2. What we’ll cover…
• Why use video marketing
• Video perception vs. reality
• Putting marketing videos within your reach
• Video tools, tips and best practices
• Easy and affordable ways to get started
http://www.LouBortone.com
3. Lou Bortone
•20+ years in the TV business (Fox, E! Entertainment TV)
•Have been doing video marketing since before YouTube!
•Experienced marketing and branding executive
4. Video Marketing Rocks!
• Generate more web traffic
• Improve search engine rankings
• Increase conversions and sales
• Build a bigger list more quickly
• Create stronger relationships with customers
• Reach a much bigger audience
http://www.LouBortone.com
5. If a picture is worth 1,000 words…
• One minute of video is said to be
worth 1.8 Million words! – Forrester
Research
http://www.LouBortone.com
12. Video myths & misconceptions:
Perception Reality
• It couldn’t be simpler
• Video is too techie
• Most tools are free!
• Video is expensive
• Content trumps quality
• Video needs to be slick
• YouTube is mainstream
• YouTube is for kids
13. Speaking of YouTube…
• Second largest search engine
• Broad demographics (18 – 54)
• 2 BILLION views per day!
• 35 hours of content uploaded every minute
• 94 of AdAge’s Top 100 advertisers have run campaigns
on YouTube
http://www.LouBortone.com
14. Quick Tip:
• Maximize YouTube
• Optimize the latest changes to YouTube
• Customize and organize your channel
• Use YouTube sharing for leverage
http://www.LouBortone.com
15. YouTube 101
• Be consistent – One & Done doesn’t work
• Always include a compelling call to action
• Upload right – Keywords in title, etc.
• Add captions/annotations
• Edit if necessary – right on YouTube
• Share to Facebook, Twitter, etc.
http://www.LouBortone.com
22. Putting marketing videos within your reach
• It’s easier than you think!
• Most tools are low or no cost
• The “low-hanging fruit” of video marketing
• Easy ways to get started…
http://www.LouBortone.com
23. 5 ways to make cool videos #1
• PowerPoint to Video
• Create your PowerPoint
• Use Keynote if you’re on a Mac
• On PC: Go to “Slide Show” Record Narration
• Record finished presentation on Camtasia (optional)
• On a Mac: Even easier!
• Save as a video file
http://www.LouBortone.com
26. 5 ways to make cool videos #2
• Share with the world via Slideshare.net
• SlideShare: A sleeping giant!
• Just acquired by LinkedIn
• Upload any PPT or PDF presentation
• Free and easy-peasy!
• Add to your LinkedIn profile
• Secret Tip: You can also upload Videos!
• Massive exposure!
http://www.LouBortone.com
31. 5 ways to make cool videos #3
• Impress with Prezi.com
• “Moving” presentations
• Makes presentations more dynamic
• Easy to use – start with templates
• Share to Twitter & Facebook
• iPad version
http://www.LouBortone.com
34. 5 ways to make cool videos #4
• Montage Mojo with Animoto & Company
• Use an easy video creation site
• Animoto.com
• OneTrueMedia.com
• SlideMotion.com
• Stupeflix.com
http://www.LouBortone.com
40. 5 ways to make cool videos #5
• You type, they talk…
• Let your cartoon characters do the talking!
• Text to voice websites
• Limited only by your imagination
• Two sites are GoAnimate.com & Xtranormal.com
http://www.LouBortone.com
46. More video tools and tips…
• Best “first” video?
• Talking head vs. Screencast videos
• Easy ways to engage your customers
• What about webcasting?
• Using “Social Video”
http://www.LouBortone.com
47. Quick Tip:
• Start with a simple “welcome” video
• Just use your webcam
• Short and informal is fine (1-minute)
• Give your “who and do what” statement
• Invite them in! (opt-in box)
• Use on your home page
• Can also be used on your “about me” page
http://www.LouBortone.com
51. Quick Tip:
• Engage with Video Email
• Video in email can double your email open rates!
• According to Small Business Trends, Video in email increases
click through rates by a whopping 96%!
• Want more response? Put
video in your email!
• Two free ways to do that include:
• mailVu.com and Eyejot.com
http://www.LouBortone.com
55. Quick Tip:
• Leverage your time with “Social Video”
• Share your videos to Facebook, Twitter, Google+
• Make your videos more “shareable”
• “Share the love” with Facebook
• YouTube makes one-click sharing easy
http://www.LouBortone.com
62. Quick Tip:
• Connect with Webcasting
• Live stream video viewing is up by 648% this year! (comScore)
• You can launch your own Web TV channel instantly (free!)
• Go live on the web anytime, anywhere
• Two big players are Ustream.tv and Livestream.com
http://www.LouBortone.com
65. Quick Tip:
• Plan ahead with a Video Editorial Calendar
• Create a Video Marketing Plan based on your business
objectives
• Integrate video into your existing marketing plans
• Be more strategic with video!
• Free calendar template available by request:
• vip@loubortone.com
http://www.LouBortone.com
69. Action Steps: (Do this stuff!)
• Create an informal “welcome” video
• Set up a free account on YouTube
• Record and send a video email (it’s easy!)
• Visit www.LouBortone.com for more tips
• Contact me if you need help!
• Join our “Video Marketing Jumpstart” program!
http://www.LouBortone.com
70. Special SMMT Offer
• Video Marketing Jumpstart Group Coaching
• Small Video “Mastermind” for 6 weeks
• Includes private FB group for Q & A
• 6 Weekly Webinars w/ Coaching & How To
• Online Video Resource Center w/ tutorials
• Starts next Thursday, November 1st
• All Webinars are Recorded for Replay
http://www.LouBortone.com
71. Video Marketing Mastermind
• www.EndVideoOverwhelm.com
• $397 for 6-week program
• SMMT Discount! $100 Off!
• Enter discount code “100off” at checkout
• Your investment is just $297!
http://www.LouBortone.com
