I am part of an experiment How can a publically listed organisation with >70,000 employees become more transparent. Not opaque, nor fully see through: rather a greater sense of translucency? Microsoft has 6000 bloggers. Examples of Channel9, turning the camera inside to point outside, and the great battle that ensues.
(source: T. Friedman, The World is Flat)
Social Networking. This newest thing from the world of IT that is going to change the world
Examples of first half of the 19th century social networks
So, if social networks are not new, what is the difference? What is the secret sauce if it is not the technology?
Before I go on, let’s have a look at little at the revolution
Old ways, old media. Printing press circa 15th century
Radio, early 20th century
TV, mid 20th century to now
One-to-one comms: telephone (fax)
Hillary vs Obama. Machine politics vs moveon.org. Grass roots. Generational difference. (ref Matt Bai)
New world. Many to many. The network effect.
Hyperconnectivity. (ref Mark Pesce)
Suddenly everyone can connect to everyone they know The network effect spreads the information (or disinformation) Power lies in the many Control has gone Society as we know it is on the cusp of changing
Hillary: how does she fight the power of the many?
Community: is this real for Australia, too?
IABC: communications. Not geekdom
What was for “the geeks” is now in the hands of communicators!
Point we are trying to make is that Social computing is the natural extension of collaboration
In the 3rd wave is a list of what social computing brings to the collaboration tools. We are not suggesting that email, workplaces will be replaced. Rather, social computing is additive to the previous technologies for collaboration.
The logos represent well known consumer social computing pure play vendors for the technologies listed beside it.
Quotes from analyst reports around social computing
Reason why some organizations have been slow to adopt social computing or unaware of its importance
There is tension around adopting social computing within the enterprise. Employees are pushing for the technology to be used in the enterprise. End users want to bring in technologies they feel comfortable with and what they feel will enhance their productivity. IT is hesitant to incorporate a new set of tools to manage. IT is concerned with security and compliance issues that come with adopting new technologies. IT has to leverage more bandwidth for governance on social computing technologies.
This is My Site in external view.
My Sites are built-in MOSS people functionality.
The image is of the public view of a personalized My Site with the individual’s profile information.
Jesse has made a list of her responsibilities under “Details”. The responsibility details are tags – if you click on them, they will lead you to other people who share the same responsibilities.
Intro to Popfly: Microsoft Popfly is a web site and tool to help people create and share web sites, mashups, and other kinds of experiences. It is NOT an intranet applicatipn.
Popfly has two parts: the social network, which is called "Popfly Space" and the online tool for creating different kinds of experiences, called "Popfly Creator.“ Popfly uses a construct known as blocks (red blocks shown above) to both capture/consume data as well as to render it.
In the case of SharePoint RSS feeds the block of choice is easy to single out. It is simply titled RSS. You can drag and drop one or more RSS blocks to grab RSS data from SharePoint.
Integration points for SharePoint and Popfly: 1. Popfly can consume data from SharePoint RSS feeds and then be combined, “mashed,” together with data from other sources (ie. maps and more) In the case of SharePoint RSS feeds the block of choice is easy to single out. It is simply titled RSS. You can drag and drop one or more RSS blocks to grab RSS data from SharePoint.
2. As a part of the mashups you can integrate SharePoint info/data (i.e. geographical tags) with external data sources (i.e. Virtual Earth) for the mashups
3. Resultant mashups can be embedded in SharePoint sites, other web entities, and even exposed as Vista Sidebar Gadgets
MOSS 2007 Core functionality: My Sites Expertise search Framework for Composite Applications & Mashups Rich people store Proactive people alerts Organizational charting Relationship search (social connections) In common connections Business data catalog Permission settings
Community kit includes: Enhanced Blog Edition (beta) Enhanced Wiki Edition Corporate Intranet Edition Internet/Extranet Edition School Edition
There are also Community built web parts from external sources (ie Yahoo weather webpart, Google gadgets, WSS Search webparts)
SharePoint Designer is used to: Customize SharePoint sites Create content management templates for internal and external sites Build workflow applications and add application logic Assemble composite applications that pull data from multiple sources
Partners will be building on top of MOSS 2007 and users will have the benefits from all these functionalities Popfly can be used for building mashups with SharePoint integration in the following ways: RSS feeds from SharePoint sites Geographical tagging Embed data into other SharePoint sites, web entities Integrate SharePoint info/data (geotags, etc.) with external data sources (Virtual earth) for mashups
Nsw public sector architects
The Human Network
Hello from the Experiment
(and yes, I am Internet famous)
Who is Nick Hodge?
MBA ,TechMgmt (2003 LaTrobe Univ)
Including 3 years of sales management
6 months self-funded sabbatical
Professional Geek (doing)
Digital Diplomat (explaining my doing)
(sometimes top 100 AU,Technorati.com <50K)
Web 2.0 is not a new product
Web 2.0 is not “must beWeb 2.0 compliant” a
Web 2.0 is a period of time
characterised by unique movements,
technologies, philosophies and events, where
promise of the internet democratising
communications takes effect
Web 1.0 (1994 to 2001)
Netscape, Internet Explorer
Gold rush to pyrites (fools’ gold)
Legacies of Web 1.0
Sales and Marketing adoption ofWeb
Operational efficiencies driven by cost
cutting = ICT
Flattening of the world, supply chains
Bandwidth (wired, wireless) investment
Ref:Thomas L. Friedman, TheWorld is Flat
Cost of Hosting
Maturity of web platforms: eg, ASP.NET
Customer/client ICT maturity
Constant cost reduction cycle
eCommerce is so Web 1.0
eCommerce is an outdated term
Based on drivers, all businesses have an
Email, eTax, web site…
Organisations must now deeply integrate ICT
to further their productivity
There is a new way of engaging a largely
Keystones of Web 2.0
The Cluetrain Manifesto
Web 2.0 Foundations
Write and read
Rewrite, write and read (mashup)
Authentic voice, augmented conversation
Weblogging aka Blogging aka Blogs
Value of Write is greater than Read
Comments on Blogs
http://digg.com/ style voting
Copyright, IP: (cc) Creative Commons
Or install your ownWiki
Brand, Trust and Risk
Value of your Brand
What are people saying about you now?
Who represents your Brand online?
What is your “online face?”
Should you engage online at all?
How do you engage?
Where the new Communities are
More mobiles than people
Broadband in 67% of Internet Subscribers
Average use/day 22minutes
6.5 times per week, 41 page views per session
Less time viewing/listening to one-many
ACMA Communications Report 2006/7
US Newspaper sales, AUTV consumption
Eyeballs, eyeballs, eyeballs
Communications methods: online
Prensky: Digital Natives, Digital Immigrants
Don’t forget Digital Refugees
Generation-Y / Generation-C
Click to add title
Digital Community Specialist
Online Community Leader
Online Customer Service
Online Image Consultant
Provide a human-face / authentic voice
Engage in and with online communities
Listen and respond
Make human connections
Add value to the communities
[NB: internal sales/customer service/PR]
1st Wave 2nd Wave 3rd Wave: SocialComputing
5. Tools of the Trade
“Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually,
Social Computing will impact almost every role, at every kind of company, in all parts of the world. Firms
should approach Social Computing as an ongoing learning process, using some of the best practices of
firms that have successfully taken the first steps.”1
- Forrester Research
1 Source: Forrester Research, Inc. “Social Computing - How Networks Erode Institutional Power, And What to Do About It”, February 2006
What Analysts Are Saying
“To thrive in an era of Social Computing, companies
must abandon top-down management and
communication tactics, weave communities into
their products and services, use employees and
partners as marketers, and become part of a living
fabric of brand loyalists.” 1
“Enterprise social software provides an open and
freeform environment that (1) stimulates large-scale
participation through informal interactions, and (2)
aggregates these interactions into an emergent structure
that reflects the collective attitudes, dispositions and
knowledge of the participants.” 2
“Executives say they are investing inWeb 2.0 to
communicate with customers and business partners
and to encourage collaboration inside the company.” 3
1 Source: Forrester Research, Inc. “How Networks Erode Institutional Power, And What to Do About It” , February 2006
2 Source: Gartner Presentation, “Wikis and Social Software: How to Create and Harvest Value from Informal People Networks”
by Nikos Drakos, March 19-1, 2007
3 Source: McKinsey & Company, “How Businesses are Using Web 2.0”, 2007
Challenges companies face for
adopting Social Computing
to use consumer
technology in the
IT wants “enterprise-
ready” tools: secure,
Promote expertise and build
communities within your organization
Tags in Details: Clicking will return people
with the same tag value, grouped by social
Latest blog post shown- up to max of 3
Name and title automatic
Shared documents from
SharePoint sites Jesse
List of colleagues by
distribution lists and
Can be internal and/or
SharePoint’s Social Computing
CKS: Enhanced Blog Edition
“Your blog should look as smart or creative as you
think you are.”
RSS feed fixups
CKS: Enhanced Wiki Edition
FlexWiki import tool
(e.g. in-pageTable of
Content and associated
Duplicate detection for
the “FAQ wiki” scenario
Stephen Collins, AcidLabs
Social Networks, Building Communities
Local Worldwide Experts
Business: Next Steps
Finding and sustaining your authentic voice in
Honestly engaging in existing conversations
What is the risk of not investing in your brand
to maintain the trust relationship?
Social Networking Backlash
“deconstructing” the $5b waste:
Welcome to The Human Network
@nickhodge on twitter.com