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玩聚租租
乐⾼高租赁分享平台
冯彦娇
2016年8⽉月
关于玩具的记忆…
玩具是⼩小时候炫耀的资本…
家⾥里穷,没有玩具…
玩具是什么…
当我们成为家⻓长…
买买买
囤囤囤
给孩⼦子最好的~
玩具市场快速增⻓长
来源:Wind, 玩聚租租分析
⼈人均消费增⻓长空间⼤大
来源:⾹香港贸易发展局《2014中国内地玩具消费调
查》
410美元
170美元
⽇日本 美国
350美元
中国⼀一⼆二线城市 中国平均
70美元
消费⼈人群稳定增⻓长
来源:UN⼈人⼝口统计
玩具消费痛点
花费⼤大 周期短 占空间
玩聚租租的发展
发展历程
2014年底成⽴立
2015年7⽉月获得数百万天使投资
2016年7⽉月获得千万PreA投资
商业模式
以直营式乐⾼高租赁为切⼊入点,结合
互助式的玩具租赁交易社区,打造
完整的⼉儿童玩具租售、分享平台。
乐⾼高租赁作为切⼊入⼝口
认知度⾼高
品种丰富
价格⾼高
玩耍周期短
快递⽅方便
复购率⾼高
运营⻔门槛⾼高
乐⾼高在华销售 (2015)
20亿⼈人民币
600万套
玩聚租租的产品
将闲置乐⾼高分享出来
愿景与规划
乐⾼高
租赁
玩具
分享
平台
玩具
消费
第⼀一
⼊入⼝口
直营式乐
⾼高租赁为
切⼊入点。
盘活存量优质玩具
满⾜足⽤用户玩具消
费的所有需求
加⼊入我们

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