Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
On July 8, 2010, <a>Liveclicker</a> Co-Founder Justin Foster delivered a presentation for Australia's Online Retailer Expo and Conference detailing "Six Steps to Video Commerce Success." The presentation covers practical tips and tricks to:
- Choose which type of video to produce or source
- Making e-commerce video scale using one of several methods
- Creating video content that converts
- Optimizing the presentation of e-commerce video
- Using smart distribution to multiply the impact of video online
- How to measure e-commerce video for success
What Every Business Needs to Know about Video MarketingAbility SEO
Video is the new Website. It's cheap to do but deserves a strategy. If you know how to use video for your marketing, sales and service, you will outperform your competition and win more sales.
Dive into the videos that will be created for your advertisers as part of their SEO package. You’ll learn why video matters in online marketing and SEO, why and how they are optimized for better visibility, and the benefits of adding videos to your website. We’ll share a sample YouTube channel and sample video.
On July 8, 2010, <a>Liveclicker</a> Co-Founder Justin Foster delivered a presentation for Australia's Online Retailer Expo and Conference detailing "Six Steps to Video Commerce Success." The presentation covers practical tips and tricks to:
- Choose which type of video to produce or source
- Making e-commerce video scale using one of several methods
- Creating video content that converts
- Optimizing the presentation of e-commerce video
- Using smart distribution to multiply the impact of video online
- How to measure e-commerce video for success
What Every Business Needs to Know about Video MarketingAbility SEO
Video is the new Website. It's cheap to do but deserves a strategy. If you know how to use video for your marketing, sales and service, you will outperform your competition and win more sales.
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoSemrush
These slides were presented at the SEMrush webinar "Unlocking the Power of LinkedIn Video". Video replay and transcript are available at https://www.semrush.com/webinars/unlocking-the-power-of-linkedin-linkedin-video/
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
Why you should need a web maintenance checklist? Stephen Lee
Web maintenance checklist to keep your business website fresh, updated and upgraded. Everyone says health is wealth and it’s time to maintain your asset.
Source:
https://www.webpixeltechnologies.com/web-maintenance-checklist
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Egghead Design - Email Design Best PracticesPeter Scully
Egghead Design present Email Design Best Practices. Includes information on campaign planning, list segmentation, email marketing design, A/B Split Testing
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Video is proven for conversions on landing pages, but can it be as effective with email marketing? We will take a look at how email marketers can possibly use video in their strategy and be effective.
The power of video can't be ignored. It's the most engaging type of content available today. And video marketing is going huge for any kind of business all over the world.
Here I showed, why Video Marketing is essential for T Shirt Business (Specially Gear Launch) and how to do some marketing on YouTube as well.
Reviews by ConversionXL http://conversionxl.com/category/website-reviews/
In this edition of ConversionXL reviews, Tommy assess the visual complexity of an eCommerce site to determine if the site design itself is distracting from the main value proposition.
When judging visual complexity we ask:
1. How many elements are there competing for attention?
2. Do these elements distract from the main message?
Often times the visual complexity of the site takes away from what the site is trying to do, which is why it's important to find balance in every screen.
Recommended Reading:
----------------------------------------
http://conversionxl.com/why-simple-websites-are-scientifically-better/
http://conversionxl.com/landing-page-optimization
http://conversionxl.com/how-images-can-boost-your-conversion-rate/
http://conversionxl.com/value-proposition-examples-how-to-create/
---------------------------------------
Connect with us on Social:
http://Twitter.com/PeepLaja
http://Twitter.com/tommyismyname
https://plus.google.com/+Conversionxl
As seen from Google analytics, half of the website searches are being done from mobile devices. 2017 projects a year where more users prefer to use mobile devices when browsing the internet than using desktop computers.
#SEO #SEOBites #SEOupdates #mobileSEO #videoSEO #SEO2017
For more videos, you can visit our website blogs:
http://seo-bites.com/blog/
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Ai Addyson-Zhang — Unlocking the Power of LinkedIn VideoSemrush
These slides were presented at the SEMrush webinar "Unlocking the Power of LinkedIn Video". Video replay and transcript are available at https://www.semrush.com/webinars/unlocking-the-power-of-linkedin-linkedin-video/
Practical, short course on how to deploy your static html/CSS/Javascript site using cpanel or ftp. Seminar presented in collaboration with Many Roads Academy and BrainStation.it.
Why you should need a web maintenance checklist? Stephen Lee
Web maintenance checklist to keep your business website fresh, updated and upgraded. Everyone says health is wealth and it’s time to maintain your asset.
Source:
https://www.webpixeltechnologies.com/web-maintenance-checklist
Accelerated Mobile Pages (AMP) to Win Search War in 2017Digital Vidya
Explore how to leverage Accelerated Mobile Pages to Win Search Marketing. Gain insights from the webinar led by Praveen Meloth, Head Digital Marketing at Shopcj.com.
Egghead Design - Email Design Best PracticesPeter Scully
Egghead Design present Email Design Best Practices. Includes information on campaign planning, list segmentation, email marketing design, A/B Split Testing
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Video is proven for conversions on landing pages, but can it be as effective with email marketing? We will take a look at how email marketers can possibly use video in their strategy and be effective.
The power of video can't be ignored. It's the most engaging type of content available today. And video marketing is going huge for any kind of business all over the world.
Here I showed, why Video Marketing is essential for T Shirt Business (Specially Gear Launch) and how to do some marketing on YouTube as well.
Reviews by ConversionXL http://conversionxl.com/category/website-reviews/
In this edition of ConversionXL reviews, Tommy assess the visual complexity of an eCommerce site to determine if the site design itself is distracting from the main value proposition.
When judging visual complexity we ask:
1. How many elements are there competing for attention?
2. Do these elements distract from the main message?
Often times the visual complexity of the site takes away from what the site is trying to do, which is why it's important to find balance in every screen.
Recommended Reading:
----------------------------------------
http://conversionxl.com/why-simple-websites-are-scientifically-better/
http://conversionxl.com/landing-page-optimization
http://conversionxl.com/how-images-can-boost-your-conversion-rate/
http://conversionxl.com/value-proposition-examples-how-to-create/
---------------------------------------
Connect with us on Social:
http://Twitter.com/PeepLaja
http://Twitter.com/tommyismyname
https://plus.google.com/+Conversionxl
As seen from Google analytics, half of the website searches are being done from mobile devices. 2017 projects a year where more users prefer to use mobile devices when browsing the internet than using desktop computers.
#SEO #SEOBites #SEOupdates #mobileSEO #videoSEO #SEO2017
For more videos, you can visit our website blogs:
http://seo-bites.com/blog/
Show, Don't Tell! Using Video to Tell Your StoryHall_
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
You can watch a full recording of this webinar online here http://www.hallme.com/webinars/show-dont-tell-using-video-to-tell-your-story-227.php
Phil Nottingham runs through tips and strategies for using video across many marketing channels. This presentation was initially delivered at SMX Munich 2018
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Using Web Video throughout the Ecommerce Purchase FunnelMark Robertson ⏩
This is my presentation from the 2011 Video Commerce Summit in San Francisco. I walked the audience through strategies for leveraging online video across the consumer purchase life-cycle/funnel. You can learn more about e-commerce video at ReelSEO - http://www.reelseo.com/video/retail-ecommerce/
This presentation covers ways that content marketers can use video with Marketo to achieve better conversion rates and greater insights about prospects and leads.
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get onboard, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it yourself quickly and easily, and know exactly what to do with it once you’re done. This is a session that will change how you produce your current marketing, and is not to be missed.
3 Takeaways
1) Knowing the facts and figures that justify video content as part of a well-formed marketing strategy
2) The tools and tricks to producing this video yourself
3) All the details you need to know to use your video content on the right channels, in the right way, to connect with the right people
Session Goals
This session aims to provide delegates the tools and knowledge to start a successful video strategy immediately. Regardless of the level that the delegates are starting at, whether a newbie to video or already using it regularly in their content marketing, this session will be one of the key value take homes of the day. The session is visual, engaging, and uses a Pseduo-brand example to really show delegates exactly what to do and how to create tv-quality advertising on a shoestring.
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
• Why Video is the big advantage for SEO
• How to SEO your videos for Search on YouTube and Websites.
• Which SEO ranking factors matter most on YouTube
• Top tips and tricks for basic video production and publishing for SEO juice
• How to work Social media marketing into your Video SEO
SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
Tuesday, May 15, 2018
North Carolina Nature Research Center
121 West Jones Street, Raleigh, NC 27603
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
Inside eCommerce - MicksGarage -Content is king - Rob KingJohn Walsh
Creating an effective content strategy for Micksgarage.com, dealing with video, social media, email marketing. from Rob King - content manager Micksgage.com, presented at inside ecommerce 15th April 2014. www.insideecommerce.ie
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
1. How Video Helps You
Dominate
Presented by
James & Michael
Campbell
2. How Video Helps
You Dominate
•What’s The Purpose?
•Trends and Statistics
•Boost Search Engine
Optimization (SEO)
•Increasing Conversion
•FAQ’s
•Success Stories
•Essential Client Examples
•The IMS Process for Video
3. What is the purpose of video?
Relationship Building Benefits
• Establish Rapport
• Establish Trust
• Differentiate Yourself From Competitors
4. What is the purpose of video?
Technical Benefits
• Encourage Specific Actions
– Register for a workshop
– Schedule a consultation
– Sign up for e-Newsletter
– Complete Client Questionnaire Form
– Follow me on Twitter, Facebook, LinkedIn
– Read My Blog
5. What is the Purpose of Video?
Technical Benefits
• Increase your SEO
– Get your videos indexed on Google
– Increase your websites visibility
• Increase Visitor to Client Conversion Rate
– More people visiting your site PLUS a higher
rate of visitors becoming clients
6. Statistics Supporting Video
• Studies have shown that people will
remember
– 10% of what they read
– 20% of what they hear
– 50% of what they read and hear
– 93% of all communication is not based on
the words used but rather the nonverbal
signals and voice tonality
7. Impact Video has on
Buying Trends and Sales
• Want more statistics? I thought so…
– More than 82% of consumers are more likely
to spend money with a company that has web
based video
– 73% Indicate a significant increase in comfort
level with presenter / company after viewing
web based video
– (Stats come from Chamberlain Research Co.
Effectiveness of Video Enabled Websites 2010)
8. Trends In Online Video
• Web visitors are 7x’s more likely to
respond to dynamic video over basic text
• Americans viewed 4.6 BILLION online
videos PER MONTH in 2010
• 70% of internet users watch video
• More than 25 million people on YouTube
have a degree in higher education
9. Trends In Online Video
• Online video viewers, in the U.S., is
expected to exceed 190 million by 2012
• Industry experts agree that by 2014 over
66% of the worlds mobile data will be
contained in video
10. So, Why Video Again?
• Build Rapport
• Establish Trust
• Stay Cutting Edge
– Don’t get left behind
• Let your visitors meet you!
“If I can just get in front of somebody my
closing ratio is almost 100%” – Quote by
Everybody!
• Google Juice!
11. Dominate Search
Results
Did you know Google purchased
YouTube
in 2006 for $1.6 Billion!
“This is the next step in the evolution of the internet”
- Eric Schmidt, Google CEO
12. Dominate Search Results
• Google recognizes and indexes video as
organic content
• BUT… the video must be properly optimized
• The Odds Are In Your Favor! Big Time!
• Text content has 500,000 to 1
chance of landing on page 1
• Video has an 11,000 to 1 chance of
landing on page 1
•(This is based solely on the number of videos /
text pages on the web)
13. Dominate Search Results
• The Odds Are In Your Favor
• Very few marketers focus on optimizing their
videos
• YOU’RE AN ESATE PLANNING ATTORNEY!
– Very little competition for web video
• Properly Deployed Your Videos Will
Dominate Search Results … even in large
markets!
15. Dominate Search Results
• To Get These Results You HAVE To Do
ALL Of The Right Things and Follow All
The Rules
• Select relevant keywords for video file name
• Include key words in description
• Designate geographic location in YouTube editor
• Optimize your tags
• Like, Share, Comment, Google+1 & Re-blog
16. Essential Client Focus:
• Lots of your colleagues are
already using video
• What results have they
gotten?
• What you can realistically
expect?
www.Google.com
17. Why Some Video Doesn’t Work
Where is the breakdown?
1. YouTube Channel name is not optimized
2. YouTube Channel itself is not optimized
3. Videos are not SEO enabled
4. Videos are not organized in playlists
5. Videos are not linked back to a website
6. Too many videos on a single page
7. Poor Quality Video
8. Video that is too long or boring
9. Video that is too generic
10. Video that does nothing to build relationships or
encourage call to action.
18. IMS Video Production
Process
• Fly to Kansas City
• Let us help you with
scripting
• Shoot video in our studio
with green screen
• We
edit, upload, optimize, like,
share, +1, re-post
• Quick, easy, affordable and
super awesome!