YouTube social media marketing , easy to know about strategy used by youtube, success stories, risk attached , marketing in youtube, negative effect,branding in youtube,how to use youtube for business
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
The YouTube space is full of brands, trying to gain viewers'attention through advertisements. And although essential, too much of anything is bad. For Videos to work wonders, one must know how to create a healthy balance between advertising and entertaining.
YouTube is the perfect place for showcasing your company's products, culture, victories, etc. Let a client create a testimonial video on a certain recurring challenge that your product helped them overcome. Sharing testimonials on the channel is your subtle way of sparking awareness along with credibility.
By making sure your content is useful, engaging, and high-quality, you give yourself a greater chance of going viral.
This SlideShare will help you to dive into the ways to ace the YouTube Marketing strategy that will help you find your target audience, optimize your YouTube channel, and get viral in a go.
#YouTube #Marketing #Startegy #YouTube_Marketing_Strategy #VideoMarketing
YouTube Marketing in 2020 / YouTube Ads by DigitalGuruSanjogDigitalGuruSanjog
YouTube makes it incredibly simple for you and others to promote your video across other social networks. To share a video, just click the “Share” tab underneath the video. ... When promoting your YouTube channel or videos on your social media sites, consider the best marketing strategy.
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Learn how to get customers through one of the most active social media networks i.e.twitter. our twitter marketing ppt provides information about basic twitter marketing tips.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
#BTO2014 - Local Search Marketing e Turismo: costruire una strategia di ottim...Gianluca Rabbiosi
Con la crescita esponenziale dell’utilizzo del mobile risulta essenziale investire le proprie risorse per massimizzare la visibilità locale all’interno del web, integrando le strategie di Local Search e di Digital Marketing al processo decisionale di acquisto prestando attenzione ad un percorso in continua evoluzione tra offline e online.
Presentazione: BTO 2014 (Buy Tourism Online)
http://www.buytourismonline.com/eventi/boraso-2/
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Learn how to get customers through one of the most active social media networks i.e.twitter. our twitter marketing ppt provides information about basic twitter marketing tips.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Benefits of digital marketing: Digital Marketing Expertsbrandhype
Digital Marketing Agency in Gurgaon specializing in Pay Per Click marketing, Search Engine Optimization, Social Media and Online Branding. We offer complete solutions to your business and get you more leads and more Revenue
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
#BTO2014 - Local Search Marketing e Turismo: costruire una strategia di ottim...Gianluca Rabbiosi
Con la crescita esponenziale dell’utilizzo del mobile risulta essenziale investire le proprie risorse per massimizzare la visibilità locale all’interno del web, integrando le strategie di Local Search e di Digital Marketing al processo decisionale di acquisto prestando attenzione ad un percorso in continua evoluzione tra offline e online.
Presentazione: BTO 2014 (Buy Tourism Online)
http://www.buytourismonline.com/eventi/boraso-2/
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
Intervento di Luigi Sciolti al WebReevolution (Roma, 16 giugno 2012). 7 case history Adwords per illustrare delle strategie utilizzate nella configurazione e ottimizzazione di alcune campagne, sia nella rete search che in quella display.
Rendere visibile la nostra azienda sul Web. Local search, google my business,...Michele Zecchini
Rendere visibile la nostra azienda sul web. local search, google my business, seo e un po’ di storia di google 1° parte.
Capire come funziona il più importante motore di ricerca e come si è evoluto negli ultimi anni al fine di essere presenti e visibili su Internet (soprattutto localmente) avendo chiari i fondamenti della Seo.
Le nuove opportunità offerte da Google My Business.
Rendere visibile la nostra azienda sul Web. Local search, google my business,...Michele Zecchini
Rendere visibile la nostra azienda sul web. local search, google my business, seo e un po’ di storia di google 2° parte.
Capire come funziona il più importante motore di ricerca e come si è evoluto negli ultimi anni al fine di essere presenti e visibili su Internet (soprattutto localmente) avendo chiari i fondamenti della Seo.
Le nuove opportunità offerte da Google My Business.
Come attivare e configurare campagne di local marketing e local advertising per il turismo con Google Adwords, Facebook Ads e Foursquare Ads. Consigli pratici sull’ottimizzazione delle piattaforme con scenari operativi.
Neuromarketing e Fiducia Online - Web Marketing Training 2015 Andrea Saletti
Vi siete mai chiesti perché quando stiamo navigando un sito a volte sentiamo di poterci fidare e altre volte no? Esiste un'equazione in grado di riassumere il concetto stesso di "fiducia percepita"? Siamo sicuri che bastino i soliti "loghetti" e il "dicono di noi" per apparire credibili? ... C'è molto da dire a riguardo, specialmente su aspetti che hanno a che fare con inconscio e meccanismi cognitivi umani.
A presentation given to major brands at a Spunlogic event. Provides online-video marketing ideas, case studies, statistics, research and best and worst examples.
Come fare marketing e business con Google Plus. Alcuni esempi e casi di successo. Come impostare un piano di marketing con G+, quali metriche considerare.
Neuromarketing e scienze cognitive al servizio del tuo business online (Smau ...Andrea Saletti
Il web marketing moderno è generazione di aspettativa al di fuori del tuo sito e superamento dell'aspettativa all'interno del tuo sito: quando l'utente scopre per la prima volta il tuo sito impiega in media 4-5 secondi per formulare un giudizio che influenzerà irrimediabilmente la percezione del tuo business. Grazie alle ultime scoperte in campo di neuromarketing e scienze cognitive imparerai come comunicare in una frase tangibile ed efficace la caratteristica di valore che ti contraddistingue e ti rende istantaneamente più appetibile della concorrenza.
Target: professionisti/responsabili marketing che vogliono capire come valorizzare la presenza online della propria azienda o delle aziende assistite
10 Tips and Tricks to Boost Your YouTube Monetization Strategy
Welcome to the ever-dynamic and evolving world of YouTube! In today’s digital era, YouTube is not just a platform for entertainment and information; it’s also an important revenue-generating tool for content creators worldwide. Understanding ways to strategically leverage YouTube monetization can significantly grow your income.
Overview of YouTube Monetization
YouTube monetization refers to the process through which content creators make money from their videos. These revenues stem from various sources like advertisements, channel memberships, YouTube Premium revenue, merchandise shelf, Super Chat, and more. To qualify for the YouTube Partner Program and gain access to these monetization features, a creator must fulfill certain criteria such as having a minimum of 4,000 watch hours in the previous 12 months and more than 1,000 subscribers.
Importance of Optimizing YouTube Monetization Strategy
Optimizing your YouTube monetization strategy is key to maximizing your ad revenue and effectively engaging your audience. By understanding and implementing best practices, you can not only boost your income but also increase audience retention and engagement — essential elements for sustained success on the platform.
Understanding YouTube Monetization
YouTube Monetization enables creators to earn money from their content. These earnings are generated through ads, channel memberships, Super Chat, and the YouTube Premium revenue share. Acquainting yourself with the process of YouTube monetization can help optimize your income stream and reach your financial objectives more effectively.
Explanation of the YouTube Partner Program
The YouTube Partner Program is the platform’s ad revenue share scheme that allows creators to monetize their content. After joining this program, creators earn a portion of the ad revenue generated from their videos. Consistent creation of engaging, quality content that complies with YouTube’s guidelines and policies increases the chances of earning a higher share of ad revenue.
Eligibility requirements for monetization
To qualify for the YouTube Partner Program, creators must meet several prerequisites. These include:
- The channel must have at least 1,000 subscribers.
- The channel must have a minimum of 4,000 watch hours in the last 12 months.
- The channel should adhere to all of YouTube’s policies and guidelines.
Types of ads and revenue models on YouTube
There are various types of ads on YouTube, each contributing differently to creator earnings. Some of these include display ads, overlay ads, skippable and non-skippable video ads, and sponsored cards. Revenue from these ads is typically based on cost-per-click (CPC) or cost-per-thousand (CPM) models. Furthermore, creators can also boost their earnings through channel memberships, merchandise shelves, Super Chat, and YouTube Premium revenue share. Understanding these different revenue streams can significantly enhanc
If you're looking to instantly maximize your exposure, generate insane traffic to your website and stand out in your market, there's one very quick and easy way to do it. Advertise your business on the leading video community online - YouTube! • YouTube generates millions of visitors a month – over 800 million! • 70% of YouTube traffic comes from outside of the United States. • YouTube is localized in 43 countries and across 60 languages! • You will be able to reach thousands of “mobile-searchers” instantly! It's never been easier to turn viewers into customers and attract new business, all with one powerful viral-based marketing campaign. Plus, YouTube advertising is not only easy to set up but extremely affordable even for those on a limited budget. This special report, "YouTube Saturation" will show you how to set up your very first ad quickly while generating instant traffic to your website, all on complete autopilot. I'll also show you how to maximize click-through rates and tear down the competition by putting your ad in front of their customers.
Tube Mastery and Monetization is the best YouTube course and community on the market.
It reveals how Matt Par runs 9 different YouTube niche channels without even showing his face.
LINK INSIDE THE FILE
Introducing Youtube Saturation - Drive in Massive Traffic with Youtube! Inside this ebook, you will Discover the topic about how to generate instant traffic to you website easily, the easiest way to dominate your market with laser-targeted video based campaigns, a shockingly fast and easy method of building instant momentum so your videos can go viral, one of the easiest ways of setting all of your advertising on complete autopilot and so much more!
This ebook teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
"How I Run 9 Different Profitable YouTube Channels and Make 6 Figures From Them"
Introducing Tube Mastery and Monetization
Tube Mastery and Monetization teaches how to start, grow, and monetize a hyper-profitable YouTube channel from complete scratch.
It doesn't matter if you don't have any tech skills or any previous business experience. Everything you need to know is provided step-by-step in this training program.
My EXACT Strategies
In this complete course, I teach my EXACT strategies for starting YouTube channels from scratch and show you how I started a YouTube channel and grew it to having 500,000 subscribers in just one year.
I hold nothing back as I show you secret algorithm growth hacks, tips, and strategies for growing quickly and going viral that I have not seen taught anywhere else online.
THE ULTIMATE GUIDE TO YOUTUBE MONETIZATION.pdfAngelesTindugan
The Ultimate Guide to Monetizing Your YouTube Channel is a comprehensive book that provides everything you need to know to turn your YouTube channel into a successful and profitable business. Written by a YouTube expert, this book covers all aspects of YouTube monetization, including advertising revenue, sponsorships, merchandise, and more.
Starting with the basics of creating a successful YouTube channel and gaining subscribers, the book provides step-by-step guidance on how to generate revenue from your channel. It covers topics such as YouTube advertising, affiliate marketing, and other ways to monetize your content.
The book also dives into the various YouTube policies, such as community guidelines, copyright, and other legal considerations that creators must follow to ensure their channels are compliant. In addition, the book covers how to engage with your audience and build a community on YouTube, which is essential for growth and monetization.
The Ultimate Guide to Monetizing Your YouTube Channel is a must-read for any aspiring YouTuber or existing creator who wants to maximize their earning potential and turn their passion into a successful business.
As a business owner, you know that online advertising is an important part of your marketing strategy. But which type of online advertising is best for your business? YouTube ads are a great way to reach your target audience and generate leads or sales.
YouTube Paid Promotion- A Beneficial Asset.pdfelianapeter1
Paid promotion on any given content involves paying a specific price for any type of media space or
placement. In most cases paid promotion work to target individual audiences. They provide opportunities
to access and verify what works best as your gimmick to a successful campaign. Moreover, you can seek
results that best resonate with your audience.
A shockingly fast (and easy!) method of building instant momentum so your videos can go viral! Watch as your marketing message spreads like wildfire, instantly!
Mastering YouTube Ads: Boost Your Reach
YouTube is the world’s second most popular search engine and has more than two billion monthly active users. With YouTube Ads, you can tap into this enormous potential audience and increase your brand’s visibility and reach online. In this section, we will introduce the concept of YouTube Ads and discuss how they can help boost your online presence.
Key Takeaways:
YouTube Ads can help increase your brand’s visibility and reach online
YouTube is the world’s second-most popular search engine
Over two billion people use YouTube every month
Understanding YouTube Advertising
YouTube advertising offers a variety of ad formats that can help you reach your target audience and achieve your marketing goals. By understanding the different ad formats available, you can choose the right format that aligns with your objectives and engages your viewers.
Types of YouTube Ad Formats
There are several ad formats available on YouTube, including:
Skippable in-stream ads: These ads play before, during, or after the main video, and viewers have the option to skip the ad after five seconds.
Non-skippable in-stream ads: These ads play before, during, or after the main video, and viewers must watch the entire ad before continuing to the video.
Bumper ads: These short ads can play before, during, or after the main video, and viewers cannot skip them.
Sponsored cards: These ads appear as a teaser for your product or service, and viewers can click on them for more information.
Overlay ads: These ads appear as a banner or rectangular display on the lower third of the video, and viewers can click on them for more information.
Display ads: These ads appear next to the video player and can include image ads and text ads. Viewers can click on them for more information.
Effective Use of YouTube Ads
A successful YouTube advertising campaign involves more than just selecting the right ad format. You need to ensure your ads are appropriately targeted, engaging, and relevant to your target audience.
Start by defining your target audience and identifying their interests and behaviors. Use this information to craft compelling ad creative that speaks directly to your audience’s pain points and desires.
When targeting your ads, consider factors such as demographics, interests, keywords, and placements. You can also leverage retargeting strategies to reach users who have already interacted with your brand or viewed your videos.
Lastly, monitor your ad performance regularly and optimize your campaigns based on your data insights. Adjust your bidding
No part of this publication may be, including but not limited to, reproduced, in any form or medium, stored in a data retrieval system or transmitted by or through any means, without prior written permission from the publisher.
The information contained herein has been obtained from sources believed to be reliable at the time of publication. The opinions expressed herein are subject to change without notice.
The publisher disclaims all warranties as to the accuracy, completeness, or adequacy of such information.
The publisher assumes no liability for errors, omissions, or inadequacies in the information contained herein or from the interpretations thereof. The publisher specifically disclaims any liability from the use or application of the information contained herein or from the interpretations thereof.
Understand The Effective Strategies To Promote YouTube Videos.pdfVideo Boosters Club
YouTube is considered the most important search engine second only to Google. With over 75% of the teenagers aged 15 years and above being hooked to YouTube you can surely guess its enormous popularity globally. This immense potentiality of YouTube has been recognised by creators to promote YouTube videos.
However, mere uploading of videos will get you nowhere. You need to have a sound strategy as to how to promote YouTube videos.
YouTube Promotion
YouTube promotion is the activities related to promote your YouTube videos to reach your target audience worldwide. It includes a careful blend of various strategies devised to promote your videos. For instance –
Advertising
Close association with other creators
Optimisation of your videos.
Without any further delay let me guide you through the steps of a successful promotional campaign for your videos.
Step By Step Checklist For You To Follow:
Let’s check the steps that are important in order to promote YouTube videos efficiently and effectively.
Setting Up A YouTube Channel
It is your first priority to create a YouTube channel. Since YouTube happens to be a part of Google, it is imperative that you open a Google account first. Only then you will be able to set up a YouTube channel.
Research Your Audience
You must have a clear understanding about your viewer’s preferences and wants. For this there are primarily two questions that need to be answered first. Whom do you want to target and secondly what is their taste?
With 77% of people between the age group 15-35 watching YouTube, you should devote a certain amount of your time on researching your target audience’s choice before launching a YouTube channel. Make optimal use of Analytics tab. This tool provides indispensable insights into viewers demographics and preferences.
Does a background check on your competitors’ is important? Yes, a thorough research into your competitors’ subscribers count and ratings will give you a fair idea about the challenges you are about to face. This is a great self preparation tip and will surely motivate you to succeed no matter what the odds are. A good research on your audience will help you promote YouTube videos efficiently.
Never Stop Learning
YouTube video promotion is all about learning from your constants, learning from other YouTube channels. By absorbing contents from YouTube channels you will quickly figure out what is trending at that moment.
Since YouTube is constantly evolving, it is a great way to keep place with the changing trends. A lot of effort and dedication goes into making a top notch YouTube video. If you continue to learn, you can promote YouTube videos without any hassle. However focus on the minor details like-
How to customize thumbnails
Video quality (no blurry pictures), audio quality
Always Optimize Your Videos To Rack Up Viewer Count
YouTube is a highly competitive world of its own. Two billion users watch more than 1 billion hours of video content daily.
Understand The Effective Strategies To.pdfelianapeter1
Understand The Effective Strategies To
Promote YouTube Videos
YouTube is considered the most important search engine second only to Google. With over 75%
of the teenagers aged 15 years and above being hooked to YouTube you can surely guess its
enormous popularity globally. This immense potentiality of YouTube has been recognised by
creators to promote YouTube videos.
HOW MUCH DOES YOUTUBE CONTENT CREATORS EARN IN A MONTH.pdfgetrichoffice
YouTube has transformed from a simple video-sharing platform into a thriving ecosystem where content creators can earn a substantial income. Many aspiring YouTubers wonder just how much they can make from their channels. In this article, we’ll explore the factors that influence a YouTuber’s monthly earnings and provide insights into the earning potential of content creators on YouTube.
8 ways how to use YouTube for Business MarketingImpulse Digital
Video is a massively dominant form of content creation today. It is more appealing and engaging for the audience and is becoming easily accessible with the growing speed of the internet. Here we going to share 8 ways how to use YouTube for business marketing. So You have to remember the things while formulating a YouTube marketing strategy.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. How To Use YouTube
YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways
to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts.
YouTube is the perfect channel for this, as long as you get it right. The use of sound and images can create a much richer
user experience than text on a page, and is the ideal place to position your brand and its voice.
Brand Profiles
Building a strong brand involves targeting the right audience with the right voice, to create a sustainable and lasting
relationship. Your brand profile should enable anyone anywhere to quickly understand who you are, what you do, and
who you are targeting.
Brand Personality
Your brand personality is the identity you use to engage your target audience and the ‘feel’ you give your company. For
example, the brand profile used by a pensions company is likely to be very different to that used by a surf shop.
4. Strategy
Before you do anything else, formulate your strategy. That whole ‘fail to plan, plan
to fail’ thing applies here in truckloads.
Think about:
• How many videos you wish to share each month
• How long each will take to film and edit
• How much they will cost to produce
• Who will be in your videos
• Who will shoot and edit them
• Who you are trying to reach
• What message you wish to send
• How you will measure your success
5. Users of YouTube
• The history of YouTube began on February 14, 2005.
• The website averaged nearly 20 million visitors per month, where
around 44% were female, 56% male, and the 12- to 17-year-old age
group was dominant.
• On December 21, 2012, Gangnam Style became the first YouTube
video to surpass one billion views.
• On March 21, 2013, the number of unique users visiting YouTube
every month reached 1 billion
• On a YouTube video page, ads can appear in two different forms
(videos or standard banners) in three different places. Video ads
(similar to TV commercials) will appear as “pre-roll” before the video
starts playing
7. Capturing Attention
Nothing beats a creative
YouTube video to
captivate an
audience. The exposure
that any company can get
on this site is
extraordinary. Over an
estimated 2 billion video
views are registered each
daily on the site. Each
minute, an estimated 35
plus hours of YouTube
videos are uploaded.
8. High Traffic Volumes
The estimated over 60
million unique
visitors each month
accessing YouTube
provides the best
opportunity for your
business message to reach
millions of people that all
have the potential of
becoming prospective
customers. Not only does
YouTube provide a cost-
effective dissemination
strategy, but its reach is
far more comprehensive
than regular television
and cable stations.
9. Search Engine Rankings
Search engine, Google owns
YouTube – and with good
reason. Google acquired the
social media giant as part of
its overwhelming influential
search and social media
online presence. Used
together, it is one of the
most expansive and
powerful of all the social
media marketing strategies.
This is because YouTube
videos are ranked high on
Google’s search pages
routinely.
10. Viral Marketing
YouTube Videos provide
access to other social
media advantages such as
easily embedding them on
other websites and
webpages, as viewers
share favourite videos
with friends, co-workers
and family. The people
that received passed on
YouTube videos in turn
share with others,
creating a massive viral
effect.
11. Multiple Video Marketing Channels
Creating and posting a
YouTube video is a powerful
asset to any online marketing
strategy. The mass appeal of
this social medium alone
makes it the perfect ground
for staging a product or
service. Any business could
receive a boost this way to get
it off the ground and rapidly
enhance a website presence.
This benefit of using YouTube
in video marketing efforts is
undeniably successful in this
regard alone.
12. Monetization Strategy
Video continues to become an important part of a well-rounded online strategy. As
advertiser demand skyrockets and the means of consuming online content continues to
evolve, more and more sites are starting to regularly produce video. While video
monetization is still a relatively novel concept, the amount being spent is growing rapidly
and there are a number of success stories already.
To put the video advertising industry in perspective, here are a few stats:
Estimated gross ad revenue for YouTube in 2013 was $5.6 billion, with about $2 billion in
net profit.
1. 86% of brands plan to increase video ad spends in 2014.
2. YouTube had almost 158 million unique viewers in January 2014.
3. Americans viewed almost 27 billion video ads in January 2014, with time spent watching
video ads equal to about 10 billion minutes.
13. Monetizing YouTube
Monetizing YouTube videos is actually
very straightforward, primarily because
the options for doing so are very limited
(for now at least). YouTube content
creators really have no choice but to
monetize through the YouTube Partner
Program, which is essentially Google
AdSense for video content.
For now, YouTube content creators
channels don’t have the option to sell their
own video ads on their videos. As we’ll
discuss more below, there is really only one
decision to make: whether or not you want
to allow specific types of ads to appear in
your videos. From there, the strategy for
increasing revenue becomes pretty simple:
get more views of your videos.
14. The YouTube dashboard features an Analytics section that will summarize your earnings. Again,
monetized YouTube accounts must be associated with an AdSense account in order to receive
payment. All earnings are remitted through Google AdSense.
15. From there, you’ll have to agree to some terms of service and
then will be given the option to select which type of ad formats
will appear within your videos:
16. Maximizing Earnings
There are really only two factors that impact earnings from YouTube videos: the number of views your videos get and the
cost per click associated with the ads shown.
Unfortunately, YouTube monetization is unique in that there are very few choices publishers can make and no real room
for optimization. This differs quite a bit from AdSense (or other ad networks) where publishers can customize every aspect
of the ad experience by choosing ad sizes, styles, and positioning within a page.
With YouTube, there are no real opportunities to monetize more efficiently. Users can opt to allow TrueView in-stream
ads, but beyond that the monetization aspect is largely out of your hands.
In theory, you can figure out which niches offer the most attractive payouts using the AdWords tool’s CPC estimate as a
proxy for earnings potential. For example, we see that the search term “New York hotels”:
Bottom Line
For the time being, YouTube monetization is a very simple equation. Making enough money to support yourself from
YouTube videos, quite simply, requires a huge number of video views. The first few dollars of revenue generally come
quite easily; set up is minimal, and there are only a few steps required to get up and running. But cashing a big paycheck
from YouTube requires considerable time, effort, talent, and a bit of luck.
17. More reasons why YouTube ads work
Only pay when people watch
With video ads you pay only
when someone chooses to watch
your ad, so you don't waste
money advertising to people who
aren't interested in your business.
18. Reach your ideal
customer
Zero in on the right people
based on who they are, where
they're located, and what
they're interested in–for
example, men aged 18-34 in
Boston or women who enjoy
travel.
19. Show up across devices
Your customers are on the go.
Whether they're on a
smartphone, tablet or
computer your video ads can
reach them. 25% of all
YouTube views happen from
a mobile device.
20. See what's working
YouTube's free Analytics tool
helps you understand who's
watching your ads and how
they're interacting with them.
21. Build a following
Your ads can drive video
shares, new channel
subscriptions and create
opportunities to
communicate with your
customers.
22. Success Stories
• Zagg sees 65-75% increase in
conversions with targeted video
ads.
• Revzilla triples their YouTube
subscriber base in just a few
months.
• ShoppersChoice gets 5,000+
video views per day with
Trueview ads.
• ModCloth helps drive 4,000
subscribers and 1M views using
video ads.
• Richard Petty Driving
Experience increases fan
engagement 700%.
• Rokenbok generates 50% of its
customers from YouTube.
23. Inherent Risks of Running a Marketing Campaign in
YouTube
Risks
• A Security Breach
• Offending Your Audience
• Sticky-Fingered Competition
• Legal Implications
• A Public Relations Crisis
24. Subway
It was a great year for
female empowerment.
Unless you were Subway, in
which case you told women
to eat right so they'd
be sexier in their sexy
Halloween costumes. The
ad was pulled from
YouTube.
25. Life Alert
Life Alert's old "I've fallen
and I can't get up!" ads
were cheesy. This one
was bloodcurdlingly
weird—showing an old
lady screaming in a heap at
the bottom of a flight of
stairs. It mostly prompted a
lot of screaming by visitors
to the brand's YouTube
page.