Enterprise 2.0 presentation for North West Startup 2.0 event http://www.nwstartup20.co.uk/event/northern-startup-enterprise-20-0

1. What is Enterprise 2.0? - from WTF to FTW Enterprise social software, permission marketing, and the future David Terrar – D²C and WordFrame

7. Shift Happens! In the next 8 seconds….

11. survey was conducted on 17,000 internet users in 29 countries and was completed in March 2008 USA – 100m, China – 61m, UK – 17.8m, France – 12.8m Total – 475m

12. What is Social Media? people having conversations online

16. In 2008, if you’re not on a social networking site, you’re not on the Internet . It’s as true for advertisers as it is for consumers. Social networking is the ultimate manifestation of user generated content, and as such, holds more potential for growth than any other form of content on the Web today. User Generated Content (UGC) and Social Networks are transforming the media ecosystem . IAB Platform Status Report: User Generated Content, Social Media, and Advertising An Overview - April 2008

21. New Marketing Meatball Sundae: Is Your Marketing out of Sync? – Seth Godin

22. Launch and learn Focus groups Community support Customer support Small overhead = low risk Large overhead = stability Innovation a major expense Advertising a major expense Stories Features Fashion Market share Fads Long product cycles Product line limited by imagination Product line limited by factory Permission Spam Permeability between consumers and makers Barrier between consumers and makers Consumer-to-consumer communication Marketing-to-consumer communication Emphasis o vertical success (niches) Emphasis on horizontal success (hits) Countless online retail outlets Limited physical retail outlets Countless media outlets Limited number of media outlets New Marketing Old Marketing

23. The Cluetrain Manifesto There's a new conversation between and among your market and your workers. It's making them smarter and it's enabling them to discover their human voices. You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures. Or you can join the conversation.

24. Social Media is Counter-intuitive Space defined by Media Owner Brand in control One way / Delivering a message Repeating the message Focused on the brand Entertaining Company created content Space defined by Consumer Consumer in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the consumer / Adding value Influencing, involving User created content / Co-creation Communications Media Social Media

26. Defining Enterprise 2.0 “ Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. ” Andrew McAfee Associate Professor, Harvard Business School May 2006

29. Re-defining Enterprise 2.0 “ A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise” Carl Frappaolo & Dan Keldsen Q1 2008

30. SLATES Graphic Source: Dion Hinchliffe, ZDNet http://blogs.zdnet.com/Hinchcliffe/?p=143

31. What Technologies Fall into Your Definition of an Enterprise 2.0 Platform?

32. How Critical is Enterprise 2.0 to Your Organization's Overall Business Goals/Success?

34. Where Do You Feel Your Organization’s Adoption is with Regards to the Following Technologies?

35. What are YOU Trying to Accomplish with Enterprise 2.0? Millennials Gen X Boomers

37. Age Doesn’t Matter (as Much as You Think)

38. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge

39. Participation Inequality Jakob Nielsen’s 1-9-90 rule Diagram courtesy of http://www.useit.com/alertbox/participation_inequality.html

40. What is ICAEW doing with ion? http://www.ion.icaew.com

41. What is ICAEW doing with ion? http://www.ion.icaew.com/itcounts

43. Some other examples SocialMediaToday.com

44. Lockheed Martin Enterprise 2.0 Conference 2008 Boston Christopher Keohane, Unity Product Owner Shawn Dahlen, Unity Program Manager

45. Wachovia Office 2.0 Conference 2008 SF Pete Fields - Leads Enterprise 2.0 Business Strategy for Wachovia http://office20.com/docs/DOC-1130

46. SAP Developer Network https://www.sdn.sap.com/irj/sdn

48. Discussion

50. Contact details David Terrar CEO - D²C Limited and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com