Content strategic for YouTube. Is more than Viral. Video content architecture. What is Hygine, Hub and Hero content. Types of user behavior on YouTube.
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
Hero Hub Help - YouTube Content Strategy For BrandsBrendan Gahan
Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
Hero Hub Help - YouTube Content Strategy For BrandsBrendan Gahan
Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Social media has become one of the most significant aspects of digital marketing, which provides incredible benefits that help reach millions of customers all over the world. Out of all the social media platforms, YouTube has turned out to be the most leading platform for any information to go viral and attract a lot of potential customers. If your company provides YouTube marketing services to your clients, then this YouTube marketing proposal PowerPoint presentation is exclusively for you. In order to pitch to your clients, sponsors, etc. it is essential to have an appropriate proposal. This PPT slideshow enables you to present your YouTube marketing proposal efficiently as it includes well-researched content. Mention here the company expectations and the services you're willing to deliver. In this PPT slideshow, we provide you ideal slides using which you can put forward your action plan in front of the potential clients. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads. Also, elaborate on the project timeline and the total investment required to complete the project. Persuade various business operators by explaining to them how your services are better than others and why the client should choose your marketing services in comparison to others. Make your proposal more effective by including some case studies to gain the client's trust. Avail this template now to propose your services spectacularly and gain maximum clients for your marketing business.
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
YouTube marketing strategy : Hero, Hub and HygieneBrent Spilkin
Deciding on your YouTube social media strategy?
This marketing strategy will help you understand how to sell to brands and which content to create for them.
"YouTube for your Business"
Key Takeaways form the session:
YouTube Channel Setup
YouTube Video Optimization techniques
how to do Video Marketing & What kind of content works?
YouTube for Lead Generation
Q & A
Brief about Trainer: Deepesh Sharma is a Technologist, Digital Marketeer and an Inbound Specialist at Digital Vidya. He takes care the inbound flow of leads through various stages of the buyer funnel. He is a Lead Trainer for YouTube Marketing Session in here.
www.digitalvidya.com
Matt Koval, Programming Strategist, YouTube
Twitter Handle: @MattKoval
A framework for YouTube creators to filter their ideas through, with the goal of maximizing their potential for long-term success. Got a series idea for your YouTube channel? Workshop it during the presentation!
YouTube Marketing: How to Build a Content Strategy for a Brand ChannelFrédéric Alliod
Make your business stand out from the competition with video marketing! Learn how to create quality content for your brand’s YouTube channel and build an always-on programming strategy. Follow our guidelines and turn your YouTube channel into a powerful marketing tool, build an engaged community of subscribers / advocates and drive online and offline sales.
Social media has become one of the most significant aspects of digital marketing, which provides incredible benefits that help reach millions of customers all over the world. Out of all the social media platforms, YouTube has turned out to be the most leading platform for any information to go viral and attract a lot of potential customers. If your company provides YouTube marketing services to your clients, then this YouTube marketing proposal PowerPoint presentation is exclusively for you. In order to pitch to your clients, sponsors, etc. it is essential to have an appropriate proposal. This PPT slideshow enables you to present your YouTube marketing proposal efficiently as it includes well-researched content. Mention here the company expectations and the services you're willing to deliver. In this PPT slideshow, we provide you ideal slides using which you can put forward your action plan in front of the potential clients. Showcase your talent and your past expertise in handling YouTube account of your customers to bring them maximum leads. Also, elaborate on the project timeline and the total investment required to complete the project. Persuade various business operators by explaining to them how your services are better than others and why the client should choose your marketing services in comparison to others. Make your proposal more effective by including some case studies to gain the client's trust. Avail this template now to propose your services spectacularly and gain maximum clients for your marketing business.
Optimizing Video Content on YouTube -- w/ YouTube's Mark McMasterConductor
Mark McMaster, Global Team Lead for Brand and YouTube at Google, shares proven techniques to maximize the value of your YouTube presence. These webinar slides will help you:
-Develop a winning video strategy for your company
-Discover specific tactics to attract and engage core customers
-Understand the value of a YouTube view
-Grok the relationship between YouTube and successful search campaigns
Petra Brodilová z Google na Poslední středě představila strategickou práci s obsahem na YouTube.
Video k vidění na našem YouTube kanálu: http://bit.ly/PS_YouTube.
Creating and optimizing video for YouTubeGreg Jarboe
I participated in Live with Linkdex webinar along with Rob Ciampa, EVP & CMO of video marketing platform Pixability. We shared our expertise on creating and optimizing video content that will create loyal viewership.
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
At the Hill&Knowlton Demystifying Digital event in Amsterdam on April 14 2011, YouTube delivers a presentation on new communication opportunities for brands on the popular video platform
Phil Nottingham - Video for SEO, CRO, Social and Beyond!Marketing Festival
Video is becoming an increasingly important part of many companies' marketing funnel, but knowing what to create and how to optimise it is incredibly difficult. Phil will be running through 3 types of videos all brands, big and small, should be creating; and providing tactical tips to ensure every video provides ROI in a matter of weeks rather than months. He'll cover social video optimisation, CRO with video, what video SEO looks like in 2016 and how you can measure the effectiveness of video in a meaningful way.
Owning a Great Blog: A Data-Driven Approach - Kopdar 1000 Blogger Nusantara (...Vinoaj Vijeyakumaar
How can you create a great blog by taking a data-driven approach? This presentation looks at how you can use Google's freely available data-oriented tools to help create great content, attract the right visitors, and improve the user experience. This presentation was given to an audience of 1300 bloggers at the Kopdar 1000 Blogger Nusantara conference held in Sidoarjo, Indonesia.
YouTube Bootcamp & Best Practices: Room 214 at the 2013 FitSocial ConferenceMatt LeBeau
This short YouTube bootcamp provides all the tips and best practices you need to start getting your YouTube channel in shape in just 50 minutes. Visit Room 214 to learn more: http://room214.com/
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
How to be Successful on YouTube in 10 Easy StepsAbdElRahman101
In this article, I will share with you the methods of success of the YouTube channel and how it rose to the trend
The course link: https://www.digistore24.com/redir/299134/AbdEl-Rahman/
Find SaltTO Bank of America FROM Hind DavidDATE March 1.docxAKHIL969626
Find Salt
TO: Bank of America
FROM: Hind David
DATE: March 16, 2016
SUBJECT: Bank loan
Topic and Purpose
“Find Salt” is a food truck in appearance, but it is without wheels so it is a kiosk. This proposal acknowledges an issue related to the limited menu of the kiosk, and it proposes a document that will suggest and recommend food and beverages to add to the menu. And since this food truck does not move and it is located in United Arab Emirates where is weather is very warm and hot. In this proposal, I am asking for bank loan to be a franchiser for this food truck, but at in-door location and diverse menu.
Scope
This proposal will outline and justify the forthcoming document generally. First the general nature of the document will be discussed; then the subsequent proposal will be outlined.
Proposal
The proposed document will describe various types of food that is recommend to be added to the menu. Identifying the franchised restaurant, its location, design, atmosphere and location.
Methodology
Information about street food concept will be collected from existing sources like management journals and scholarship. Also, Find Salt fans will be surveyed to assess what food is their favorite and what is not. Also to see if they will visit if it was a restaurant in-door rather than just grab the food and go.
Document Outline
The proposed document will include the following specific sections and subsections. This outline is preliminary in nature and may be adjusted as information is gathered.
Introduction
· Background about “Find Salt”
· Current menu
Franchise
· The new menu
· Location
· Design
· Atmosphere
Conclusion
· Amount of money needed
· Suggestions
Benefits
The owner of Find Salt and the franchiser will benefit from the new adjusted menu and from the new concept of the food truck that is an in-door restaurant. Also, bank will benefit from the loan when they will be paid.
What’s inside: An introduction to video marketing and the key terms and concepts
you need for this chapter. We look at how to produce an online video within a sound content
strategy, and how to promote it through paid, earned and owned media channels.
13
Video
Marketing
344 345
13.1 Introduction
Unlike text and even images, video offers an extremely rich, engaging and
stimulating experience for viewers. With the increased availability of bandwidth
and improvements in video technology, people have started watching and sharing
videos on a scale never seen before. From music videos and funny clips of animals
to reviews, how-to’s and exciting commercials and movie trailers, people are
turning to video for entertainment, information and valuable content.
In early 2013, Google was the world’s largest search engine with almost 19.5 billion
searches in January alone representing a 67% market share in the US (comScore,
2013). Interestingly, the second largest search engine was in fact YouTube, the
popular video-sharing website. This indi ...
WAN-IFRA Digital Media Asia 2011 - Owning Great Content: A Data-Driven Approa...Vinoaj Vijeyakumaar
This presentation was given at the WAN-IFRA Digital Media Asia 2011 conference held in Hong Kong on 23 Nov 2011. It covers how content publishers can take a data-driven approach towards owning great content. We introduce tools such as Google Analytics, Google Website Optimizer, Google Insights for Search, and Doubleclick Ad Planner, and show how they can be used to identify the right approaches for capturing loyal readers and visitors.
Gmail Sponsored Promotions.
Connect with consumers through an innovative and engaging ad format designed specifically for Gmail.
Teaser ad is displayed in email pane or Promotions tab on desktop and on the Promotions tab on mobile. The ad
will open and expand as an email, in which the user can save to his/her inbox and forward to a friend.
The flexibility of GSPs creates opportunities to promote a variety of consumer actions. Customize ads based on the most valuable user behavior.
Gmail Sponsored Promotions are designed to reach users -- not
cookies, not emails, not placements. Unique targeting makes it
possible optimize for a specific audience.
Thais Love YouTube.
They’re passionate. They define trends. And when they find a brand they love, they tell all their friends. They are 18-34 year-olds and they live and breathe YouTube.
- Thais watch millions of hours of YouTube EVERY DAY
- We see billions of views on YouTube in Thailand EVERY MONTH
- Over one third of YouTube watch time in Thailand is from a mobile device
Bringing Thai people a new enhanced experience that makes it easier for Thai communities to find and fall in love with locally relevant videos
Nothing connects like video. As the Internet gets even faster and more global, digital video is making its own new stars, changing how news is reported, and has the potential to affect the rise and fall of governments.
In the last decade, digital has made video incredibly easy to produce and watch,bringing new energy to media companies, content creators, and advertisers. Big brands are finding more ways to connect with video viewers across the web.Traditional print publishers are finding new audiences and revenue streams in video, while entertainment broadcasters are moving to online distribution.
One thing all these diverse industries have in common: their ad models are evolving to make the most from digital video.
Google partners with many advertisers and publishers who are embracing the video opportunity, which is why we're presenting this collection of research notes with insights gleaned from Google’s video advertising solutions. We'll highlight some of the transformative changes in digital instream video advertising so far, and add more as new findings are uncovered.We hope you find it useful.
Publishers face the ever-changing complexities of selling display ads and reaching new audiences. As a business partner to publishers around the world, Google is no stranger to these challenges. We rely on data-based insights to guide our business decisions. During our routine deep-dives into the publisher display dynamics, we frequently notice trends that may be of interest to our clients as well, which is what prompted us to introduce this research publication.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Hub
VIDEO CONTENT ARCHITECTURE
Hero
Hygiene
6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6
User Behaviour on YouTube
Looking for answers
to questions
Search Browse
Looking to be entertained,
ready to be distracted
Be the most compelling
answer to the question
entertain and inspire through
emotional storytelling
Hygiene content Hero content
10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10
10 Google confidential
what you want to communicate
about your brand, packaged in a
story which
• makes an emotional connection
• is memorable
• invites further participation
hero content
best practice principles for
11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
1. Funny
Toyota – Swagger Wagon 9.9M views
2. Sexy
Levi’s – Rear View Girls 7.4M views
(original video down)
3. Shocking
Carlsberg and Mentos 2.7M views
4. Unbelievable
5. Controversial 6. Geeky
PS3 – Michael 10.3M views
7. Illuminating
Samsung – HD Camera Trick 1.5M views
8. Random
Cadburys – Eyebrows 8.2M views
9. Zeitgeist
Nike – Write The Future 26.6M views
10. Cute
VW – The Force 44.3M views
11. Uplifting
Alphabet Photography 35.1M views
12. Moving
John Lewis, Christmas ad 4.1M views
DC Shoes - Gymkhana 30M views
Leicester NHS - Teenage Kicks
2M views in 2 weeks
Trigger emotion for great Hero content
14. Google Confidential and Proprietary 14Google Confidential and Proprietary 14
Hygiene content - what is it?
"With 1,000 million people watching YouTube, there are
millions who are just looking for instructions, information,
solid advice."
Hygiene content
what your target
market are
searching for
what your
brand has to
say
15. Google Confidential and Proprietary 15Google Confidential and Proprietary 15
The videos go into greater depth on the various technical specifications and
functionality of as well as providing videos of interest to specific target audiences.
The Hygiene Content Illustrates Product Benefits
Dynamic Steering video – 1M views Welcome To My Cab Webisode - 600k views
16. Google Confidential and Proprietary 16Google Confidential and Proprietary 16
16 Google confidential
Knorr Recipes
HYGIENEHow to…
17. Google Confidential and Proprietary 17Google Confidential and Proprietary 17
Millions of consumers are just looking for
instructions, information and solid advice
18. Google Confidential and Proprietary 18Google Confidential and Proprietary 18
Advertisers vs YouTubersattention/activity/reach
Time
act like an advertiser here
act like a
YouTuber
here
19. Google Confidential and Proprietary 19Google Confidential and Proprietary 19
Hero → Hygiene - Volvo trucks
Now you got my attention!
20. Google Confidential and Proprietary 20Google Confidential and Proprietary 20
Google Confidential and Proprietary
HUB
21. Google Confidential and Proprietary 21Google Confidential and Proprietary 21
Google Confidential and Proprietary
How good is
your channel?
22. Google Confidential and Proprietary 22Google Confidential and Proprietary 22
HUB
Hygiene content
be the most compelling answer
to the question
discovered through search
Hub
regularly updated destination
and
valuable and engaging content
worth returning to
subscribe - like - follow
Hero Content
entertain and inspire with
emotional storytelling
promoted through advertising
24. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Hygiene/Hero/Hub in action, Nike Basketball
Hero – Just Fly Dunk
around 2.7M views
Hub/Hygiene
uploads regularly
26. Google Confidential and Proprietary 26Google Confidential and Proprietary 26
2x
1x
Unsubscribed
TV
Build your HUB
Users who subscribe watch more of your content
Subscribed
Average Watch Time of Channel Content in Minutes
Source: YouTube Internal Data
27. Google Confidential and Proprietary 27Google Confidential and Proprietary 27
Hub
VIDEO CONTENT ARCHITECTURE
Hero
Hygiene
28. Google Confidential and Proprietary 28Google Confidential and Proprietary 28
Complimenting TV to further reach
Cost/GRP
Reach
VDO
TV
29. Google Confidential and ProprietaryGoogle Confidential and Proprietary
HYGIENE
HUB HUB HUB HUB
Jan Mar May Jun Jul Aug Sep Oct Nov DecFeb Apr
HERO HERO HERO
Editorial Calendar to align with your Annual Marketing Plan
Tell better stories to the right people with the right content
Use the Hero Hub Hygiene framework to organize your
content creation
Hero Content
Large-scale, tentpole events
or “go big” moments that
drive awareness at scale
Hub Content
Regularly scheduled
“push” content around
customer passions
Hygiene Content
Always-on “pull” content
optimized to users’ intent
and interests
30. Google Confidential and ProprietaryGoogle Confidential and Proprietary
How-to’s, Demos,
Customer Service Original Series, Success
Stories, Passions, and
Interests
Product launches &
seasonal campaigns
Align your content with your media buys and annual
marketing plan to engage the right audience
Hero
Multi-Channel Media
TV, Out of home, YouTube
Masthead, Engagement AdsHub
Targeted Media
TrueView In-Stream,
Engagement Ads
Hygiene
Intent based Media
TrueView In-Display,
Category Search
31. Google Confidential and Proprietary 31Google Confidential and Proprietary 31
thanks
Thank you