Fyronic seminar-software factorymeeting-sls


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Short version of my presentation. This time for the Software Factory of Cegeka

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Fyronic seminar-software factorymeeting-sls

  1. 1. Collaborating using Enterprise 2.0 and Social Media <br />Franky Redant <br />Founder – Consultant<br />Twitter:@f_redant<br />“Collaboration <br />is the Heart of Innovation”<br />LinkedIn: http://www.linkedin.com/in/frankyredant <br />Facebook http://www.facebook.com/franky.redant<br />Fyronic on facebook : http://www.facebook.com/pages/Fyronic/119906781356910<br />
  2. 2. Internet Today<br />Before we start : <br />Who’s using : <br />Twitter ? <br />LinkedIn ? <br />Facebook ? <br />Sprouter ? <br />Yammer ? <br />Slideshare ? <br />Foursquare ? <br />Youtube ?<br />Skype ?<br />Blogs ? Reading/writing ? Professionally ? <br />Wiki’s ? <br />RSS ? <br />Tagging ? <br />Mashups ? <br />Enterprise Social Networks ? <br />Collaboration platforms? <br />
  3. 3. Internet Today – what’s there? <br />Social Media with social networks in the lead <br />Facebook, twitter, linkedin... <br />Community created content sites<br />Youtube, flickr, typepad, blogger.com, readwriteweb, Digg, delicious <br />Web 2.0<br />Enterprise 2.0 <br />Other interesting evolutions<br />Evolution of mobile, augmented reality, the internet of things, crowdsourcing, ideagoras,... <br />
  4. 4. Internet Today – Facebook <br />Facebook is the biggest social network today <br />29000 applications <br />Company pages : <br />Facebook shop & credits (new business models)<br />Usage : <br />Create following (fanbase), brand awareness, recruitement,use for networking, interact with members, customers, provide information, news, monitor ‘the buzz’, answer, engage, <br />http://www.clickymedia.co.uk/?s=facebook+demographics&submit=submit<br />
  5. 5. Internet Today - Twitter<br />Twitter = microblogging<br />News, articles,<br />Keeping in touch<br />Meet new people <br />Usage: <br />Converse/engage<br />Build reputation<br /> Network<br />Attract to blog, website, groups ...<br />Promote<br />Recruitment! <br />http://blog.hubspot.com/blog/tabid/6307/bid/6050/The-Ultimate-List-100-Twitter-Statistics.aspx<br />
  6. 6. Internet Today – LinkedIn <br />LinkedIn : Business networking<br /> >70 Million members<br />Business Networking<br />Groups, jobs, Q&A<br />Usage : <br />Promoting yourself<br />Recruitment, create credibility, endorsements <br />Ask questions, get answers, learn, <br />Become authority on topics<br />Market research, advertise<br />Interact, engage <br />Create your own group.<br />http://advertising.linkedin.com/audience/<br />I endorse you = Cool..<br />
  7. 7. Internet Today - Wikipedia<br />WikiPedia Figures: <br />Start date 15 January 2001<br />Languages 250 (Aug 2007) <br />Articles 10,6 million (June 2008) <br />Media files 1.4 million (Aug 2007) <br />Views > 2500 per second (Aug 2007) <br />Edits > 3 per second (347 million total (Aug 2007) <br />Editors > 400,000 (Jul 2007)<br />Administrators 3,880 (Aug 2007) <br />Traffic Rank 9 nth (Sep 2007)<br />The Biggest Encyclopedia in the world <br />Build by volunteers<br />Maintained by volunteers <br />Open Source software : Mediawiki <br />
  8. 8. Interaction & conversation example sites<br />
  9. 9. Internet Today – Web 2.0<br />Participation<br />
  10. 10. WEB 2.0 - Framework<br />Participation is the driver<br />Flexibility, speed, powerful<br />Essential for integration & reuse<br />Trust & credibility<br />Spirit of openness & Sharing<br />The user has control <br />The sum is bigger than it’s parts<br />
  11. 11. Web 2.0 – It’s about engaging!<br /> Participation <br />– <br />Communication<br />–<br />Direct Engagement <br />– <br />Interaction <br />Creativity<br />Decisive<br />Sharing<br />Business Agility<br />Innovation <br />Collective Intelligence<br />
  12. 12. Enterprise 1.0<br />Enterprise 2.0 <br />Enterprise 2.0 is not like Star Trek: <br />“to boldly go where no one has gone before”<br />It’s here and a lot of companies are using it <br />Successfully. <br />
  13. 13. Enterprise 2.0 – What is it? <br />Web 2.0 for the Enterprise <br />It’s the use of tools like : <br />Blogs / vlogs<br />Wiki’s <br />RSS / syndication<br />Social networks, <br />Social bookmarking<br />Tagging / collective filtering<br />Microblogging<br />Rating <br />Mashups<br />Inside the organisation to Engage with all stakeholders internal & external:<br />Management, employees, customers, members, partners, government, potentials (potential customers, employees, partners, ...), the world <br />Engage! <br />Convince, share, <br />be consistent and trustworthy<br />
  14. 14. Circles of Engagement<br />Internal – close internal relations, <br />day to day intensive interactions, <br />employees, external hires, <br />in house workers<br />Close Business environment : close relationship, regular interaction, question & answers, support function, levels of collaboration (partners, customers, members) <br />Market and larger business environment : less interaction, visibility and reputation management, potential customers/members, potential partners, competitors, industry peers etc <br />World : limited or occasional interaction, potential to interact with yet unknown parties etc. research source, networking source,... <br />Each level has a different approach. <br />Message : what you say<br />Goals : Why you say it <br />Interaction : How you say it<br />Importance : how important is the message for you and the receiver<br />Relevance: how relevant is the message to the receiver<br /> <br />Market<br />Government<br />The World<br />Peers<br />Customers<br />Employees <br />Management<br />shareholders<br />Potentials<br />Members<br />The Crowd<br />Partners<br />This all leads to : <br />=> different target groups require different channels and different tools also online. <br /> <br />Competitors<br />
  15. 15. Social Media Vs Enterprise 2.0 <br />Although both use WEB 2.0 concepts and tools, <br />they are different.<br />Enterprise 2.0 <br />Social Media<br />Internal Facing<br />Firewall<br />Business<br />knowledge capture<br />productivity & efficiency<br />wiki, blog, social bookmarks, chat<br />Innovation <br />External Facing <br />Open to the world<br />Social<br />sharing random things<br />Pass-time & leisure<br />social networks and "cool interactive" websites<br />Free Creation & reuse<br />
  16. 16. Enterprise 2.0the <br />And platforms<br />
  17. 17. Enterprise 2.0 concepts & tools<br />
  18. 18. Enterprise 2.0 Applications & use<br />Social networks or enterprise social networks <br />Blogs / vlogs & comments <br />Wiki's<br />RSS / Syndication<br />Social bookmarking<br />Tagging /search <br />Microblogging<br />Rating <br />
  19. 19. Enterprise 2.0 – Tools & use : Enterprise Social Networks <br />
  20. 20. Enterprise 2.0 – Tools & use : BLOGS<br />introduce new members in (virtual)teams<br />Reinforce corporate vision, mission, status<br />a door to your website and your company. <br />Record thoughts, ideas, experiences and opinions<br />To generate new ideas <br />Show your product and/or service knowledge. <br />to interact with the readers<br />company news bulletin <br />Follow up on project status/history<br />generating buzz <br />Build & maintain reputation <br />
  21. 21. Enterprise 2.0 – Tools & use : Rating / commenting<br />Interaction with topic experts <br />gathering internal/external opinions <br />Engage with ... <br />Basis of crowdcasting systems<br />Discussing topics, documents, ideas<br />
  22. 22. Enterprise 2.0 – Tools & use : Wiki’s<br />Requirements & specification creation, issues tracking, project history, feature lists, progress & status reporting<br />techn. Support, sales documentation, technical documentation<br />Meeting notes, sales pitches, marketing campaign ideas, copywriting<br />Brainstorm, idea notes, discussions, collaborative creativity sessions<br />
  23. 23. Enterprise 2.0 – Tools & use : RSS<br />
  24. 24. Enterprise 2.0 – Tools & use : Social Bookmarking<br />Enhanced search capabilities <br />More efficient research <br />Expertise location <br />Repository of internal and external links to topic <br />Specific/relevant information <br />
  25. 25. Enterprise 2.0 – Tools & use : Tagging/search<br />Tagging (folksonomies) <br />Collaborative filtering<br />Information & Knowledge gathering<br />efficient searching by tags <br />Adding (personal)context to content<br />
  26. 26. Enterprise 2.0 – Tools & use : Microblogging<br />Fast knowledge sharing <br />Conversations <br />Instand news feeds <br />Updating on status of (documents, projects, work in progress) <br />Fast Question & answer channel<br />Recruitment channel<br />
  27. 27. Benefits of Enterprise 2.0 <br />
  28. 28. Productivity and efficiency <br />More <br />knowledge <br />available<br />Better <br />filtering of information <br />Reduced <br />email <br />overload<br />Benefits of Enterprise 2.0 platforms<br />Faster <br />document <br />creation<br />Improved <br />team <br />performance<br />Faster innovation & product development<br />Better use of communication tools <br />Increased <br />project <br />management <br />efficiency<br />Faster and <br />more <br />informed <br />Better <br />search <br />results<br />
  29. 29. Benefits of Enterprise 2.0 platforms<br />Stakeholder <br />engagement <br />Fun factor <br />Greater customer engagement<br />Better internal and external communication<br />Greater staff engagement<br />More learning & development <br />Better collaboration<br />Enhanced collaborative behaviour<br />
  30. 30. Benefits of Enterprise 2.0 platforms<br />Knowledge creation and retainment <br />Easier and wider access to expertise and organisational capabilities <br />Enhanced search <br />(faster & more accurate) <br />Capture & store activities, conversations, opinions ... <br />Reuse, combine, harness... <br />
  31. 31. Benefits of Enterprise 2.0 platforms<br />Reputation is <br />Everything<br />Prfff...<br />They’ve only got 26 followers on Twitter <br />Their facebook page only has<br /> 5 fans<br />Cool place to work! <br />Improved internal and external reputation <br />Increased visibility in business environment and market<br />
  32. 32. Benefits of Enterprise 2.0 platforms<br />Business agility <br />Increased flexibility <br />Faster decision making <br />Higher innovation rate <br />Increase accuracy of products & services <br />Faster time-to-market products and services <br />
  33. 33. Thank you for listening <br />