SUSTAINABLE PACKAGING is integrating environmental criteria in the design process of a product-packaging combination. This means that besides the normal criteria, such as: marketing, functional, economic and technical criteria, also environmental criteria are taken into account.
This presentation is based on our experiences in the Network Sustainable Packaging. The Network organized from 2010-2013, ten workshops for different market segments and three general meetings about sustainable packaging in The Netherlands. More than 200 professionals from packaging industry attended this meetings and shared their views and insights.