This is part of video marketing pro Lou Bortone's "Total Video Solution" course. This presentation focuses on YouTube and Google Hangouts as marketing tools.

1. Lou
Bortone’s
Total Video
Solution Video Marketing Success System
Week Two

2. Reminders!
•Questions are encouraged!
•We have the ability to be interactive
•You can even be on camera (if you want)
•Speak up or type in the chat box if you have a question
•Remember to use the Facebook Group and Members Area
•The webinar replays are there
•Additional video tutorials are also there
Copyright 2014 Lou Bortone. All Rights Reserved. | www.loubortone.com | Email: vip@loubortone.com | Video Marketing Mastery

3. Module 1: Video Foundation
Week 1 – Video Branding/Positioning
We’ll begin with an overall branding assessment and video marketing planning session. We’ll also
conduct a review of your target market and explore video marketing opportunities within your niche.
We’ll make sure a solid foundation is in place that we can build upon…
!
Week 2 – YouTube/Google Hangouts
This week, we’ll set-up and optimize your YouTube Channel (or give it a marketing make-over if you’ve
already got a YouTube Channel). We’ll do a screen share session on the best practices for uploading and
distributing your video, and I’ll teach you how to maximize annotations, keywords and other “ninja”
secrets. Then we’ll move on to Google Hangouts, where I’ll demonstrate exactly how to set up and use
Hangouts and integrate them with YouTube and Google+.

4. Your Homework!
Who and Do What Statements
Why You Do It Statement
Possible Taglines

5. Lou Bortone
This Week:
YouTube review and optimization
Getting your YouTube Channel set up right
Understanding all the features (and tricks)
Google Hangouts Tour
How and why you should be using Hangouts

6. Lou Bortone
YouTube
The must have resource…
Setting up your YouTube channel
Customizing and branding your channel
Uploading your videos
Optimizing your channel and videos
Maximizing YouTube’s features

7. YouTube by the Numbers !
!
• More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube
—that's almost an hour for every person on Earth
• 100 hours of video are uploaded to YouTube every minute
• 80% of YouTube traffic comes from outside the US
• YouTube is localized in 61 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults ages 18-34
than any cable network
• Millions of subscriptions happen each day. The number of people
subscribing daily is up more than 3x since last year, and the number
of daily subscriptions is up more than 4x since last year
!

8. YouTube by the Numbers !
!
Monetization
!
Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
We have more than a million advertisers using Google ad platforms, the majority of which are small
businesses
!
Mobile and Devices
!
Mobile makes up almost 40% of YouTube's global watch time
YouTube is available on hundreds of millions of devices
!
Content ID
!
Content ID scans over 400 years of video every day
More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and
record labels
We have more than 25 million reference files in our Content ID database; it's among the most
comprehensive in the world
Content ID has generated hundreds of millions of dollars for partners
!

9. YouTube Tour

10. YouTube Tour

11. YouTube Tour

12. YouTube Tour

13. YouTube Tour

14. YouTube Tour

15. YouTube Tour

16. YouTube Annotations

17. YouTube Annotations

18. YouTube Annotations

19. YouTube Annotations

20. YouTube Annotations

21. YouTube Annotations

22. The truth about YouTube views

23. Google Hangouts
A powerful and flexible tool in your video toolbox!
It’s important to know how to use Google Hangouts, because there are so many ways
to use the video platform.
You can use it to do webinars, interviews, panel discussions, video chats, webcasts…
You can also use it as an “instant recording” tool (with or without an audience) to record
video tips or how-to’s

24. I used Google Hangouts to record a tips series…

25. Google Hangouts Rock!
Lou Bortone
So much to love…
No software to download
Just use Google and your webcam
Can do private chat or public “Hangout”
Up to 10 people on camera - Unlimited viewers!
Hangouts records live to G+ and posts to YouTube (so you
have an instant replay!)

26. Uses for Google Hangouts
Lou Bortone
video flexibility
Video webinar - any length, unlimited attendees
Video chat - with one or more people
Video webcast - Regular event like “Lou’s Labs”
Video interview - Record an expert interview
Video panel - Up to 10 peeps on camera

27. Start with Google+

28. Select HOA or Hangout

29. Opens the Hangouts Page

30. Prep your Hangout

31. Almost there!

32. Start Broadcast!

33. Once you’re live…

34. Add a Lower Third

35. Add a Lower Third

36. Share Your Screen

37. Add Goofy Effects…

38. Add Goofy Effects…

39. Add Goofy Effects…

40. Change background

41. Hangouts Invite

42. Go Live!

43. Hangouts Invite

44. Auto feeds to Google+

45. Lou Bortone
Adding WebinarJam
to Google Hangouts
Adds all the marketing elements
Registration page, thank-you page
Countdown page, Live page, replay page
Send out email notifications
Integrate with your email program to capture names
Sell products from inside the webinar (live)
Chat, Q & A, screenshare, YouTube videos, etc.

46. WJ Dashboard

47. Registration

48. Registration

49. Thank-You page

50. Confirmation Email

51. Count-down page

52. Replay Page

53. Lou Bortone
Next time…
Module 2: On-Camera Videos
Types of on-camera videos
How to determine which style and platform is best for you
On-camera performance and delivery tips
Tools and equipment for on-camera videos
Must-have on-camera videos

54. Action Steps
Set up and customize your YouTube Channel
Do a Google Hangout!
Buddy up or do a group Hangout
Post it in the private Facebook group (only we will see it)
Copyright 2014 Lou Bortone. All Rights Reserved. | www.loubortone.com | Email: vip@loubortone.com | Video Marketing Mastery

55. Questions?

56. VIDEO MARKETING
contact us
Lou Bortone Video Marketing
(603) 498-9254
www.loubortone.com
vip@loubortone.com
www.twitterlou.com or @loubortone
www.facebooklou.com

57. THANK YOU!
See You on Facebook!