Since the dawn of day, stories have been shared and passed along between people to create a sense of meaning and belonging. People remember great stories. Branding is both an idea and an image that people have of a product, service, or company. Design Storytelling affects your audience by tying the idea and image together—in a visceral way. In this morning booster, we share our views on how to create a visual concept where everything blends together and share cases where the identity design is telling a unique story about the brand it is a visual representation of.

1. Morning Booster
Storytelling in
identity design

2. Hello, we are
1508

3. We do
Product
& Service
Design
Brand
Experience
Design
Strategy
& Business
Design

4. Who’s todays
storytellers?

5. Sara Alvad
CEO formerly known as Creative
Director. Brand strategist formerly
known as wordsmith, creative in
every cell.. And CEO in the general
sense at 1508 AAR.

6. Sara
Brought up by creative hippie artists
and somehow ended up in a corporate
world… With a bunch of … other hippie
artists

7. Sash
Mother, daughter, girlfriend, sister

8. Mathilde Wester
Senior Designer and passionate
visual storyteller with 6+ years
experience in design.

9. Wathilde Mester
Extroverted introvert with a bunch of
humor and self irony. Pretty smart on
a good day. Pretty imposter on a
bad.

10. Sjuusk
A hip hopper with an attitude,
putting words on beats to better
understand herself and the world
around.

11. “Mathilsnøh”
Annoying little sister, with an
eminent talent of teasing and a
strong critial sense.

12. What is
storytelling?

13. Storytelling is the art of conveying
narratives to an audience.
It communicates events,
experiences, or emotions
through words or visuals.

14. At its core, storytelling is about
connecting with others using a narrative.

15. A good story has four elements:
a character, a problem,
a mission, and a solution.

16. Why use
storytelling in
identity design?

17. The significance of storytelling lies in its ability
to connect people, to evoke emotions, and
to convey complex ideas in a memorable
and engaging way.

18. It evokes feelings.
It’s relatable.
It’s easier to remember.

19. How to work with
storytelling

21. The 3P’s

24. Core narrative structure
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat
non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Problem
Lorem ipsum re magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Ideal stale
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voln
proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
How we solve
the problem
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostruin culpa qui officia
deserunt mollit anim id est laborum.
Proof

27. Market
Brand
strengths
Target
group(s)
Sweet
spot
Relevance
Autenthic
Unique
How does the company
differentiate itself from
other competitors?
How do we create value
and remain relevant to
our target audiences?
How can the company
DNA be applied in a
natural manner?

28. For ____________ , ____________ is the ____________
That is the ________________________
So they can ________________________
Because ________________________
(target) (brand) (category)
(point of difference)
(end benefit)
(reason to believe)

33. Let the story begin
A mission
”a journey” with a purpose
An arch Nemesis
and some special skills
A Protagonist
we can relate to

34. Bridging brand core into visual language

35. A mission
”a journey” with a purpose
An arch Nemesis
and some special skills
A Protagonist
we can relate to

36. A mission
”a journey” with a purpose
An arch Nemesis
and some special skills
A Protagonist
we can relate to

37. Case examples

38. Fertilitytravel

43. Land of Hope

45. PROFILE
From Anja as person to a professional organisation
PROMISE
From rescuing “witch children” to fighting the root cause
PEOPLE
From a Danish audience (Ø+Æ) to a global audience
PLACE
From Nigeria focused to possibly battling superstition in 3rd world countries
PURPOSE
From generic “nødhjælp” to a purposeful name

47. HOPE

48. We want to inspire through hope,
rather than frighten through horror

49. HOPE
Help Organisation Providing Education

50. HOPE
Help One Person Everyday

51. HOPE
A boy who became the symbol

52. HOPE
A loving home
Land of

55. Visual interpretation

56. Horror Hope

57. Black and white Colorful

58. Cold Warm

59. Statisk Dynamisk

60. Clean scandinavian design Vibrant African design

62. With the visual principles and the
mission and values, we created a visual
identity telling the story of Land of Hope
– United against superstition

63. Colors

66. 5th element

67. Education
Knowledge
Time
Passion
Enlightenment
Hope
Involvement Children’s rights
Perseverance
Care Protection Education
Love
Transformed to symbolic

69. Time Children’s right Perserverance
This symbol represents time:
The time it takes for a seed to
be planted and for change to
spread through generations.
This symbol represents the
voice of the children. For far
too long, they have been
silenced but we enable them to
speak up for themselves
This symbol represents that
though we are fighting an
uphill battle, we’ll keep climb-
ing, one step at a time, until we
reach our goal.

70. Love Passion Hope Involvement
This symbol represents love
and compassion which is at
the heart of everything we do
This symbol represents that we
are fighters. We won’t be
silenced. We will keep
addressing the issues and
speaking up about children’s
rights until innocent children
are no longer accused of being
witches.
This symbol represents a new
day. A new beginning. No
matter how hard today is, the
sun will rise again tomorrow.
And hope
lies ahead.
This symbol represents The
Children’s Parliament at Land
of Hope. A concept we
designed to teach our children
about cooperation, democracy
and responsibility.

71. Knowledge Education Enlightment
This symbol represents
knowledge. If you look
closely, you will see four
books creating a stream of
knowledge. For a true wave
of change to form, all it takes
is a little, persistent stream of
new ideas.
This symbol represents
education and that the pen is
mightier than the sword.
Because with education comes
knowledge and by spreading
knowledge, we can get rid of
superstitions.
This symbol represents
enlightenment which is the key
to break hurtful superstitions.
We need to speak up (!) and
provide information (i) in order
to enlighten superstitious
communities.

72. Opener
Closer

73. Opener
Closer

74. Opener
Closer

79. 4 reasons to invite C3PO
to your identity party
1. Changemangement&strategy
2. Relatable,memorable,persuasive
3. Theheartbeatoftheidentity
4. Multisensory