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New Dimensions In Web 2.0: Intranet 2.0 & Employee Engagement

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New Dimensions In Web 2.0: Intranet 2.0 & Employee Engagement

  1. 1. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Toby Ward, Prescient Digital Media New Dimensions in the Era of Web 2.0 (Intranet 2.0)‏
  2. 2. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution Agenda <ul><li>Defining 2.0 </li></ul><ul><li>Hype or Reality? Evidence </li></ul><ul><li>Case Study Examples </li></ul><ul><li>Importance of Planning </li></ul><ul><li>Recommendations </li></ul>
  3. 3. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution + Toby Ward <ul><li>CEO, Chief Blogger, Prescient Digital Media </li></ul><ul><li>Internet & intranet management consultants </li></ul><ul><li>We build highly effective websites & intranets </li></ul><ul><li>Clients include: </li></ul>
  4. 5. Think about… <ul><ul><li>Becoming an employer of choice </li></ul></ul><ul><ul><li>Staying an employer of choice </li></ul></ul>
  5. 6. Employee benefits: 2-way street <ul><ul><ul><ul><ul><li>“ The solution to the employee benefits's problem lies in a knowledge-centric business model that allows both service providers and employees to meet halfway.” </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>- Ravi Kalakota, Marcia Robinson, e-Business 2.0 </li></ul></ul></ul></ul></ul>
  6. 7. Typical Communications Environment <ul><li>Communications inconsistently delivered and/or seen as not relevant </li></ul><ul><li>Senior management not communicating clear strategic vision </li></ul><ul><li>Line managers have strong team relationships, but unclear what – or how – to communicate </li></ul><ul><li>Increasingly global, matrixed teams require communications support </li></ul>
  7. 8. Communications Impact Lack of shared vision & ways to “ connect the dots“ hinders companies’ ability to compete
  8. 9. IBM invests in the intranet
  9. 10. Proving intranet value: IBM <ul><li>80% IBM employees visit w3 at least once per day </li></ul><ul><li>Productivity savings estimate of $80.6 million </li></ul><ul><li>68% view the intranet as crucial to their jobs </li></ul><ul><li>Employee retention: 52% are more satisfied to be an IBM employee because of information obtained on w3 </li></ul>
  10. 11. Intranet or Frankenstein’s Monster? <ul><ul><li>Bolted together from various sources </li></ul></ul><ul><ul><li>It lacks a brain and has taken on a life of its own </li></ul></ul><ul><ul><li>People run screaming when told to use it </li></ul></ul><ul><ul><li>People run screaming when told to use it </li></ul></ul><ul><ul><li>It frightens its creator </li></ul></ul>
  11. 12. What / How Employees Want To …. Line managers are preferred 1 st source of information “ Informal sources” (colleagues, rumor) on par with meetings, e-mail and intranet Corporate magazines & senior management next Source: Ipsos Reid <ul><li>Understand/support organization's goals </li></ul><ul><li>Know how role contributes to company achieving its </li></ul><ul><li>Have fulfilling role </li></ul><ul><li>Feel included in the organization </li></ul><ul><li>Motivated to do my best </li></ul><ul><li>Proud to be part of the organization </li></ul><ul><ul><li>Source: Ipsos Reid </li></ul></ul>Company goals Company financials Company news Products and services Competition Industry trends & news Employee recognition, rewards & benefits How to help company reach its goal s Source: Hewitt RECEIVE ENGAGE KNOW
  12. 13. The water cooler 'grows' <ul><li>2.0 brings structure to “informal sources” </li></ul><ul><li>Expands the water cooler to expose others across traditional boundaries </li></ul><ul><li>Brings order & a means for 'finding' sources & experts based on context (content)‏ </li></ul>
  13. 14. Finding information <ul><li>30% of information workers’ time is spent finding information </li></ul><ul><li>At a cost of $18K each year per employee in lost productivity </li></ul><ul><li>Collectively, the time spent looking for info translates to an estimated 5.4 billion lost hours per year (US corporations)‏ </li></ul><ul><li>Source: Center for Media Research </li></ul>
  14. 15. Untapped Expertise <ul><li>67% believe there are colleagues who can help them do their job better </li></ul><ul><li>39% say they have difficulty locating the right people </li></ul><ul><li>Only 25% frequently go outside their department to seek or share knowledge </li></ul><ul><li>38% don’t get asked for their help & information </li></ul><ul><li>Source: Harris Interactive and Tact Knowledge Systems </li></ul>
  15. 16. Web 2.0 (thanks to Shel Holtz)‏ <ul><li>Conversation-enabled publishing platforms </li></ul><ul><ul><li>Blogs, podcasts, Technorati </li></ul></ul><ul><li>Social networks </li></ul><ul><ul><li>Facebook, LinkedIn, MySpace </li></ul></ul><ul><li>Social bookmarking </li></ul><ul><ul><li>, Digg, StumbleUpon </li></ul></ul><ul><li>Democratized content networks </li></ul><ul><ul><li>Wikipedia, Yahoo! Groups, MyStarbucksIdea </li></ul></ul><ul><li>Presence networks (micro-blogging)‏ </li></ul><ul><ul><li>Twitter, YouAre </li></ul></ul><ul><li>Content sharing sites </li></ul><ul><ul><li>YouTube, Flickr, </li></ul></ul><ul><li>Virtual networking platforms </li></ul><ul><ul><li>Second Life, </li></ul></ul>
  16. 17. Intranet 1.0 -> Intranet 2.0 <ul><li>Corporate news -> Submit news </li></ul><ul><li>Executives speech -> Executive blog </li></ul><ul><li>Taxonomy -> Folksonomy </li></ul><ul><li>Quick poll -> Discussion forums </li></ul><ul><li>Annual broadcast -> Regular podcast </li></ul><ul><li>CMS -> Wikis </li></ul><ul><li>Directories (A-Z) -> Tagging </li></ul><ul><li>Sticky content -> RSS </li></ul>
  17. 18. Engagement <ul><li>Employee engagement delivers </li></ul><ul><ul><li>Improved morale </li></ul></ul><ul><ul><li>Higher collaboration </li></ul></ul><ul><ul><li>Organization loyalty </li></ul></ul><ul><ul><li>Faith in management </li></ul></ul><ul><ul><li>Improved productivity </li></ul></ul><ul><ul><li>Higher recruitment & retetion </li></ul></ul>
  18. 19. Intranet 2.0 Promise <ul><li>52% of organizations using Web 2.0 achieved Best-in-Class performance (5% didn’t) (Aberdeen Group)‏ </li></ul><ul><li>Companies using Web 2.0 tools achieved 18% increase in engagement (Aberdeen Group)‏ </li></ul><ul><li>Sabre has already attributed $500k in savings to their employee social networking tool (Sabre)‏ </li></ul><ul><li>Cisco attributes $millions in savings to their wikis (Cisco)‏ </li></ul>
  19. 20. Intranet 2.0 Tools
  20. 21. Wiki use (47%)‏ Enterprise deployment 17% Limited use 30% Not yet… have plans 16% Not yet… considering 28% No plans 10%
  21. 22. Forrester Enterprise 2.0 TechRadar
  22. 23. Barriers Executive support
  23. 26. Best Buy: BlueShirtNation (BSN)‏ <ul><li>Encouraged employees to participate in a video contest that promoted their 401k plans </li></ul><ul><li>BSN helped increase the number of employees signing up for 401(k) accounts by 30% </li></ul><ul><li>Also increased employee retention </li></ul><ul><li>Reports 1/10 th increase in employee engagement will increase single store sales $100k </li></ul>
  24. 27. Wiki-based intranet: Placemaking
  25. 29. BT: 800,000+ wiki pages
  26. 32. <ul><li>Rapid adoption </li></ul><ul><ul><li>65% of employees join in first three months </li></ul></ul><ul><ul><li>More than 90% participation rate after 1 yr </li></ul></ul><ul><li>Frequent use </li></ul><ul><ul><li>60% of questions answered within 1 hr of posting </li></ul></ul><ul><ul><li>Each question posted receives an avg of 9 answers </li></ul></ul><ul><li>Faster speed-to-market </li></ul><ul><ul><li>People find information faster </li></ul></ul><ul><ul><li>New-hires ramp up faster </li></ul></ul><ul><li>Growing cost savings </li></ul><ul><ul><li>US$500,000 hard cost savings in yr 1 </li></ul></ul>Social Networking Results
  27. 33. Perspective <ul><li>1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)‏ </li></ul>
  28. 34. S T R I C T L Y C O N F I D E N T I A L Intranet Methodology
  29. 35. Planning for Intranet 2.0 <ul><li>An intranet is a process, not an event </li></ul><ul><ul><li>Confirm the need and value </li></ul></ul><ul><ul><ul><li>Know how to measure within your business </li></ul></ul></ul><ul><ul><li>It’s NOT “Shoot, ready, aim” </li></ul></ul><ul><ul><ul><li>Start with a metrics-driven plan </li></ul></ul></ul><ul><ul><ul><li>Support with strategy and governance </li></ul></ul></ul><ul><ul><li>Ongoing maintenance </li></ul></ul><ul><ul><ul><li>You can’t miss what you can’t measure </li></ul></ul></ul>Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  30. 36. 9 Recommendations <ul><li>Leadership – Senior management must set the tone </li></ul><ul><li>Plan - Planning is an essential requisite for success </li></ul><ul><li>Benchmark - Understand the ingredients of a good blog, wiki </li></ul><ul><li>Engage – gather input and feedback from employees early in the planning process; act quickly on necessary changes </li></ul><ul><li>Governance – every tool needs an owner and a policy </li></ul>
  31. 37. 9 Recommendations <ul><li>Technology – don't be sold a solution, evaluate and select a 2.0 solution based on business requirements & needs </li></ul><ul><li>Refresh – keep your content and tools relevant and fresh </li></ul><ul><li>Monitor - Ensure you’re aware of which 2.0 websites are popular, how they work & what users like/dislike </li></ul><ul><li>Measure - Document the link between social media & the business & develop & track KPIs </li></ul>
  32. 38. Pilot suggestion <ul><li>Wiki: </li></ul><ul><ul><li>Create a wiki for organization & industry acronyms and jargon </li></ul></ul>
  33. 39. Your homework <ul><li>Are you an employer of choice? </li></ul><ul><li>Many organizations have or are planning to adopt 2.0 tools – are you behind the compeititon? </li></ul>
  34. 40. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution <ul><li>Reading </li></ul><ul><li> </li></ul><ul><li>Intranet 2.0: Social Media Becomes Mainstream </li></ul><ul><li> </li></ul><ul><li>Learning </li></ul><ul><li> </li></ul><ul><li>Consulting Help </li></ul><ul><li>The Intranet 2.0 Plan </li></ul><ul><li> </li></ul>
  35. 41.
  36. 42. Toby Ward, President, Prescient Digital Media [email_address] www. (search “Intranet Global Forum”) ‏ 416.986.2226

Editor's Notes

  • February 24, 2009
  • February 24, 2009