Managing a YouTube channel requires branding and consistency. The presenters will discuss strategies for setting up and customizing a YouTube channel, including connecting it to a Google+ page or profile, uploading and optimizing video content, and using analytics to promote the channel and build a subscriber base. They will also provide an overview of their video production company RHED Pixel and the types of clients and content they work with.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
Social media has become one of the most significant aspects of digital marketing, which provides incredible benefits that help reach millions of customers all over the world. Out of all the social media platforms, YouTube has turned out to be the most leading platform for any information to go viral and attract a lot of potential customers. If your company provides YouTube marketing services to your clients, then this YouTube marketing proposal PowerPoint presentation is exclusively for you. In order to pitch to your clients, sponsors, etc. it is essential to have an appropriate proposal. This PPT slideshow enables you to present your YouTube marketing proposal efficiently as it includes well-researched content. Mention here the company expectations and the services you're willing to deliver. In this PPT slideshow, we provide you ideal slides using which you can put forward your action plan in front of the potential clients. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads. Also, elaborate on the project timeline and the total investment required to complete the project. Persuade various business operators by explaining to them how your services are better than others and why the client should choose your marketing services in comparison to others. Make your proposal more effective by including some case studies to gain the client's trust. Avail this template now to propose your services spectacularly and gain maximum clients for your marketing business.
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
Ā
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your websiteās architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your websiteās visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
Social media has become one of the most significant aspects of digital marketing, which provides incredible benefits that help reach millions of customers all over the world. Out of all the social media platforms, YouTube has turned out to be the most leading platform for any information to go viral and attract a lot of potential customers. If your company provides YouTube marketing services to your clients, then this YouTube marketing proposal PowerPoint presentation is exclusively for you. In order to pitch to your clients, sponsors, etc. it is essential to have an appropriate proposal. This PPT slideshow enables you to present your YouTube marketing proposal efficiently as it includes well-researched content. Mention here the company expectations and the services you're willing to deliver. In this PPT slideshow, we provide you ideal slides using which you can put forward your action plan in front of the potential clients. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads. Also, elaborate on the project timeline and the total investment required to complete the project. Persuade various business operators by explaining to them how your services are better than others and why the client should choose your marketing services in comparison to others. Make your proposal more effective by including some case studies to gain the client's trust. Avail this template now to propose your services spectacularly and gain maximum clients for your marketing business.
7 SEO Tips And Tricks - That Actually Work | SEO Tips 2019 | SEO Tutorial For...Simplilearn
Ā
This presentation about SEO will explain 7 best SEO tips which can help you to improve your website ranking. This video explains important keyword research tips, on page optimization techniques, strategies to improve your websiteās architecture, link building tactics and page speed optimization tricks that anyone can use in order to grow their organic traffic through SEO. If you want your website to rank high on Google, this video is the best choice. Now, let us understand these SEO tips and tricks in detail.
Below topics are explained in this "SEO tips and tricks" presentation:
1. Opt for smarter ways to do keyword research
2. Publish high-quality content to get more traffic to your website
3. Analyze your meta tags and URL to improve CTR
4. Add rich snippets to improve your websiteās visibility on SERPs
5. Optimize your site structure for a great user experience
6. Improve your page speed and reduce the bounce rate
7. Build quality links and increase the domain authority of your website
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/advanced-online-marketing-certification-training-bundle.
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
This manual is dedicated to all young people who are willing and committed to raising their voices and utilize their time and resources to increasing awareness of sexual and reproductive health and rights including ending sexual/gender-based violence and supporting a healthy sexual and reproductive life.
Hero Hub Help - YouTube Content Strategy For BrandsBrendan Gahan
Ā
Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Social Media Post Planning Proposal PowerPoint Presentation SlidesSlideTeam
Ā
If your company needs to submit a Social Media Post Planning Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAfaHY
How To Make Money On YouTube: 9 Ways Influencers Monetize Their Youtube Channels
So how do PewDiePie and other successful YouTubers make their money? It certainly isnāt by āhopeā-marketing, where you simply plonk a video on YouTube and hope for it to make some money somehow. In fact, the true answer is very boring - it is the same as for every other website in existence. To make money on YouTube, you need to create quality content attracting traffic which, in some way (for instance, by viewers clicking on an ad or a link to purchase a product), converts.
Summary:
#1 Advertising Revenue
#2 Earning Rewards as a YouTube Partner
#3 Joining an MCN (Multi-Channel Network)
#4 Merchandising
#5 Ancillary Products
#6 Sponsorship, Endorsements, Product Placement
#7 Affiliate Links
#8 Subscription Fees
#9 Crowdfunding Support
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
Ā
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
With ad growth thrown into the mix, itās apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
UNC-Chapel Hill student journalism student Kristi Uffman walks newsrooms and non-profits how to create a YouTube channel to boost conversation.
By Kristi Uffman, UNC-Chapel Hill student
School of Journalism and Mass Communication
APPLES Ueltschi Course Development Grant
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
This manual is dedicated to all young people who are willing and committed to raising their voices and utilize their time and resources to increasing awareness of sexual and reproductive health and rights including ending sexual/gender-based violence and supporting a healthy sexual and reproductive life.
Hero Hub Help - YouTube Content Strategy For BrandsBrendan Gahan
Ā
Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
Struggling to distribute your content across channels? Streamline your content distribution efforts with the "content pillar" approach. These easy-to-follow recipes will show you how.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Social Media Post Planning Proposal PowerPoint Presentation SlidesSlideTeam
Ā
If your company needs to submit a Social Media Post Planning Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3fAfaHY
How To Make Money On YouTube: 9 Ways Influencers Monetize Their Youtube Channels
So how do PewDiePie and other successful YouTubers make their money? It certainly isnāt by āhopeā-marketing, where you simply plonk a video on YouTube and hope for it to make some money somehow. In fact, the true answer is very boring - it is the same as for every other website in existence. To make money on YouTube, you need to create quality content attracting traffic which, in some way (for instance, by viewers clicking on an ad or a link to purchase a product), converts.
Summary:
#1 Advertising Revenue
#2 Earning Rewards as a YouTube Partner
#3 Joining an MCN (Multi-Channel Network)
#4 Merchandising
#5 Ancillary Products
#6 Sponsorship, Endorsements, Product Placement
#7 Affiliate Links
#8 Subscription Fees
#9 Crowdfunding Support
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
Ā
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
Hello all, I have tried to collate the basics of social media content strategy that can be applied in any situation. Use them and let me know if they helped you in any way. I am more than happy to take any feedback about how to improve the content if you have any sugegstions.
With ad growth thrown into the mix, itās apparent that every facet of the OTT market is expanding: advertising opportunities; popularity of OTT devices like Apple TV and Roku; and the amount of OTT content and services geared to break into the market.
UNC-Chapel Hill student journalism student Kristi Uffman walks newsrooms and non-profits how to create a YouTube channel to boost conversation.
By Kristi Uffman, UNC-Chapel Hill student
School of Journalism and Mass Communication
APPLES Ueltschi Course Development Grant
This is a Google presetation that was made for CMS users and content owners that manage assets on the YouTube platform.
I obviously didn't make this presentation and YouTube has stopped sharing because they are in the process of updating it. In the meantime I thought I'd upload it here for safekeeping and to share with those who have an interest on the subject.
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
A super simple slideshow on how to open a YouTube account and create your first YouTube Channel.
This easy step-by-step guide will show you how to optimize your channel by uploadin channel art, create a unique URL and create Web and Social Media links on your channel.
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
You Can Create Your Own Teacher YouTube Channel 2017George Sabato
Ā
Create Your Own Teacher YouTube Channel: Discover how to utilize YouTube videos and channels created by fellow educators and learn how to create your own YouTube Channel to support your class instruction. You will find out how to guide students in creating their own YouTube Channels as class projects. YouTube Channels can contain both content you find on YT for inclusion as well video you produce. It still is true that the best means of organizing YouTube content for classroom support is by human judgement and selection! Anyone with a Google account can do this! This session was presented at the CTA Good Teaching Conferences 2017 by George Sabato.
This document provides an overview of the EEI Platform activities and instruments to be executed in 2010. This document is publicly available for any organization interested in and involved in electronic billing (e-billing), e-invoicing (e-invoicing), automated invoice processing and credit management in all its aspects.
This version provides an overview of eligible activities and instruments in 2010 on January 20, 2010. New developments in activities and instruments will lead to a modified version of the activity plan during the remaining of 2010.
The purpose of this document, its activities and instruments is to achieve the objectives determined by the EEI Platform. It is intended to effectively realise the proposed activities and instruments as much as possible, in tune with the participants of the EEI Platform and also in tune with other partners and stakeholders in the field of e-billing, e-invoicing and automated invoice processing.
The first section of this document primarily addresses the mission and positioning of the EEI Platform towards e-invoicing and invoice automation. This section also discusses the differentiation of the activities and instruments into four segments. Section 3 provides an extensive explanation of these segments.
Section 2 deals -in alphabetical order- with the activities and instruments that are scheduled to be executed using the 'SMARTā method. Therefore, the section starts with an explanation of the 'SMART' Framework.
An Overview of YouTube Channels
Understanding Google IDs
Creating a New YouTube Channel
Creating Channel Artwork
Using Playlists, Sections, and Navigation
Building a YouTube Community
The YouTube Studio
Signing Up for the Partner Program
Social Media Marketing for Small Business:Class four- YouTube & LinkedIn (Upd...Molly O'Kane
Ā
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series, weāll share proven social media tips and strategies you can use to reach your businessās goals.
By the end of the series, you will choose a platform to go āall-inā. Have a plan of action and tools you need for success.
Who Should Attend:
ā¢ Small Business Owners
ā¢ Start-Ups
ā¢ Those just getting started with Social Media
ā¢ Those interested in understanding how social media works
In this class explore how YouTube and LinkedIn work, successful ideas from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales!
Handouts: http://Bloggerithm.com/social-media-and-online-marketing
https://www.linkedin.com/in/mollyokane
Social media marketing - Part 10 YouTubeTeddy Tassew
Ā
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Join Vorian Agency, a Perth Digital Marketing Agency's General Manager Matt Lynch, walk through an introduction to YouTube, Video Marketing and opportunities that exist with repurposing video content across YouTube, Vimeo, Facebook, as well as short form video on Instagram and Vine. Matt is a 20+ year marketing veteran, a Google Partner and Bing Ads Professional, and runs a popular 2hour free business training seminar series on a range of online marketing topics. The seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice, and ask their specific questions directly.
7 Habits of Highly Effective YouTubers:Ā Actionable Tactics to Step up Your Yo...BLASTmedia
Ā
Julie Perry of BLASTmedia presents "7 Habits of Highly Effective YouTubers: Actionable Tactics to Step Up Your YouTube Game Immediately" at the Masters of Business Online (MBO) Conference in Indianapolis. This presentation includes tips for YouTube channel development & optimization, YouTube video content optimization (YTO), branding and cross-promotion tactics, socialization within the YouTube community, YouTube audience development, and running YouTube advertising via the new Google AdWords for Video / TrueView advertising platform.
Social media for business success spring 2017Kani Bassey
Ā
Instagram, Pinterest, and YouTube are the hottest and fastest growing social networks. Learn how to take advantage of these social networks to engage your audience and grow your business. Build a fun and engaging Instagram account, Increase your brand presence and drive traffic to your site using Pinterest as a marketing platform, and leverage the power of online video to establish and retain an audience.
Video is a great way to identify your key messages as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. More than 48 hours of video content is being uploaded every minute into YouTube where its videos are 50 times more likely to rank at the top of Googleās first page Search Results. If you would like to learn more about how you can optimise your existing videos or gain insights and ideas for new videos to help increase user engagement then this seminar is for you.
Things you can learn include:
Video channel distribution options
Content marketing with video
SEO for video optimisation
Video production format options
Social media and videos
The Power of Video and YouTube in Social MediaGerri Baum
Ā
This video shows the value of video to promote and optimize your brand or organization's marketing efforts to reach your goals and objectives. It also demonstrates how to best use YouTube to aggregate and syndicate your videos.
7 Habits of Highly Effective YouTubers:Ā Actionable Tactics to Step up Your Yo...BLASTmedia
Ā
7 Habits of Highly Effective YouTubers:Ā Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia
Presentation Date: June 20, 2012 at New Music Seminar, NYC
Accompanying video: http://youtu.be/yykJ6gxtGPM
How to drum up awareness, build an audience, and even generate revenue and sales using YouTube.
Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation.
Accompanying video: http://youtu.be/yykJ6gxtGPM
Hypersyndication: āØHow To Connect Your Social Media Accounts Into A NetworkRichard Harrington
Ā
What is hypersyndication?
Using RSS Feeds
Creating a publishing plan
Preparing files
The importance of branding
Connecting multiple accounts
An introduction to scheduling social media
Are you a solid video editor ready to up-level your skills? Join Adobe Certified Trainer RichĀ Harrington to learn how to harness the power of Premiere Pro. This is more than ājust the basicsā ā itās the necessary training for more advanced editing techniques that takes your post-production skills to the next level.
Color work in Premiere Pro, including matching color from shot to shot
Understanding audio, including audio effects and going beyond the Essential Sound Panel
Graphics and titles, including creating captions and caption styles
Effects and transitions, including use of the Effect Controls panel for fine-tuning transitional effects
Adobe Max 2022 : Boosting Video Engagement & Accessibility with Premiere ProRichard Harrington
Ā
Join master trainer Rich Harrington to find out how to make video content accessible with Premiere Pro. The use of open and closed captions is increasingly important in video delivery because it makes your video more accessible and discoverable in online searches. Closed captions are useful not only to those who are deaf or hard of hearing but also to those who are new to a language or are listening in noisy environments. Open captions that are always in view are widely used in social media where videos initially are muted in the timeline. For these reasons, mastering the Speech to Text options in Premiere Pro is a must.
Automatically ā and accurately ā generate a transcript from a Premiere Pro sequence
Auto-generate captions from a transcript
Format closed captions for use on the web or broadcast
Create open captions that are always visible
Upload captions to many video-hosting sites
This field workshop helps you master the complete workflow for two incredibly relevant production topics that complement each other.Ā
Learn how to embrace Remote Production collaboration to promote safer and more efficient remote production solutions during the pandemic and into the future.Ā
Additionally, you will learn how to deliver live content with both multiple and single-camera productions.
Join top experts Gary Adcock, Doug Daulton and Rich Harrington as they guide you through the process of capturing quality audio and video under a variety of production scenarios.Ā
Youāll learn how to work in the field for covering everything from complex events to single-camera interviews.Ā
This is an on-location workshop where youāll get to observe a working set and see the equipment in use, at an event venue in Las Vegas.
This workshop allows attendees to try out a variety of equipment and get real-world experience.
The class contains multiple hands-on periods, where attendees can test the equipment used during the workshop and get customized questions answered.Ā
Representatives from top equipment manufacturers will also be in attendance to answer questions.
Learn how to build an essential kit for streaming video based around the Blackmagic Design ATEM Mini switchers and Web Presenter. The ATEM switcher lineup lets you set up an affordable studio with multiple camera angles and complete control. As your needs evolve, youāll find additional offerings suitable even for broadcast and live remote production.
In this session, Richard Harrington will share practical strategies on how he uses Blackmagic equipment to power his multi-camera workflows at Media Factory in Washington, DC. Youāll learn how to configure the switcher, calibrate cameras, and save custom setups. This session is perfect for those who are running a studio or looking for more control in their productions. The Blackmagic Design studio cameras will also be covered.
To land your dream job in a creative role, thereās nothing more important than the interview. Job interviews showcase your talent and expertiseāand your ability to think on your feet. So how do you make sure youāre prepared?
Networking for job interviews
Crafting an effective resume and creative portfolio
Researching the company and position
Dressing for a job interview
Bringing the right materials
Knowing your long-term goals
Asking about the next steps
Following up with the interviewer
Staying positive and confident
To land your dream job in a creative role, thereās nothing more important than the interview. Job interviews showcase your talent and expertiseāand your ability to think on your feet. So how do you make sure youāre prepared?
Networking for job interviews
Crafting an effective resume and creative portfolio
Researching the company and position
Dressing for a job interview
Bringing the right materials
Knowing your long-term goals
Asking about next steps
Following up with the interviewer
Staying positive and confident
Are you in charge of running webinars or virtual meetings? Do you need to switch your in-person event to an online one? This class is perfect and filled with practical advice. Zoom has quickly become a popular tool for both businesses and consumers, but thereās more you can do to up your game.
How to choose between meetings and webinars
Using breakout rooms for interactivity
Extending the power of Zoom with essential apps
How to configure preferences for optimum video quality
How to connect professional audio and video devices
Engage your audience with Q&A, Chat, Polls, and Surveys
How to generate reports when the events are done
Practical Project Management for Creative Projects ā 2021Richard Harrington
Ā
Project management is key to getting any idea from start to finish, but video projects face special challenges that set them apart from traditional business projects.
In this session, Rich Harrington introduces the core concepts of effective project management as it relates to work in video production.
Rich shares insights from his many years as a business owner and creative professional, bringing together full-time employees, contractors, and freelancers to plan and execute high-level creative projects that keep clients happy.
ā¢ The "What's" and "Why's" of project management
ā¢ Understanding services offered
ā¢ Project management core concepts
ā¢ Scoping a creative project
ā¢ Estimating time
ā¢ Client communication
ā¢ Project control cycle
ā¢ Managing employees and contractors
ā¢ Effective teams
ā¢ Keeping clients happy
ā¢ Closing out the project
Who should attend: Merit badge counselors, Sumer program counselors, STEM counselors, and any district or council leader administering online/hybrid programs.
Topics covered:
Online safety for Scouts
Registration for events with Black Pug and the councilās website
How to use video conferencing
Tracking advancement with Scoutbook
Setting up your Basecamp for scout and parent communication
How to comply with BSA guidelines on Group Instruction
Best practices for online activities and advancement
Sharing the content of your screen has become a standard for both prerecorded and live video. Whether youāre teaching software, giving a slide presentation, or hosting a business meeting this is a great technique. Rich Harrington has been producing screencasts for 20 years and clients including Apple, Adobe, Microsoft, Skylum, and many more.
In this course, he offers practical advice for organizing, producing, and running a screencast or webinar that works with most hosting platforms. He explores choosing the right software tools and web cameras. Learn how to get the best video and sound from a computer screen.
Choosing the right recording tools (software vs. hardware)
Organizing your content
Setting up your presentation computer
Selecting a microphone for recording
Using a pro camera via Thunderbolt or USBC
Optimizing slides
Bringing Photos to Life in āØ3D with Photoshop and After Effects Richard Harrington
Ā
Have you looked at a photo and wished you were there, or wondered what the scene looked like to the photographer? Now you can bring your photos to life by adding motion and depth. Author Rich Harrington reveals how you can transport your photos into a three-dimensional world using Adobe Photoshop and After Effects. The technique is useful for documentary filmmaking, web content, and TV commercials.
Choosing the best photos
Using Quick Selection, Quick Mask, and Refine Edge
Identifying planes
Timing the move
Organizing the composition
Adding a 3D camera to your scene
Animating with multiple views
Adding depth of field and blur
Re-lighting the scene
Mixing in footage
Creating 3D perspective with vanishing point
Join us on location as Rich Harrington walks through the necessary steps to ensure that you run a successful Facebook Live event andĀ avoid technical hiccups. Ā Youāll learn how to produce and direct live events on Facebook.Ā Youāll know all the benefits of Facebook Live, as well as how to schedule and promote a Facebook Live event.Ā Youāll see technical workflows from minimal gear to multi-camera setups.
The many different ways to go live
Scheduling your Facebook Live event
Boosting an event with sponsored posts
Using Facebook Live from a phone or tablet
Using Facebook Live with a web browser and computer
Using multiple cameras with Facebook Live
Strategies for after the event
Working with LOG Footage & Creating Your Own Lookup TablesRichard Harrington
Ā
Capturing video in log tells the camera to record more from a sceneāmeaning youāll be able to recover more from your highlights and shadows and adjust more colors and tones in post-production. In this course, join Rich Harrington as he shows you how to record video in log, process the files, and complete a post-production workflow.
Budgets keep video productions in line and on time. But how do you estimate costs when youāre just starting outāor planning a shoot in a new location? Rich Harrington has almost 30 years of experience in video, many of them consulting for clients who needed detailed proposals and budgets to move forward. In this course, he explains the nuts and bolts of budgeting for video production. Learn how to develop professional budgets, quotes, and proposals, and then transform those estimates into invoices. Plus, learn how to split projects with contractors, set payment terms, and make sure the bill is delivered and you get paid.
Learning objectives:
Evaluating outsourcing and partnering options
Setting your rates
Incorporating material and overhead costs
Scoping the project
Estimating the production time
Collecting data with time tracking
Creating a quote or proposal
Setting payment terms
Creating an invoice
Dealing with billing and collections
Planning, Directing, and Editing Successful Video Projects (part 2)Richard Harrington
Ā
(This is part two)
Are you looking to add, or have already added video to your
client offerings? Video is a team sport and getting it wrong
can be really expensive. This course tackles everything you
need to create better-looking videos that please your clients
and are enjoyable to watch. Join Director Rich Harrington,
as he shares practical experiences.
Get part one here ā https://www.slideshare.net/rhedpixel/planning-directing-and-editing-successful-video-projects-part-1
Planning, Directing, and Editing Successful Video Projects (part 1)Richard Harrington
Ā
(This is part one)
Are you looking to add, or have already added video to your
client offerings? Video is a team sport and getting it wrong
can be really expensive. This course tackles everything you
need to create better-looking videos that please your clients
and are enjoyable to watch. Join Director Rich Harrington,
as he shares practical experiences.
Get part two here ā https://www.slideshare.net/rhedpixel/planning-directing-and-editing-successful-video-projects-part-2
This course will teach you the best way to use Facebook with your Scouting unit. Learn best practices for groups and pages as well as how to use ads to promote recruitment and events. Additionally weāll discuss youth protection policies and how to be compliant in a socially connected world.
The district communication function includes publicizing Scouting and its activities within the district, as well as maintaining good communications between and among the District Committee, the Commissioner corps, and unit leaders. This course will survey these responsibilities, share resources, and discuss some best practices, especially regarding Facebook and social media outreach. Intended for Webmasters, Marketing Chairs, and their committee members, as well as other interested district committee members.
Not a video pro? Donāt worry, we have you covered. Learn how to use your smart phone or action camera to document Scouting events. Plus youāll learn how to invite Scouts and parents to capture footage too. Weāll also show you free editing software to tell your story easily and share the video on social media or your troopās website.
Not a photographer? Thatās okay weāll teach you the essentials. Learn practical tips to take better photos of Scouting events. Learn how to involve Scouts and parents as well in the process. Youāll learn practical photography techniques and essential your protection strategies as well.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
Ā
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
Ā
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Ā
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overviewā
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Ā
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
Ā
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties ā USA
Expansion of bot farms ā how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks ā Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
Ā
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Ā
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Ā
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Ā
Are you looking to streamline your workflows and boost your projectsā efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, youāre in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part āEssentials of Automationā series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Hereās what youāll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
Weāll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Donāt miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
Ā
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
ā¢ The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
ā¢ Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
ā¢ Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
ā¢ Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
Ā
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. Whatās changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
2. Session Description
Rather than just post a bunch of random videos to
YouTube, you can actually build your own channel. Ā āØ
Here branding and consistency is key. Ā Learn important
strategies to build a subscriber base as well as how to
convert clicks into action or commerce. The team at
RHED Pixel will share their strategies for keeping
projects organized and building a visual identity.
3. Agenda
ā Setting up your Google Account(s)
ā Creating A New Channel
ā Setting Up Your Channel
ā Uploading Videos
ā Creating and Managing Playlists
4. Agenda
ā Customizing Your Dashboard
ā Using the Video Manager
ā Video Info and Settings
ā Video Enhancements and Audio
ā Video Annotations and Captions
5. Agenda
ā Community
ā Modify Channel Settings
ā Creation Tools
ā Analytics
ā Promoting Your Channel
ā Becoming a Partner
9. Client Roster
ā Apple
ā Adobe Systems
ā Cisco
ā Google
ā Microsoft
ā lynda.com
ā KelbyOne
ā National Foundation for
Credit Counseling
ā Community Health
Charities
13. Richard Harrington
ā TWITTER BIO:āØ
I'm a visual storyteller
exploring the fusion of
photography and video. āØ
I'm a husband & father āØ
Publisher PhotofocusĀ āØ
CEO RHED Pixel
!
ā RHED Pixel | Founder
ā Piqsure | Entrepreneur
ā Photofocus | Publisher
ā Certiļ¬ed PMP
ā Consultant to āØ
Turner, CNN, ABC, āØ
MLB Network,āØ
Discovery Channel
14. Kelley Slagle
ā Editor and Producer
ā Project Manager
ā Previously with National Public Radio in software development.
ā Also an independent ļ¬lmmaker and SAG-AFTRA actor.
23. Top 10 Countries by
Number of Internet Users
Rank Country Internet Users Population %
1 China 420,000,000 31.8%
2 United States 234,372,000 76.3%
3 Japan 95,979,000 75.5%
4 India 81,000,000 7.0%
5 Brazil 72,027,700 36.2%
6 Germany 61,973,100 75.3%
7 United Kingdom 46,683,900 76.4%
8 Russia 45,250,000 32.3%
9 France 43,100,134 69.3%
10 South Korea 37,475,800 77.3%
24. Top 10 Countries by
Percentage of Internet Users
Rank Country Internet Users Population %
1 Iceland 285,700 93.2%
2 Norway 4,235,800 90.9%
3 Greenland 52,000 90.3%
4 Sweden 8,085,500 89.2%
5 Netherlands 14,304,600 85.6%
6 Denmark 4,629,600 84.2%
7 Finland 4,382,700 83.5%
8 New Zealand 3,500,000 83.1%
9 Australia 17,033,826 80.1%
10 Luxembourg 387,000 78.7%
27. YouTube Video Watching
% Who Have Watched Internet Video Programming From YouTube
0%
13%
25%
38%
50%
Last Month Last Week
37
44
37
45
31
41
28
38
23
34
14
21
7
12
2007 2008 2009 2010 2011 2012 2013 http://www.edisonresearch.com/Inļ¬nite_Dial_2013.pdf
28. YouTube Statistics
ā 48 hours of video are uploaded every
minute, resulting in nearly 8 years of
content uploaded every day
ā Over 3 billion videos are viewed a
day
ā More video is uploaded to YouTube
in one month than the 3 major US
networks created in 60 years
29. YouTube Statistics
ā YouTube's demographic is broad: āØ
18-54 years old
ā 800M unique users visit each month
ā More HD content than any other
online video site
ā YouTube mobile gets over 400M
views a day, representing 13% of
daily views
37. Google+ Advice
ā Circles are useful to target customers or speciļ¬c audiences
ā Use a hangout to watch a video with others and receive
feedback in real-time
ā Optimized for multiple devices and platforms
ā Use lots of visuals in your posts
ā Heavy bias on Google search results
42. Get More From Google+
ā Join communities
ā Use the mobile app
ā Try hangouts with clients
and colleagues
ā Learn how to tag people
ā Set up a company page
ā Post visuals
ā Donāt believe hype
45. The Google+ Connection
ā YouTube is owned by Google, and
therefore your YouTube channel must
be connected to a Google account
ā You now must use a Google+ proļ¬le
and/or a Google+ page.
ā You can split an account into multiple
channels using pages
46. The Google+ Connection
ā A Google+ Proļ¬le represents and is
managed by an individual
ā A Google+ Page represents an entity
like a brand, business or
organization.
ā Pages can be managed by multiple
people or an individual.
52. Connecting Google+ to a Channel
ā When you connect your channel to a
Google+ page, the channel is
moved.
ā It is no longer named from your
primary account.
ā It becomes a subsidiary Google+
page account that has your
channel's name.
53. Connecting Google+ to a Channel
ā Your normal Google Account
becomes a manager of the Google+
page.
ā You can still access the channel from
your Google Account like you did
before. You don't need a separate
password.
54. Connecting Google+ to a Channel
ā You can add additional managers to
your Google+ page.
ā You can add managers or admins.
Admins require two weeks active
membership before approval.
55. Connecting Google+ to a Channel
ā Collaborators can manage the
channel without having to share
passwords.
ā You can also manage multiple pages
(and their channels) from one Google
Account.
ā This helps if you have more than one
YouTube channel.
57. Switching Accounts
1. Click your proļ¬le icon in the top right
corner
2. Click Switch account
3. Choose the account you want to use.
4. If you a choose a page that doesnāt
have a channel, youāll see the option to
create a channel for the page.
59. Connecting Other Networks
ā Connect your Facebook and Twitter
accounts to have YouTube
automatically post when you upload
a video or add a video to a playlist.
ā Some choose to manually invoke
these posts to better schedule them
for effective reach.
60. Using Email
ā Manage email notiļ¬cations from your
channel through the āEmails about
your channel, your video and your
commentsā section on the Account
Settings page.
ā Default is WAY too many messages.
61.
62.
63. Using Email
ā Get notiļ¬ed when someone:
ā Subscribes
ā Leaves or responds to a
comment on a private video
ā Receive a private message
ā When your video upload has
completed
66. Channel Creation
ā To create a new channel:
ā Click Proļ¬le Icon
ā Click All My Channels
ā Click Create a new channel
ā Enter a name
ā Select a category
ā Select an audience
67. Channel Creation
ā You may have up to 50 channels
linked to one Google account, and
each channel can be managed by
multiple people.
ā To add additional managers click
āManagersā and enter their email
addresses or Google+ Proļ¬le names.
72. Channel Setup
ā Branding is essential.
ā Youāll want to add:
ā logos
ā banner artwork
ā social icons
73.
74.
75.
76. Channel Icon
ā Your Channel Icon is Your Google+
Page Icon.
ā If you havenāt set one, you can do to
from YouTube
ā Click Edit Channel Icon
ā Follow Upload Instructions
ā Submit
77. Advice on Channel Icons
ā Choose an image that will be both
recognizable and legible when small.
ā Will be shown as 98 x 98 pixels
ā Design 800 X 800 for future prooļ¬ng
ā Animated GIFs not allowed
ā Avoid nudity, celebrities, and
copyrighted images
78. Channel Art
ā Return to your channel and add
Channel Art.
ā This is the banner that will go across
your channel home page.
ā Recommended image size is
2560x1440
ā Make sure important imagery is
visible to the right side of Channel
Icon, and check its appearance on
different devices.
81. Update the About Tab
ā Enter a detailed description
ā Add appropriate links
ā Feature other channels if desired
82.
83.
84. Update the About Tab
ā Subscriptions preference:
ā If youāve subscribed to other
channels, they will appear on
your home page.
ā Consider setting modifying to
keep them private.
85. Edit Channel Navigation
ā Enable āBrowseā to customize the
display of your content.
ā Use sections to organize content.
ā Choose whether to automatically
have your public YouTube activity
show in your channelās activity feed
86.
87. How to Handle Discussion
ā In the Discussion section, choose
whether to display comments
automatically or only when approved.
ā We recommend approving your
comments before they are displayed
on your videos.
ā YouTube comments are typically an
example of the poorest writing skills
on the planet with the debate skills of
prehistoric cavemen.
89. Add a trailer
ā Create a one or two minute ātrailerā
to advertise your channel to entice
subscribers.
ā Consider the audiencesā motivation.
ā Include a call to action to subscribe.
ā Emphasize that subscriptions are
free and ensure they wonāt miss any
of the content thatās released.
95. Give Up TV Before Smartphones
Eliminate iPhone or TV
6%
36%
58%
Eliminate TV Eliminate iPhone Donāt Know
Eliminate iPhone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Donāt Know
http://www.edisonresearch.com/Inļ¬nite_Dial_2012.pdf
96. Top Smartphone Platforms
3 Month Avg. Ending Jan. 2014 vs. 3 Month Avg. Ending Oct. 2013
!
October-13 January-14 Point Change
Total Subscribers 100% 100% N/A
Google 52.2% 51.7% -0.5%
Apple 40.6% 41.6% 1%
BlackBerry 3.6% 3.1% -0.5%
Microsoft 3.2% 3.2% 0%
Symbian 0.2% 0.2% 0%
Source: comScore MobiLens
119. Select Your Videoās Privacy Setting
ā Public
ā Anyone can view it.
ā Can be embedded.
ā Can block embedding.
ā Anyone can search for and view.
120. Select Your Videoās Privacy Setting
ā Private
ā A private video can only be seen
by you and the users you select.
ā The video wonāt appear on your
channel or search results.
121. Select Your Videoās Privacy Setting
ā Unlisted
ā Making a video unlisted means
that only people who have the
link to the video can view it.
ā Share the link with the people
who youād like to have access to
to the video.
ā People you share the video with
do not need to have a Google
account.
122. Select Your Videoās Privacy Setting
ā Unlisted
ā Unlisted videos do not appear on
your channel page or in search
results.
ā Unlisted videos can be added to
other peopleās playlists.
ā Think of it as an unlisted phone
number.
123. Select Your Videoās Privacy Setting
ā Both Private and Unlisted are useful
for team review for example before
making a video public.
ā Anything on the Internet is never truly
private.
ā Consider more secure transmission
methods if an issue.
125. Basic Information
ā While the ļ¬le is uploading, ļ¬ll out the
Basic Info section.
ā Title: Optimize for SEO. āØ
100 character limit.
ā Description: Include a detailed
description of the video. Include your
website.
126. Basic Information
ā Tags: Optimize for SEO, use
suggested tags for brand names and
other topics
ā Thumbnails: Choose from 3
randomly selected thumbnails.
Partners can upload custom
thumbnails.
127.
128. SEO Tips
ā Use important keywords up front.
ā Consider adding a trigger keywords
(do a Google search for words that
get lots of hits or reļ¬ne).
ā Description is critical. Up to 5000
characters. Repeat keywords and
accurately describe content,
participants, and involved parties.
129. SEO Tips
ā Tags can use a higher character
count (120 characters). Make sure
they are relevant. Put in order of
importance.
ā Do a YouTube search for tags and
keywords and check results.
130.
131. Advanced Settings
ā Allow Comments: Suggest using
Approved method
ā Ratings: Should users see each
otherās videoās ratings
ā License and rights ownership:
ā Standard YouTube License
ā Creative Commons
132. Advanced Settings
ā Caption certiļ¬cation
ā Distribution options
ā Whether to allow embedding of
the video
ā Whether to notify subscribers
that itās been uploaded
133. Advanced Settings
ā Age restriction
ā Category
ā Statistics
ā Can the public view a āØ
videoās stats
134. Advanced Settings
ā You can also add:
ā Location of the video takes
ā Videoās date
ā Whether it is 3D
135. Make it Live
ā After it has ļ¬nished uploading and
processing, if you have selected
Public you must click Publish to
make it live.
138. Batch Uploading
ā Works same way as single upload
ā Can edit multiple videos metadata at
once
139.
140. Re-Uploading
ā You cannot upload the same video
twice.
ā You will have to remove the video
and then re-upload it.
ā Unlike some other video hosting
services, there is no replace video
option on YouTube.
149. What is a Playlist?
ā A playlist is a collection of videos that
you have created.
ā Use playlists to group your videos by
topic or type.
150. Create a Playlist
ā There are several places where the
Create Playlist function is listed.
ā To create a playlist, you can:
ā Click Playlists
ā Click Add New Playlist
151.
152. Create a Playlist
ā Enter a descriptive title
ā Add description
ā Add videos
157. Using Sections
ā Channel sections are a great way to
organize and promote content you
create.
ā Sections can be created from:
ā A single existing playlist (created
by you or someone else)
ā A group of playlists
ā A group of channels.
158. Using Sections
ā Section examples:
ā Group by topic
ā Product families
ā Promotions
ā Videos featuring the same talent
ā You can have a maximum of āØ
10 sections.
165. The Video Manager
ā The Video Manager is your Grand
Central for your channel.
ā It lists all of your uploaded videos by
default.
ā You can further ļ¬lter videos shown
by privacy settings, when they were
uploaded or by how many views they
have received.
166. Control Multiple Videos
ā You can change any setting for an
individual video or groups of videos
ā You can add or remove them from
playlists.
ā You can also add tags to many
videos at once.
167. Check Status
ā Next to each video you can see:
ā Privacy status
ā Publication status
ā Number of likes, dislikes, views
and comments they have
received.
168.
169.
170. Scheduled Videos
ā Another privacy status besides
Public, Private and Unlisted is
Scheduled.
ā This is only available to YouTube
Partners.
171. Scheduled Videos
ā Scheduled publishing allows you to
schedule a private video to go public
at a later time.
ā The video will remain private until the
scheduled publish time.
ā You can choose the date, time, and
time zone at which you want your
video to be sent to subscribers.
172. Scheduled Videos
ā After you have selected a scheduled
publish time, you can adjust the
scheduled time, or publish the video
immediately by setting it as public in
the video manager.
176. Keep itĀ Short
ā I have never met a video that
wouldnāt beneļ¬t from some editing.
ā The whole purpose of video is to
compress time and distill a message
to its essence.
ā It is important that you reļ¬ne a
project by continuing to strip away its
unneeded parts.
177. Keep itĀ Short
ā Rarely have I heard an audience
complain that a video was too short.
ā There is a reason to edit and it
becomes increasingly clear when
you actually watch people as they
watch your project.
178. Keep itĀ Short
ā Do your best to strip a project down
to its essence and only add what is
needed.
ā When in doubtā¦ cut it out.
180. Editing Advice
ā Seek resolution independent NLE
ā Flexibility with frame sizes
ā Flexibility with frame rates
ā Synchronize frame rates early on
ā Consider repurposing content
181. Editing Advice
ā Exposure & Contrast
ā Color Balance
ā Audio Mix & Normalization
ā Interlacing and when it is removed
ā Run Time
ā Shot Composition
183. Make Your Message Stick
ā Limit the number of points made in a
video.
ā Three or less is a good target.
ā One primary message is the ideal.
ā Think about what you want the
audience to remember about the
video.
184. Make Your Message Stick
ā How many times did you say the
targeted message?
ā Always have a call to action.
ā Tell the viewer what you want them
to do next.
ā Never ask them to do more than two
things.
185. Make Your Message Stick
ā Use an emotional appeal whenever
possible.
ā Video is a medium that works best
with clear and simple messages that
go for an emotional reaction in the
viewer.
188. Using Annotations
ā Annotations allow you to add text,
links and hotspots to your videos.
ā You can enrich the viewer experience
by adding links to an external
website, Google+ page, playlist or a
video.
ā You can direct viewers to subscribe
to your channel or impart important
information.
189. Five Types of Annotations
ā Speech bubble
ā Note
ā Title
ā Spotlight
ā Label
190.
191.
192.
193.
194.
195.
196.
197. Annotation Controls
ā You can control:
ā Length of time an annotation
appears on-screen
ā Placement
ā Colors
ā Font sizes
199. Captions
ā Make your videos accessible by
adding a caption track.
ā You may add multiple caption tracks
to a video.
200. Automatic Captions
ā Automatic Captions are eventually
created.
ā You can edit YouTubeās automatically
generated captions.
ā Note that quality varies from video to
video, so you may not want to rely
on the automatic captioning feature
for accuracy.
231. Channel Settings
ā Featured Video
ā Allows you to highlight a
particular video at a speciļ¬ed
time within all of your videos.
ā Can and should be changed
regularly.
ā Advanced
235. ā Publicize across media outlets -
radio, TV, websites, forums,
newsletters, and social networking.
ā Link to your YouTube channel as
many places as you can
ā Allow embedding of your videos
ā Thorough tagging, especially of
product information
Promoting Your Channel
236. ā Enable comments
ā Solicit ideas and feedback through
comments
ā Detailed descriptions
ā Create playlists by theme
ā Contests
ā Use AdWords for Video
Promoting Your Channel
238. ā The YouTube Partner Program allows
creators to monetize content through
advertisements, paid subscriptions
and merchandise.
ā YouTube Partner eligible videos may
earn money from relevant ads or
fees.
239. ā Allows you to reach a global
audience and increase earning
potential
ā Non-exclusive agreement allows you
to monetize in multiple venues
240. To Become A Partner:
ā Your YouTube account must be in
good standing
ā You are uploading advertiser-friendly
original, quality content
ā Do not infringe on copyright
241. Partner Features
ā Ability to have longer videos (over 15
minutes)
ā Annotations that link to your external
websites
ā Upload custom thumbnails
ā Enable paid subscriptions
ā Stream live events or host a Google+
Hangout On Air