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Youtube marketing proposal 
In this file, we share with you all information that related to youtube 
marketing proposal such as video marketing tips, video marketing tools, 
video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had 
limited success with marketing through retailers, infomercials and other outlets. 
From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful 
marketing strategy built around their YouTube page. 
Orabrush created a landing page around an independent YouTube video titled "How to tell if you 
have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad 
breath" video that has since received over 13 million views. The company's YouTube page is 
now their inbound marketing hub, and represents 80% of their marketing. 
Results: 
· 35+ million YouTube channel views 
· 116,000+ YouTube subscribers 
· 10x increase in landing page conversion rates 
· 271,000+ Facebook fans 
· Sales volume in stores comparable to premium toothbrush sales 
Key Tactics: 
Video marketing. Free pdf download examples Page 1
Create an Effective YouTube Page 
· Customized YouTube channel 
· Serves as a shareable landing page 
· YouTube sponsors able to add more features to their channels 
Create More Than One Type of Video 
· Call-to-action, conversion videos 
· Funny, engagement videos 
· Customer testimonial videos 
Commit to Consistency 
· Constant engagement 
· Publishing calendar 
· Weekly publishing 
· Strict budget to control costs 
Content Has to Interest the Audience 
· Entertainment value 
· Product explanation 
· Ads purchased on YouTube to attact visitors 
Engage Fans and Peers 
· Respond to and moderate comments 
· Use fan ideas and give credit 
· Interact with other YouTube publishers with large followings 
Video marketing. Free pdf download examples Page 2
II. Video marketing tips 
#1: Take advantage of video’s 
branding opportunities 
For branding purposes, have your 
company logo displayed 
prominently somewhere on the 
screen. You can do this at all 
times, or during key times in your 
video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#2: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#3: Make your title count 
Just like a headline to a blog post, video titles can pull powerful traffic. 
There are two main reasons why the title is so important. One, a great 
title can instantly grab a viewer’s attention. 
Video marketing. Free pdf download examples Page 3
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#4: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 4
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 5
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 5

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Youtube marketing proposal

  • 1. Youtube marketing proposal In this file, we share with you all information that related to youtube marketing proposal such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! Orabrush, a company that makes a breath-freshening tongue cleaner of the same name, had limited success with marketing through retailers, infomercials and other outlets. From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." This tripled their conversion rate. Inspired, Orabrush created their own "bad breath" video that has since received over 13 million views. The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. Results: · 35+ million YouTube channel views · 116,000+ YouTube subscribers · 10x increase in landing page conversion rates · 271,000+ Facebook fans · Sales volume in stores comparable to premium toothbrush sales Key Tactics: Video marketing. Free pdf download examples Page 1
  • 2. Create an Effective YouTube Page · Customized YouTube channel · Serves as a shareable landing page · YouTube sponsors able to add more features to their channels Create More Than One Type of Video · Call-to-action, conversion videos · Funny, engagement videos · Customer testimonial videos Commit to Consistency · Constant engagement · Publishing calendar · Weekly publishing · Strict budget to control costs Content Has to Interest the Audience · Entertainment value · Product explanation · Ads purchased on YouTube to attact visitors Engage Fans and Peers · Respond to and moderate comments · Use fan ideas and give credit · Interact with other YouTube publishers with large followings Video marketing. Free pdf download examples Page 2
  • 3. II. Video marketing tips #1: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #2: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #3: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Video marketing. Free pdf download examples Page 3
  • 4. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #4: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 4
  • 5. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5
  • 6. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 5