Prescient's June 2010 webinar with two members from Oce's intranet team

1. Intranet 2.0 on a budget
Toby Ward, Prescient Digital Media
Ria Breuer, Océ
Jan van Veen, Océ
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2. About Toby Ward
 Founder & CEO of Prescient Digital Media
 We plan & build highly effective websites & intranets
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3. www.PrescientDigital.com
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4. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution

5. Twitter hashtag
#intranet2
@tobyward @RiaBreuer @JanVanVeen

6. Evidence / Prevalence
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7. One or more 2.0 tools
Intranet 2.0 Global Study 2010, 525 participants
55%
Enterprise
87% Deployment
Most popular:
Blogs
Discussion
Instant Msg
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8. Blogs
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9. Blog deployment
Intranet 2.0 Global Study 2010, 525 participants
Up 10%
53%
18%
enterprise
deployment
35% limited
deployment
8% have no
plans
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10. ThomsonReuters Intranet
Compliments of ThomsonReuters Strictly Confidential © 2010 Prescient Digital Media Not For Distribution

11. Choose Blogs (subscribe)
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13. ThomsonReuters
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14. Anyone can blog – Siemen’s
Mitarbeiter-Weblogs bei der Siemens AG, Karsetn Ehms, Siemens AG / Corporate Technology, 2007-09-28
http://www.slideshare.net/kpehms/employee-blogging-siemens

15. Find blogs by tag, search or alpha
Mitarbeiter-Weblogs bei der Siemens AG, Karsetn Ehms, Siemens AG / Corporate Technology, 2007-09-28
http://www.slideshare.net/kpehms/employee-blogging-siemens

16. Wikis
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17. Wiki deployment
Intranet 2.0 Global Study 2010, 525 participants
Up 5%
49%
17%
enterprise
deployment
32% limited
deployment
11% have
no plans
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18. Employee wikis – CNW Group

19. Employee Networking
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20. Employee networking
Intranet 2.0 Global Study 2010, 525 participants
Up 42%
27%
13%
enterprise
deployment
14% limited
deployment
19% have
no plans
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23. How much?

24. A budget of zero - $10,000
Intranet 2.0 Global Study 2010, 525 participants
20% spent
$100k or
47% more
26% of lg.
orgs. spent
under $10k
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25. 2.0 is cheap
Intranet 2.0 Global Study 2010, Preliminary Data, 525 participants
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26. The Social Intranet
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27. The Social Intranet
 An intranet that features multiple social media tools for most
or all employees
 Multiple social media tools with at least some or limited
exposure (optional) from the main intranet or portal home
page
 Woven into most aspects of content consumption
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28. www.PrescientDigital.com

29. Communexions.com
For discussion & links to the slides

30. Toby Ward, CEO, Prescient
www.PrescientDigital.com
www.IntranetBlog.com
www.Twitter.com/TobyWard
www.Communexions.com‫‏‬
30

31. Océ Case Study

32. Intranet 2.0 on a budget @ Océ
Ria Breuer, Global Intranet Manager
Jan van Veen, Manager Internal Communications

33. Corporate Profile
 Océ today:
 21,500 people worldwide
 Annual revenue 2009:
€ 2,648 Billion
 Net Income 2009:
€ - 47,134 Million
 Worldwide distribution in 90 countries
 Direct sales and services in 30 countries
 10 R&D-sites in 9 countries

34. Océ Product & Services
Wide Format Océ
Document Printing Production Printing
Printing Systems Business Services
Technical Document Systems
Office Systems Graphic Arts Systems Display Graphics Systems
Printroom Systems TransPromo Systems Imaging Supplies

35. Employees
10%
23%
10%
7%
20%
30%

36. Océ around the world

37. It all started with our Intranet
In 2004:
 many local intranets, diversity in look and feel
 not connected, URL unknown, no global search
 locally supported
 So no corporate messaging, nor sharing of
information
“If Océ only knew what Océ knows”

38. The future as seen then
One intranet for all
1. start with uniform design and navigation and get rid
of all the local ones
2. next versions to deal with global document
management, workflows and collaboration

39. Our intranet – step 1
 From local to global

40. Life before the crisis
 Roll out to other countries
 Changes and improvements in the current version
 Requirements for next version
 Set up project management organization for the
intranet (hiring experts)
 Set up business, technical and
support teams
 ….

41. Crisis!
 Decline in sales USA from September 2007
 First lay-offs Q1 2008
 Full crisis hits NL September 2008
 Total headcount reduction 2.350
 Severe cost cutting measures
 Intranet budget down from €350.000 in 2007 to €0 in
2008
 Business and technical staff down from 8 to 2 FTE
 Intranet in maintenance mode - development and roll
out stopped!

42. Life after the crisis
 All we had left was our creativity
 How to reach everyone?
 How to prepare for the external social media
revolution?
 Our decision: use social media for internal
communications

43. What did we introduce?
 Improved news service on our intranet
 Rumorbuster
 Wikis
 Blogging
 Idea Management
 Microblogging (Yammer)
 Social bookmarking
 OcéTV (now also on YouTube)
 Intranet as starting point

44. Improved news service intranet

45. Rumorbuster

46. Wikis

47. Blogs

48. Idea Management

49. Microblogging

50. Océ TV

51. Social Bookmarking

52. Our results
 Interactive digital communication tools successfully implemented
 Employees value our quarterly results communication
 Rumors connected to crisis successfully busted
 Over 60 moneysaving ideas generated, one of which had a business case of
€ 800,000
 Creativity, engagement and collaboration boosted - asking questions and
getting answers from colleagues all over the world is great
 Around 20,000 Euros saved on video production in the first half year of use
alone
 Integrated, cross-media communication

53. Lessons Learned
 Money is not the issue
 Organization is the issue!
 You can start bottom-up
 Consumerization of IT
 Cross-functional approach (Communications, IT & IM)
 Where do I share and store my info?
 Did we teach people to be a knowledge worker?
 Culture > Ask questions
 Social Media Guidelines
 Security
 Social media lab

54. Articles on the Océ case
 Bill Ives: Article on microblogging, Article on Sharepoint implementation,
Article on wiki implementation
 The Economist: The Economist on social networking (including Océ)
 Jacob Morgan, Implementing Enterprise 2.0 at Océ: Part 1-Business drivers,
Part 2-Making the push, Part 3-Change management, Part 4-Operational and
financial impact, Part 5-Lessons learned and future plans
 Toby Ward: Intranet 2.0 case study: Océ
ria.breuer@oce.com riabreuer
jan.vanveen@oce.com janvanveen