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Going Green is Good for Business
This document discusses the benefits of green marketing and using eco-friendly promotional products. It notes that going green is good for business as customers and employees are drawn to companies with green practices. Green marketing can help brands enhance their image, stand out from competitors, and bond with clients over shared social and environmental values. The document also outlines different shades of green products including sustainable, recycled, reusable, recyclable, and energy saving options that can reduce environmental impact.
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Going Green is Good for Business
- 1. Going Green is Good for Business
- 2. Green Is InWhat does it mean to be green? Adhere to eco and socially responsible practices that lessen our impact on environment No longer a trend, green is mainstream Green is in… Where there’s in, there is marketing opportunity
- 3. Is green rightfor you? Yes…green is the right thing to do Start slowly, but start somewhere Begin with recycling, turn off lights, stock eco-products; filter down to incorporating green practices in your marketing Green is for you If you’re concerned with protecting the environment, being socially responsible, and increasing business
- 4. Green is goodfor business Customers/employees are drawn to green People want to do business with companies that are thought to be green-minded It pays to be green 90% of American consumers are more likely to buy products from companies they believe to be eco-friendly Want it for themselves, expect it from you
- 5. Green Marketing Getattention of green consumers - toot your own horn Use eco-friendly products in your marketing programs Show clients and employees that your company is socially responsible Consistent message Everyone benefits from positive aspects of green marketing
- 6. Green marketing benefitsReinforce commitment Value-added benefit of providing brand exposure, plus send a message about your choice to use eco-friendly products in all areas Enhance image Products are looked upon favorably Opportunity to bond and provide products with a high social value
- 7. Green marketing benefitsLead the way Stand out from the competition Support your goal as a green marketer Use products and practices that help sustain environment Added bonus: more bang for your buck Products are used repeatedly (reusable items) so your message lasts longer
- 8. Shades of greenGreen = Eco-friendly Made of earth-friendly and environmentally-conscious materials Use is intended to reduce the impact on the environment Varying degrees of green All lessen impact on environment Choose the one that fits best
- 9. Shades of greenSustainable These resources are naturally replenished at the same rate they are consumed Organic and all natural - cotton, bamboo, corn Options: tote bags, apparel, kitchen utensils, key tags, desktop accessories, pens, flash drives Recycled Made from materials that would have been discarded Options: bags, journals, paper notepads, pens, pencils, magnets, greeting cards
- 10. Shades of greenReusable Items that replace throwaway items Reduce waste through reuse Options: lunch sacks, coolers, water bottles, travel mugs, tote and grocery bags Recyclable Can be recycled Options: Tote bags (PP), water bottles
- 11. Shades of greenEnergy saving Reduce or eliminate battery or electrical use Provide renewable energy from an undepletable source Hand power, solar energy, and water energy Options: calculators, radios, lights, clocks
- 12. A greener futureEco-friendly products can make a difference Selection is going up, prices are coming down Quality and selection of eco-friendly products are exploding Vernon offers a range of eco-friendly products www.vernoncompany.com/gogreen
Editor's Notes
- #3 Surpassed trend or fad phase – green is here to stay. Like black in the fashion-world, green is the must-have color this season for business. Without a doubt, Green is in! Past couple of years we’ve gone from a few do it, to everybody’s doing it. If not, you’ll get left behind – by customers and employees and looked over by potential customers. Opportunity with employees, clients and potential clients, community in general.
- #4 Green is right for everyone. Why: It’s simply the right thing to do. We all need to do what we can to make a difference and preserve the earth and its resources. Take small steps Promote recycling practices in office Change your marketing and promotional programs to incorporate green practices and products To sum it up: Green is definitely for you. If you want to grow your business.
- #5 Why should you go green? Because it pays. Numerous surveys have shown that consumers prefer to buy from companies that reflect their values. 86% viewed themselves as environmentally friendly 53% said they prefer to buy from companies with a green reputation. Green items are something consumers want for themselves. They expect it from corporations.
- #6 If you’re doing something good, make sure people know about it. Make your message consistent – if you employ eco-friendly practices in your workplace, then do it in your marketing efforts too. Don’t go through all the effort to be green in one aspect, and change your message with your marketing. Use eco-friendly products in marketing programs. Putting your logo on green products promotes your organization in a way consistent with your values. Using green promo products demonstrates your care for environment and reduces your impact on it Everyone benefits from positive aspects of green marketing Consumers get what they want, improve your image, show you care and preserve the environment at the same time
- #7 Benefits of marketing with green products
- #9 There are many different shades of green. Making a change, even to the lightest shade of green, will lessen the impact on the environment. One approach isn't necessarily better than the other - it's a matter of personal preference which shade you choose.
- #10 Sustainable Cotton is a renewable resource, making cotton totes a great option to replace paper and plastic bags. Recycled plastic products save 70% of the energy used to create new plastic products. Of special interest are totes and bags made from recycled plastic bottles (denoted by the number 1 or “PET.” Approximately two to three 600 ml. plastic bottles are used to make one average-size tote bag.
- #11 If you haven’t totally warmed up to green start slowly with reusable products that replace throwaway items. Practical items that reduce waste through reuse include lunch sacks, coolers, picnic sets and beverage containers. Americans throw away 25 million Styrofoam coffee cups every year – and it takes 500 years for a single cup to dissolve. With that info, who could turn away a reusable coffee mug? Reusable polycarbonate bottles are durable and can be used over and over, reducing waste and landfill. Plastic shopping bags have become a real pain. The average family of four accumulates 1,460 of them a year – and it can take up to 1,000 years for a single bag to break down in the environment. Reusable, recyclable non-woven polypropylene bags are tough, long lasting, can be used repeatedly and are completely recyclable.
- #12 Alternative energy sources, like solar power, replaces or extends battery life and reduces waste.
- #13 It's easy to be green A few simple steps can make a difference by reducing waste, littering and pollution: Replace your disposable water bottles with a polycarbonate sports bottle and refill over and over. Use reusable organic tote bags to carry groceries, in place of throw-away plastic bags. Have a green picnic using real plates and utensils, instead of disposable, then wash and reuse. Bring your lunch in a reusable lunch sack or cooler, instead of a plastic or paper bag. Switch to 100% post-consumer recycled paper and save a tree. Drink coffee from a recycled travel mug, in place of a Styrofoam cup. Choose a solar-powered calculator or desk clock to extend battery life and reduce waste. Items used to be more expensive and less attractive than traditional counterparts – this is changing. In some cases, eco-friendly items can cost less than ones made from traditional plastics. From the mug you drink from, to the t-shirt you wear and the paper you write on, promotional products made from eco-friendly materials and practices make a difference. As the commitment to sustainability grows, one paper writing pad becomes tens of thousands of pads and hundreds of trees saved in the process. As we move into the holiday gift-giving season, feel good about what you are giving – not only because you are giving a gift, but because the gift you are giving is helping to preserve the environment.