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Youtube marketing internet 
In this file, you can ref free useful materials about youtube marketing 
internet and other materials for video marketing such as video marketing 
tips, video marketing tools, video marketing sites. 
If you need top free materials below, please visit: 
videomarketingaz.com 
· Top 21 tips for video marketing 
· Top 31 sites to upload your videos 
· Top free 7 tools for video marketing 
I. Video marketing content for you! 
A timely guest post from Andy Havard at Skeleton Productions, a UK 
based Internet video production company. 
I presented my new Social Media News Release Guide at the PR News 
Digital PR Summit on Wednesday. One of the elements for a good 
SMNR is video – it’s a great PR tool. 
Andy has some excellent video tips in this post: 
Video marketing. Free pdf download examples Page 1
Since 2007 YouTube videos 
have had the great benefit of being able to influence the search engine 
results on page 1 of Google. Many Internet marketers have been using 
this benefit to their full advantage over the years, but there are still many 
businesses, brands and bloggers missing out on some fantastic 
underused YouTube Internet marketing tools. The following article 
outlines five key underused Internet marketing tips and assesses how 
they can help to boost your SEO, improve conversion rates and generate 
higher levels of traffic to your site. 
Closed Captions 
Closed Captions have been around on YouTube for years, they are by all 
accounts one very old YouTube feature, yet so many videos lack them. 
Closed Captions (Transcripts) are not only practically useful by 
providing a visual aid for viewers hard of hearing, but they also offer a 
great deal of SEO value. All text fields on YouTube are scanned by both 
YouTube and Google search engines and the same goes for the text 
submitted in your Closed Captions. This means you can textually 
include keywords and phrases within your video content to help your 
content get found by searching Internet users. 
Keep Your Old Videos Updated: 
As YouTube videos impact Google searches you want to be on as good 
Video marketing. Free pdf download examples Page 2
terms with the YouTube search engine as possible. One of the easiest 
and most powerful ways to do so is to keep your old video content 
updated. Changing video titles, descriptions, tags and adding Closed 
Captions to old videos are great ways of doing this. Keeping your 
content updated showcases your Channel to YouTube as being active 
and useful. YouTube rarely flags up old content in searches, especially 
content that is not being used, so by maintaining your old content and 
keeping it fresh you will help to give it a great chance of appearing in 
the search results. 
Use It As A Social Platform: 
YouTube has and always will be a social platform, yet so many users 
forget that. Facebook, Twitter, Google+ and LinkedIn are all very 
popular social media websites, but that doesn’t mean YouTube is any 
less of a social website. Its nature as a ‘sharing’ website has always 
brought about huge amounts of audience interaction in its video content, 
and that shows no sign of stopping. Become Friends with other users, 
Subscribe to other users content, Comment, Video Respond and 
Like/Dislike content similar to your videos niche. By being an active 
user you will help to encourage activity and engagement with your own 
content. This will give you great promotional benefits and help to spread 
the awareness of your video content across the web and get the message 
it’s portraying out to the world. 
Use Calls To Action: 
YouTube Annotations are ironically an ‘overused’ YouTube feature, but 
an incredibly ‘underused’ marketing tool. Annotations can be carefully 
placed in your Internet video content to give viewers extra pieces of 
information, whether it’s a website URL, a link to another video or an 
important call to action. One of the biggest difficulties of using a video 
to market content is to then send traffic from that video to a desired 
location. By using calls to action in your Annotations you can make sure 
viewers get essential instructions and encourage them to go beyond 
watching your video, and get them to check out your website, article or 
download. 
Video marketing. Free pdf download examples Page 3
Embed Your Videos 
A stigma attached to using a site like YouTube as a marketing tool is 
that it’s a giant diversion, that it takes audiences away from blogs and 
websites and onto a very distracting media platform. This is actually a 
very good point, and in fact quite a true one. Yet, so many users neglect 
to use the embedding ability YouTube gives videos in order for users to 
promote it on their own websites. Many websites and blogs get a huge 
amount of traffic already and have no need to fragment their audience by 
sending them to other websites. Embedding their YouTube video on 
their website is a perfect way to use the power of Internet video and still 
keep audiences on their site. 
Although, one of the biggest pitfalls with this approach is that so many 
people forget to Sitemap their embedded video on Google. A Sitemap 
informs the Google search engine that your embedded video content is 
actually on your website, which gives both video and your website 
essential SEO power. If you want Internet users to check out your video 
content on your website then creating a Sitemap is essential. Especially 
if you don’t want them to end up on that pesky ‘distracting media 
platform’. 
Summary 
So there you have it, five essential underused YouTube Internet 
marketing tips. By using these tips and tools to your full advantage you 
can help pick up extra SEO value for your videos and boost traffic to 
your site and your newsroom. And encourage those sought after 
conversion rates to increase. 
Video marketing. Free pdf download examples Page 4
II. Video marketing tips 
#1: Make your title count 
Just like a headline to a blog post, 
video titles can pull powerful 
traffic. There are two main reasons 
why the title is so important. One, 
a great title can instantly grab a 
viewer’s attention. 
Two, when you use the appropriate keywords in your title, you are more 
likely to show up on search engines when people are searching for your 
topic. And remember Google owns YouTube, so there’s a story 
connection between video and searching. 
#2: Provide excellent content 
Take some time to think about your ideal viewer. What do you know 
that they’ll find valuable? What can you teach them? “How-to” videos 
are extremely successful because not only do they offer great value to 
your viewer, but also you’re able to showcase your knowledge and skill, 
thus positioning yourself as an expert. This is key as you continue to 
grow your brand. 
#3: Include your URL in your video 
When you edit your video, take advantage of the different editing 
features. One easy feature is to add a text box to your video. This is 
where you can display your website address and it’s a great way to get 
exposure. 
Video marketing. Free pdf download examples Page 5
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she 
used a text box in her video to display key information, including her 
website URL at the end of her video. Smart move! 
#4: Take advantage of video’s branding opportunities 
For branding purposes, have your company logo displayed prominently 
somewhere on the screen. You can do this at all times, or during key 
times in your video. 
In the image below, notice how the company logo is displayed in the 
upper-left corner. You can display your logo throughout your video or 
only at key times. 
#5: Always provide an HTML link 
When you post on YouTube, you have the option to write a short 
description of your video. Always start with the link you want to drive 
your viewers to so you don’t miss this key opportunity. 
Here’s a snapshot of the description boxes from one of my YouTube 
videos. Notice the placement of my website URL (it’s the first thing 
you want to put in the box!) and the keywords I used in my title as well 
as the description. 
#6: Go beyond YouTube 
Most people post their videos on YouTube. In addition to this, make 
sure to always embed your video on your own website. This will 
increase the amount of time people spend on your website and help grow 
a captive audience. 
Video marketing. Free pdf download examples Page 6
Also, Google’s algorithms consider how many times a video is viewed, 
and embedded video views you receive get added to the ‘views’ tally on 
YouTube. This is important for showing up in Google search results! 
Video marketing. Free pdf download examples Page 7

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Youtube marketing internet

  • 1. Youtube marketing internet In this file, you can ref free useful materials about youtube marketing internet and other materials for video marketing such as video marketing tips, video marketing tools, video marketing sites. If you need top free materials below, please visit: videomarketingaz.com · Top 21 tips for video marketing · Top 31 sites to upload your videos · Top free 7 tools for video marketing I. Video marketing content for you! A timely guest post from Andy Havard at Skeleton Productions, a UK based Internet video production company. I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday. One of the elements for a good SMNR is video – it’s a great PR tool. Andy has some excellent video tips in this post: Video marketing. Free pdf download examples Page 1
  • 2. Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Many Internet marketers have been using this benefit to their full advantage over the years, but there are still many businesses, brands and bloggers missing out on some fantastic underused YouTube Internet marketing tools. The following article outlines five key underused Internet marketing tips and assesses how they can help to boost your SEO, improve conversion rates and generate higher levels of traffic to your site. Closed Captions Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them. Closed Captions (Transcripts) are not only practically useful by providing a visual aid for viewers hard of hearing, but they also offer a great deal of SEO value. All text fields on YouTube are scanned by both YouTube and Google search engines and the same goes for the text submitted in your Closed Captions. This means you can textually include keywords and phrases within your video content to help your content get found by searching Internet users. Keep Your Old Videos Updated: As YouTube videos impact Google searches you want to be on as good Video marketing. Free pdf download examples Page 2
  • 3. terms with the YouTube search engine as possible. One of the easiest and most powerful ways to do so is to keep your old video content updated. Changing video titles, descriptions, tags and adding Closed Captions to old videos are great ways of doing this. Keeping your content updated showcases your Channel to YouTube as being active and useful. YouTube rarely flags up old content in searches, especially content that is not being used, so by maintaining your old content and keeping it fresh you will help to give it a great chance of appearing in the search results. Use It As A Social Platform: YouTube has and always will be a social platform, yet so many users forget that. Facebook, Twitter, Google+ and LinkedIn are all very popular social media websites, but that doesn’t mean YouTube is any less of a social website. Its nature as a ‘sharing’ website has always brought about huge amounts of audience interaction in its video content, and that shows no sign of stopping. Become Friends with other users, Subscribe to other users content, Comment, Video Respond and Like/Dislike content similar to your videos niche. By being an active user you will help to encourage activity and engagement with your own content. This will give you great promotional benefits and help to spread the awareness of your video content across the web and get the message it’s portraying out to the world. Use Calls To Action: YouTube Annotations are ironically an ‘overused’ YouTube feature, but an incredibly ‘underused’ marketing tool. Annotations can be carefully placed in your Internet video content to give viewers extra pieces of information, whether it’s a website URL, a link to another video or an important call to action. One of the biggest difficulties of using a video to market content is to then send traffic from that video to a desired location. By using calls to action in your Annotations you can make sure viewers get essential instructions and encourage them to go beyond watching your video, and get them to check out your website, article or download. Video marketing. Free pdf download examples Page 3
  • 4. Embed Your Videos A stigma attached to using a site like YouTube as a marketing tool is that it’s a giant diversion, that it takes audiences away from blogs and websites and onto a very distracting media platform. This is actually a very good point, and in fact quite a true one. Yet, so many users neglect to use the embedding ability YouTube gives videos in order for users to promote it on their own websites. Many websites and blogs get a huge amount of traffic already and have no need to fragment their audience by sending them to other websites. Embedding their YouTube video on their website is a perfect way to use the power of Internet video and still keep audiences on their site. Although, one of the biggest pitfalls with this approach is that so many people forget to Sitemap their embedded video on Google. A Sitemap informs the Google search engine that your embedded video content is actually on your website, which gives both video and your website essential SEO power. If you want Internet users to check out your video content on your website then creating a Sitemap is essential. Especially if you don’t want them to end up on that pesky ‘distracting media platform’. Summary So there you have it, five essential underused YouTube Internet marketing tips. By using these tips and tools to your full advantage you can help pick up extra SEO value for your videos and boost traffic to your site and your newsroom. And encourage those sought after conversion rates to increase. Video marketing. Free pdf download examples Page 4
  • 5. II. Video marketing tips #1: Make your title count Just like a headline to a blog post, video titles can pull powerful traffic. There are two main reasons why the title is so important. One, a great title can instantly grab a viewer’s attention. Two, when you use the appropriate keywords in your title, you are more likely to show up on search engines when people are searching for your topic. And remember Google owns YouTube, so there’s a story connection between video and searching. #2: Provide excellent content Take some time to think about your ideal viewer. What do you know that they’ll find valuable? What can you teach them? “How-to” videos are extremely successful because not only do they offer great value to your viewer, but also you’re able to showcase your knowledge and skill, thus positioning yourself as an expert. This is key as you continue to grow your brand. #3: Include your URL in your video When you edit your video, take advantage of the different editing features. One easy feature is to add a text box to your video. This is where you can display your website address and it’s a great way to get exposure. Video marketing. Free pdf download examples Page 5
  • 6. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she used a text box in her video to display key information, including her website URL at the end of her video. Smart move! #4: Take advantage of video’s branding opportunities For branding purposes, have your company logo displayed prominently somewhere on the screen. You can do this at all times, or during key times in your video. In the image below, notice how the company logo is displayed in the upper-left corner. You can display your logo throughout your video or only at key times. #5: Always provide an HTML link When you post on YouTube, you have the option to write a short description of your video. Always start with the link you want to drive your viewers to so you don’t miss this key opportunity. Here’s a snapshot of the description boxes from one of my YouTube videos. Notice the placement of my website URL (it’s the first thing you want to put in the box!) and the keywords I used in my title as well as the description. #6: Go beyond YouTube Most people post their videos on YouTube. In addition to this, make sure to always embed your video on your own website. This will increase the amount of time people spend on your website and help grow a captive audience. Video marketing. Free pdf download examples Page 6
  • 7. Also, Google’s algorithms consider how many times a video is viewed, and embedded video views you receive get added to the ‘views’ tally on YouTube. This is important for showing up in Google search results! Video marketing. Free pdf download examples Page 7