Andrew Gunn's slides for his 90-minute workshop presentation. Copyright © Andrew Gunn 2016

1. YouTube Video Marketing
Rank Your Videos at the Top of YouTube and
Google to Get More Traffic, Leads and Sales.

2. You’ll Discover…
Why Video is the most powerful of online
marketing tools.
How to create videos that are built for results =
TRAFFIC and LEADS, which means more
customers, clients, subscribers.

3. You’ll Discover…
How to optimise your videos, so they are
ranked on YouTube and Google.
How to make YouTube work for you with
integrity and style.

4. Video Ranking
EVERYTHING you hear in the next hour
is about RANKING videos…

5. Video Ranking
Video SEO is the METHOD.
Video RANKING is the STRATEGY.

6. Video Ranking
Video SEO is NOT about just clicking a few
buttons and options.
It’s about fully optimising your videos so
they get RESULTS.

7. Video Ranking
“No Matter What Business You’re In, You’re
In The Business of Attracting Customers…”

8. Video Ranking
YouTube videos can bring you free
Traffic, Leads and Sales. Which means
attracting new Customers, Clients &
Subscribers.

9. The BIT ABOUT ME…
Who the f**k
is Andrew
Gunn?

10. The BIT ABOUT ME…

11. The BIT ABOUT ME…

12. The BIT ABOUT ME…

13. The BIT ABOUT ME…

14. The BIT ABOUT ME…

15. The BIT ABOUT ME…

16. The BIT ABOUT ME…
NOW…
James
Wedmore
Brandon
Lucero

17. The BIT ABOUT ME…
Paul O’Mahony

18. The BIT ABOUT ME…
Dr John Demartini

19. The BIT ABOUT ME…

20. The BIT ABOUT ME…
Sam Ashdown
Estate Agents’
Marketing Specialist

21. The BIT ABOUT ME…

22. The BIT ABOUT ME…

23. You can do the same for your business,
or for your clients’ business.

24. A Few Awe-inspiring Facts & Stats
• YouTube has over 1.3 Billion Users
• Almost 5 billion videos are watched on YouTube every
day.

25. A Few Awe-inspiring Facts & Stats
• When it comes to searching on Google 70% of the top
100 searches are for videos.
• 80% of YouTube views are from outside of the U.S.

26. A Few Awe-inspiring Facts & Stats
• According to YouTube more than 300 hours of video
is uploaded every day.
• 69% of total Internet traffic will be video by 2018

27. A Few Awe-inspiring Facts & Stats
THE SHOCKING REALITY
Only 9% of U.S. small businesses use YouTube.

28. A Few Awe-inspiring Facts & Stats
The UK?

29. A Few Awe-inspiring Facts & Stats
Despite video being in huge demand, very few
business owners, entrepreneurs and marketers
are using YouTube and Video.

30. A Few Awe-inspiring Facts & Stats
Not many business owners understand the huge
value and benefit of ranking a video at the top of
a search engine.

31. How Do We Take Advantage?
Google is the world’s largest search
engine…
YouTube is the 2nd largest…
and Google own YouTube.
So YouTube videos are more easily
ranked on Google. Simples!

32. What is VIDEO SEO?
Video SEO is the ability to get simple
‘high-converting’ videos ranked and found
at the top of Google and YouTube.
A ‘high converting’ video is a video that is
‘built’ to get results = TRAFFIC, LEADS
and CONVERSIONS.

33. Video Ranking
When you combine the high-demand of online video
with the high-value of first page ranking you have a very
powerful combination.

34. Video Ranking
Because video has a higher perceived value it will
immediately enhance your credibility and exposure.

35. Video Ranking
Because of the Eye-Catching
thumbnail people are 65%
more likely to click on your
video listing.

36. The Best Content is Video
Google LOVES Video content. Why?
Because People LOVE video.
Video is highly searched, highly viewed and highly
shared

37. Video SEO is Not Web SEO
WEB SEO is in its death throes.
You can’t trick Google, not any more!

38. Video SEO is NOT Web SEO
Google and YouTube want CONTENT, but
WEB SEO isn’t CONTENT.
So there’s an alternative I call O.C.O…

39. Have You Got O.C.O?
“ONLINE CONTENT OPTIMISATION”
DON’T try to second-guess Google and
YouTube.
Google wants relevant, value-driven, search-
driven CONTENT….

40. Have You Got O.C.O?
And the BEST kind of CONTENT is…
VIDEO

41. Have You Got O.C.O?
Find out what people are searching for
online…
and GIVE IT TO THEM!
Preferably on VIDEO, in a place where they
can FIND IT.

42. Why is VIDEO So Powerful?
VIDEO
Highly Searched
Highly Viewed
Search Engines LOVE Video
People LOVE Video
Video Connects with your
audience
King of Content on Social
Media
Video is TRACKABLE
Best R.O.I. (Return on

43. Make YouTube Work For You
Help YouTube help you, by taking the
path of least resistance. YouTube want
you to succeed.

44. Make YouTube Work For You
“Twitter Marketing for Estate
Agents”
Page 1 on
YouTube

45. Make YouTube Work For You
“Twitter Marketing for Estate
Agents”
Page 3 on Google

46. Make YouTube Work For You
Ranking a video on the first page of
YouTube can be quick, if you know what
you’re doing.
AND it’s an indication of the video’s
potential to rank on Google.

47. What Is The Strategy?
1. Keyword research (with Google Keyword
planner).
2. Create search-driven, high-converting
videos.
4. Upload to an fully customised channel.
5. Add Basic or Advanced YouTube
optimisation to each video.

48. The Key Aspects of Video
Ranking
These strategies will help you get your
videos ranked at the top of YouTube, and
with a little more advanced know-how on
Google too.

49. Make YouTube Work For You
If you want to hit the top of Google you’ll
need additional, advanced strategies such
as…
• Backlinking
• Social bookmarking
• Video embedding
• Playlists

50. Video Traffic Alchemy
Fast Track Your Learning and
Success

51. 3 Magic Ingredients of Ranking a Video
• Relevancy
• Authority
• Engagement
How To Rank Videos on YouTube &
Google

52. RELEVANCY
What are people searching for?
Find out, and give it to them.
Offer relevant, valuable content to your audience.
YouTube will love you for that…

53. RELEVANCY
 Choose The Perfect Keyword
 Use a Keyword Rich Video Script
 Create an Awesome Video (with a CTA)

54. RELEVANCY
 Keyword in your TITLE. Congruent with the TOPIC?
 Keyword in your DESCRIPTION. Congruent with the CONTENT?
 Add your Website URL + Video & Channel URLs
 Keywords in your TAGS, so your video can be CATEGORISED

55. CHANNEL AUTHORITY
Great Videos = Valuable
Content.
Create a Channel worth
visiting AND Subscribing to.

56. CHANNEL AUTHORITY
 Increase Subscribers
 Total Views
 Build Channel Links, Backlinks and Embeds

57. CHANNEL AUTHORITY
 Provide regular, quality Content
 Publish Frequently. Be Consistent

58. ENGAGEMENT
 Create a ‘Community’
 Increase Subscribers
 Invite Comments
 Ask for Shares
 Ask for Likes

59. ENGAGEMENT
 Add Annotations and CTAs
 Create Playlists
 Leverage Social Networks

60. Google+ YouTube
First Things First…
Google Account
Gmail Account
Google+ Page
YouTube Account
YouTube CHANNEL

61. Google+ YouTube
Creating Your YouTube Channel
Without a Google+ Page you can’t effectively
manage your channel or
upload any videos.

62. Google+ YouTube
Customise Brand Optimise
• Channel Name
• Channel Keywords
• Channel Art and Icon
• Links to website and social networks
• Channel Description
• New Visitor Video

63. ICON BRANDED ART &
LOGO
LINKS
CUSTOM
THUMBNAIL
S
CHANN
EL
NAME

64. How To Rank a Video
6 Steps To Success
 Keyword Research
 Create the Video
 Upload the Video
 Optimize the Video
 Publish the Video
 Rank the Video

65. How To Rank a Video
KEYWORD RESEARCH
This is the foundation of your Video
SEO.
Without keyword research you have no
Video SEO. No Video SEO and
nobody will find your videos. No
viewers = no subscribers, no traffic, no
leads, no sales, no profits.

66. How To Rank a Video
KEYWORD RESEARCH
 Find out what people are looking for
 Check Search Volume
 Check Competition (Low? High?)
 Check Google Results and YouTube Results

67. How To Rank a Video
KEYWORD RESEARCH
Keyword Research is SPYING on your
audience.
This is your primary strategy for creating
your video content.

68. How To Rank a Video
KEYWORD RESEARCH
It MUST be done before you even think
about creating and uploading a video.
Without it your videos will be dead in the
water.

69. How To Rank a Video
KEYWORD RESEARCH

71. How To Rank a Video
Ranking Tip
HIGH SEARCH VOLUME +
LOW COMPETITION
=

72. How To Rank a Video
Ranking Tip
Find the ‘sweet spot’
between competition and search volume.

73. How To Rank a Video
Ranking Tip
ONE Keyword = ONE Video
“Social Media Marketing”

74. Build Your Video to Rank
Create a ‘high-converting’ YouTube Video.
One that is built to get you the results you
want.
What results do you want?

75. Build Your Video to Rank
5-Step YouTube Video Formula
My template for ‘high-converting’ YouTube
Videos.

76. This is a video format that is built for
effectiveness and results.
Adapt the template. Be creative.
5-Step YouTube Video Formula

77.  Know your intention.
 Know and understand your target audience.
 Know your video style.
 Video duration. Keep it short and sweet.
90 seconds to 2 minutes…
Things to Consider

78. 1. Attention Grabber or ‘Hook’.
2. The Video Intro.
The Formula

79. Branded video intro is a short audiovisual
logo for your videos.
The Video Intro/Outro
fiverr.com

80. 3. The Content.
4. Give a Call To Action.
5. The Video Outro
The Formula

81. Simply tell people…
What they should do.
Why they need to do it.
AND how to do it.
The Call to Action

82. Upload Your Video?
3

83. Upload Your Video?
3

84.  Identify your KEYWORD
 TITLE your video file accordingly
 Upload to YouTube as “UNLISTED”
Essential Pre-Upload Must Do’s

85. Identify your KEYWORD
“How To Bake a Carrot Cake”
Essential Pre-Upload Must Do’s

86. TITLE your video file accordingly
Main Keywords FIRST, followed by secondary keywords
“How To Bake a Carrot Cake –
Best Carrot Cake Recipe”
Essential Pre-Upload Must Do’s

87. UPLOAD Your Video
Do not Publish
until You Have
Completed Basic
Optimisation

88.  Add your FULL TITLE
 Add FULL VIDEO DESCRIPTION
 Add TAGS
DO NOT keyword cram your description
Basic Optimisation
4

89. Add a CUSTOM THUMBNAIL
Eye-catching.
Good for branding and consistency.
Dimensions 1280 x 720
Basic Optimisation

90. Basic Video Optimisation
Advanced Settings
LOCATION
ANNOTATIONS
(with a Call To Action?)
UPLOAD A TRANSCRIPTION

91. PUBLISH!5

92. RANKING
For low competition keywords you
might rank your videos on Google
organically, and quickly.

93. RANKING
For medium-high competition
keywords you will need to add some
advanced tactics such as Social
Media strategies, Backlinking and
Video embedding.

94. RANKING
How To Rank a Video
in Less Than 10-Minutes
LIVE

95. RANKING
“Instagram Marketing for Estate
Agents”
LIVE

97. YouTube Marketing
• Rank at the top of YouTube and Google.
• Be found and seen by your ideal audience.
• Drive free traffic to your business, your product,
service, offer or website.
• Capture leads.
• Grow your business and showcase your brand.

98. A Word from Sam Ashdown

99. YouTube Marketing
CONCLUSION
YouTube video ranking is one of the most
effective, least expensive ways to drive
traffic, attract more new clients and
customers, build your business, showcase
your brand and make more sales.

100. Online Video Marketing
My Prediction
In the next 3-4 years the first
few pages of Google will be
dominated by VIDEOS
Do You Want To Be
There?

101. Video Traffic Alchemy
Transforming Online Videos Into Traffic, Lead &
Sales
Using the Power of YouTube and Google

102. Video Traffic Alchemy
• How to super charge your videos to get
them ranked
• How to create videos that sell
• How to use video to drive targeted traffic
and leads

103. Video Traffic Alchemy
• How to Rank your videos to be found and
seen
• How to dominate Page 1 of YouTube in
your niche
• Master YouTube and make it work for
you

104. Video Traffic Alchemy
• 6 A-Z Modules
• 40+ Step-by-Step Videos
• Easy to follow, no-fluff and real-world
strategies

105. Video Traffic Alchemy
How to outsource this
system so you can focus on
attracting more clients and
making more profits.

106. Video Traffic Alchemy
Bonus #1
Easy Video Masterclass
Explaindio Video
Creator

107. Video Traffic Alchemy
Bonus #2
Ranking Rapido
How To Rank a Business Video on
Google in Less Than 3-minutes

108. Video Traffic Alchemy
Bonus #3
Ranking Rapido
The Quickest Way to Rank a Local
Business Video on Google

109. Video Traffic Alchemy
Value £497

110. Video Traffic Alchemy
Bonus #4
Personal 30-minute Video Coaching
Call
when you’re ready to Optimise and Publish
your first video.

111. Video Traffic Alchemy
Pre-Launch Exclusive
£397

112. Video Traffic Alchemy
THANK YOU
I would love to hear your success
stories
and receive your testimonials.

113. Video Traffic Alchemy
Pre-Launch Exclusive
£397
PLUS ALL 4
BONUSES

114. Video Traffic Alchemy
AND Get Access to the VTA
Membership Site in the New Year
Take Home Today on a Convenient USB
Stick