This is a comprehensive guide for large corporations to engage in social media properly, in order to leverage its power and at the same time avoid some of the possible backlashes of a non-existing or improper planned and/or executed social media strategy.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
This is a talk I gave in March to some marketing students at the University of Montana. The topic was an overview of internet marketing/social media marketing.
This presentation describes how you can use social technologies to transform key business processes, but also required governance to reduce risks. For more information www.aiim.org
This document was created panel after an in-depth panel discussion that covered how different companies, airlines and government departments handled situations of crisis and particularly, their use of social media. This 9-page guide covers the role social media plays in a crisis and outlines key points to consider when such events occur.
The Webwise Parents Presentations are designed to assist schools who wish to host parent internet safety evenings. The information included in the presentations covered key topics for parents including social media, screen time, cyber-bullying, image-sharing and features expert advice and support. Presentations for primary and post-primary schools can be downloaded below. All presentations come with a script which can be found in the notes section on the PowerPoint or can be downloaded separately below.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
The Webwise Parents Presentations are designed to assist schools who wish to host parent internet safety evenings. The information included in the presentations covered key topics for parents including social media, screen time, cyber-bullying, image-sharing and features expert advice and support. Presentations for primary and post-primary schools can be downloaded below. All presentations come with a script.
ITS 833 – INFORMATION GOVERNANCEChapter 13 Information Gover.docxvrickens
ITS 833 – INFORMATION GOVERNANCE
Chapter 13 Information Governance for Social Media
Dr. Sandra J. Reeves
[email protected] J. Reeves 2018
1
This chapter deals with Information Governance for Social Media. You see in the lower left corner the logo for the website where I acquired the theme for the Power Point slide. I chose to use more of a “cartoon” view with the two people in the lower right corner getting acquainted for two reasons. First, it is almost comedic the kinds of ridiculous things that people will post on social media sites, and second the cartoon depicts two people “getting acquainted”, which is also what happens often on social media. Going back to the first comment, not only will people make complete and utter fools of themselves on social media, they demonstrate their lack of common sense and reasoning. In addition, some people commit criminal acts and then boast about it on social media. Social media is used frequently in child custody cases to demonstrate when a parent has used such poor judgment that it does not serve in the best interest of their children for them to have custody and control over those children. Having said that, there are appropriate and positive uses for social media.
1
CHAPTER GOALS AND OBJECTIVES
Be able to discuss uses of social medial for business and government
What is Web 2.0? How is it different?
What are some categories of social media platforms? Examples of each
Give examples of tools used to archive social media
What is the difference between static and dynamic social media content
Legally what is required with regard to the capture, storage and archival of social medial content by an organization?
What are the rules for record retention of social media records?
What are the record retention guidelines for social media records?
What is enterprise social media?
What is the difference between an inward vs. outward facing social media site?
What are the ways in which social media is the same and is different from things like e-mail and IM?
What are the advantages and risks of social media in the organization?
List key social medial guidelines that all organizations should follow regardless of industry
What is meant by spoliation of evidence?
Give an overview of the best practices that are evolving for social media records
[email protected] J. Reeves 2018
2
Look at the slide above. These are the highlights from Chapter 14 that I want you to take away from the chapter.
2
Uses for Social Media in the Public and Private Sector
Corporate Use:
Create visible branding
Strengthen relations with customers
Attract new customers
Highlight and advertise their products and services
Collect information used in decision making
[email protected] J. Reeves 2018
3
Government Use:
Consult with and engage citizens
Provide services
Keep pace with fast moving events
Facilitate communication and collaboration
Improve Employee Engagement
Boost productivity and Efficiency
Internal Social Media:
Help ...
The Webwise Parents Presentations are designed to assist schools who wish to host parent internet safety evenings. The information included in the presentations covered key topics for parents including social media, screen time, cyber-bullying, image-sharing and features expert advice and support. Presentations for primary and post-primary schools can be downloaded below. All presentations come with a script which can be found in the notes section on the PowerPoint or can be downloaded separately below.
Social media is shaping how school
leaders communicate, connect with
their communities, share breaking
information, monitor sentiment, and,
yes, how they talk with and teach their
kids. This five-step toolkit provides
you with resources to implement,
maintain and successfully leverage
social media to improve student,
teacher and community engagement
and move your communications and
community engagement programs
into the 21st century.
The interactive document is loaded with links to external sources, a one-stop-shop for your school's social media program.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
This Social Media 101 workshop was geared to a government audience. But the slides are equally useful for corporate and small business managers interested in starting or improving a social media program.
The Webwise Parents Presentations are designed to assist schools who wish to host parent internet safety evenings. The information included in the presentations covered key topics for parents including social media, screen time, cyber-bullying, image-sharing and features expert advice and support. Presentations for primary and post-primary schools can be downloaded below. All presentations come with a script.
ITS 833 – INFORMATION GOVERNANCEChapter 13 Information Gover.docxvrickens
ITS 833 – INFORMATION GOVERNANCE
Chapter 13 Information Governance for Social Media
Dr. Sandra J. Reeves
[email protected] J. Reeves 2018
1
This chapter deals with Information Governance for Social Media. You see in the lower left corner the logo for the website where I acquired the theme for the Power Point slide. I chose to use more of a “cartoon” view with the two people in the lower right corner getting acquainted for two reasons. First, it is almost comedic the kinds of ridiculous things that people will post on social media sites, and second the cartoon depicts two people “getting acquainted”, which is also what happens often on social media. Going back to the first comment, not only will people make complete and utter fools of themselves on social media, they demonstrate their lack of common sense and reasoning. In addition, some people commit criminal acts and then boast about it on social media. Social media is used frequently in child custody cases to demonstrate when a parent has used such poor judgment that it does not serve in the best interest of their children for them to have custody and control over those children. Having said that, there are appropriate and positive uses for social media.
1
CHAPTER GOALS AND OBJECTIVES
Be able to discuss uses of social medial for business and government
What is Web 2.0? How is it different?
What are some categories of social media platforms? Examples of each
Give examples of tools used to archive social media
What is the difference between static and dynamic social media content
Legally what is required with regard to the capture, storage and archival of social medial content by an organization?
What are the rules for record retention of social media records?
What are the record retention guidelines for social media records?
What is enterprise social media?
What is the difference between an inward vs. outward facing social media site?
What are the ways in which social media is the same and is different from things like e-mail and IM?
What are the advantages and risks of social media in the organization?
List key social medial guidelines that all organizations should follow regardless of industry
What is meant by spoliation of evidence?
Give an overview of the best practices that are evolving for social media records
[email protected] J. Reeves 2018
2
Look at the slide above. These are the highlights from Chapter 14 that I want you to take away from the chapter.
2
Uses for Social Media in the Public and Private Sector
Corporate Use:
Create visible branding
Strengthen relations with customers
Attract new customers
Highlight and advertise their products and services
Collect information used in decision making
[email protected] J. Reeves 2018
3
Government Use:
Consult with and engage citizens
Provide services
Keep pace with fast moving events
Facilitate communication and collaboration
Improve Employee Engagement
Boost productivity and Efficiency
Internal Social Media:
Help ...
Social businesses are arguably the next generation of business; a new model of operating, and interacting. They are businesses where success is based on the participation of all, rather than the outputs of a few. Strategists Maggie...
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
see attachedTitle social Media in the work placeWhat is the .docxbagotjesusa
see attached
Title social Media in the work place
What is the advanges and disadvanges of social media in the work place
the effect of social media in the workplace
10 The Enterprise Feb. 1-7,2010
Social media and the workplace Manners and your bottom line
In some social circles,if you aren't "tweeting,"
you're considered disconnected or entirely out of
touch. Certainly, it seems that social networks like
Twitter, Facebook, Linkedin and other Web 2.0
environments have eclipsed comer bars, coffee
houses and country clubs as the common gathering
places for some groups. Take, for example.
Generation Y. By 2010, Gen Y will outnumber
their Baby Boomer predecessors, and 96 percent of
them have joined a social network. What's more, if
Facebook were a country, it would be the world's
fourth largest nation, with 300 million "citizens."
But individuals aren't the only ones socializing
online. Companies are finding a voice within
social networks too. Just a short decade
ago companies were creating inviting Web
sites to allow their constituents to visit
them. Now, many courageous companies
are reaching outside their firewalls
and enlisting social media forums, like
Twitter and Facebook, to actively engage
and directly communicate with their
constituents. Others are generating original
content and encouraging discussion about
their products and services through blogs
and chat rooms on their Web sites. .
But despite the relatively widespread adoption
of social media among companies for purposes
of marketing and PR, many businesses are still
struggling with the " i f and "how to" of allowing
access to social media within the workplace. In
fact, one recent study reported that 54 percent of
companies prohibit any access to social media
networks on the job, and another 19 percent of
companies permit only limited access solely for
business purposes. Why?
Businesses and their management teams
have valid concerns about opening the door,
or firewalls as the case may be, to social media,
but proponents for employees' open access have
equally compelling arguments to counter those
concerns. For example, business leaders worry that
they'll see a decrease in productivity if employees
are allowed to access their Twitter or Facebook
accounts from their office, but others will argue that
access to social media networks actually promotes
productivity because workers can conduct more
thorough research and interact with coworkers and
customers more effectively. Proponents also point
out that workers who are able to tweet during work
hours are more likely to respond to work e-mails or
check voicemail during non-work hours.
Of course, many managers voice serious
concerns about the potential for employees to leak
confidential company information, spread negative
comments about the company or conduct illegal
online activity from the workplace. Certainly these
are real issues for company leaders to consider.
Given the prevalence of social media today,
however, it is beg.
How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
Using Social Media to Manage Your Conference Rachel Yeomans
How do you use social media to manage a conference? Read this white paper to learn how you can use social media at your next conference (for both conference managers and attendees) to boost your social presence and improve your business prospects.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
What does 'Social Media' mean? (and what does it mean for my business?)northern comfort
A short presentation on what social media means for you and your business, and how to get the best out of it. (clue: it's nothing to do with Facebook, or Twitter, or...etc)
Similar to Social Media Primer For Large Corporations (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
3.0 Project 2_ Developing My Brand Identity Kit.pptx
Social Media Primer For Large Corporations
1. Internet Marketing Resources Portal
SO C I AL MEDI A PRI MER FO R LARGE CO RP O RAT IO NS
Written by Carsten Cumbrowski, March, 27 2008, Originally published at SearchEngineJournal.com
This is a comprehensive guide for large corporations to engage in social media properly, in order to
leverage its power and at the same time avoid some of the possible backlashes of a non-existing or
improper planned and/or executed social media strategy.
This guide was originally published with the title quot;Social Media Guide for Big Brand Corporate
Businessesquot; at the search engine marketing news blog Search Engine Journal, where it was well received
but the many thousands of blog readers.
INTRODUCTION
The amount of activity and participation of
people on sites like MySpace, Facebook, Flickr,
YouTube, Wikipedia, Digg, Del.icio.us and other
so called social media sites and social networks
that make up what we call the new Web or
Web 2.0, did not go unnoticed by the big
business out there.
The possibilities to do something good with it
for your business are real, but hard to gauge,
measure, adjust and redirect like how must
things in the real world and the good old Web
1.0.
An untamed wild beast is powerful yet dangerous at the same time. Some beast can by nature not be
tamed entirely, regardless of what you do or try to do in order to keep it under control.
There will always some amount of uncertainty and risk involved when being around or doing something
with those animals. The same is true for social networks and quot;peoplequot; in general. However, the risks can
be reduced by knowing more about the beast, learning how to handle it, being aware of the possible
reactions (positive or negative) and having plans ready for as much as possible scenarios in the event
that they are needed fast.
Social media can be leveraged by any company, especially large corporations. The problem is that large
corporations are often scared of this new type of way of how communication is conducted and people
interact with the company and its products and services. Yes, it is different than it was in the past and it
requires some rethinking and learning, but it will be worthwhile doing, if you do it right.
Page 1 of 7
2. Internet Marketing Resources Portal
Rushing the thing to jump onto the bandwagon as quickly as possible is not only dangerous, but also an
open invitation for disaster and the chance that things get even worse after the first quot;incidentquot;, which
will come for sure. That is not a question of IF but WHEN. The traditional quot;ignorequot;, quot;bullyquot;, or quot;use the
PR-Agencyquot; methods can have an unexpected backlash and hit you without you being ready for it.
Why go through all the trouble and even think about implementing a social network and for what?
Social media can be used internally, as an extension of an extra-net, which involves suppliers and
business partners and/or externally to communicate with existing and/or potential future customers.
Wikis and other collaborative editing/content management systems, rating and ranking features,
comments and discussion forums can be used for anything that is some sort of data repository, database
or collection of information. It can also be used for phone and contact lists and events calendars as well.
If you let your customers engage you and your products directly, things like focus groups and similar
vehicles for market research and testing could be replaced entirely and become more efficient than the
best quot;focus groupquot; will ever be. You allow direct input from people who actually know and use your
products or your competitors. People who know what they need and can tell you exactly what that is
etc.
Projects that involve you and multiple of your suppliers could be coordinated in a way that each supplier
can interact with the other and discuss possible issues, specifications and time lines without the need
for you to do anything at all. Issues that arose from three way communication, no communication or
clarification of provided specifications can cause problems that result in delays and problems during the
project implementation. Errors and misunderstanding could be avoided, if open communication
between the involved parties would have been available during the whole course of the project.
Those are only a few examples, but you get the general idea I hope.
You want to make the most of your social media implementation and ensure that it does not become
just another unused tool, which was rejected by the users or simply ends up a mere replication of
existing data repositories without adding additional values.
You should consider the following things for your social media implementation.
Page 2 of 7
3. Internet Marketing Resources Portal
MAKE IT EASY
Make it easy for the user to express
their opinions and ideas in the social
media environment. Implement the
right tools and make sure that those
tools can be used right away
without the user having to go
through extensive training classes in
order to use the system. More is not
always better. As a compromise,
make the common features enabled and active by default and put all the other stuff under optional
quot;advancedquot; setting for the geeks and super users who cry for more fancy features.
The barrier of entry that makes users participate or not, depends significantly on the fact how hard it is
for a user to take the first steps that are necessary in order for him to see a result, gets a feeling of
accomplishment and if and when he sees gratification in return to his efforts.
BE AS OPEN AS POSSIBLE
In many cases are better results accomplished if more people are involved rather than a handful
selected few. The enlightening moment is often triggered by a seemingly outsider who provides new
views and thoughts to a discussion that is trapped in a vicious circle without being able to escape it.
Let as many people participate as you can. Use a black list approach rather than a white list one and
restrict access only where it is absolutely necessary for security reasons or where you have to protect
your intellectual property from competitors.
ENCOURAGE, NOT DISCOURAGE
Let people do what they do, even if they spin off a little and discuss more than a specific problem at
hand. You might want to moderate here and there and move discussions that are in the wrong section
to another place where it is more appropriate and let the discussion continue there. Do the same if
discussions spin off too far and get off track as a result of it.
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4. Internet Marketing Resources Portal
POLICE, YES, BUT ...
Sometimes people go over board and add content that is not appropriate. quot;Not likingquot; or quot;different
opinionquot; is not what I mean by inappropriate. I am referring to the use of aggressive or obscene
language, threatening other users, publishing of company secrets in places where unauthorized users
have also access to it etc.
Most of the reasons why you have to police something should already be written down in some sort of
user guide that explains the network rules and code of conduct.
If you take actions against a violator, especially actions that are visible by other users, provide clear
reasons for your actions that the users can understand, follow and agree with you on. Do not act like a
secret police that acts arbitrary under a cloud of unclear rules and without the need to justify its actions.
Doing so will get you many things, but not trust by the users.
KEEP CONTROL
I mean by keeping control more that you know what is going on in order to be able to act where
necessary or appropriate. Don't do more than you can handle. If you go too broad and have more users
contribute to a vast number of things without you being able to keep an eye on what is happening, you
open yourself up for problems.
Create only as much as you can handle, even if that means that you have to make your social media
implementation a phased approach in order to be able to grow the necessary tools and staff to
moderate with it.
TRUST!
Now I will talk about the most important key element that businesses, especially the large brands that
are in most cases overly protective about their brand image, should keep in mind, if they want to go the
route of social media. Not every company is ready for it, actually most are not.
In order to have a successful social media site that has value for you and for its users, you have to make
sure that people trust you and feel safe from expected and unexpected repercussions and consequences
if they are expressing their thoughts and opinions freely. I mentioned this already, but I will repeat it
again, a bit differently to make sure that it is understood correctly.
I am not referring to obscene, vulgar or plain and simple unethical, immoral or even illegal stuff, but to
straight forward and sometimes blunt truth and honesty, which is either in opposition to your own
views or at first glance negative for your precious brand image.
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COMPLAINTS, NEGATIVE AND OPPOSED OPINIONS
With a few exceptions are those negative or
opposed views and opinions not malicious
with the intention to just damage your
reputation and brand. They often show a
different perspective you have not been
aware about before or a spelled out problem
without any attempt to talk it nice and less
of an issue than it actually is. In those
instances is the intention of the person who
expresses himself that way almost in every
case very honorable.
The person intents to change something that
is not right, at least in the way how he
experienced it, and get it fixed or seek alternative options and suggestions. It is sometimes to remedy a
current issue that is still open and unresolved and in other cases something from the past, where the
person wants to help to prevent that other people have to make the same (negative) experience he
made.
Those expressions will occur and the one thing you don't want to do with them is to suppress them,
delete them or prohibit or use any other means to discourage those kinds of expressions. You would
lose trust and respect from people who notice it, from clients, staff members and outsiders alike.
If the negative opinion has some real basis and is real and no joke, censorship will not make it go away
or solve it. People are most likely to take their grudge and take it elsewhere to a place where you have
most of the time no control at all over the events that might follow as a consequence. The person who
took the time to express his issues and concerns at your site and finds out that you try solve the issue by
avoiding it and suppressing any conversation will only get elevated in his negative thinking about you
and get madder than he already is because of the issue itself. That does in almost any case because the
next rant by the same guy at another place to be much more negative and damaging than the original
expression on your site.
EVERYBODY CAN FORGIVE HONEST MISTAKES
Everybody can forgive honest mistakes, because we all make them. Nobody is perfect, including the
seemingly perfect brands that less people actually perceive that way, considering it to be fake, unreal
and detached from real life.
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PEOPLE DO NOT FORGIVE CENSORSHIP
People however are less forgiving when it comes to how somebody responses to sound and real
criticisms. It demonstrates to any other customer and potential future customers how you handle
problems, conflicts and concerns of your customers. They will see what they might have to expect in the
case that they run into similar or completely different issues themselves.
Even the happiest customers of your might get worried if they see you handling such conflicts and
problems badly, without making reasonable attempts to clarify the issues, seek the cause and provide
either possible solutions to the problem or an explanation why that problem occurred and why you
might not be able to provide a solution that will be satisfactory to the grunted customer.
TURN NEGATIVE INTO POSITIVE
This feedback is the most honest that you can get and no focus group will ever discover. It also lets you
turn negative publicity into something positive for you and valuable for your clients or potential clients.
The quality of your product or service will benefit from it, if you implement changes to improve it based
on customer response and feedback, if the product or service will not get better, then the specification
of what your product is good for and what it is NOT so good for will be better defined and most
importantly will customers of yours feel much better about doing business with you, as they can see
that you will not abandon them in the event of a problem that might come up down the road in the
future. … and since you allow all this to happen on your grounds, it will be less likely to spread around as
much, giving you the ability to quot;suck it all inquot; to just have to manage one larger fire that to combat many
small fires all over the place and you can make sure that the problem does not escalate or sidetracks to
make any solution finding impossible.
You can ensure that the discussion remains fair and civilized and not turns into pointless flame wars.
COME OUT STRONGER
In short, your brand and business will get out of this much stronger, more confident with a much better
perception of you by the community, which will then result into a very good reputation, trust and more
business for your company. And that is at the end of the day what it is all about, isn't it?!
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NOT LIMITED TO CUSTOMERS ONLY
What I just said is not only limited to social media platforms that deal with outsiders, such as your
customers, but also for purely internal Wikis. If employees who express concerns or problems get
discouraged, belittled, branded as quot;trouble makersquot; or worse, fear for their job, they and everybody else
will simply stop raising those concerns and problems and only talk about all that is good and peachy.
This will cause problems to get worse and worse over time until they burst into the open and hard to
impossible to deal with. By the time everybody can see the problem, the possible solutions are most of
the time very radical and sometimes negative as well.
Many of those problems became a big problem over time and started out as a small and very
manageable problem that could have been easily fixed a long time ago, if only somebody who saw it
back at that early stage already would have voiced his concerns and pointed to the problem. That would
at least have given the company the opportunity to fix it right then or at least keep an eye on it to act a
bit later, but before it escalates into an unmanageable monster.
CONCLUSION
I hope that you find the provided tips and recommendations useful. If you were not thinking about
possible ways for how to leverage social media for your business, this article might provide you with
some ideas to reconsider this option. If you are working for a large brand, I hope that you got out of this
that there is nothing to fear except for the fear of doing it itself and that doing it is worth the risks, if you
are aware of them and prepared for the things that are awaiting you.
FURTHER RESOURCES
Social Media Optimization and Word of Mouth Marketing 2.0
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