Roberto Blake's presentation on monetizing content on YouTube emphasizes viewing the platform as a vehicle for generating income rather than a sole destination. It outlines three levels of monetization: independent earnings, platform-dependent revenue, and brand partnerships, along with various methods such as ad revenue, merchandise, and affiliate programs. The key takeaway is to diversify revenue streams, create valuable content, and avoid reliance on any single income source.

1. MONETIZE
YOUR MESSAGE
WITH YOUTUBE
Presented by Roberto Blake |
AwesomeCreatorAcademy.com

2. ROBERTO BLAKE
● Produced and Edited Over
1000+ Online Videos
● Built a community of 290,000+
on YouTube
● Participated in over 1000 Live
Video Streams across all major
Live Streaming Platforms
● Worked with Brands Including
Adobe, Dell and Samsung.
● Editing with Adobe Premiere
since 1998.

3. DON’T GET DISCOURAGED
BY DEMONETIZATION!

4. SESSION
BREAKDOWN
● View YouTube as a Vehicle Not a Destination
● 3 LEVELS OF MONETIZATION
● Make Money On YouTube
● Make Money with Brands and Affiliates
● Make Money Selling Your Own Products or
Services to Your Audience.
● Q&A

5. 3 LEVELS OF
MONETIZATIONIndependent
Making your money outside
the platform and beyond
producing your content.
Sell products or a service to
your audience on your own
platform.
YouTube
All or most of your money
in one way or another is tied
directly to the YouTube
Platform itself. This is the
most vulnerable.
Brands
You can work with brands
either through direct
sponsorship in exchange
for money or products. You
can also be an affiliate for
commissions.

6. WAYS TO MONETIZE
● Ad Revenue
● YouTube Red Watch Time Revenue Pool
● YouTube Super Chat
● Patreon Support
● Paypal Donations
● Merchandise
● Sponsorships/ Brand Deals
● Affiliate Programs
● Selling Physical Products
● Selling Digital Products
● Selling Membership
● Selling Courses
● Selling a Service
● Speaking/Public Appearances

7. Q: If YouTube Went Away
Tomorrow What Would You
Do For a Living?
A: Continue Running
A Successful Business.

8. Diversify Your
Revenue Streams
● Produce multiple streams of income
● Diversify your offerings
● Have a presence on multiple platforms
● Plan to monetize early
● Try to create at least 10 streams of revenue
● Avoid any one source of revenue being 30%
or more of your overall income

9. Make Money on
YouTube Itself
● Meet the YPP Requirements of
1,000 Subscribers/ 4K Watch
Time Hours every 12 months
● Create Ad Friendly Content
● Create Evergreen Content
● Use Keyword Filtering & Blacklist
● Avoid MCN’s if Possible
● Do Live Super Chat’s Often
● Get as Much Watch Time as
Possible on Your Channel

10. Make Money wtih
Brands and Affiliates
● Affiliate deals are easier to get than sponsors, just
sign up on their website and Google Search
● When you pitch brands, make sure you understand
what they care about and communicate value
outside your vanity metrics
● Only Pitch Products You Believe In to Viewers
● Don’t work with brand or Affiliates that don’t fit
the themes of your content or your audience
● You can use affiliate sales numbers to justify your
value to a brand you want to work with
● Create a pitch deck in Google Slides for sponsors

11. Sell Your Own
Product
● Launch your own platform you
have control over.
● Sell multiple products
● Have different price points for
your product offerings
● Know your audience and provide
things for which there is a demand
from that audience
● You can be your own sponsor in a
video if you want

13. YOUTUBE
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● Thumbnails, Channel Artwork,
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● Tip and Advice for Growing
● Easy to Use Templates
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14. My First Digital Product Did
Over $10K in Revenue On a
$50 Product Launch.

15. SELLING A SERVICE
● Video Editing and Production for Local Businesses
● Photography and Photo Editing Services
● Work as an extra or a model
● Freelancing on Upwork and Other Sites
● Provide Coaching, Training or Consulting
● Host Workshops or Events

16. LESSONS LEARNED
● Be as self sufficient as possible
● Have realistic expectations
● Everything is your fault and your responsibility
● You have nearly limitless earning potential
● Diversify your income and how you generated it as
much as possible
● Don’t rely on the YouTube platform to do
everything for you.

17. CONNECT WITH ME
ONLINE
http://awesomecreatoracademy.com
http://twitter.com/robertoblake
http://youtube.com/robertoblake2
http://facebook.com/robertoblake2
http://robertoblake.com/itunes
http://linkedin.com/in/robertoblake