This document provides information about optimizing YouTube marketing in 3 key areas: 1. It outlines the importance of YouTube for marketing, highlighting YouTube's massive traffic and engagement. 2. It discusses best practices for optimizing YouTube channels and videos, including using relevant keywords, calls to action, and linking videos back to websites. 3. It proposes affordable outsourcing options for backlinking videos to improve search engine optimization, including social bookmarking, wiki links, and link wheels.

1. Introducing…
YOUTUBE MARKETING
2012
Oscarlyn T. Babasa

2. About Me
• Graduate in Proclesia International Inc.
• Worked as Instructor in Proclesia.
• Worked in Lexorsoft
• Worked in Defense Nutrition, LLC. as
Marketing Assistant and Online Media
• Social Media Marketing Assistant for the Total
Marketing Expert

3. Why does Youtube Matter?
• Youtube will be necessary to stay ahead of the
curve for both search and traffic.
• Youtube is the #4 ranked site in the world for
traffic; other video sites are rapidly climbing the
rankings
• Video traffic will make up 90% of all web traffic
by the end of 2013 (published research study)
• There are 48 hours of video uploaded to
Youtube every minute of the day

4. YouTube Traffic – WOW!!!
• Over 800 million unique users visit YouTube each month
• Over 4 billion hours of video are watched each month on
YouTube
• 72 hours of video are uploaded to YouTube every minute
• 70% of YouTube traffic comes from outside the US
• YouTube is localized in 43 countries and across 60 languages
• In 2011, YouTube had more than 1 trillion views or around
140 views for every person on Earth

5. YouTube and Mobile
• Traffic from mobile devices tripled in 2011
• More than 20% of global YouTube views come
from mobile devices
• 3 hours of video is uploaded per minute to
YouTube from mobile
devices
• YouTube is available
• on 350 million devices

6. Video + Social = Real Value
• 500 years of YouTube video are watched every day on
Facebook, and over 700 YouTube videos are shared on
Twitter each minute
• 100 million people take a social action on YouTube (likes,
shares, comments, etc) every week
• More than 50% of videos on YouTube have been rated or
include comments from the community
• Millions of videos are favorited every day
• Clicks on the ‘like’ or ‘dislike’ button on YouTube have
doubled since the start of 2011. For every ‘dislike,’ we get 10
‘likes’- people like to tell other people about the stuff they
love.

7. YouTube SEO - Overview
Your video will perform well in YouTube based on three key
points:
1. Tagging vs. Description
2. Calls-to-Action
3. Slick Theme
•Proper tagging and keyword usage are the most important influences for
organic search ranking of channels.
•The video itself will rely heavily on the text in the description more than
anything else
•Adding in simple call-to-actions will help increase traffic and pick-up on
social networking sites
•Your channel should look similar to the company website

8. Example

12. YouTube Channel Optimization
Every business you own needs to have its
own Youtube channel. A channel is your
private space to upload, organize and share
your videos through Youtube. Channels are
FREE, you just create a Youtube account
and then name your channel whatever you
want (typically business name or keyword of
your niche/product.)

13. You should think of your youtube
channel in this context:
•Your Channel is the homepage/index of a
website.
•Your Vidoes are the individual "pages" of
your website

14. Channel
Like Your homepage on YouTube
More People will see your individual videos
than Channel
Your Channel is indexed by the search
engines
Your Channel can contain multiple
outbound links.
Always use the "Cosmic Panda"
Channel format

18. Channel Settings
Title – Include your company name in the title
Visibility – Check the blip to make your channel visible
E-Mail Location – Check the box so others can find your channel via e-mail
Channel Tags – This is the most important part of channel optimization
Choose 3-5 keywords you want to target for your channel. Make sure
these keywords are the same ones you use on your website and that they
are relevant to your business
Separate each keyword using quotation marks.
It should look like this:
“Atlanta Foot Pain”, “Atlanta Heel Pain”, “Atlanta Arch Support”

19. Channels - Profile
1. Use your business name for the name
2. Use the exact URL to your website under the website section —
this will be the only “followable link” you can obtain through
YouTube
3. In your channel description, summarize the content of the
channel, and include a link to your company’s Facebook or
Twitter page (note - these will be “nofollow links”)
4. In the About Me section, it is important to give a brief
description of the company using the targeted keywords
5. All other sections of the profile are great to have, but they will
not help optimize the channel in any way.

20. Channel Themes & Colors
• No impact on the optimization
• Choose a theme and colors that are
similar to your website

23. Channels – Videos/Playlists
1.Always select the “My Uploaded Videos”
option in the featured content box
2.Always set one of your videos as the featured
video
3.Check the box to play your featured video
automatically

24. Channel Description Optimization

25. YouTube Video Optimization
Video Creation

26. What is your vidoes purpose?
• To build your personal brand
• To build your websites readership
• To capture a lead
• To make a direct sale
• To sell an affiliate product
• Open box buy: You buy product and then film
yourself opening the box when you get it
• Reviews
• Training videos

27. NEVER DO A VIDEO WITHOUT A CALL
TO ACTION - WITHOUT ONE YOU ARE
JUST WASTING TIME AND BANDWIDTH

28. Video Sequence
• Intro and branding
• Tell them what in it for then
• Give Value
• Recap with a conclusion
• Advise them of what to do
• Call to action ...read , buy or lead
• Drag out the end

29. Video Types
TALKING HEAD

30. Video Types
Screen
Capture
Video
 http://Camtasia.com – software to make screen capture videos
 Great for training, how to, information and education style videos.
 Make sure you make them easy on the eyes
 Don’t present to much info on the screen at once.
 Don’t go so fast that people can’t see what you are doing.
 You can use Replay Video Capture

31. Video Types
Presentation
or Slide
Videos
 Powerpoint or Keynote style videos
 Animate slides and Transition for higher engagement
 Don't go overboard with animation
 Make it graphically pleasing
 http://sliderocket.com - cool animated video presentation maker
 http://prezi.com - Powerpoint style presentation on steroids

32. Video Types
GoAnimate
Videos
http://goanimate.com

33. Video Listing Optimization

34. Video Title
• Use main keywords in your title twice if at all
possible
Example: “Political copywriting Perry Belcher writes
Political copy”
• Put your Company name in the Title

35. Video Description
• The description text is critical !
• Don’t list your URL first – everyone does this
• Place your main keyword first
• Then URL to site or page
• Then description of the video
• Work in your main keyword into the description once more if at all
possible
• Trick: Have video transcribed and paste transcript text into description
box
• At the end of description paste the naked URL to the YouTube video
• This takes advantage of the video scrapers that will steal your video.
This way you still get link juice to your video if it’s scraped
• “Local Must-Do” -- Create a “citation” (Name, Address, Ph#, and URL)
back to business

36. Why the link at the beginning?
The reason I suggest putting the URL at the
beginning of part of the video description….
YouTube features a rollover-style description
viewer
This means that anything not in the first line of
the video description will be covered up unless
the viewer clicks to read more.

37. Sample Description

38. Sample Description

39. Basic Video Info

40. Tag Ripping
• Adding highly searched “tags” to your video with no
research needed.
• Find highest ranking videos on your keyword
• Scroll down to their tags
• Copy tags
• Paste tags into your tags section of your video listing
page.
• Do this for top 2 or 3 videos
• Remove duplicate tags
• Exploiting Youtube Tags – create 1 crazy world in all
video

41. Video File Naming
• Change the name of your video file to your
main keyword before you upload to YouTube.
• Use dashes for spaces or cram them together.
• Keyword-phrase.mov or keywordphrase.mov

42. Keyword In Annotation
• Nobody does this
• Annotations are part of video search algorithms
• Annotation is a “text bubble” displayed in the
video
• Use your main Keyword inside your videos
annotation.
• You can add annotations via your video editing
page inside your YouTube ac-count.
• Annotation how to video:
http://www.youtube.com/watch?
v=O46Lfz4ekH0

46. Geo-Tagging – Video Location

47. Average Video 5 Minutes Long

49. Videos: Broadcasting and Sharing Options
• Privacy – Set to public
• License – Select the standard YouTube license
• Comments – Allow
• Comment Voting – Allow
• Video Responses – Allow
• Ratings – Allow
• Embedding – Allow
• Syndication – Allow

50. Branding and Tracking

53. 3 Proven Video Formulas That You Can
Use
• Video Ad - within the first 10 seconds of your
video , run a little Video Ad
• The CutOff - right when you get to the most
important part of the video, stop and say "You've
got to go to this web site to see the rest"
• Freemium - Show them only something basic in
the video...then tell them they can go to your
website to see the advanced version of the video

54. WHICH OF THESE FORMULAS DROVE
THE MOST PEOPLE TO A WEBSITE???

55. FREEMIUM

56. 5 Minute Video SEO
You can use the Push Button
SEO method on your videos with
great success. Fiverr.com is my
secret weapon for his video
ranking. Use highest rated
vendors you can find for each
service. Send all links back to
your video NOT your website.
This gives more SEO power to
both your video AND your site.

57. 5 Minute Video SEO
• Video Site Submission
• Social Bookmarking
• Backlink Pyramid
• Link Wheel
• Article Submission

58. Cheap Backlinking for Local Videos
50 EDU and 200 Wiki links - $5
http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-inside
High PR Backlinks - $5
http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks
22 PR8 to PR5 Social Bookmarks MANUALLY
http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-sites-pr5-to-pr8
Linkwheel Creation - $5
http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-
them-dominate-the-first-page-of-any-search-engine
High PR Wiki links - $5
http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinks
GOV and EDU Wiki Links - $5
http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinks

59. Cheap Social Linking for Local Videos
110 Google Plus 1s
http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-votes-to-seo-rocket-up-your-high-rank-on-
google-search-engine
300 Unique Pinterest Followers / Repins / Likes
http://fiverr.com/frank29/deliver-300-unique-pinterest-followers-300-repins-and-300-likes-without-password-
to-seo-rocket-up-your-high-rank-on-google-search-engine
100 Stumbleupon Votes
http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-rank-on-
google-search-engine
Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account
http://fiverr.com/bestoftwitter/retweet-your-tweet-to-250000-followers-and-add-2500-real-followers-to-
your-account
Tweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our
Tweets
http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-
your-tweets