This document summarizes insights from research into 1,096 YouTube channels and 69,310 videos between November 2016 and April 2017. Key findings include:
1) Channels with over 200k subscribers post more frequently, with 2-3 videos per week now seen as the minimum for success.
2) Videos between 7-16 minutes perform best, getting up to 50% more views. The sweet spot for average view duration is 5-8 minutes.
3) Larger channels get a higher percentage of views within the first day, but channels generating over 2 million monthly views maintain viewership better over time.
4) Suggested videos, watch time, and relevance are more important for viewership than
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit #optsum session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
“Look for instant content. With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle.” ~ Ian Lurie
Video Marketing Workshop for Fionn Downhill's ClassGreg Jarboe
This presentation to Fionn Downhill's Digital Marketing class at the Thunderbird School of Global Management uses ads from Super Bowl 2015 to demonstrate how to calculate your return on marketing investment.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
With shoot-and-upload video getting easier by the day, and more and more consumers sharing their digital photos; the explosive use of video and images on the web is only going to increase. This Optimization Summit session reveals the secrets behind using video and images online and how to take advantage of the popular video and image-sharing platforms like YouTube, Facebook, Flickr, Snapfish, Shutterfly, and more. You’ll learn video consumption trends; and tips for getting your images in the top of customer search results; editing apps and tips; strategies for optimizing your visual media assets to better engage your audience and potential customers to take action.
“Look for instant content. With shoot-and-upload video getting easier and easier, everyone’s going to jump onto YouTube. The video rush of the last few years will look like a trickle.” ~ Ian Lurie
Video Marketing Workshop for Fionn Downhill's ClassGreg Jarboe
This presentation to Fionn Downhill's Digital Marketing class at the Thunderbird School of Global Management uses ads from Super Bowl 2015 to demonstrate how to calculate your return on marketing investment.
Rather than just post a bunch of random videos to YouTube, you can actually build your own channel. Here branding and consistency is key. Learn important strategies to build a subscriber base as well as how to convert clicks into action or commerce. The team at RHED Pixel will share their strategies for keeping projects organized and building a visual identity.
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
At the core of inbound marketing is content creation - publishing remarkable content that attracts inbound links and potential buyers to your website. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Join this free webinar to learn how to use different forms of online video to grow your business with inbound marketing.
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
How to quickly get more views on youtubeJibranAzhar
Discover unique and effective techniques to increase Youtube views of your channel quickly.
Find what it takes to take your upload to the most liked video on youtube and millions of views that bring more money for you and grow your channel faster than the rest.
How To Hack The YouTube Algorithm in 2020 Oscar Mooy
A new year, a new decade and new changes to stand out on YouTube! But HOW? How can you stand out from all those other YouTubers, viral videos & cool formats? How can you reach the right target audience on YouTube with your brand, organisation or company? There’s only one answer: hack the YouTube algorithm!
Let us explain: We want you to gain the results you wanted to achieve on YouTube in 2019 but didn’t. You struggled, got some views and subscribers, but far from what you wanted to reach.
We are here to help you! If you need 100.000 subscribers or to double your current revenue, we want you to succeed. So read
carefully and study this document, we are sure it will help you understand the algorithm of YouTube and what they value most.
You can monitor the performance of your channel and videos with up-to-date metrics and reports in YouTube Analytics. There's a ton of data available in different reports, like the Watch time, Traffic sources, and Demographics reports.
For a content creator, ranking the content on top is one of the most common concerns. The ranking of a YouTube video is determined by a variety of factors and making changes considering those factors can ultimately help you to rank YouTube videos.
In this blog, I will reveal 11 crucial factors that affect the rank of your YouTube videos. And after this, you will have a clear picture in your mind of what you need to do to rank YouTube videos and top the search results.
1. Upload Frequency
Optimising the YouTube channel can increase your ranking on YouTube and as well as on search engines like Google. The upload frequency shows how often you upload videos on your YouTube channel. It shows how active a channel is.
Higher upload frequency means that your YouTube channel is active and it has a positive impact on the YouTube algorithms, and ultimately increases the rank of your YouTube channel and as welll as rank YouTube videos.
2. Video Title
The video title leaves a great impression of your YouTube video on the viewers. This will help attract more traffic and will ultimately help you in get views on YouTube videos. The title should be short, as longer titles can be a disadvantage for you to gain the interest of the viewers.
A video title should not be more than 5 words. The keyword should be placed at the start of your Youtube video titles and should always be relevant to the context of the video. This is one of the most simple ways to improve the ranking of your Youtube videos.
3. Video Description
As we now know that the YouTube video title carries a lot of significance of the video, and so the description is also one of the most important YouTube ranking factors. There is a need for a text description that describes the content of your video. If the video description is absent then it will affect the rankings of your YouTube and you won’t be able to gain more traffic.
The YouTube video description should be at least 200 words and it should be just like your titles. It should include relevant and suitable keywords. This is one of the main factors to rank YouTube videos.
4. Video Tags
Apart from the video title and video description, the video tags are also really important. They don’t impact the rankings as much as the video title and video description do but still, video tags are an important element to rank YouTube videos.
It leads to a better understanding of your content by the users. The tags that you use should be relevant and should not go overboard. It should be unique and catchy.
5. Video Quality
Video quality is one of the most crucial factors to rank your YouTube video. YouTube videos with high-quality rank better than lower-quality ones. The video quality has a long-lasting impact on the viewer’s experience. That’s why it becomes very important to produce High-quality videos.
How to Grow Your YouTube Channel in 2022 (1).pdfHABIBULLAHHasan3
How to Grow Your YouTube Channel in 2022.Let’s dive right in.
Step #1: Find Untapped Video Keywords
Step #2: Create Videos Optimized For “Watch Time”
Step #3: Optimize Your YouTube Videos
Step #4: Use Thumbnails That Stand Out
Step #5: Create (and Promote) Optimized Playlists
Step #6: Promote Videos To Your Audience
Step #7: Turn Viewers Into Subscribers
Bonus Step: Rank Videos in Google Search
Are you struggling to drive traffic to your YouTube channel and grow your audience? It can be frustrating to spend hours creating high-quality videos, only to see them get lost in the vast sea of content on the platform. But fear not! The solution to this problem may lie in optimizing your YouTube channel.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Cracking YouTube in 2017
1. Cracking YouTube in 2017
Matt Gielen, June 21st, 2017
Additional content from:
Mark Robertson, Melina Domingues, Tim Jablonski, Phil Starkovich and TubeBuddy
2. YOUTUBE DATA INSIGHTS
1. WHAT WE LOOKED AT AND HOW WE DID IT
2. YOUTUBE CHANGES IN 2016 & 2017
3. FREQUENCY OF POST
4. VIDEO DURATION
5. VIEW DURATION
6. VIEW VELOCITY
7. METADATA
8. SUGGESTED VIDEOS
9. FINAL THOUGHTS
4. • Researched 1096 channels.
• Looked at 36 data points per channel.
• All channels Oauth’d via TubeBuddy.
• All data delivered to Little Monster was
anonymized in advance.
VOLUME OF RESEARCH: CHANNELS
Data from YouTube analytics via TubeBuddy.
5. • Researched 69,310 videos.
• Looked at 38 data points for each video.
VOLUME OF RESEARCH: VIDEOS
Data from YouTube analytics via TubeBuddy.
6. THE LITTLE MONSTER TEAM
Thank you to the Little Monster team whose hard work and dedication to helping people build their audiences is reflected in this work.
TUBEBUDDY
Thank you to Phil Starkovich and the TubeBuddy team for the data used in this report. In total we looked at over 2.5 million data points
provided (and anonymized) by TubeBuddy.
Notes
•Median vs. Average: For certain metrics we chose to use the median value of a set instead of the average. We did this because several
sets, for example, channels with more than 1mm subscribers, had outliers that drastically altered the data.
•Groupings: For the channel data we primarily looked at the data across four groupings. This is because comparing the views on a
channel with 1,000 subscribers versus a channel with 1,000,000 subscribers presents a number of issues. For video data, we used the
average 30 day viewership as a percentage of subscribers to more accurately create an “apples to apples” comparison.
•Data: All data is from videos posted between November 1st, 2016 and April 30th, 2017. The last 6 months have seen significant
changes to the YouTube algorithm, and this data is most reflective of those changes.
•Suggested videos: For suggested video counts we used data pulled from the API. The API delivers results back as if it is a “logged out”
viewer. This is an incredibly important factor as the “logged in” view likely has many more viewer specific metrics influencing suggested
videos. In addition, we use “suggested” to mean both “Suggested” and “Recommended”.
THANKS & NOTES
8. SUGGESTED VIDEOS COLUMN CHANGES
Screen shot from Phil Defranco’s video: https://www.youtube.com/watch?v=fv5xWoyUWac
• New videos get a higher frequency of
suggested videos with the “New” tag.
• YouTube no longer reserves first 4 spots
for the uploader.
• Videos older than 1 week have fewer
“New” tags.
9. SUGGESTED VIDEOS COLUMN CHANGES
Screen shot from Coleen Vlogs’s video: https://www.youtube.com/watch?v=3IRWZ1HjC-Y
• New Suggested Column Unit “Mix” (it’s a playlist).
10. • March: Advertisers pull advertising in backlash to WSJ hit job on YouTube.
• March & April: YouTube/Google overreact, de-monetizing thousands of “controversial” videos.
• Advertisers are beginning to come back.
AD-POCALYPSE + DEMONETIZATION
Data from YouTube analytics
11. • YouTube launches YouTubeTV for $35.
• The great unbundling is well underway.
Who will win?
• Independent creators continued to be
pushed to the sidelines in quest for
“Watch Time.”
YOUTUBE IS THE NEW TV?
Screenshot from YouTube.com
13. • Channels with 200k+ subs post far more
frequently than smaller channels.
• These numbers indicate the new
‘minimum’ for success on YouTube is
now 2 - 3 videos per week.
MORE VIDEOS = MORE VIEWS.
Data from YouTube analytics via TubeBuddy.
14. • Breaking down our channel analysis by monthly views supports the notion that more videos = more views.
• Channels that are generating more than 20mm monthly views are posting videos twice as often as those in the
1mm - 2mm monthly views range, and 64% more often than the 2mm - 5mm range.
MORE VIDEOS = MORE VIEWS.
Data from YouTube analytics via TubeBuddy.
19. • Smaller channels tend to post longer videos.
• But they get shorter average view durations than larger channels.
LONGER VIDEOS DO NOT LEAD TO MORE VIEWERSHIP*
Data from YouTube analytics via TubeBuddy.
20. • Videos with average view durations between 5-8 min have the highest percentage of 1st day viewership.
• This is likely a combination of viewer choice and YouTube promotion.
VIEW VELOCITY IN RELATION TO DURATION IS A CURVE
Data from YouTube analytics via TubeBuddy.
21. • For 1, 2, 7, and 30 Day view ranges, videos with an avg. view duration of 5 - 8 min. perform best on avg.
• This suggests longer videos lead to shorter sessions and/or more exits.
• Also potentially suggests these videos get less clicks in the first few days.
BEST AVERAGE VIEW DURATION = 5 - 8 MINUTES
Data from YouTube analytics via TubeBuddy.
23. • Channels with 1mm or more
subscribers on average generate 3.5x
more viewership than channels with
200k - 1mm subs.
• Channels with 200k - 1mm
subscribers generate 3x channels
with 100 - 200k subs.
SUBSCRIBERS STILL DETERMINE VIEWERSHIP
Data from YouTube analytics via TubeBuddy.
24. • Subscribers are still the primary source of 1st day viewership.
• Larger channels get a larger portion of their audience (expressed as total views/subscribers) in the first day.
• However, on average by day 7, channels with 1mm+ subscribers begin to fade in view velocity.
LARGER CHANNELS GET THEIR AUDIENCE
Data from YouTube analytics via TubeBuddy.
25. • Channels that generate more than 2 million monthly views get a higher percentage of views in relation to
their subscriber counts when compared to smaller channels.
• These channels are generating 40% more views in relation to their subscribers than smaller channels.
VIDEOS THAT GENERATE THE MOST VIEWS OVER 6 MO PERFORM WELL EARLY
Data from YouTube analytics via TubeBuddy.
26. STRONG CORRELATION OF 7 DAY VIEWS TO 30 DAY PERFORMANCE
• At all sub ranges we see a strong correlation between 7 day viewership and 30 day performance.
• This combined with other data seems to indicate the YouTube algorithm looks at several periods to
determine whether or not to promote a video: 1 Day, 2 Days, 7 Days and 30 Days.
Data from YouTube analytics via TubeBuddy.
28. • There is no correlation between title length, description length, or the number of tags and views.
THERE ARE NO MAGIC KEYWORDS
Data from YouTube analytics via TubeBuddy.
29. LENGTH OF TITLE DOES NOT CORRELATE TO VIEWERSHIP
Data from YouTube analytics via TubeBuddy.
30. NUMBER OF TAGS DOES NOT CORRELATE TO VIEWERSHIP
Data from YouTube analytics via TubeBuddy.
31. COMMENTS DO NOT CORRELATE TO VIEWERSHIP
Data from YouTube analytics via TubeBuddy.
32. HOWEVER…
Metadata impacts RELEVANCY.
Relevancy is an extremely important factor in the YouTube algorithm.
From the Google white paper “Deep Neural Networks For YouTube Recommendations”:
“We consistently observe that
users prefer fresh content,
though not at the expense of
RELEVANCY.”
34. • Since we’re using the “logged out” view, by pulling data through the API, this makes sense.
• Appears to be largely driven by Frequency of Post & Average View Duration.
BIGGER CHANNELS ON AVERAGE GET MORE OF THEIR OWN VIDEOS IN SUGGESTED
Data from YouTube analytics via TubeBuddy.
35. • Smaller channels generate more views (percentage wise) via search.
• Larger channels generate more views (percentage wise) via suggested.
• This suggests keyword based optimization is far less important than content based optimization.
LARGE CHANNELS GET MORE VIEWS THROUGH SUGGESTED THAN THROUGH SEARCH
Data from YouTube analytics via TubeBuddy.
36. • Channels that generate more views as a % of their subscribers have more videos in suggested videos.
• This reinforces the importance of getting your own videos featured in suggested videos for the content you
create.
STRONG CORRELATION IN DAYS 1 & 2 TO NUMBER OF CREATOR VIDEOS IN SUGGESTED
Data from YouTube analytics via TubeBuddy.
37. • On average shorter descriptions appear to yield more placements in suggested.
SHORTER DESCRIPTIONS = MORE VIDEOS IN SUGGESTED?
Data from YouTube analytics via TubeBuddy.
38. • On average shorter titles appear to yield more placements in suggested.
SHORTER TITLES = MORE SUGGESTED?
Data from YouTube analytics via TubeBuddy.
39. • Channels with a large # of tags/video tend to get more of their videos featured in suggested. But…
• This correlation could be coincidental and not causation. But…
• If it is causation - it shows the importance of metadata for RELEVANCY.
NUMBER OF TAGS CORRELATE TO NUMBER OF SUGGESTED VIDEOS
Data from YouTube analytics via TubeBuddy.
40. • The strongest correlation between # of videos from the creator in suggested is Avg. View Duration.
IT ALL COMES BACK TO WATCH TIME
Data from YouTube analytics via TubeBuddy.
42. • Every video starts with the question: what should we make? The answer to this question, whether you have 1
subscriber or 50 million subscribers will be the single biggest determining factor that video’s viewership.
• This demands deep knowledge of your audience, your content and the YouTube platform.
• Thumbnails, titles and the topic of a video will determine it’s click through rate, which will determine that video’s
view velocity. Choose carefully.
• Playlists appear to be relevant again, despite a decade of user behavior that indicates little interest in watching
videos in playlists. Ignore them at your own peril for now.
• YouTube still does not provide creators with the data to serve YouTube or audiences better. Creators require
thumbnail a/b testing and data, title a/b testing and data, session duration metrics, and viewer flow models.
• Large channels are still entering rapid death spirals due to how the YouTube algorithm works.
• Changes to the algorithm in the last 6 months largely appear to be to the benefit of large channels that post
extremely frequently.
OPTIMIZATION STARTS ON THE WHITE BOARD