Here are some examples of poll questions:
- What is the most important factor when choosing a training provider? (Options: Reputation, Cost, Location, etc.)
- How did you hear about us? (Options: Referral, Google search, Facebook, LinkedIn, etc.)
- What topic would you most like us to cover in an upcoming webinar? (List several topic options)
- How likely are you to recommend our training to a colleague? (Scale of 1-10)
Polls engage users and provide useful feedback. Keep questions concise and limited to 4-5 options maximum.
Contests/Quizzes:
Run contests/quizzes related to
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
Digital marketing refers to the marketing of product and services using the Internet and digital media.The objective of digital marketing is to promote your business or product worldwide.
This Presentation is all about Digital marketing and all modules of digital marketing. Modules of digital marketing are SEO, SEM, Email Marketing, Video Marketing, Content Marketing, Affiliate Marketing, Social Media Marketing.
Social Media Marketing Slide. Social Media Marketing is probably the most successful alternative to marketing.
Marketing strategies with the highest return on investment in digital marketing.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Digital Marketing College Project.
What is Digital Marketing?
Why Digital Marketing?
How to Digital Marketing?
SEO - Search Engine Optimization, SEM - Search Engine Marketing, Content Marketing, SMM - Social Media Marketing, PPC - Pay Per Click Advertising, Affiliate Marketing, E-mail Marketing. Conclusion.
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
Traditional marketing doesn't allow direct engagement with potential customers, whereas digital marketing offers a higher level of engagement and interaction.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
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Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
A presentation for an international group covers core concepts in digital marketing strategy for those new to the tactic as well as those who want to learn to succeed in digital marketing.
This is an power-point presentation on Introduction to Digital Marketing. This slide includes Marketing Definition, Digital Marketing Definition, Why Digital Marketing is so trendy, Timeline of Digital Marketing and Areas of Digital Marketing.
The theme is totally designed by me and inspired from @njchevalier.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital Marketing Vs Traditional Marketing: Which Produces Better?Purpple Designs
Traditional marketing doesn't allow direct engagement with potential customers, whereas digital marketing offers a higher level of engagement and interaction.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
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Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Introduction to Digital Marketing | #IntroToDigital +22 Free Tools insideNicolas J. Chevalier
INTRO TO DIGITAL - In this presentation, you will find an introduction to digital marketing / online marketing. Through SEM, Display, Content Marketing, E-CRM, Digital communication, discover 22 free tools to do your own analysis.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
The plan is simple. To grow your business with effective online marketing you have to understand the basics. These 28 pages quickly introduce you to digital marketing principles and will save you a ton of time. www.feldmancreative.com
Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city recorded
• Each Site coded according to a systematic system.
• Each city divided into:
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
Secrets to Success in Digital MarketingKristi DePaul
If going digital sounds daunting to you, it should. In today’s ever-revolving landscape of digital marketing, it’s critical that managers use a sound strategy to guide decisions. A one-size-fits-all approach won’t work in social and electronic media, where success is centered on selecting the most appropriate channels that resonate with customers and accurately represent your brand.
How can marketers navigate through this maze – and cut through the buzz and the noise – to find what really works for their organizations?
We’ll explore the benefits of digital marketing and will dive deep into how you can identify relevant goals, define and re-examine existing digital marketing efforts, learn from best practices in industry, and evaluate meaningful results to ensure the most effective outcomes for your organization.
These top engineering entrance exams in India gives a platform to all applicants to get admission into the well known institutes offered by the country.
ATLAS: 5 steps to defining your customer's journey to create better contentZontee Hou
Use these 5 steps to build clear customer personas and purchase journeys, then plan content designed to capture relevant leads for your business. Visit MediaVolery.com for more resources.
DIGITAL MARKETING
Digital marketing, which first emerged in the early 21st century, is a sales promotion strategy that makes use of computer technology and the Internet. The two primary types of digital marketing are known as "pull" and "push," and each has its own set of benefits and drawbacks. Digital marketing is advertising for people who use and benefit from electronic devices like personal computers, smart phones; mobile
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Webliquids Works in Building a Great Experience For Students. & Our Students Tell Each Other About That. Word Of Mouth is Very Powerful.
https://webliquids.com/
Advance Digital marketing Training in chandigarhvicky shah
Webliquids is one of the best Digital Marketing training institute in Chandigarh. We provide Internet Marketing Course in Chandigarh, Panchkula, Mohali, and Punjab (India) with practical sessions in our advanced Digital Marketing Training Program.
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Vindhya Process Solutions provide complete Digitized Solutions.
We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Digital marketing is the best way to grow your businesses online. It helps the businesses to rank their website at the top of the search engine result page.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
t is all about Internet Marketing. we have all the solutions of web business like : Digital Marketing / SEO / Websites / SMO / App Developing /and much more
Top Digital Marketing Company | Way Max Solutions | Whitefield | Bangalore | ...Way Max Solutions
Way Max Solutions is an IT service company delivering end-to-end solutions & services to its clients worldwide in Software Development, Android and IOS Application Development, Data Processing, Data Base Conversion, Web Solutions and Digital Marketing (SEO, SMO, SMM, SEM, PPC, Google AdWord) and IT related Industry, headquartered in Bangalore, India. more info visit @ www.waymaxsolutions.com
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
This is a short presentation on Digital Marketing which gives an overview of Digital Evolution, Traditional Marketing, the advantages and disadvantages of Digital Marketing, Search Engine Optimization SEO, Google Analytics, Social Media Marketing.
DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
4. Introduction to Digital Marketing
• What is digital marketing?
• Search Engine Optimization
• Web Analytics
• Pay Per Click Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Digital Display Marketing
• Mobile Marketing
• On-line Video Marketing and On-line PR
Through the lens of:
• The Marketing Tools
• The Web
• The Mobile Space
• The Social Grid
• Advertising
5. What is Digital Marketing?
Digital marketing is marketing that makes use of electronic devices
such as computers, tablets, smartphones, cellphones, digital
billboards, and game consoles to engage with consumers and other
business partners. Internet Marketing is a major component of
digital marketing.
9. CONVERSATION
Even though the format still runs like
clockwork for advertisers, the future of
advertising is not more display
advertising, it is utilizing the mechanics
and dynamics of the online conversation
in order to create buzz, attention and
interest in arenas where we
are not interrupting
conversations, but
contagiously igniting them
The 7 C’s of Digital Marketing
10. R u doing the same for your iPhone customers?
R u sending out your
Corporate Sales Team to
win this customer
back?
R u replying to
this person with
the answer?
R u dealing with
this product
revenue threat?
The 7 C’s of Digital Marketing- Conversation
12. CUSTOMISATION
The ability to create tailored marketing messages or products for
individual customers or a group of similar customers, yet retain
the economies of scale and the capacity of mass marketing or
production.
The 7 C’s of Digital Marketing
15. The 7 C’s of Digital Marketing- Collaboration
Dell IdeaStorm Video
Richard Binhammer is a digital marketer at Dell who is responsible for reading blogs and other Web 2.0
media and responding to comments about Dell. Dell IdeaStorm is monitored by Dell employees who
ensure that they find and follow up on good ideas. Similar examples are MyStarbucks, RadioShack
Invention Lab
16. CONTEXT
Products are just things and have
no intrinsic value. It is only when
they are introduced into a situation
(or context) of importance to the
customer that they become valuable.
It is the context surrounding the
product that is important, and it’s in
these situations that companies are
real experts at adding great value.
The 7 C’s of Digital Marketing
19. Online
Search &
Display Ads
Social Media
New media
& Widgets
Hub
Twitter,
Blackberry/mobile
compatible site
LinkedIn, Facebook,
Ning, You Tube,
Slideshare
Email
Marketing
The 7 C’s of Digital Marketing- Convergence
20. 9 Steps to developing your own digital
marketing strategy
1. It all begins with the customer, listen!
2. But don’t forget about your objectives
3. Make sure you know what you’re already doing
4. Play to your strengths and manage your weaknesses
5. Find out what your competition is doing
6. Craft a strategy based on your strengths and capabilities
7. Implement at the speed of light
8. Measure everything in real time
9. Continuously review, adjust and improve the customer experience
21. Search Engine Optimization
Search engine optimization (SEO) is the
process of affecting the visibility of a
website or a web page in a search engine's
"natural" or un-paid ("organic") search
results.
The higher ranked on the search results
page and more frequently a site appears in
the search results list, the more visitors it
will receive from the search engine's users.
SEO may target different kinds of search,
including image search, local search, video
search, academic search, news search and
industry-specific vertical search engines.
22. Web Analytics
Web analytics is the measurement, collection, analysis and
reporting of internet data for purposes of understanding and
optimizing web usage.
23. Pay per click (PPC) Marketing
Pay Per Click - an Internet advertising model used to direct traffic to websites, where
advertisers pay the publisher (typically a website owner) when the ad is clicked.
• With search engines, advertisers typically bid on keyword phrases relevant to
their target market.
• PPC "display" advertisements, also known as "banner" ads, are shown on web
sites or search engine results with related content that have agreed to show ads.
24. Email marketing is directly marketing a commercial message to a group of
people using email.
It usually involves using email to send ads, request business, or solicit sales
or donations, and is meant to build loyalty, trust, or brand awareness. Email
marketing can be done to either cold lists or current customer database.
Steps involved in Email Marketing are:
• Emailer design
• Emailer HTMLization
• Database collection
• Database filtering based on demographics
• Domain verification
• Emailer upload
• Text Emailer
• Database upload
• Bulk Emailers blast
Email Marketing
25. Advertising on social networking sites as Face book, Twitter, LinkedIn, YouTube.
• Media buying
• Creating pages and accounts
• Program updates & news feeds
• Articles
• Blogs
• Press releases
• Feedback responses
• Weblink to enquiries and registrations
i) May I help you contact(s) page
Social Media Marketing
26. Affiliate marketing is a type of performance-based marketing in which a business
rewards one or more affiliates for each visitor or customer brought about by the
affiliate's own marketing efforts.
The industry has four core players: the merchant ('retailer' or 'brand'), the network,
the publisher (also known as 'the affiliate'), and the customer.
Affiliate Marketing
27. Online Display advertising appears on web
pages in many forms, including web
banners, leader boards, skyscrapers, large
boxes, and other sized graphical ads.
Display ads use eye-catching visuals to
quickly grab catch the attention of website
visitors browsing the pages on which they
are featured.
Display ads are sold on non-search websites
and can be served either by individual
websites, or a publisher’s own ad servers.
Basis banner ads:
I. Cost per mili (CPM)
II. Cost per click (CPC) Samples of typical
banner ads
Digital Display Advertising (Banner Ads)
28. Mobile Marketing
Mobile marketing - marketing on or with a mobile device such as
a cell phone, enabling the distribution of any promotional/
advertising messages to customers.
29. Online PR
Online PR- involves activities
geared towards influencing
media and audiences that
exist solely on the Internet.
• Includes search engines,
blogs, news search,
forums, discussion threads,
social networks and other
online communication
tools.
• Focus area- Brand
reputation monitoring and
management.
30. Online Video Marketing
Online Video Marketing- Making
videos and posting them online is
fairly inexpensive.
• Videos were 50 times more likely to
receive an organic first page
ranking than traditional text pages.
• Online videos stay online forever.
• Money is spend to record a video
once but it could still be getting
views a year later.
• Social media sites and videos go
hand in hand and most sites
encourage video posting and
sharing.
32. Search Marketing
• Keyword/competitor research
• Keyword selection
• Ad copies selection
• Landing page creations
• Hosting the landing page
• Ad group creation and getting the
campaign live.
• Managing and optimizing the campaign.
• Replacement of certain keywords, ad copies and landing page
to optimize the campaign and achieve better results.
33. What are Paid Listings?
These are listings that search engines sell to advertisers, usually
through paid placement or paid inclusion programs. In contrast,
organic listings are not sold.
Paid inclusions
- Advertising programs where pages are guaranteed to be
included in a search engine's index in exchange for payment.
- No guaranteed ranking
- Payment made on a Cost Per Click (CPC) basis .
Paid placements
- Advertising programs where listings are guaranteed to
appear in organic listings.
- The higher the fee, the higher the ranking. E.g. sponsored links
and Google’s Adwords
34.
35. Benefits Of SEM
Potential
clients are
connected
directly with
business.
It enables
potential
customers to
access online
business
whenever
they want.
It is the most
cost-effective
marketing
strategy.
Enhances
chances for
growing
businesses to
get ahead of
the
competition.
36. Why SEM?
Imagine you’re a customer shopping for handicrafts
but when you arrive at the neighborhood shopping
centre you are greeted by rows after rows of
faceless stores with no signage telling you what’s
available inside – it would be a long and frustrating
task to find what you’re after.
Not using search engine marketing means your
products and site are basically invisible online. No-
one is going to know you sell the best value and
quality handicrafts in the whole place unless you
guide them to your store with the right marketing.
It is like expecting your customers to be able to find
you without making it clear what you’re offering
them.
37. SEM (PPC)
Setting up the campaign
• Deep keyword
research for
thousands of
words
• Competitor
analysis
• Ad copy design
• Ad group creation
• Landing page
design
• Landing page
HTMLization
Campaign setup
• Uploading
keywords and
ad copies
• Uploading
landing page
• Tracking code
insertion on
landing page
• Bidding the
appropriate
price for the
keywords
Daily analysis of
campaign
• Bid price
• Click rate
• Impressions
• Conversions
• Bounce Rate
Campaign
optimization
• Checking appropriate
bidding
• Enhance keyword
selection by removing
non -performing
keywords and
selecting
performing/high traffic
keywords.
• Making appropriate
changes on the
landing page if
required.
• Make suitable changes
to ad- copies if
required.
38. Conclusions- SEM
SEM is one of the most professional
and popular ways to generate &
increase the customer visits to a
website.
SEM is a form of internet marketing that
seeks to promote websites by increasing
their visibility in Search Engine Result
Pages(SERPs).
Efficient team of professionals design
digital advertisements to enhance online
sales and business promotion of the
client’s products.
40. • Next to Email, Search is
the most popular online
activity.
• Google is the no.1 and
most popular search
engine and is getting
better day by day.
41.
42. Why SEO Matters?
• SEO is important
because it improves
the odds of someone
finding your company.
• Online visibility can
help your credibility
and brand awareness.
43. SEO Scope
• Optimized page ranking within 4 months
• Atleast 20% increase in web traffic
• Qualitative improvement in brand presence
• Awareness Creation
• Brand Recall
44.
45. On Page
Optimization: 1
month
•Meta Tags
Implementation
•Accessibility by web
crawler
•Page Title Assigning
•Code Optimization
•Content Optimization
•Remove duplication
of site content if any
•Image & Video
Optimization
•Improvement in
website navigation
Off Page Optimization:4
months
•Directory Submission
(alternate days)
•Link Building (daily)
•Social
Bookmarking(alternate
days)
•Classified Ads
Posting(alternate days)
•Blog Posting (weekly)
•Article Posting (weekly)
• Forum & Social Network
Posting (daily)
•Reviews & Search Engine
Analysis (1 Month)
Keyword
Research: 1
Month
•Large scale
keyword
discovery
•Search
volume and
competition
analysis
•Client
validation &
confirmation
•Final keyword
selection
SEO Methodology
46. Best SEO Strategies/Techniques
1. Domain name strategies
• Domain names are traffic magnets.
• Choose a domain name that will increase your search engine ranking.
How?
• Simple, short, no hyphens, no numbers.
• Use keywords, common words, advertising terms, product names.
• Choose a keyword that is important for your business.
2. Linking strategies
The more inbound links the higher the SE ranking
quality of inbound links is critical
How to increase links:
• Good content
• Good outbound links
• Target a list of sites from to request inbound links .
Links for the sake of links can damage search rankings
47. 3. Keywords
• Important in optimizing rankings.
• Keywords are words that appear the most in a page.
• The spider chooses the appropriate keywords for each page, then sends
them back to its SE .
• Your web site will then be indexed based on your keywords .
• Can be key phrases or a single keyword.
Like: education centre, best language centre in Delhi, sales training centre
4. Title tags
• The first thing that a search engine displays on a search return.
• Must keywords in title to be ranked no. 1.
• Should have the exact keyword you use for the page.
• Every single web page must have its own title tag.
Best SEO Strategies/Techniques
48. 5. Meta description tags
• The next important
• Displayed below the title in search results.
• Use dynamic, promotional language.
• Use keywords
6. Alt tags
We include keywords in your alt tags
Best SEO Strategies/Techniques
49. Search Marketing
• Keyword/competitor research
• Keyword selection
• Ad copies selection
• Landing page creations
• Hosting the landing page
• Ad group creation and getting the
campaign live.
• Managing and optimizing the campaign.
• Replacement of certain keywords, ad copies and landing page to optimize
the campaign and achieve better results.
50. Benefits Of SEM
Potential
clients are
connected
directly with
business.
It enables
potential
customers to
access online
business
whenever
they want.
It is the most
cost-effective
marketing
strategy.
Enhances
chances for
growing
businesses to
get ahead of
the
competition.
51. PPC- Scope Of Work
Setting up the campaign
• Deep keyword
research for
thousands of
words
• Competitor
analysis
• Ad copy design
• Ad group creation
• Landing page
design
• Landing page
HTMLization
Campaign setup
• Uploading
keywords and
ad copies
• Uploading
landing page
• Tracking code
insertion on
landing page
• Bidding the
appropriate
price for the
keywords
Daily analysis of
campaign
• Bid price
• Click rate
• Impressions
• Conversions
• Bounce Rate
Campaign
optimization
• Checking appropriate
bidding
• Enhance keyword
selection by removing
non -performing
keywords and
selecting
performing/high traffic
keywords.
• Making appropriate
changes on the
landing page if
required.
• Make suitable changes
to ad- copies if
required.
53. Advertising on social networking sites as Face book, Twitter, LinkedIn, YouTube.
• Media buying
• Creating pages and accounts
• Program updates & news feeds
• Articles
• Blogs
• Press releases
• Feedback responses
• Weblink to enquiries and registrations
i) May I help you contact(s) page
Social Media Marketing
54. • It is a new buzz in the world, across individuals and corporate.
• Measurable You can keep track of number of followers, fans, users and
members who are part of the group.
• Cost effective medium
• Get instant results
• More accessibility
• Brands and individuals can interact with their clients or customers
directly.
Why Social Media Marketing?
59. • Total users on Facebook 845 million.
• More than 50% of active users log in to Facebook in any given day.
• Facebook has 45 million users in India.
• Average user has 130 friends.
• More than 900 million objects that people interact with (pages,
groups, events and community pages).
• The average time spent 3 hrs per month
• More than 350 million active users currently access FB through their
mobile devices.
• Is on road to become the next Google, is transforming to a Social
Media based Search Engine.
Social Media Marketing- Facebook Rules
60. Status updates:
Update the status daily with
• The current news of industry trends/current affairs
• Views of professionals
• Management tips, sales tips
• Guidelines for facing interviews, group discussions
E.g.: Seven Tips for Management Success
How Air India Improved its market share
Which will help to get daily attention and increase the number of likes and
visitors.
Helpdesk:
Working as a helpdesk for the visitors by replying them immediately and
answering their queries.
E.g.: Thanks for reaching us, how can we help you today?
Social Media Marketing- Quick Tips
61. Poll Questions:
Ask questions on regular basis and also award them with the gifts.
E.g.: Make sure your you comment on today’s blog post to win two free tickets!
This will increase the number of participants and likes rapidly
Social Media Marketing- Quick Tips
Link Posting:
We will post variety of links on continuous basis related to
• Effect of training
• latest happenings in the Corporate sector
• management experts views
• biography of young achievers and so on
E.g.: The most amazing success story, how can you improve your English
speaking. /
http://www.businessblog360.com/2008/06/05/sameer-gehlaut-youngest-self-made-
billionaire-of-india
62. Discussions:
Relating to current topics based on -
• Employment
• Sales, is training required?
• Government job versus private job and so on
E.g.: For Selection, Group Discussion or Interview ? Please do comment.
This will help visitors to put their views and the page can be more interesting.
Social Media Marketing- Quick Tips
Contests:
Rewarding contests once a
month, to retain fans and
generate new fan base.
Contest organizing becomes a
subject of talk and sharing on
Facebook.
63. Photograph/Videos:
Uploading photographs, videos of events and certain Marketing
campaigns, winners of contests and tagging these photos, Interview of
CEO’s, sales tips videos. Tagging photos helps in creating a viral effect.
Videos posting like: Three stories by STEVE JOBS…may be
your life will be change after this..!!!!
Social Media Marketing- Quick Tips
64. Hotel Le Meridien is one of our Highly Satisfied Client
Express your identity/latest trends with features like change in cover
page dressing and content and timeline whenever your audience are
on web or mobile.
Social Media Marketing- Quick Tips
65. How to Get Ahead
Open
Invite
Listen
Ask
Respond
Share
Question the Macro
Observe the Micro
69. Web Analytics
Web analytics is the measurement, collection, analysis and
reporting of internet data for purposes of understanding and
optimizing web usage.
•It is often done without the permission or knowledge of the
user, in which case — particularly with third party
cookies which can be shared between different web sites —
it can be a breach of privacy.
•It can be used as a tool for business and market research,
and to assess and improve the effectiveness of a web site.
• It can also help companies measure the results of
traditional print or broadcast advertising campaigns.
•It helps one to estimate how traffic to a website changes
after the launch of a new advertising campaign.
•It provides information about the number of visitors to a
website and the number of page views.
•It helps gauge traffic and popularity trends which is useful
for market research.
70. Web Analytics- Categories
There are two categories of web analytics-
Off-site web analytics refers to web measurement and analysis regardless of
whether you own or maintain a website. It includes the measurement of a
website's potential audience (opportunity), share of voice (visibility), and buzz
(comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's behavior once on your website. This
includes its drivers and conversions; for example, the degree to which
different landing pages are associated with online purchases.
This data is typically compared against key performance indicators for
performance, and used to improve a web site or marketing campaign's audience
response.
Google Analytics is the most widely-used on-site web analytics service; although
new tools are emerging that provide additional layers of information,
including heat maps and session replay.
71. Key Performance Indicators
Conversion Rates
• Measure of site's effectiveness in persuading visitors to take a
desired action.
• Here conversion means sale of products.
Cost/Conversion/ROI
• Cost of acquiring a customer by which company can measure
the success of marketing initiatives.
• ROI and Return on Ad-spend can be calculated.
Visitor Numbers & ‘Stickiness’
User’s demographic details such as their location, mindset,
demand, and frequency of visits are recorded along-with duration
of visit & pages visited.