. 44. 2009 2011 <br />17<br />
  45. 45. It’s a vehicle for marketing to promote the brand.<br />Facebook Pages<br />Interact with your customers<br />Promote company blog<br />Promote new products<br />18<br />
  46. 46. 19<br />
  47. 47. It helps manage the company’s reputation...for good and bad.<br />20<br />
  48. 48. “It has paved the way for enterprise iterations of Facebook.”<br />21<br />
  49. 49. So what’s the CIO’s role in all this?<br />22<br />
  50. 50. “In the last 10 years, IT has been all about managing risk—specifically the risk introduced with consumer tech. You cannot lose sight of the core reason that the IT organization exists, which is to make the company more productive. When you have waves of change like what is happening now, it’s important to lead the change. No company wants a CIO that's behind everyone else. If your company is telling you what to do, or you’re waiting for people to tell you what to do, you're not leading.”<br />-Tim Campos, CIO, Facebook<br />23<br />
  51. 51. Develop a social media policy.<br />Ask WHY your business wants to use social media.<br />Can you sustain it over time?<br />Do not create a policy, extend your current one.<br />Make your policy broad.<br />Ask for input.<br />Reassess later.<br />24<br />
  52. 52. Craft an acceptable-use policy.<br />Questions to consider:<br />Do all employees need the same level of access?<br />Is there a need for employees to download software?<br />Should there be “anytime, anywhere” access?<br />What information are employees allowed to post?<br />What are the consequences for policy violations?<br />25<br />
  53. 53. Remember...<br />Social media is here to stay.<br />Trust your employees!<br />Facebook threats are manageable.<br />Lead the charge.<br />26<br />
  54. 54. Additional Resources<br />How CIOs Can Devise a Social Business Strategy<br />Social Media Safety: Acceptable-Use Policies Are Critical<br />How to Devise a Stellar Social Media Policy: NASA’s Tips<br />Enterprise Collaboration Tools: 4 Ways to Achieve More Value<br />My Enterprise 2.0 Rollout: 4 Keys to Success<br />Coping With Social Media Burnout<br />’s Facebook Bible: Everything You Need to Know<br />27<br />
  55. 55. Stay Connected<br />LinkedIn: CIOES Research & Advisory<br />Check out upcoming roundtables, blog posts and video chats on:<br /><br />Twitter: @cioestv<br />Facebook: CIO Executive Series TV <br />SPONSOR<br />28<br />
  56. 56. Contacts<br />Bill Murphy<br />Founder & Host & Sponsor<br />CIO Executive Series & CIO TV(410)<br />Donna Cahill<br />New Media & Member Development Director<br />CIO Executive Series(410)<br />SPONSORS<br />29<br />