Video Marketing & YouTube with Lou Bortone
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Video Marketing & YouTube: The Fast Track to Visibility, Credibility and Profitability with video pro Lou Bortone
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Video Marketing & YouTube with Lou Bortone
- 1. Video Marketing & YouTube The Fast Track to Visibility, Credibility and Profitability
- 2. What we’ll cover… • Why use video marketing • YouTube: Perception vs. reality • Is YouTube right for your business? • YouTube success stories • Easy and affordable ways to get started www.LouBortone.com
- 3. Why you need to know this stuff! • The Internet is being driven by video • Video content is becoming a critical information source • YouTube is the 2nd biggest search engine • 60% (and rising) of all web traffic is video • Video is more compelling & engaging than other media • Video connects! www.LouBortone.com www.LouBortone.com
- 4. Why video now? • If you have video on your website, you are 53X more likely to appear on the first page of Google’s search results! • Visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (ComScore) • Websites with video sell 45% more! • 60% of all Internet traffic is currently video. By 2016, Cisco reports that 90% of all Internet traffic will be video! www.LouBortone.com
- 5. Why Video? • Breaks through the online noise • Increases your visibility & credibility • Attracts clients so they come to YOU • Turbocharges your social media • Opens up new opportunities, JVs, speaking gigs, etc. www.LouBortone.com
- 6. Video Marketing Rocks! • Generate more web traffic • Improve search engine rankings • Increase conversions and sales • Build a bigger list more quickly • Create stronger relationships with customers • Reach a much bigger audience www.LouBortone.com
- 7. But why listen to me? • 20+ years in the TV business (Fox, E! Entertainment TV) • Have been doing video marketing since before YouTube! • Experienced marketing and branding executive www.LouBortone.com
- 8. If a picture is worth 1,000 words… • One minute of video is said to be worth 1.8 Million words! – Forrester Research www.LouBortone.com
- 9. Why use video? www.LouBortone.com
- 10. Why use video? www.LouBortone.com
- 11. Why use video? www.LouBortone.com
- 12. Video is the future • It’s time to lead, follow or get out of the way! www.LouBortone.com
- 13. The Video/Profit Connection • Use video to establish an immediate, personal and powerful connection to your clients and prospects • Video accelerates the sales process • Video dramatically increases the “know, like & trust” factor • Video breaks through the clutter and makes you more memorable… www.LouBortone.com
- 14. Video myths & misconceptions: Perception Reality • Video is too techie • It couldn’t be simpler • Video is expensive • Most tools are free! • Video needs to be slick • Content trumps quality • YouTube is for kids • YouTube is mainstream
- 15. Speaking of YouTube… • Second largest search engine, third biggest site • Broad demographics (18 – 54) • 4 BILLION views per day! • 60 hours of content uploaded every minute • 98 of AdAge’s Top 100 advertisers have run campaigns on YouTube www.LouBortone.com
- 17. YouTube Perception Reality • Dog & Cat Videos • Corporate Videos • Teenage Wasteland • All Demographics • Just Techie Dudes • 50/50 Gender Split • Just for Kids • 53% Have Kids! • Poor “Slackers” • More Affluent • 56% make over $100K
- 18. You Tube Perception: Cats Reality: Cars
- 19. YouTube is Social • Over 700 YouTube videos are shared on Twitter each minute! • There are 500 tweets per minute that contain a YouTube link • 500 years of YouTube video are watched every day on Facebook www.LouBortone.com
- 20. YouTube Pros and Cons • Pros • Cons • Visibility and SEO • Learning Curve • Builds Credibility • Maintenance • Social Sharing • Getting Views • Free Video Hosting • No “Buy” Button!
- 21. YouTube Uses • Use as a free “hub” to host your videos • Use as a “base” and share to other sites: • Share to Facebook, Twitter, Google+ • Use embed code to add video to your site • Use to improve your search engine rankings • Even use to edit and enhance your videos! www.LouBortone.com
- 22. Advanced YouTube Uses • “Pin” your video to Pinterest • Plays as a video on the photo site! • Post your video to LinkedIn • Check out Slideshare.net (also takes video!) • Use YouTube video “creator” tools • Use YouTube’s onboard editor www.LouBortone.com
- 23. Is YouTube right for you? • Is your target market there? • Are you building your brand online? • Do you need to boost your Google rankings? • Are you trying to enhance your credibility? • Do you have the resources to produce videos? • Set up a YouTube Channel • Create one new video per week (ideally) www.LouBortone.com
- 24. What works on YouTube? • Liquor store? • Kitchen appliances? • Cosmetics? • Coaching? www.LouBortone.com
- 25. Who is “crushing it” on YouTube? www.LouBortone.com
- 26. Wine Library TV • Gary Vaynerchuk • 1.7 Million video views • Low production values • Now a bestselling author – Crush It! • Net worth: $10 Million www.LouBortone.com
- 27. The right “blend” of video! www.LouBortone.com
- 28. Will It Blend? • 2 Billion views on YouTube • Instant viral hit • National TV exposure • Retail sales increased by 700% www.LouBortone.com
- 29. A Viral Sensation www.LouBortone.com
- 30. Michelle Phan • Massachusetts native! • “How to” make-up videos and beauty tips • How to get the Lady Gaga look, etc. • Over half a billion views • 2 Million YouTube subscribers • Net worth of 3 Million at age 25 • Hired by Lancome www.LouBortone.com
- 31. Who’s Doing it Right? www.LouBortone.com
- 32. Who’s Doing it Right? www.LouBortone.com
- 33. YouTube 101 • Be consistent – One & Done doesn’t work • Always include a compelling call to action • Upload right – Keywords in title, etc. • Add captions/annotations • Edit if necessary – right on YouTube • Share to Facebook, Twitter, etc. www.LouBortone.com
- 34. YouTube Basics 1. Upload – Drag and drop simple 2. Share - One click sharing to Facebook 3. Distribute – Use links and embed code 4. Promote – Via email, twitter, etc. 5. Measure – See YouTube’s analytics www.LouBortone.com
- 36. Quick Tip: • Maximize YouTube • Optimize the latest changes to YouTube • Customize and organize your channel • Use YouTube sharing for leverage www.LouBortone.com
- 37. The Ever-Evolving YouTube • Feature rich • More interactive (Add Video Questions) • Social media-friendly • Easier to navigate • Many more options www.LouBortone.com
- 38. Little Known Features • New Video Manager – Better curation • On board editor • New “Enhancements” feature • Annotations & Captions • Extensive analytics • Creator Tools www.LouBortone.com
- 39. YouTube Branding • Customize Your YouTube Channel • Upload content (videos) that are RELEVANT to your target audience • Use consistent keywords in every video • Link your videos with the Antion Keyword Trick • Add your web address as a caption • Always “close” your videos with a call to action and branding statement (your web address) www.LouBortone.com
- 40. Branding with YouTube • Think of each video you upload as a “building block” of your online brand • The content you upload should be consistent with your brand • Post the b-day and pet videos somewhere else • Or use the privacy settings to limit sharing • YouTube is being used as a search engine, so post relevant content *How to videos are most popular *Serving before selling! www.LouBortone.com
- 41. More Branding Tips • Use Playlists to organize videos • Add your video as a “video response” to similar, highly-viewed videos • Upload quality content consistently • Build community – Comment on other videos • Call attention to your “subscribe” button • Make your videos “sharable” • Short and sweet • Relevant content • Share and be shared www.LouBortone.com
- 42. YouTube branding should match your site! www.LouBortone.com
- 43. YouTube channel customization www.LouBortone.com
- 44. Explore & Experiment! • Your customers & prospects are looking for you on YouTube! • Make sure you can be found there! • Maximize all the new YouTube features! www.LouBortone.com
- 45. Quick Tips • Video E-Mail • Videos on Slideshare.net • Videos on Pinterest • Mobile video apps www.LouBortone.com
- 46. Quick Tip: • Engage with Video Email • Video in email can double your email open rates! • According to Small Business Trends, Video in email increases click through rates by a whopping 96%! • Want more response? Put video in your email! • Two free ways to do that include: • mailVu.com and Eyejot.com www.LouBortone.com
- 47. Video Email Options www.LouBortone.com
- 48. MailVu.com www.LouBortone.com
- 50. Check out Slideshare • “Like YouTube for PowerPoints” • Also allows video uploads! • Tremendous exposure • Connects to LinkedIn • So you can have videos on your LinkedIn profile www.LouBortone.com
- 51. Slideshare.net www.LouBortone.com
- 54. Don’t Neglect Mobile! • YouTube Mobile gets 600 million views per day • Traffic from mobile devices tripled in 2011 • Make sure your video is mobile friendly www.LouBortone.com
- 55. New App Alert! Tout.com www.LouBortone.com
- 56. Action Steps: (Do this stuff!) • Set up a free account on YouTube • Create and optimize your videos for YouTube • Record and send a video email (it’s easy!) • Visit www.LouBortone.com for more tips • Contact me if you need help! • Join our “Video Marketing Jumpstart” program! www.LouBortone.com
- 57. Special SMMT Offer • Video Marketing Jumpstart Group Coaching • Small Video “Mastermind” for 6 weeks • Includes private FB group for Q & A • 6 Weekly Webinars w/ Coaching & How To • Online Video Resource Center w/ tutorials • Starts next Thursday, November 1st • All Webinars are Recorded for Replay www.LouBortone.com
- 58. Video Marketing Mastermind • www.EndVideoOverwhelm.com • $397 for 6-week program • SMMT Discount! $100 Off! • Enter discount code “100off” at checkout • Your investment is just $297! www.LouBortone.com
- 59. Let’s Connect! • vip@loubortone.com • www.LouBortone.com • www.TwitterLou.com • www.FacebookLou.com www.LouBortone.com