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Morning Booster
Storytelling in
identity design
Hello, we are
1508
We do
Product
& Service
Design
Brand
Experience
Design
Strategy
& Business
Design
Who’s todays
storytellers?
Sara Alvad
CEO formerly known as Creative
Director. Brand strategist formerly
known as wordsmith, creative in
every cell.. And CEO in the general
sense at 1508 AAR.
Sara
Brought up by creative hippie artists
and somehow ended up in a corporate
world… With a bunch of … other hippie
artists
Sash
Mother, daughter, girlfriend, sister
Mathilde Wester
Senior Designer and passionate
visual storyteller with 6+ years
experience in design.
Wathilde Mester
Extroverted introvert with a bunch of
humor and self irony. Pretty smart on
a good day. Pretty imposter on a
bad.
Sjuusk
A hip hopper with an attitude,
putting words on beats to better
understand herself and the world
around.
“Mathilsnøh”
Annoying little sister, with an
eminent talent of teasing and a
strong critial sense.
What is
storytelling?
Storytelling is the art of conveying
narratives to an audience.
It communicates events,
experiences, or emotions
through words or visuals.
At its core, storytelling is about
connecting with others using a narrative.
A good story has four elements:
a character, a problem,
a mission, and a solution.
Why use
storytelling in
identity design?
The significance of storytelling lies in its ability
to connect people, to evoke emotions, and
to convey complex ideas in a memorable
and engaging way.
It evokes feelings.
It’s relatable.
It’s easier to remember.
How to work with
storytelling
The 3P’s
Core narrative structure
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Problem
Lorem ipsum re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ideal stale
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
How we solve
the problem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostruin culpa qui officia
deserunt mollit anim id est laborum.
Proof
Market
Brand
strengths
Target
group(s)
Sweet
spot
Relevance
Autenthic
Unique
How does the company
differentiate itself from
other competitors?
How do we create value
and remain relevant to
our target audiences?
How can the company
DNA be applied in a
natural manner?
For ____________ , ____________ is the ____________
That is the ________________________
So they can ________________________
Because ________________________
(target) (brand) (category)
(point of difference)
(end benefit)
(reason to believe)
Let the story begin
A mission
”a journey” with a purpose
An arch Nemesis
and some special skills
A Protagonist
we can relate to
Bridging brand core into visual language
A mission
”a journey” with a purpose
An arch Nemesis
and some special skills
A Protagonist
we can relate to
A mission
”a journey” with a purpose
An arch Nemesis
and some special skills
A Protagonist
we can relate to
Case examples
Fertilitytravel
Land of Hope
PROFILE
From Anja as person to a professional organisation
PROMISE
From rescuing “witch children” to fighting the root cause
PEOPLE
From a Danish audience (Ø+Æ) to a global audience
PLACE
From Nigeria focused to possibly battling superstition in 3rd world countries
PURPOSE
From generic “nødhjælp” to a purposeful name
HOPE
We want to inspire through hope,
rather than frighten through horror
HOPE
Help Organisation Providing Education
HOPE
Help One Person Everyday
HOPE
A boy who became the symbol
HOPE
A loving home
Land of
Visual interpretation
Horror Hope
Black and white Colorful
Cold Warm
Statisk Dynamisk
Clean scandinavian design Vibrant African design
With the visual principles and the
mission and values, we created a visual
identity telling the story of Land of Hope
– United against superstition
Colors
5th element
Education
Knowledge
Time
Passion
Enlightenment
Hope
Involvement Children’s rights
Perseverance
Care Protection Education
Love
Transformed to symbolic
Time Children’s right Perserverance
This symbol represents time:
The time it takes for a seed to
be planted and for change to
spread through generations.
This symbol represents the
voice of the children. For far
too long, they have been
silenced but we enable them to
speak up for themselves
This symbol represents that
though we are fighting an
uphill battle, we’ll keep climb-
ing, one step at a time, until we
reach our goal.
Love Passion Hope Involvement
This symbol represents love
and compassion which is at
the heart of everything we do
This symbol represents that we
are fighters. We won’t be
silenced. We will keep
addressing the issues and
speaking up about children’s
rights until innocent children
are no longer accused of being
witches.
This symbol represents a new
day. A new beginning. No
matter how hard today is, the
sun will rise again tomorrow.
And hope
lies ahead.
This symbol represents The
Children’s Parliament at Land
of Hope. A concept we
designed to teach our children
about cooperation, democracy
and responsibility.
Knowledge Education Enlightment
This symbol represents
knowledge. If you look
closely, you will see four
books creating a stream of
knowledge. For a true wave
of change to form, all it takes
is a little, persistent stream of
new ideas.
This symbol represents
education and that the pen is
mightier than the sword.
Because with education comes
knowledge and by spreading
knowledge, we can get rid of
superstitions.
This symbol represents
enlightenment which is the key
to break hurtful superstitions.
We need to speak up (!) and
provide information (i) in order
to enlighten superstitious
communities.
Opener
Closer
Opener
Closer
Opener
Closer
4 reasons to invite C3PO
to your identity party
1. Changemangement&strategy
2. Relatable,memorable,persuasive
3. Theheartbeatoftheidentity
4. Multisensory

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Morgenbooster: Storytelling in Identity Design

  • 5. Sara Alvad CEO formerly known as Creative Director. Brand strategist formerly known as wordsmith, creative in every cell.. And CEO in the general sense at 1508 AAR.
  • 6. Sara Brought up by creative hippie artists and somehow ended up in a corporate world… With a bunch of … other hippie artists
  • 8. Mathilde Wester Senior Designer and passionate visual storyteller with 6+ years experience in design.
  • 9. Wathilde Mester Extroverted introvert with a bunch of humor and self irony. Pretty smart on a good day. Pretty imposter on a bad.
  • 10. Sjuusk A hip hopper with an attitude, putting words on beats to better understand herself and the world around.
  • 11. “Mathilsnøh” Annoying little sister, with an eminent talent of teasing and a strong critial sense.
  • 13. Storytelling is the art of conveying narratives to an audience. It communicates events, experiences, or emotions through words or visuals.
  • 14. At its core, storytelling is about connecting with others using a narrative.
  • 15. A good story has four elements: a character, a problem, a mission, and a solution.
  • 17. The significance of storytelling lies in its ability to connect people, to evoke emotions, and to convey complex ideas in a memorable and engaging way.
  • 18. It evokes feelings. It’s relatable. It’s easier to remember.
  • 19. How to work with storytelling
  • 20.
  • 22.
  • 23.
  • 24. Core narrative structure labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Problem Lorem ipsum re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Ideal stale Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln proident, sunt in culpa qui officia deserunt mollit anim id est laborum. How we solve the problem Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostruin culpa qui officia deserunt mollit anim id est laborum. Proof
  • 25.
  • 26.
  • 27. Market Brand strengths Target group(s) Sweet spot Relevance Autenthic Unique How does the company differentiate itself from other competitors? How do we create value and remain relevant to our target audiences? How can the company DNA be applied in a natural manner?
  • 28. For ____________ , ____________ is the ____________ That is the ________________________ So they can ________________________ Because ________________________ (target) (brand) (category) (point of difference) (end benefit) (reason to believe)
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Let the story begin A mission ”a journey” with a purpose An arch Nemesis and some special skills A Protagonist we can relate to
  • 34. Bridging brand core into visual language
  • 35. A mission ”a journey” with a purpose An arch Nemesis and some special skills A Protagonist we can relate to
  • 36. A mission ”a journey” with a purpose An arch Nemesis and some special skills A Protagonist we can relate to
  • 39.
  • 40.
  • 41.
  • 42.
  • 44.
  • 45. PROFILE From Anja as person to a professional organisation PROMISE From rescuing “witch children” to fighting the root cause PEOPLE From a Danish audience (Ø+Æ) to a global audience PLACE From Nigeria focused to possibly battling superstition in 3rd world countries PURPOSE From generic “nødhjælp” to a purposeful name
  • 46.
  • 47. HOPE
  • 48. We want to inspire through hope, rather than frighten through horror
  • 51. HOPE A boy who became the symbol
  • 53.
  • 54.
  • 57. Black and white Colorful
  • 60. Clean scandinavian design Vibrant African design
  • 61.
  • 62. With the visual principles and the mission and values, we created a visual identity telling the story of Land of Hope – United against superstition
  • 64.
  • 65.
  • 68.
  • 69. Time Children’s right Perserverance This symbol represents time: The time it takes for a seed to be planted and for change to spread through generations. This symbol represents the voice of the children. For far too long, they have been silenced but we enable them to speak up for themselves This symbol represents that though we are fighting an uphill battle, we’ll keep climb- ing, one step at a time, until we reach our goal.
  • 70. Love Passion Hope Involvement This symbol represents love and compassion which is at the heart of everything we do This symbol represents that we are fighters. We won’t be silenced. We will keep addressing the issues and speaking up about children’s rights until innocent children are no longer accused of being witches. This symbol represents a new day. A new beginning. No matter how hard today is, the sun will rise again tomorrow. And hope lies ahead. This symbol represents The Children’s Parliament at Land of Hope. A concept we designed to teach our children about cooperation, democracy and responsibility.
  • 71. Knowledge Education Enlightment This symbol represents knowledge. If you look closely, you will see four books creating a stream of knowledge. For a true wave of change to form, all it takes is a little, persistent stream of new ideas. This symbol represents education and that the pen is mightier than the sword. Because with education comes knowledge and by spreading knowledge, we can get rid of superstitions. This symbol represents enlightenment which is the key to break hurtful superstitions. We need to speak up (!) and provide information (i) in order to enlighten superstitious communities.
  • 75.
  • 76.
  • 77.
  • 78.
  • 79. 4 reasons to invite C3PO to your identity party 1. Changemangement&strategy 2. Relatable,memorable,persuasive 3. Theheartbeatoftheidentity 4. Multisensory