Video Marketing Rules reveals several quick tips for success with online video marketing. This is normally a live webinar with audio, but I wanted to share the slides here - since you can still get a lot of great tips and tools for doing video right!

1. VIDEO MARKETING RULES!
Quick Tips for Online Video Success

2. WHAT YOU’LL LEARN…
 Ideas for getting started with video
 How to maximize the latest changes to YouTube, the world's biggest
promotional platform and 2nd largest search engine
 What you need to know about Web TV, and how webcasting can
build your biz
 New ways to engage your customers with video
 New video tools that make it easier than ever to create cool videos

3. WHY YOU NEED TO KNOW THIS STUFF!
 The Internet is being driven by video
 Video content is becoming a critical information source
 YouTube is the 2nd biggest search engine
 60% (and rising) of all web traffic is video
 Video is more compelling and engaging than other media
 Video connects!
© Lou Bortone www.LouBortone.com

4. WHY VIDEO NOW?
• If you have video on your website, you are 53X more likely to appear on
the first page of Google’s search results!
• Visitors who view video stay two minutes longer on average and are 64%
more likely to purchase than other site visitors. (Comscore, August 2010)
• Websites with video sell 45% more!
• 60% of all Internet traffic is currently video. By 2016, Cisco reports that
90% of all Internet traffic will be video!
© Lou Bortone www.LouBortone.com

5. WHY VIDEO?
• Breaks through the online noise
• Increases your visibility & credibility
• Attracts clients so they come to YOU
• Turbocharges your social media
• Opens up new opportunities, JVs,
speaking gigs, etc.
© Lou Bortone

6. VIDEO IS THE FUTURE
 It’s time to lead, follow or get out of the way!

7. BUT WHY LISTEN TO ME?
 20+ years in the TV business (Fox, E! Entertainment TV)
 Have been doing video marketing since before YouTube!
 Experienced marketing and branding executive

8. WHO I WORK WITH...
 My clients include Michael Port, Ali Brown, Andrea J. Lee,
Lolly Daskal, Sheri McConnell, Les McKeown and a long
list of authors, speakers and thought leaders... (OMG, what a
name-dropper!)

9. QUICK TIP #1
 Start with a simple “welcome” video
 Just use your webcam
 Short and informal is fine (1-minute)
 Give your “who and do what” statement
 Invite them in! (opt-in box)
 Use on your home page
 Can also be used on your “about me” page

10. WELCOME VIDEO

11. QUICK TIP #2
 Use an easy video creation site
 Animoto.com
 OneTrueMedia.com
 GoAnimate.com
 SlideMotion.com
 Stupeflix.com

12. GOANIMATE.COM

13. GOANIMATE.COM

14. SLIDEMOTION.COM

15. QUICK TIP #2 – BONUS RESOURCES
 Prezi.com
 SlideShare.net
 PowerPoint/Keynote
 Jing (JingProject.com)
 Camtasia
 Screenflow (for Mac)

16. TALKING HEAD VS. SCREENCAST
Talking Head Screencast
• Best for personal vids • Best for demo vids
• About Me pages • Training or instruction
• Welcome video • Longer sales videos
• Tips series/cred • PowerPoint to video
• Pitching a service • Pitching a product
© Lou Bortone www.LouBortone.com

17. QUICK TIP #3
 Engage with Video Email
 Video in email can double your email open rates!
 According to Small Business Trends, Video in email increases
click through rates by a whopping 96%!
 Want more response?
Put video in your email!
 Two free ways to do that include:
 mailVu.com and Eyejot.com

18. VIDEO EMAIL OPTIONS
© Lou Bortone www.LouBortone.com

19. © Lou Bortone www.LouBortone.com

20. QUICK TIP #4
 Maximize YouTube
 Optimize the latest changes to YouTube
 Customize and organize your channel
 Use YouTube sharing for leverage

25. QUICK TIP #5
 Leverage your time with “Social Video”
 Share your videos to Facebook, Twitter, Google+
 Make your videos more “shareable”
 “Share the love” with Facebook

27. VIDEO ON FACEBOOK

28. That’s social media engagement!

29. VIDEO MONTAGE
OneTrueMedia.com

30. QUICK TIP #6
 Connect with Webcasting
 Live stream video viewing is up by 648% this year!
(comScore)
 You can launch your own Web TV channel instantly (free!)
 Go live on the web anytime, anywhere
 Two big players are Ustream.tv and Livestream.com

31. LIVESTREAM IN ACTION
 Elizabeth Marshall’s Live Webcast
© Lou Bortone www.LouBortone.com

32. LIVE WEBCASTS
 Your Own Web TV Show!
• www.Oovoo.com

33. QUICK TIP #7
 Plan ahead with a Video Editorial Calendar
 Create a Video Marketing Plan based on your
business objectives
 Integrate video into your existing marketing plans
 Be more strategic with video!
 Free calendar template available at:
http://www.loubortone.com

34. VIDEO EDITORIAL CALENDAR

35. VIDEO MARKETING
STRATEGY
 Reality Check: All of this
is useless without a
PLAN!

36. THE VIDEO/PROFIT CONNECTION
 Use video to establish an immediate, personal and powerful connection
to your clients and prospects
 Video accelerates the sales process
 Video dramatically increases the “know, like & trust” factor
 Consumers who watch product videos are 144% more likely to add a
product to their cart (via Internet Retailer)
© Lou Bortone

37. VIDEO MARKETING STRATEGY
• Integrate video into your existing marketing plans
• Repurpose blog posts, articles and ezines into video
marketing
• Determine how video can support your promotional plans
• Create a “Video Visibility” strategy to maximize exposure
• Use video to create more effective sales pages, blog posts,
etc.
© Lou Bortone

38. LET’S CONNECT!
 lou@loubortone.com
 www.LouBortone.com
 www.TwitterLou.com
 www.FacebookLou.com
www.loubortone.com/videobunch