This is my presentation from the 2011 Video Commerce Summit in San Francisco. I walked the audience through strategies for leveraging online video across the consumer purchase life-cycle/funnel. You can learn more about e-commerce video at ReelSEO - http://www.reelseo.com/video/retail-ecommerce/
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
How and Why to Use Video in Your Marketing StrategyAffiliate Summit
This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: We’ll explore why you should be using video and more importantly how to most effectively implement your video strategy across your various marketing channels.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Viral video marketing is the process of creating, producing and seeding a branded video via social networking sites, blog outreach, targeted websites and social and mobile applications.
PixTV 23: YouTube for Marketers. From Killer Content to Astonishing Adwords.Pixability
To gain access to the full video recording, register for free access at:
http://pixvid.tv/Xy0zfi
YouTube has been around for years now, but many marketers skip it when developing their marketing strategy. That's too bad because YouTube can be a powerful tool for businesses to get seen. Theresa Moore and Rob Ciampa will be tackling the questions every YouTube marketer faces when developing a video strategy (hint: it's not all about production). From social marketing to AdWords, they will show you how to build a real audience and keep it.
Connect With Pixability:
Twitter | @pixability
Facebook | facebook.com/pixability
e-mail | info@pixability.com
phone | 1-888-PIX-VIDEO
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Reimagining Customer Support Communities - SWARM 2015Caty Kobe
When was the last time you heard a customer share how excited they were with their experience in your customer support community? Rising customer expectations and advances in technology offer the opportunity for us to drive a more fulfilling and cohesive experience for community members. Let's explore different ideas for driving more engagement, and increasing member satisfaction in the context of providing memorable, praise-worthy customer support.
Originally presented at SWARM 2015 in Sydney, Australia.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Facebook Is Important: Like or Share if You AgreeAdam Rosenberg
“Facebook Is Important: Like or Share if you agree” discusses the depth of Facebook as both a platform and a key component to every digital strategy. It gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy both on and off the platform. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
Digital marketing project Bubble Cam. I was the sole contributor to the composite profiles building, marketing strategies in different channels, and budgeting parts. I managed the social media content creation for Bubble Cam as well.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
If a picture's worth a thousand words, how good is video? Video is more accessible than ever and no form of marketing has a more dramatic effect on the user. Learn about the types of typical videos and how to market them effectively to capture the interest of leads and drive sales.
Emerging Portfolio Trends presentation given at the Art Institute of Atlanta on April 18, 2011 "As digital trends advance and emerge how should a design portfolio visually communicate ideas & information?" All the work (Images and videos) appearing on this presentation are the property of their respective owners.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Reimagining Customer Support Communities - SWARM 2015Caty Kobe
When was the last time you heard a customer share how excited they were with their experience in your customer support community? Rising customer expectations and advances in technology offer the opportunity for us to drive a more fulfilling and cohesive experience for community members. Let's explore different ideas for driving more engagement, and increasing member satisfaction in the context of providing memorable, praise-worthy customer support.
Originally presented at SWARM 2015 in Sydney, Australia.
Wine Social Media and Mobile App Seminar in Hunter ValleyBruce McGechan
This seminar covered (1) Basic Wine Social Media and (2) Wine Mobile / Tablet Apps.
Wine Social Media
- the principles and practices of Social Media
- Facebook EdgeRank and numerous
- examples of Winery best practice
- the wine industry internet database Wine Directory
- Specialist wine social media monitoring tool called Social Connect
- Facebook Wine Marketing software Social Candy with the Wine Directory plugin
Wine Mobile (and iPad) Apps
- Why use it?
- What is it: Mobile www vs Apps, Native vs Web Apps
- a new Wine App
Facebook Is Important: Like or Share if You AgreeAdam Rosenberg
“Facebook Is Important: Like or Share if you agree” discusses the depth of Facebook as both a platform and a key component to every digital strategy. It gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy both on and off the platform. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
Digital marketing project Bubble Cam. I was the sole contributor to the composite profiles building, marketing strategies in different channels, and budgeting parts. I managed the social media content creation for Bubble Cam as well.
YouTube for Social Marketing and Commerce, ExplainedGrant Crowell
Posting videos on YouTube, with a link from a retail site to YouTube, is the easiest way to get videos online. But ease of use comes with trade-offs, among them, less flexibility in creating videos that suit your own image and needs, and the fact that Google directs users who find your videos through web search to YouTube rather than to your own site. Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.
Originally presented at the Internet Retailer Conference and Expo, June 10, 2014; and presented again with updates at Social Media Week Chicago on September 25, 2014.
http://www.irce.com/speaker/grant-crowell
Super Socialize Me! Eat, Drink, and be Social (with Video)Grant Crowell
Social Video Marketing strategies with Videologist Grant Crowell. Originally presented Monday Oct 17th for the Chicago Social Media Marketing Club. Presentation covers an overview of social media marketing with video,
Screw Viral – Tube Responsibly! Social Video SEO for Business SuccessGrant Crowell
With video more prevalent than ever in search traffic and more engaging than static content, SEO professionals who wish to thrive must learn the basics of video marketing and optimization to stay relevant.
CONTENTS:
• Why Video is the big advantage for SEO
• How to SEO your videos for Search on YouTube and Websites.
• Which SEO ranking factors matter most on YouTube
• Top tips and tricks for basic video production and publishing for SEO juice
• How to work Social media marketing into your Video SEO
SPEAKER BIO
Video ROI Specialist with 20 years of professional online marketing experience across SEO, Social, and Usability for B2B and B2C clients on the agency and brand side.
Full speaker bio: https://raleighseomeetup.org/conference/2018-raleigh-seo-conference/speakers/grant-crowell/
PRESENTATION INFO:
Tuesday, May 15, 2018
North Carolina Nature Research Center
121 West Jones Street, Raleigh, NC 27603
Video Marketing: Harnessing the power of multimedia.Anubha Rastogi
People remember 20 percent of what they hear, 30% of what they see and an amazing 70% of what they see & hear, and probably that's the reason why videos are absolute favourites of both the marketers and consumers. The presentation gives key insights on video marketing and how can that be harnessed in the best way to drive results.
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
Consumption rates for video are astounding. When determining who your ideal client is, it’s not a matter of if they watch video (self produced, non-network television), but how much and where?
Are you taking advantage of video? Reasons to start:
- A picture is worth a thousand words, A video is worth a million
- Say more with less
- People are reading less and want to know what your brand is saying
- Paragraphs of copy are glanced over or labeled as TLDR
- Your business needs thumb-stopping content
Joe Skibbie of JRS Mar/Com reviews current statistics, shares wins and losses from clients, and outlines what you need to incorporate video into your marketing efforts in 2022.
Social Video For Business Vistage Talk April 28Doug Lehman
Social Video Business Presentation for Vistage. Using Social Video by embracing social video, engagement tips,excuting a video distribution strategy and equipment and resources for Video Marketing Today. Leveraging Social video and social selling to increase revenue, sales, reduce costs and expand brand awareness.
Online Video Marketing: Tips, Types of Videos To Create & How To Promote ThemBloominari
Your business NEEDS videos! Learn all about what types of videos you can make, why they will benefit your business, where to publish them online and many other helpful tips.
B2B Video: How to Optimize B2B Video for YouTube & FacebookMark Robertson ⏩
Mark Robertson presents how to optimize B2B video presence on YouTube and in Social. Learn B2B social video marketing best practices for optimizing business-to-business focused video across YouTube and Facebook. Presented @ VidYard's Fast Forward conference on 4/11/2017
Want to learn how to succeed with video on Facebook - Learn which video strategies, tactics, formats, dimensions, metadata, etc.. work best? Here are my Facebook Video best practices slides, as presented in a webinar with Carla Marshall (focus on Facebook Live Video), for Tubular Insights (formerly ReelSEO).
How to Optimize YouTube Videos - YouTube SEO - ReelSEO PresentationMark Robertson ⏩
http://bit.ly/cFLKJX - The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented this at the Dallas Fort Worth Search Engine Marketing Association and was on a panel with Lane Shackleton of YouTube. The entire focus of my presentation is on practical tips, strategies, and tactics for taking full advantage of the opportunity with YouTube and video marketing and video SEO.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Using Web Video throughout the Ecommerce Purchase Funnel
1. WELCOME TO
THE “REEL” WEB
The Evolution of Video Marketing
2. Agenda
1
•Search Evolves - 2010 & 2011 Trends
2
•The New SEO Paradigm
3
•The State of V-Commerce
4
•The V-Commerce Marketing Funnel
5
•Creative V-Commerce Examples
6
•Q&A
3. Who’s That Handsome Dude?
Mark Robertson - ME
• ReelSEO.com | CEO, Founder, Webmaster,
Customer Service Rep, Author, etc…
• Internet marketing consultant - focus on
video, search, & social media marketing.
• Expertise
– Search engine optimization
– Web video publishing & marketing
– Procrastination
• Not so much
– Dynamic speaking
– Baseball
11. Even YouTube’s Search Looks Outside
Influencers
Social
Paid
Media &
Promotion
Buzz
YouTube
Rankings
Frequency Inbound
Freshness linking
12. Search Needs Social? It Makes Perfect Sense
• When consumers were exposed to both search and social media influenced by
a brand that overall search CTR went 94%.
• 40% of consumers who use search in their path to purchase are motivated to
use social media to further their decision making process.
Source: GroupM & comScore – “The Virtuous Circle: The Role Of Search And Social Media In The Purchase Pathway“ - 2/2011
13. THE NEW VIDEO SEO PARADIGM
Good SEO = Outside the Box
00:21
16. What Are The Implications?
• Search is a moving target, and moving faster
than ever.
• Universal video search is becoming less
effective for e-commerce transactional
queries.
• Social media engagement now enhances SEO
rankings, a lot.
• Marketers’ must embrace social video &
produce video that lends itself to social
17. THE STATE OF V-COMMERCE
Product Videos Galore
00:36
18. The State Of Retail Web Video
Retailers Have Embraced Product Video
• 73% of US retailers feature video on
product pages in Q4 2010. vs. 55%
2009.
• # retailers > 1,000 videos on their
websites 10% from Q4 2010 to Q1
2011.
• 37% YOY growth in video views for
LiveClicker retail sites live with video >1
year.
Source: eMarketer's "Video for Ecommerce" report | Sunday Sky’s “State of Video in Ecommerce Q1 2011” | MediaPost, Justin Foster
7/2011
19. Time To Invest Beyond Product Videos Alone
• Myopic approach with focus on product videos (my observation)
– They’re a must for e-commerce websites.
– There is a Hard R.O.I. and it’s measurable.
– They’re cost effective and a great starting point.
• However
– Product videos don’t typically work well for social.
– Product video SEO may be a less effective approach moving forward.
• PLUS
– There are many more things that can be done with video.
25. The Video Marketing Purchase Funnel
Strategies Video Types
Video Commercials, Branded
Video Advertising, Video SEO,
Video, Instructional (How-to)
Live Video Events, Social Video,
Videos, UGC Videos, Lifestyle
Video Distribution
Content
Company profiles, Product
Video SEO, Social Video, Video
Demos, Video Case Studies, Video
Chat
Testimonials, Video Comparisons,
Website Video, Video Chat Product Videos
Training Videos, User Generated
Videos, Video FAQs, Corporate
Website Video Image/Culture, Customer
Support, Thank you/rewards
videos
Video Sharing/Social Video/UGC Product Video
MAKE ALL VIDEOS SHAREABLE Reviews/Testimonials
26. Reach Throughout The Customer Life Cycle
Product Demonstrations Customer Testimonials
Customer Support Company Introductions
28. Providing Community Value w/ Lifestyle Series
"In challenging socio-economic times, people are searching for authenticity, even in
the brands they buy. Consumers want to be given something more than forced
advertising. They want community and trust. Producing original branded video
content is one way to provide value back to the community and grow brand
awareness and loyalty at the same time." - Stacy Bellew, ThinkProducts, Inc.
29. Go Inside the thinkKitchen
http://www.youtube.com/thinkThinTV
30. Branded Video Distribution Strategies
Prominent Website Visibility
Unique Social Channels
• YouTube channel
• Facebook page
• Twitter profile
Outreach Partnerships
• Featured on relevant
YouTube channels
(http://www.youtube.com/user/diethealth)
• Syndication to niche target
sites like diet.com
31. How & Tying Back to Product Sales
How it is executed
• In-house production
• Produces 8 episodes over course of day,
every other month
• 1 episode released /week
• Simultaneous release across all channels
How does it tie back into sales? ???
• Carefully - Viewers want value
• Indirectly – Brand awareness, Loyalty =
soft ROI
• “Download the recipe” – takes viewers
to product website.
– ASK: for email information, Facebook likes,
etc…
– Incentive: 20% coupon
32. Hyper-Targeting with Existing Communities
“We reached out to the top 50 people on YouTube who were making videos and
created a network of video bloggers. …92% of our traffic is organic and most
comes from YouTube,” said Jordan Blum, President - BeautyChoice.com”
views in < 2 years
WARNING:
Excellent strategy, but don’t just rely upon others. Control your brand reputation!
33. Supporting Customers & Teaching Potentials
“Our goal with our videos is to really try to clarify things with our customers and
our potential customers. We do things with our videos that will show our
customers the best features of a product, or explain exactly how a product works,
or just answer any general questions they may have about consumer electronics...”
- Jon Schroeder, Crutchfield
34. Supporting Customers w/ Video – Crutchfield
Distribution Strategy:
• Website - 400 videos
– Relevant product pages
– Video learning center
• YouTube
– 250 most popular videos
• Facebook
– 115 videos
• Twitter
– Tweets for each new video
37. Zappos.com Video Results - Powerful
Zappos Video Results
• Product page conversion
• Returns
• Customer satisfaction
Zappos Keys To Success
• Honest, personal, informative
• Diffusion everywhere
– Website, YouTube
– Facebook - 2011
“What works the best is the fact that our videos are very real. There is value in
being candid. There's an emotional connection that can’t be captured via
photograph or text”
– Laurie Williams, Zappos.com Video Product Manager
38. Please Love Us & Get Reel With Video!
ReelSEO = The Online Video Marketer’s Guide
Our focus is to help businesses and
marketers to best leverage the power of
online video.
Video Marketing Video Advertising
Video SEO Video Technology
Video Search Video Production
Research & Trends E-Commerce Video
Mobile Video Tools and Software
Facebook.com/reelseo
Twitter.com/reelseo
Youtube.com/reelseo