YouTube Marketing Secrets That Can Get You to Page One of Google
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Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
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YouTube Marketing Secrets That Can Get You to Page One of Google
- 1. Presented by Colleen Foshee
- 3. YouTube is currently the second largest search engine on the web.
- 4. The #1 search engine Google’s mission statement is "to organize the world's information and make it universally accessible and useful“. And guess who owns YouTube?
- 5. Google gives video more weight than text!
- 6. Fact: 60 hours of video is uploaded to YouTube every minute of the day. Fact: Over half of all web traffic after 5PM is ALREADY video traffic
- 7. Fact: 100 Million people take an action on YouTube (likes, share, comments) every week. Fact: YouTube mobile gets 600 Million views every day. Fact: In 2011 there were more than 1 Trillion video views.
- 8. As video continues to grow on the web, learning to use video strategies now can set you apart from your competition.
- 9. Your YouTube Channel Can be purposed as a second website. Your channel is the homepage. Your videos are the web pages.
- 10. To build authority, make sure you keep your videos relevant to the topic of your channel.
- 12. 1. Write down a list of FAQ or problems you help your clients solve. Come up with as many as you can. 2. Identify which ones would make good, short videos. 3. Set aside 1 hour a week and make a video on your list. At the end of the month you’ll have 4 videos to market. 4. If you are a local business, optimize for your local market plugging in city names, zip codes, area codes and other things that help distinguish your local area. (Put these in your title, description, and tags) Your plan is to get your message in front of people looking for the solutions you have. People don’t use Yellow Pages anymore. They search online. Help them find you!
- 13. Video Creation The Challenge:
- 14. You already are a video!
- 15. •Talking Head Video Great for building your brand. People get to know you and what you have to offer.
- 17. •Screen Capture Videos Great for instructional how-to’s. Makes it easy for people to focus on your message and learn. http://www.techsmith.com/jing
- 18. •Presentations Film a PowerPoint presentation with screen capture software and combine it with a voice over. A combination of text and voice-over narration works very well to draw people in to take action.
- 19. •Animated Video A fun and effective way to share your message. Mix it up!
- 20. Ideal Video Length? Sweet spot = Under 3 minutes.
- 21. 7 Steps to a great video message: 1. Tell them who you are and how to connect (Branding) 2. Tell them why they should watch and how long the video will run (Takeaway) 3. Tell them what you promised in the title of the video (Value) 4. Conclude with a repeat statement (Recap) 5. Advise them with some helpful advice. (Mentor) 6. Call them to action with words like “visit, read, buy, share” (CTA) 7. Get quiet and wait by leaving the CTA direction (link) sitting in front of them for at least 15 seconds (Decision)
- 22. Remember •Your main goal is NOT to get video views. •Your main goal is to get viewers to TAKE ACTION -Build your brand -Connect with you -Share your content -Send people to your web site -Build a marketing list -Sell your products and/or services
- 23. Video Optimization Making it count.
- 24. Video Optimization Use an exact keyword phrase that people would search for in order to find your content. Example:
- 27. Video Optimization •Link to your website in the first line •Use “http://yourwebsite.com” to make your links clickable. •Make sure your relevant keywords are sprinkled throughout the description •Add this YouTube video URL at the end of the description •Add your social network links
- 28. Video Optimization Insert one or two with varied keywords, CTA’s or connection information.
- 31. Video Optimization Lead Generation- How do I get people to connect with me so I can market to them?
- 32. Video Optimization Lead Generation- How do I get people to connect with me so I can market to them?
- 35. Check Your Results YouTube Analytics gives you data for videos within your channel. Statistics include a breakdown of views, time spent watching, playback locations, demographics, and traffic source statistics.
- 37. Presented by Colleen Foshee
Editor's Notes
- There’s no benefit to throwing a ton of unrelated videos on one channel.That would simply dilute your channel’s authority.Follow this rule and your ranking and quality score will skyrocket.
- Display your personal branding info (Facebook and Twitter URLs). The best spot for this is at the top of the screen.Tip: Recording quality doesn’t matter as much as the quality of your content.Use phone and buy adaptor for mic.
- Jing
- Jing
- Goanimate.com Free (2 minute length) or Go Plus (unlimited length) $4.50 month - Business $39 month
- 7 – hold off YT’s video suggestions
- Keyword research – even though it’s not visible, Google uses it to rank
- The practice of listing your keywords twice in a title, with slight variations. Title stacking gets you double relevancyin YouTube.
- These tags have already proven themselves to be the ones Google likes best for this topic.
- YouTube is constantly being scraped by aggregators and automated content sites. They repost including links!
- YouTube is constantly being scraped by aggregators and automated content sites. They repost including links!
- Spend $25 bucks on Fiverr’s SEO experts immediately after uploading your YouTube video. Always look for service providers who have an excellent gig rating.
- Spend $25 bucks on Fiverr’s SEO experts immediately after uploading your YouTube video. Always look for service providers who have an excellent gig rating.
- Spend $25 bucks on Fiverr’s SEO experts immediately after uploading your YouTube video. Always look for service providers who have an excellent gig rating.
- Click2orders.com