Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
Having a solid digital marketing plan for every month may seem like over
optimization but the benefits are indisputable. The sooner you can put a monthly plan into action, the sooner you will be reaping the rewards of Digital marketing – more leads, at a lower cost, generated by a completely scaleable strategy.
Use this template to create a detailed digital marketing plan defining the digital channel strategy for each major market/proposition to provide focus and direction for the future.
Make sure your digital plan is well integrated with all marketing communications and aligns with your business objectives.
Here’s a taste of what you’ll find inside:
- Setup Goals and Metrics
-Define your buyer personas
-Identify your marketing triggers
-Keyword strategy
-Outline your content strategy
-Design your marketing funnel
-Implement & setup support platforms
-Recruit for the skillsets you need
Published at <a>Trinfinity</a>
Demystifying SEO Investments: Expert Advice On What CMOs Can ExpectSearch Engine Journal
Wondering if SEO is worth your time and money?
Wouldn't it be great if you knew exactly how your SEO initiatives enhanced your business?
A solid understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in the future.
Join our upcoming webinar to discover what business benefits can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth.
You’ll learn:
- How to invest in content and know the expected return.
- Why you should also invest in the technical aspects of SEO.
- How to assess the effectiveness of authority signals.
Find out how to understand the true worth of your SEO strategies with Wayne Cichanski, VP of Search & Site Experience at iQuanti.
Learn how to gauge which SEO strategies are worth your time and money, and steer your organization toward the right paths to growth.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
DIGITAL MARKETING STRATEGY FOR REAL ESTATE !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
DIGITAL MARKETING STRATEGY FOR REAL ESTATE !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
DIGITAL MARKETING STRATEGY FOR REAL ESTATE !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
01.Create Landing Page or Webpage
Relevant Infographic or Media
Mobile Friendly or Responsive Interface
CTA Button (Call to Action)
Lead Generation Form
2.Increase Organic Visibility (SEO) Or Search Engine Optimization
Search Engine Optimization Process...
Search Relevant Keywords
Keyword research is one of the most important, valuable, and high return activities in the search marketing field.
Optimize Webpage (Onpage SEO)
Onpage SEO is a backbone of SEO. Onpage Seo refers to all those activity which are done within the boundaries of your website.
Create Backlinks (Offpage SEO)
Backlinks are one of the most important aspects of SEO.The right links can drive traffic to your site which can convert into leads.
H-CARDS (Google Maps )
3. Increase Inorganic Visibility (SEM)
Create Campaign with Your Goals , Audience & Info-graphic
Use SERP & Display Network Platform For Campaign
Use Pay Per Click Technique
Generate Leads / Sales
4. Increase Social Visibility (SMM)
Create Campaign with Your Goals , Audience & Info-graphic
Use Page Like , Post Boost , Website Click Advertising For Campaign
Use Pay Per Lead Technique
Generate Leads / Sales
5. Manage Lead with Email Marketing & Automation
Email marketing is economical and highly effective.
Create Campaign
Push Mail to Leads
Use Automation
Digital Optimization Network
15 , D Block , Malviya Nagar Delhi –India
Email: satish@digon.in Web: www.digon.in
Contact : +91-78796-79328
Created by : Satish Vishwakarma
Follow @satishdigon
Presentation for the Boca Raton Chamber of Commerce Search Marketing Panel on June 15, 2012 at Florida Atlantic University.
Search Engine Optimization (SEO) topics include:
Introduction to SEO
Basic Components of SEO
On-page SEO, External SEO, and Content
Link Velocity, Link Diversity, Link Quality
Local SEO topics include:
Introduction to Local SEO
Google Places
Google+ Local
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Think Beyond Search: Top Channels & Emerging Trends to Grow Your BrandSearch Engine Journal
The economic impact of the pandemic is still a major factor in most marketing budgets.
And, today’s competition for marketing dollars, and space, is fiercer than ever.
So what are some innovative, cost-effective ways you can make your brand stand out?
What new channels can you add to your marketing mix to maximize ROI?
Watch this webinar to discover how you can start thinking beyond search and shifting your focus to where your users are.
You’ll learn about:
- Search stagnation and the need to think “beyond.”
- New performance marketing platforms that can help grow your business.
- Emerging media trends across industries.
Check out Sreekant Lanka, SVP of Digital Solutions at iQuanti, and learn new ways to refresh your search strategy and connect with your target audience.
Ready to start investing in high-impact marketing channels and maximize results?
Watch this webinar today and find out what it takes.
YouTube SEO Success: A Keyword Case Study by Mike BryantPage One Power
Digital Olympus Winter Edition: Tuesday December 6th, 2016
Is Youtube search rankings where the real winners are in a highly competitive video market space? When was the last time you watched a relevant suggested video of your competitor?
This presentation takes a unique look at SEO channel success and proposes the theory that suggested video results can be more powerful than youtube search results.
Mike Bryant is a Digital Marketing Coordinator for Page One Power.
Demystifying SEO Investments: Expert Advice On What CMOs Can ExpectSearch Engine Journal
Wondering if SEO is worth your time and money?
Wouldn't it be great if you knew exactly how your SEO initiatives enhanced your business?
A solid understanding of how your search investments will impact performance and your bottom line will help you uncover the best ways to invest in the future.
Join our upcoming webinar to discover what business benefits can be uncovered from certain SEO activities, giving you the power to see your investment’s true worth.
You’ll learn:
- How to invest in content and know the expected return.
- Why you should also invest in the technical aspects of SEO.
- How to assess the effectiveness of authority signals.
Find out how to understand the true worth of your SEO strategies with Wayne Cichanski, VP of Search & Site Experience at iQuanti.
Learn how to gauge which SEO strategies are worth your time and money, and steer your organization toward the right paths to growth.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
This 6 months SEO plan presentation contains monthly and weekly company website optimization and promotional works to do for an ecommerce firm having branches world wide.
For more related, visit seomid.com
DIGITAL MARKETING STRATEGY FOR REAL ESTATE !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
DIGITAL MARKETING STRATEGY FOR REAL ESTATE !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
DIGITAL MARKETING STRATEGY FOR REAL ESTATE !!!
When clients need a branding, a website or a Digital Marketing Strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.
01.Create Landing Page or Webpage
Relevant Infographic or Media
Mobile Friendly or Responsive Interface
CTA Button (Call to Action)
Lead Generation Form
2.Increase Organic Visibility (SEO) Or Search Engine Optimization
Search Engine Optimization Process...
Search Relevant Keywords
Keyword research is one of the most important, valuable, and high return activities in the search marketing field.
Optimize Webpage (Onpage SEO)
Onpage SEO is a backbone of SEO. Onpage Seo refers to all those activity which are done within the boundaries of your website.
Create Backlinks (Offpage SEO)
Backlinks are one of the most important aspects of SEO.The right links can drive traffic to your site which can convert into leads.
H-CARDS (Google Maps )
3. Increase Inorganic Visibility (SEM)
Create Campaign with Your Goals , Audience & Info-graphic
Use SERP & Display Network Platform For Campaign
Use Pay Per Click Technique
Generate Leads / Sales
4. Increase Social Visibility (SMM)
Create Campaign with Your Goals , Audience & Info-graphic
Use Page Like , Post Boost , Website Click Advertising For Campaign
Use Pay Per Lead Technique
Generate Leads / Sales
5. Manage Lead with Email Marketing & Automation
Email marketing is economical and highly effective.
Create Campaign
Push Mail to Leads
Use Automation
Digital Optimization Network
15 , D Block , Malviya Nagar Delhi –India
Email: satish@digon.in Web: www.digon.in
Contact : +91-78796-79328
Created by : Satish Vishwakarma
Follow @satishdigon
Presentation for the Boca Raton Chamber of Commerce Search Marketing Panel on June 15, 2012 at Florida Atlantic University.
Search Engine Optimization (SEO) topics include:
Introduction to SEO
Basic Components of SEO
On-page SEO, External SEO, and Content
Link Velocity, Link Diversity, Link Quality
Local SEO topics include:
Introduction to Local SEO
Google Places
Google+ Local
Here's our free Google Adwords PPC Pitch Deck. Feel free to download this, edit it, and use it to get as many clients Adwords pay per click clients as you can. Use this free tool to help you sell PPC services and get more PPC clients. Link to post about this:
http://clicksgeek.com/free-google-adwords-ppc-pitch-deck-template/
For more info about our white label ppc management services please visit us at: http://clicksgeek.com/
With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it?
Check out this webinar and hear the key concepts behind successful AI usage, along with real-life case studies from marketers using AI for their SEO and content.
You’ll learn:
- How to combine SEO data with AI technology
- Examples of unconventional uses of AI for content
- Case studies of how AI has enhanced SEO and content strategies
With Margarita Loktionova, Content Marketing Lead at Semrush, and Andy Crestodina, founder of Orbit Media, we’ll dive into the practical ways you can leverage AI tools for more efficient and effective campaigns that rank higher.
(includes Voice SEO) you can call it a Modern SEO Guide Share it with your team or your boss. They will thank you
Want to customize it and share it? I have an editable word document, leave a comment or send a DM, as always would love ❤️ to share it with you :)
https://www.webmarketingacademy.in/seo-audit-template-pdf-word-free-download-sample-seo-report/
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
We looked at some of the top performing content on social media, from some of the top publications on the web. From this, we were able to figure out the recipe for crafting a click-worthy title. Here is what we learned...
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Think Beyond Search: Top Channels & Emerging Trends to Grow Your BrandSearch Engine Journal
The economic impact of the pandemic is still a major factor in most marketing budgets.
And, today’s competition for marketing dollars, and space, is fiercer than ever.
So what are some innovative, cost-effective ways you can make your brand stand out?
What new channels can you add to your marketing mix to maximize ROI?
Watch this webinar to discover how you can start thinking beyond search and shifting your focus to where your users are.
You’ll learn about:
- Search stagnation and the need to think “beyond.”
- New performance marketing platforms that can help grow your business.
- Emerging media trends across industries.
Check out Sreekant Lanka, SVP of Digital Solutions at iQuanti, and learn new ways to refresh your search strategy and connect with your target audience.
Ready to start investing in high-impact marketing channels and maximize results?
Watch this webinar today and find out what it takes.
YouTube SEO Success: A Keyword Case Study by Mike BryantPage One Power
Digital Olympus Winter Edition: Tuesday December 6th, 2016
Is Youtube search rankings where the real winners are in a highly competitive video market space? When was the last time you watched a relevant suggested video of your competitor?
This presentation takes a unique look at SEO channel success and proposes the theory that suggested video results can be more powerful than youtube search results.
Mike Bryant is a Digital Marketing Coordinator for Page One Power.
DID YOU KNOW THAT...
75% OF E-SHOPPERS PREFER TO BUY
PRODUCTS AND SERVICES DESCRIBED
IN THEIR OWN LANGUAGE?
4 OUT OF 10 INTERNET USERS
AND PEOPLE OVER 15
ARE E-SHOPPERS?
MORE THAN 30% OF E-COMMERCE
TRANSACTIONS ARE PERFORMED FROM
MOBILE DEVICES ?
YOUTUBE SEO: How to Format Videos & Impliment Basic Youtube SEOChelsea Dygert
Youtube is the 2nd most powerful search engine on the internet. It's a google product & integrated into google search, so its important for things like: Brand awareness, brand reach, establishing you or your business as an expert, creating backlinks for your blog or website, etc.
An Introduction About YouTube Video SEO
Find the Hangout Recording at : https://www.youtube.com/watch?v=k1jTuW_t4nY
Your channel is somehow affecting the ranking of your videos, the more efforts you put on optimizing it, the more views you’ll get for your videos.
Creator Studio
Dashboard – is where you can get an overview about the performance of your channel.
Video manager – to manage, edit or delete your videos, create playlists and creating a live streaming.
Community – to manage, approve or remove comments and managing channel subscribers.
Channel – where you can control you’re the channel settings.
Analytics – Gives you all the data you need to know about the performance of your videos, traffic sources, subscribers, views, devices, likes, dislikes, comments, viewers demographics and many others metrics.
Create – You can create videos using YouTube music library and your uploaded videos.
It’s no doubt that YouTube is the world’s second biggest search engines, It has a ranking algorithm similar to Google search, but a bit simple and the following are the most important ranking factors I believe that YouTube relies on them most to determine rankings:
1- Video Title
2- Video Description
3- Video Interactions (Likes, views, comments, shares, subscribers rate against views)
4- Channel Strength
5- Inbound Links / Embeds
6- Video Length
7- Others (Video file name, Age of channel, total videos views and many more)
How to rank you video #1 on youtube .
The Ultimate Guide to Ranking #1 on YouTube
Ranking on YouTube has been one of the biggest drivers of leads and sales for me this year. I send out a ‘welcome’ email to new email subscribers. And a growing percentage (around 15%) say they first found me on YouTube. But more importantly, surveys from customers show that they're also finding me via YouTube. They also cite my YouTube videos as a specific reason that they decided to sign up.
Step 1: Find a Keyword
Just like with “normal” SEO, the first step in YouTube SEO is keyword research. I documented my process of researching rankings for highly competitive keywords in 90 days for articles in an experiment I ran early last year. The process is really similar to how you’d find keywords in Google.
First, you generate a list of potential keyword ideas. Then, you drill down to a handful of the best keywords.
Keyword research tools designed for Google (like SEMRush) don’t work for YouTube. To find video keywords, you need use a tool designed for YouTube. Brian recommends two:
First, we have Keywordtool.io. Click the “YouTube” tab, enter a seed keyword, and it’ll scrape “YouTube Suggest” for hundreds of possible keywords.
For a content creator, ranking the content on top is one of the most common concerns. The ranking of a YouTube video is determined by a variety of factors and making changes considering those factors can ultimately help you to rank YouTube videos.
In this blog, I will reveal 11 crucial factors that affect the rank of your YouTube videos. And after this, you will have a clear picture in your mind of what you need to do to rank YouTube videos and top the search results.
1. Upload Frequency
Optimising the YouTube channel can increase your ranking on YouTube and as well as on search engines like Google. The upload frequency shows how often you upload videos on your YouTube channel. It shows how active a channel is.
Higher upload frequency means that your YouTube channel is active and it has a positive impact on the YouTube algorithms, and ultimately increases the rank of your YouTube channel and as welll as rank YouTube videos.
2. Video Title
The video title leaves a great impression of your YouTube video on the viewers. This will help attract more traffic and will ultimately help you in get views on YouTube videos. The title should be short, as longer titles can be a disadvantage for you to gain the interest of the viewers.
A video title should not be more than 5 words. The keyword should be placed at the start of your Youtube video titles and should always be relevant to the context of the video. This is one of the most simple ways to improve the ranking of your Youtube videos.
3. Video Description
As we now know that the YouTube video title carries a lot of significance of the video, and so the description is also one of the most important YouTube ranking factors. There is a need for a text description that describes the content of your video. If the video description is absent then it will affect the rankings of your YouTube and you won’t be able to gain more traffic.
The YouTube video description should be at least 200 words and it should be just like your titles. It should include relevant and suitable keywords. This is one of the main factors to rank YouTube videos.
4. Video Tags
Apart from the video title and video description, the video tags are also really important. They don’t impact the rankings as much as the video title and video description do but still, video tags are an important element to rank YouTube videos.
It leads to a better understanding of your content by the users. The tags that you use should be relevant and should not go overboard. It should be unique and catchy.
5. Video Quality
Video quality is one of the most crucial factors to rank your YouTube video. YouTube videos with high-quality rank better than lower-quality ones. The video quality has a long-lasting impact on the viewer’s experience. That’s why it becomes very important to produce High-quality videos.
YouTube may be the go-to platform for video
content, but that doesn’t mean your YouTube
subscribers are going to forgive you for badly
written content on the platform. If you’re serious
about promoting business growth through YouTube
marketing and want your videos to get more
YouTube views, you’re going to have to make sure
the meta-data of your video (title, tags, and
description) are chosen well so that you can
improve your search engine rankings. Get more
YouTube views and win more real YouTube
subscribers.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
https://www.digistore24.com/redir/362329/Sethupathu/
Business is getting more and more competitive as the days go by. This viral video is the latest in business survival
Techniques by using video
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
2. Before I amaze you with my YouTube SEO tips, let me share a stat with you that will
make your eyes open even wider.
YouTube is the world’s second largest search engine, and it has
the least competition for eyeballs across all social platforms.
To put this in contrast, here is the number of pages competing for the term
“search engine marketing” on Google and YouTube.
3. You guessed it. YouTube.
You may ask… Why aren’t more people creating videos to go after YouTube rankings? It’s
a combination of a fear of looking bad on video, the unwillingness to spend a day figuring
out how to create a decent video, and wanting to hide in anonymity through a web page.
Guess which one is easier to get a first page ranking on?
4. What most people do not realize is that you can remain anonymous behind a slideshow
or screencast, and it takes half the time to create a video as it does a blog post.
You probably already knew that, though.
So… let’s move on and begin revealing the 17 secrets to mastering YouTube SEO.
5. When you are doing your keyword research try to aim for words that have a
minimum of 300 monthly searches. Although YouTube is the second largest search
engine, it pales in comparison to Google.
Going after lesser searched long tailed phrases is
usually a waste of time and resources.
#1 Target Keyword Phrases With Over 300 Monthly
Searches
6. #2 Use The Keyword Phrase Directly In The File Name
When saving the file name for your video, be sure to include the keywords separated
by hyphens. This file name is read by YouTube’s algorithm, and it can increase your
chances of ranking higher.
If you were trying to show up for the keyword phrase “Best SEO
Techniques,” then these are some good and bad examples of file names.
Bad File Name
videotake5.mp4
Good File Name
bestseotechniques.mp4
Best File Name
Best-SEO-Techniques.mp4
7. #3 Know What Types Of Searches Google
Automatically Uses Videos For
There are certain types of Google searches that will always pull up video results first.
The two big ones are:
How to’s
“How to Surf”
By creating videos with these keywords, you have a better chance of
ranking on Google’s front page in addition to YouTube.
Tutorials
”Adobe Photoshop
Tutorial for Beginners”
8. #3 Know What Types Of Searches Google
Automatically Uses Videos For
9. #4 Use Your Keyword Phrase in The Title Of Your Video
When it comes to your title, you absolutely must include the keyword. The best practice is to
have the keyword phrase be at the very beginning of the title.
“9 Video Marketing Techniques That Pull Crazy Views”
Target Phrase = Video Marketing :
“7 Beginner SEO Tips to Increase Your Google Rankings”
Target Phrase = Beginner SEO Tips :
Here are a couple of good examples:
10. #4 Use Your Keyword Phrase in The Title Of Your Video
11. #5 Add “Video” to Your Title To Come Up On the First
Page of Google
Google’s algorithm consistently uses YouTube videos for the top results for
keyword phrases that have “video” in them.
“YouTube SEO Tutorial”
Title Without Video Keyword
“YouTube SEO Tutorial Video“
Title With Video Keyword
By adding “video” to your titles, it can give you a consistent flow of Google traffic to all of
your YouTube videos. I added “video” to my title about search engine marketing, and I have
had the #2 ranking on Google for “search engine marketing video” for over three years.
Here is an example title to convey this strategy.
12. #5 Add “Video” to Your Title To Come Up On the First
Page of Google
13. #6 Create a Keyword Rich Description with Over 250
Words
Your video descriptions are just
as important as your titles
when it comes to YouTube SEO.
It is vital to make your
description at least 250
words long and include the
keyword 2-4 times.
14. #7 Link to A Related Blog Post in the First 15 Words of
the Description
A big mistake most people make is just sending them to their home page. If
your video has Pinterest tips, then create a link to a list of Pinterest tools.
Create Targeted Content
Create a call to action annotation within the bottom part of the video that
points to the link. For example you can write, “Click the url below to see
my list of 9 Vital Pinterest Tools.”
Use an Annotation Call to Action
Over 40% of people that watch the entire video will click on the link in the first part of the
description. Here are three ways to double that number:
At the end of each video ask them to click on the link in the description
to see the great related content in your blog post.
Ask Them to Click
15. #7 Link to A Related Blog Post in the First 15 Words of
the Description
YouTube keeps track from the moment they start watching your video until they hit the
back button. If viewers go to your blog post after they watch the video, then it increases
the average time on video.
This is another key factor in determining YouTube rankings.
If they stay on your video page longer than the competition, then you will outrank them.
16. If your content stinks, then it does not matter how well your video is optimized for
YouTube SEO. Take your time to go one step further than the competition.
Tell the audience how they well benefit from watching the entire
video in the first five seconds.
Start Strong
Get right into delivering the most valuable tip or piece of information
within the first twenty seconds.
Deliver Value Fast
Focus on what the audience wants and needs, do not spend time
discussing your opinions.
Eliminate Fluff
#8 Deliver Value Fast To Increase Your Video’s Average
View Time
17. Just like long form articles perform better, the same rule applies to videos on
YouTube. Long videos retain viewers for a longer period of time, which increases
the likelihood of then engaging, commenting, and liking that video. The majority
of top ranked videos are ten to fifteen minutes long.
#9 Make Longer Videos To Do Better In The Rankings
SocialBakers did a cross section study on the length of videos on YouTube.
They found that videos that were over 10 minutes long are rarely
uploaded to YouTube. Even though 1-2 minute videos had 18 times the
number of uploads, the 10 minute plus videos had nearly the same
amount of total views.
19. YouTube also weighs into account the total number of inbound links to videos within a
specific channel. If one video has several quality websites linking to it, then it can boost the
rankings of all the videos within your channel.
#10Make Videos on Statistics to Increase Inbound Links
An easy way to get links is to create a video that covers key stats related
to a hot topic in the news. Reporters will typically search for statistics
using Google and YouTube. When they find a stat to use from your video,
then they will link back to the YouTube video as the source.
20. The thumbnail is the image that is displayed to people before they click on your video. In essence,
it is a mini banner to draw people in. Be sure to use the most colorful and vivid shot from your
video to gain the biggest audience possible. Here are some key tips for YouTube thumbnails:
#11
Create Awesome Thumbnails To Draw In A Wider
Audience
Choose a thumbnail that looks sharp and stands out from the
rest of the results.
Make It Recognizable
Create a custom thumbnail that has an image paired with the title of
the video.
Create Title Cards
You need a higher resolution image because the thumbnail will
also be used for the preview image in the embeddable video.
Use 1280 x 780 pixels
22. YouTube allows you to include tags to describe your video. This aids in the search process
for viewers and lets YouTube know what your video is about. Put the most important
keyword phrase first and use long tailed variations for the remaining tags.
#12 Use Long Tailed Keyword Variations in Your Tags
For example….
Tag 1
= SEO
Tag 2
= SEO Tips
Tag 1
= SEO Techniques
23. YouTube’s SEO algorithm also includes the amount of subscribers that you have, and how many
you gain from each video. Here are a few effective ways to use an annotation subscribe button to
increase your channel’s subscribers.
#13Use an Annotation Subscribe Button in Every Video
At some point midway through the video, you will most likely have a
piece of content that your audience really needs. This is a great spot
to flash the “subscribe” annotation for about ten seconds.
Midway, After Giving Great Value
In the last ten seconds of every video, ask them to “click the subscribe
button to get more great videos like this one.” Place the button in a
prominent location of the video for about 15 seconds.
Ask for the Subscribe at the End
25. All YouTube viewers are preconditioned to look at and click on the related videos that
show up at the end of a video.
#14Create Custom Related Videos With Annotations
Try and make it look as similar as possible to the default related videos that YouTube
uses. Add an extra 20 seconds to each video that will show your custom related videos.
This increases your video views and average time on video.
A simple way to leverage this is to create thumbnail image
annotations that link to your own videos.
27. Comments are another key factor in the YouTube SEO algorithm. Here are the best ways to
increase the number of comments on each video.
Simply ask, “How did I do? Please give me some feedback in
the comments.”
Ask a Question at the End
Most people watching your video will think you are an expert on
the topic. Offer to answer any questions they have in the
comments section. You can take this a step further by offering a
freebie to the person that asks the best question.
Offer to Answer Questions
By asking your commentators questions, it can create a discussion
that can lead to more comments and new clients.
Respond to Comments With Questions
#15 Engage Your Audience to Increase Your Comments
Make a point to respond to all YouTube comments within a
24 hour period. This will keep the momentum going.
28. #16 Use Quora To Increase Your Video Views
Quora is a question and answer
site that you can use to
organically promote your video.
Find the questions that your video
can answer or enhance, and embed
the video to be watched directly
into your answer.
This will increase your total views and
promote yourself as the expert at the
same time.
29. #17
Embed Your Videos Into Your Most Visited Blog
Posts
Before you create your next video, look at your analytics to identify the blog posts that get
the most traffic. Identify a topic that you could cover in a video that will make your most
visited blog post even better.
This will allow you to consistently create videos that add value to existing
posts. In addition, each video placed on these highly trafficked posts will
get new quality views every single day. YouTube will recognize this
engagement and bump up the rest of the videos in that channel.
30. #17
Embed Your Videos Into Your Most Visited Blog
Posts
So there you have it… All seventeen YouTube SEO strategies that the pros use are now part
of your YouTube arsenal. Make a plan right now to incorporate them into your video
production process.
Thank you for taking the time to mentally download my YouTube SEO
strategies. Please take a quick moment to share this knowledge filled
post with your social contacts on Facebook, Twitter and Pinterest.