This document discusses trends related to sustainable and green packaging. It provides insights from consumer surveys on perceptions of sustainable versus green. Consumers see sustainable as a longer term balance, while green involves current compromises. The document outlines key packaging trends like mainstream consumers starting to adopt eco-friendly steps and recognizing health benefits. It discusses definitions and examples of recyclable, compostable, biodegradable, and sustainable packaging claims. Checkpoints for sustainability in packaging design and initiatives to green the supply chain are presented. Consumer education on various claim terms is suggested to avoid greenwashing.

1. GlobalGrowthMarketsforPackagingGlobalGrowthMarketsforPackaging
TREND & SUSTAINABLE
(green) PACKAGING INSIGHT

3. It’s About Living Well AND Eco-Friendly
“…Sustainable
is more about
the future,
green is here
and now.”
— Consumer in Tampa
Green is about
“being on a mission”
and being “willing to
make compromises.”
— Consumer in Tampa
“…Sustainable
is balance to
maintain my
lifestyle… so my kids
and their kids can
have the
conveniences and
luxuries I‟ve enjoyed
in my lifetime and be
eco-friendly.”
— Consumer in Chicago
For mainstream
consumers,
Sustainability
is more enduring,
longer term,
and associated
with less
compromise
than is
Green.
Source: EcoFocus 2010 Trend Survey,
Focus Groups

4. - INTRODUCTION
- SUSTAINABILITY PACKAGING CONCEPT
- SHAPE SHIFTING
- CIRCULAR ECONOMY & VALUE CHAIN PACKAGING

5. We are already recognizing surprising health
benefits from sustainability choices -- from
better personal health and fewer health
problems, to improved fitness.
“We usually have the 6
year old on a bike or
scooter and the other kids
walk with us. It slows you
down and makes you
think.”
“Walking more and riding
bikes means we’re in better
shape than when we were
driving everywhere.”
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
A Healthier Planet Means a Healthier Me

6. © Euromonitor International Ltd 2015. Applicable terms and conditions of use and the disclaimer at the front of this document apply.
GLOBAL PACKAGING TRENDS: EXECUTIVE SUMMARY
589
billion units
508
billion units
167
billion units
798
billion units
362
billion units
2,091
billion units
With about 1,300 billion fewer packaging units, Western Europe is the second largest region with volume share of 18%
Asia Pacific region maintains a 46% volume share of total market
Total Packaging Volume by Region

7. © Euromonitor International Ltd 2015. Applicable terms and conditions of use and the disclaimer at the front of this document apply.
OTHER IMPORTANT REGIONAL TRENDS
Greater consumer
awareness of health and
wellness
Stronger influence of
recycling and environmental
issues
Increasing disposable
income and purchasing
power
GLOBAL PACKAGING TRENDS: EXECUTIVE SUMMARY
Three trends affect the packaging market in every region of the world
Other macroeconomic and consumer behavior trends are large factors for the packaging market in certain regions
Smaller pack sizes
Convenience
Urbanization
Internet retailing
Branding strategies
Premiumization
TOP TRENDS AFFECTING GLOBAL PACKAGING
Primary: Secondary:

8. EcoFocus Trends, Get Ready for a Changing Marketplace
1. Mainstream Consumers are Starting to Take Steps
2. Eco-Healthy Lifestyles will be Transformational
3. A Healthier Planet Means a Healthier Me
4. Sorting it Out (recycling)
5. Cleaning Up (waste and pollution)
6. Consumers are Rethinking Purchases

9. Consumers are
starting to rethink
what they buy,
based on packaging
considerations.
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
Consumers are Rethinking Purchases

10. What is it?
Many people are naturally concerned about the environmental effects of
packaging, but packaging provides the valuable functions of protection,
containment, and convenience.
Well designed packaging takes into account the overall lifecycle impact including
avoiding waste of the product itself.
A sustainable package could be defined as one with the lowest environmental
impact that still provides the functionality and performance required to market
the product within.
PACKAGING IS
IMPORTANT.

11. Shape Shifting:
Engage consumers using innovative
structural packaging strategies

12. What is it?
Sustainable Packaging
• Beneficial, safe and healthy for individuals and communities throughout its
lifecycle;
• Able to meet market criteria for performance and cost;
• Sourced, manufactured, transported and recycled using renewable energy;
• Able to maximize the use of renewable or recycled source materials;
• Manufactured using clean production technologies and best practices;
• Made from materials healthy in all probable end-of-life scenarios;
• Physically designed to optimize materials and energy;
• Effectively recovered and utilized in biological and/or industrial cradle-to-cradle
cycles.
SUSTAINABLE
PACKAGING IS.

13. Innovation = Structure
18%
21%
23%
24%
26%
39%
39%
40%
42%
53%
…helps with portion control
…keeps food cool once out of the fridge
…raw food can be cooked in
…monitors the level of freshness of food
…stacks easily
…prevents food from going off
…takes up minimal space
…is reusable
…has easy open features
…is resealable
FEATURES WHICH ARE/WOULD BE MOST USEFUL TO CONSUMERS
”Which, if any, of the following features of product packaging are/would
be most useful to you? Packaging that…”
“Rising consumer spending bodes well for added-value packaging
This gives consumers leeway to spend more on their groceries and
trade up to more expensive products, a sense of “recession fatigue”
also encouraging this. Here added-value packaging can play a key
role in attracting consumers to certain products.”

14. Definitions
The fact that technology
exists to recycle an item is
not enough to support a
recyclable claim. Even
though an item may be fully
recyclable from a technical
standpoint, it may not be
recyclable from a practical
standpoint if there is a
limited infrastructure and/or
opportunities in place for a
consumer to recycle the
good.
A product or package
should not be marketed as
recyclable unless it can be
reused, or in the
manufacture or assembly
of another package or
product.
If package has both
recyclable and non-
recyclable components, the
recyclable claim should be
adequately qualified to
avoid consumer deception
about which portions or
components of the product
or package are recyclable.
Papers, Polyesters (PET),
Polypropylenes (OPP),
LDPE, and LLDPE are fully
recyclable by themselves
with their own recyclable
codes, but NOT when they
are laminated to other
different material
components
A Recyclable package can be
collected, separated, or otherwise
recovered from the waste stream … for
reuse or use in manufacturing or
assembling another item.
RECYCLABLE.

15. Definitions
Complete breakdown of the
package typically must occur
within 90 days.
.
Must define whether it can
be composted in a home or
commercial composting
environment.
Should be substantiated by
competent and reliable
scientific evidence that all
the
materials in the product or
package will break down
into, or otherwise become
part of,
usable compost.
A claim that a product is
compostable in a municipal
or institutional composting
facility may need to be
qualified to the extent
necessary to avoid
deception about the limited
availability of such
composting facilities.
Compostable means that a package is
capable of disintegrating into natural
elements in a compost environment,
leaving no toxicity in the soil.
COMPOSTABLE.

16. Definitions
Complete breakdown of the
package typically must occur
within 90 days.
.
Substantiated by
competent and reliable
scientific evidence that the
entire package will
completely break down and
return to nature, i.e.,
decompose into elements
found in nature.
Any biodegradation that
happens in landfills is very
slow and produces
methane.
Must biodegrade in the
environment where it is
customarily disposed i.e. a
landfill.
Biodegradable packages will
completely break down and return to
nature (i.e., decompose into elements
found in nature.)
BIODEGRADEABLE.

17. Definitions
BIODEGRADEABLE vs.
COMPOSTABLE?
so confusing.
BIODEGRADEABLE
• Breaks down into
elements found in nature
• Can take a long time
• Can leave metal residue
COMPOSTABLE
• Breaks down into humus
• Must occur in timely manner
• Cannot release any metals or
toxins into compost
• By definition a compostable
package is also
biodegradeable

18. Real World Example
• Clear compostable film
• Compostable sealant
COMPOSTABLE
BAR WRAP.

19. Real World Example
• Clear Compostable Film
• Metallized Compostable Film
• Compostable Sealant
• Compostable Zipper
COMPOSTABLE
POUCH.

20. Definitions
Sustainable Packaging
Made from renewable
materials versus fossil fuels.
Usually a plant-based source
such as wood pulp, plant
starch or bamboo fiber.
.
Source reduction. Source
reduced packaging
requires less resources,
increases capacity
utilization, and produce
less waste.
Renewable energy.
Energy for production is
from solar, wind, or
bioenergy.
Package contains some
percentage of recycled
content materials.
Sustainable is used to define a
package using the following methods
(can be more than one method.)
SUSTAINABLE.

21. Sustainable Materials
As a company, our goal is to implement sustainability practices that help reduce our
carbon footprint and minimize our environmental impact.
At the forefront of trialing new sustainable materials. We have invested in, and are committed
to, creating a sustainable packaging option.
Our facilities operate under lean manufacturing principles to avoid waste.
We use electric dryers on our presses and equipment to avoid greenhouse gas emissions.
99% printing done with low VOC, renewable, water-based inks which require no incineration–
a cause of greenhouse gas emissions.
We use water-based and 100% solids, solvent free adhesives.

22. 1. Watch BPA’s, EA’s, other Packaging/Health Issues
2. Decode Recycling
3. Remember, Recent Innovations are Just a Prelude
4. Create an Environment on Package to Tell Your Story
5. Beware of Inconsistencies and Disconnects
6. Don’t Take It All Too Seriously
7. Remove Barriers to Change
8. Drive Packaging Innovations with Sustainability
EcoFocus Recommendations for a Changing Marketplace

23. 62% want to learn more
about BPA‟s.
41% consider BPA-free
labels important when
shopping.
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
#1. Watch BPA’s, EA’s, other Packaging/Health Issues

24. 86% of consumers recycle at
least sometimes
84% have seen recycling
codes on packaging
Only 1 in 4 are familiar with
what they mean; about 14%
consider the codes when
shopping
Manufacturers need to do a better job of
telling me how to recycle or dispose of
their packaging
Already, 61% try to buy packaging
that is recyclable.
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
#2. Decode Recycling

25. Stonyfield „s multipack, including the paper label
and PET lidding, is 81% plant-based material.
Source: Websites, EcoFocus 2010 Trend Survey
More than 2 in 3
consumers want to learn
more about plastics made
from soy and corn.
57% say it is extremely or
very important to use less
plastic.
The SunChips® bag is 90%
plant-based and compostable.
Heinz is introducing
Coca Cola‟s plant-
based plastic bottle
technology using a
mixture of traditional
plastics and up to 30%
plant-based material.
#3. Remember, Recent Innovations are Just a Prelude

26. 38% have changed what they buy due to the type or
amount of packaging.
“Has the little recycle symbol but I wouldn’t see it.”
“The things that are more valuable to know are very tiny”
Consumers in Chicago and Tampa
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
#4. Create an Environment on Package to Tell Your Story

27. Consumers have a hard time reconciling a brand that
claims to be healthy or green with packaging that is not.
Bags:
“Packaging for the sake of it! It
serves no useful purpose.”
Cartons:
“The variety of materials used in the single serve
package – combined paper and foil, straw with a
wrapper…seems irresponsible, can you recycle
this? I don’t know.”
Source: EcoFocus 2010 Trend
Survey, Focus Groups
Del Monte Blog
#5. Beware of Inconsistencies and Disconnects

28. For mainstream consumers, its about
having fun, being happy, and feeling
good.
“I like the package, it’s fun and cute, it talks
about sustainable and partnering.”
“They encourage you to recycle…”
“ Friendly company… giving back to the earth.”
“TerraCycle project info is kind of interesting…
tells me about what they do with these products
when they get it back”
“I like their slogan: REDUCE, REUSE,
REPURPOSE.”
Source: EcoFocus 2010 Trend Survey,
Focus Groups
#6. Don’t Take It All Too Seriously

29. 1. Cost
“I wish I could buy environmentally friendly products more often,
but they are often not affordable” 68%
• Conventional is Less Expensive:
• Why does recycled / upcycled cost more than virgin?
• Why should I pay more for less packaging? For less waste?
• Why is organic more expensive if it doesn‟t use expensive chemicals?
2. Choices
“I wish I could buy environmentally friendly products more often,
but they are often not available” 47%
• Hard to Find: there are fewer choices, hard to recognize
• Performance: recyclable or compostable can be less functional
• Confusion: is a can better than a box?
3. Convenience
“Many sustainable or green solutions are not practical for my
lifestyle today” 29%
• Time Consuming: refills and bulk can take more time
• Its Not Easy: drop-off recycling is harder than curb-side pickup.
Source: EcoFocus 2010 Trend Survey,
n= 3860 Consumers Who Care (CWC) or
84% of American adults ages 18-65 yrs
#7. Remove Barriers to Change

30. There are clearly opportunities for the experts to step up with the
best-performing products and strong brand communications.
Source: Harvard Business Review
#8. Drive Packaging Innovation with Sustainability

31. SUSTAINABILITY CHECKPOINTS
Pre-Lifecycle
• Sustainable materials
Manufacturing
• Efficient processes
• Reduced waste
Post-Consumer
Recyclable films
Full Lifecycle (Flexible vs. Rigid)
• Lower transportation costs
• Reduced carbon footprint
VS1 26

32. CONSUMER EDUCATION
RECYCLABLE
• Single Material Only
• Low-Mid Barrier
• Restricted Aesthetics
• Municipal Programs
cannot recycle
layered varied
materials
DOWNFALL:
USE:
BIODEGRADABLE
• EVERYTHING Biodegrades
• Misleading term
• Not 3RD Party Certified
• Use of term on
packaging is banned in
some areas
DOWNFALL:
USE:
• N/A
COMPOSTABLE
• Low-Mid-High Barrier
• 3rd Party Certified
USE:
HOME-COMPOSTABLE:
• More stringent
• Backyard compost pile
INDUSTRIAL-COMPOSTABLE:
• Municipal Programs
(i.e. Toronto Green Bins)
green·wash
/ˈɡrēnwôSH,ˈɡrēnwäSH/
noun
disinformation disseminated
by an organization so as to
present an environmentally
responsible public image

33. SUSTAINABILITY INITIATIVES
• High-Barrier
• Digital Printing Advantages
• Home & Industrial compostable films and closures
• Home & Industrial compostable inks
• Adhesives – in progress
• Low / Mid Barrier
• Digital Printing Advantages
• Multi-layer, single-material
recycling

34. GREEN YOUR SUPPLY CHAIN
CO2
NEUTRAL
NO PLATES
NO
ADHESIVES
NO
SOLVENTS
MINIMAL
WASTE
QUICK
PROOFING
LESS
ENERGY
LOW
INVENTORY QUICK
SET-UP
LESS
TRANSPORTATION
with HP Pack Ready Lamination

35. Producing an eye-catching packaging
line for hundreds of flavours in a quick
turnaround time.
The challenge
• 508 SKUs
• 405,500 pouches total
• 2 weeks lead time
The solution

37. A company‟s commitments to reducing pollution and waste, and
protecting natural resources have the most influence on consumer
purchase decisions today.
87%
of Americans agree
that it does not
matter whether or
not you believe in
global warming,
reducing waste and
pollution is just
common sense.
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
Cleaning Up (waste and pollution)

38. Copyright © Waste4Change All Right Reserved
Going Circular
• Instead of “take, make, dispose”, the Circular Economy
aims to keep materials in use for as long as possible. The
image below illustrates the different ways in which organic
materials and inorganic materials can be used sustainably.
For example, in the case of a phone, we should prolong it’s
use, reuse it, refurbish or repair it and finally, recycle it to
extract raw materials for further manufacturing. The
objective is to stop the material from entering the
ecosystem (ie keep the materials out of landfill, dumps, or
oceans) and instead keep it in circulation.

39. Copyright © Waste4Change All Right Reserved
What happen now
Chemical
Fertilizer
Farming
Food
Food WasteLandfill
Un-sustainable
• Wasted society
• Useless potential
(resources)
• New problem
Natural
Resources
Production
Consumption
Garbage

40. Copyright © Waste4Change All Right Reserved
Farming /
Livestock
Food
ConsumptionFood Waste
Fertilizer /
Fodder
Material /
Resources
Product
ConsumptionWaste
Resources
recovery
Towards Resources Management / Circular Economy
SUSTAINABLE

41. Copyright © Waste4Change All Right Reserved
We need to change paradigm of our waste management
This paradigm will success with a MUST requirement to
sorted the waste in the sources.
All aspect above MUST running well together to have a
proper waste management. 1 not works it will be failed.

42. 60% want to limit the amount of
garbage their household
produces.
And its rewarding for them to
see the results!
Source: EcoFocus 2010 Trend Survey,
n= 4580 Americans, US Pop 18-65 years
Look for opportunities for
your brand or business to
become a visible champion
of reclamation efforts
Sorting it Out (recycling)

43. Copyright © Waste4Change All Right Reserved
Policy instrument for waste and resource management

44. Copyright © Waste4Change All Right Reserved
Citizen
Government
Informal &
Private
Sector
there are three issues that are not integrated yet

45. INDONESIA PARTNERSHIP on PLASTIC WASTE MANAGEMENT
IP2WM
A national platform for
Private-Public Partnership on
addressing Plastic Waste
Management, consist of Key
Enablers:
•Private Sectors
•Government
•NGO/NPO
•Community
•Academician
•Financial Institution
Together We Can 3

46. INDONESIA PARTNERSHIP on PLASTIC WASTE MANAGEMENT
IP2WM STRUCTURE
Plastic and waste management Database
Funding
Waste
Management
system set up
IP2WM WG
Education, Communication,
Raising Awareness and
Changing people behaviors
R&D
Innovation and
Technology
Plastic and
waste
management
Database
Funding
Policy, Law and
Regulation
development
1 2 3 4 5 6
Reducing plastic waste 70 % by 2025
Land-Based
Ocean Garbage
Management
Terrestrial and
Coastal Waste
Management
Funding
Mechanism,
Institutional
Enhancement,
Supervising,
and Law
Enforcement
R&D,
Innovation and
technology
Education,
Communication
, Raising
Awareness and
Changing
people
behaviors
TF2 TF1 TF1 TF5 & TF6 TF3
TF4
TF5

47. INDONESIA PARTNERSHIP on PLASTIC WASTE MANAGEMENT
MOVING FROM WASTE MANAGEMENT TO RESOURCES
MANAGEMENT WITHIN CIRCULAR ECONOMY

48. INDONESIA PARTNERSHIP on PLASTIC WASTE MANAGEMENT
Plastics and
Packaging
Manufacturer
Consumer Goods
Brand owner
Retailer
Consumer Public
Waste Collection &
Segregation
Government &
Recycle Industry
4 Stakeholder of Plastic Circular Economy
Together We Can
Consuming Goods

49. INDONESIA PARTNERSHIP on PLASTIC WASTE MANAGEMENT
Gap Analysis (Lack of)
Together We Can
• Legislation and Standard
• Technology for alternative material for
recycle and upcycle
• National Wide Awareness Program
• Community program
• Education Package
• Incentive program for recycle industry to
invest infrastructure
• Infrastructure [RDF, Pyrolysis, Material
Recovery Facility (MRF)]
• Business model to prove concept
• Technology to handle contaminated
plastic wastes
• Industrial standard
• Legislation and standard for post
Consumed Recycle (PCR)
• Incentive program for Eco-design and
Enterprise responsibility
Plastics and
Packaging
Manufacturer
Consumer Goods
Brand owner
Retailer
Consumption
Consumer Public
Waste Collection &
Segregation
Government &
Recycle Industry

50. Thank You for
Your Attention
henkywibawa@yahoo.com