Zero waste in packaging
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Antoine Moussali is the founder of Sineo Packaging, a company based in China & Dubai, and is specialized in providing packaging solutions to the F&B and Retail sector with an emphasis on sustainable solutions. He has worked in FMCG & Retail in Saudi Arabia for 4 years before coming to Shanghai for an MBA at Hult Business School. All through his career he has been closely following the packaging industry, it's immense size and capability to create positive impact, and thus decided to start his own business in the area. Being aware of all the environmental impact packaging can have, he is now trying to create systems for recycling and achieving zero waste in this industry. In this presentation Antoine speaks about the realities and challenges of achieving zero waste in China at the commercial level, specifically challenges in Shanghai.
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Zero waste in packaging
- 1. Zero Waste in the Packaging industry Aspirational or Achievable? GreenInitiatives 10-27-2016
- 2. Bananas
- 3. Open Activity - Mooncakes
- 4. Open Activity - Towels
- 5. The Challenges “source of our headaches”
- 6. Waste is present throughout the entire supply/value chain MANUFACTURING LOGISTICS END USER HIGH MEDIUM MEDIUM TO LOW Unused Materials Poor Product Design Bad Resource Management No Recycling Faulty Products Miscommunication Over Packaging Bad Materials Poor Protection Mishandling Careless Profit Oriented No proper education No Recycling Solutions Misuse of Packaging Asking for More
- 8. Who is Responsible? – Everyone STAKEHOLDERS WHY CUSTOMERS – END USERS INFLUENCABLE? Careless / No incentives / No education / Always want more YES PRODUCERS Profit Oriented / Careless / No Pressure to Change MEDIUM to HARD GOVERNMENT Not a priority / No Budgets / Careless / Slow VERY HARD LOGISTIC COMPANIES Careless / Very Profit Driven / Uneducated / No Solutions HARD RECYCLERS Looking for High Value Materials / Profit Driven / Incentives HARD The list goes on: waste companies, product design agencies, marketers, retailers….....
- 10. Ideas for Solutions at stakeholder level STAKEHOLDERS CUSTOMERS – END USERS INFLUENCABLE? YES PRODUCERS MEDIUM to HARD GOVERNMENT VERY HARD LOGISTIC COMPANIES HARD RECYCLERS HARD HOW Education / Incentives / Influence Groups / Need for more efficient designs / Willing to spend more / Recycling More stringent QC / Better communication / Enhanced manufacturing process and resource management / Recycling incentives Offer tailored solutions to gvt / Reforms at a national level / Lobbies & International Pressure Charge extra for wasteful packaging / Taxes on packaging Less Incentive from GVT and more willingness to do it for the cause / More composting facilities willing to invest in collection
- 11. Factors for a more efficient and less wasteful packaging RESOURCE MANAGEMENT PRODUCT DESIGN
- 12. Resource Management Material Used Origin or Raw Materials RESOURCE MANAGEMENT Efficient Logistics Disposal & Waste Management Manufacturing Process Ensuring you are managing your resources properly and making the right choices is key to achieve sustainability
- 13. Product Design PRODUCT DESIGN Simpler is sometimes better. Choosing the right proper design can help you tremendously in achieving sustainability! PRODUCT SHAPE FUNCTIONALITY KEEP IT BASIC LESS IS MORE – CONTENT & SPACE LIGHTER MATERIALS RECYCLABLE or RECYCLED MATERIALS RE-‐USABLE
- 14. Some Examples PRODUCT SHAPE FUNCTIONALITY
- 15. Some Examples KEEP IT BASIC LESS IS MORE
- 16. Some Examples LIGHTER MATERIALS RECYCLED/RECYCLABLE
- 18. SUMMARY Information / Research Concepts / Sketching Development / Production Finalization Materials Used Origin or Raw Materials Efficient Logistics Manufacturing Process Disposal & Waste Management Product Shape Functionality Keep it Basic Less is More Lighter Materials Recyclable/Recycled Materials Re-‐usable DESIGN PROCESS RESOURCE MANAGEMENTS PRODUCT DESIGN
- 19. Aspirational or Achievable ? Achievable with a lot of aspirations “In our current state, waste in the packaging industry can’t be completely eliminated but it can greatly be reduced” Antoine Moussali Conclusion
- 20. Resources “Sharing will enrich everyone with more knowledge” (Ana Monnar)
- 21. Contact Me (at decent hours please) Antoine Moussali antoine@sineopackaging.com www.sineopackaging.com Tel: 139 164 99010