Call Girls in Khan Market 9654467111 ESCORTS SERVICE
Edinayoutubeonly HSA
1. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
“Like No Other Home Warranty Company on the Planet!”
• Technology will Never replace
agents, but agents using
technology will!™
2. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home
Warranty
• Founder of YourNetCoach, Founder of ipayOne,
Executive Team at Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real
estate transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the
Year
Clients have closed over $25 billion in residential real estate!
3. 75%of home sellers say they are
more likely to list with an agent who uses
video
Only 1% of realtors use a YouTube
account to market themselves or their
listings
4.
5. • Real estate professionals, brokerages and
brands are embracing video now more than
ever before
Facts
6. • Over 6 billion hours of video
are watched each month on
YouTube—that's almost an hour
for every person on Earth
• 100 hours of video are
uploaded to YouTube every
minute
Facts
7. • According to Nielsen, YouTube reaches more US
adults ages 18-34 than any cable network
Facts
Your Next first time home buyer/seller
Now outnumber baby-boomers!
Would you have advertised during
Cheers or Friends or M.A.S.H. if you
could have?
8. • YouTube Videos are a large factor in determining
Google rankings
YouTube Advantages
9. • Sites that showcase relevant YouTube videos
are ranked higher
• This means posting and linking to these
videos gives you an advantage over other
real estate professionals
YouTube Advantages
10. • People trust content from videos more than any
other medium
• Videos attract 300% more traffic and leads
(Marketing Sherpa)
YouTube Advantages
11. • YouTube is your mobile advertising it’s available
on hundreds of top mobile devices
YouTube Advantages
12. • Video is the most engaging and versatile content
• Can be used on your
– Website
– Email
– Facebook
– Twitter
– LinkedIn
– Blog
YouTube Advantages
23. • Agent Profiles
– Well done agent videos can increase the time spent on
site by prospects
• Which in turn decreases their time spent on competitors sites
– Prospects who call an agent after watching a video
profile are far more qualified based on the investment
they’ve made in learning about the agent.
Video Ideas
24. • Property Videos
– Use property photos to create a branded slideshow tour
of a listing with voiceover.
– Include pricing information and a link to the listing in the
description
Video Ideas
25. • Neighborhood Profiles
– Use video to help prospective home buyers learn about
cities or neighborhoods
– Hyperlocal
– Focus on selling the community, not just the listing
Video Ideas
27. • Corporate Communications
– Using video for corporate communications can be a
great way to get the word out about change, both
externally and internally
Video Ideas
28. Video Ideas
• Real Estate Industry Current Events
– Establish yourself as an expert by discussing current
changes in your real estate market
30. Video Ideas
• Testimonials
– Ask your best clients to say a few words about what it’s
like working with you
– Take a video camera with you whenever you're out with
clients
31. Video Ideas
• Pre-listing presentation video
– Create a video with your value proposition, why a
seller should pick you and send it to potential clients
before you meet in person
32. Video Ideas
• Open House Promotions
– Give people a sneak peek at a new property and let
them know when the next open house will be
33. Video Ideas
• How To Videos
– Real estate can be a big complicated world for your
clients. Help them navigate with short, informational
videos that include answers to common questions you
receive
41. • After you are logged in click the drop down arrow on the top
right and select My Channel
• Select Click Here right underneath your name to create a
channel for your business.
42. • Enter your business name and category then hit
Create Channel
43. • If you already have an account go to All My
Channels
44. • Click on the blue “Create a new channel” button
45. • Choose a Channel
Name
• Select Local Business
or Place for the
Category
• Agree to the Pages
Terms
46. • Select a Profile Picture
• This is linked to your Google + profile picture
57. • Channel Description
– Highlight your most important content up front i.e. a link to
your website
– The description also shows up in the About Tab for a
channel and is a valuable resource for subscribers to find
out more
– Include relevant contact information (email, phone, etc)
– Remember to think about your description as it shows up
on YouTube- on your channel page and in search results.
58. • Add Links to:
– Your Website
– Facebook
– Twitter
– LinkedIn
– Pinterest
Include Links
59. • Can add 4 social links to your profile
• However only 1 link to an external site can appear
on your channel art
60. • Click on the pencil icon directly below the
description
61. • Use this to drive traffic to your website.
Check this
box
Add your
website
68. • Title: What you want to call your video.
• Include Keywords
• Description: Keep it brief, and include keywords
and your company name and information so that
people can more easily find your video when they
conduct online searches.
69. • Tags: These are keywords that help identify your
video or business.
• For example, if you’re a realtor posting a video on how
to stage a home, you might use the following tags:
[Home Staging], [How to Sell Your Home], [Name of
Your Business]
70. • Privacy Settings
• Public – anyone can view your video
• Unlisted - only people who have the link to will
be able to view your video
• Private - only those who you list can view the
video
71. • Category: Select a subject matter category that’s
most relevant for your business. Most often “Real
Estate”
• Advanced Settings: These settings are optional and
allow you to include information about the video
location and recording date, and settings for
comments.
72. • Keywords in the Title
• Keywords in the Description
• Use Tags
• Transcription
• Keywords in the File name of the video
5 Components to MAXIMIZE Traffic
74. Have a URL at the beginning
of the description
75. The key to a successful
YouTube marketing
campaign is creating
clear & concise calls
to action.
76. • Create tours for available properties
• Create a welcome video that showcases your expertise and
always keep it on top of your YouTube channel
• Create testimonial videos
• Create neighborhood tours
• Create videos discussing Real Estate trends in your area.
• Create how-to videos for home sellers to help them get the
highest possible price (staging, before & after, rehab)
• Create home-buying tips and best practices (first time home
sellers)
You Tube Ideas Review
77. • KISS: Keep your Real Estate videos short and sweet (3 minutes
is good)
• Take advantage of video annotations to share more videos
with your audience or link back to your website
• NEVER compromise quality!
• Take advantage of YouTube create page to add special effects
to your videos
• Purchase royalty-free music for video voiceover from
Royaltyfreemusic.com,istockphoto.com orMusicbakery.com
• Make sure to include your full contact information in the
video
You Tube Production Tips
78. • Respond promptly and informatively to people’s comments on
your videos.
• Thoughtfully comment on videos that are interesting to your
target clients to increase your channel’s visibility.
• YouTube Video response is a very powerful feature if used
wisely.
You Tube Networking Tips
YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
tudies have shown that viewers decide during the first 15 seconds of a video whether they are going to keep watching or not. And, in this modern world, we are accustomed to a constant flow of information. So, you should aim to build trust or curiosity within the first 15 seconds of your video.
Here are a few ways you can quickly engage viewers:
Gain the trust of the viewer with a quick, animated introduction.
Spark the viewer’s curiosity, or tease the rest of the video, with hosts/personalities.
Start with a quick clip that previews what’s to come.
Having an animated introduction is a simple and effective way to build the trust of a viewer. It shows them instantly that a quality production is about to follow.
In this generation of instant information gathering, many potential customers would rather watch a short two-minute video about your product or service, instead of reading pages and pages of content on your website. In addition, there is something to be said about getting information “straight from the horse’s mouth.” Video offers a more personal connection between your brand and the viewer.
Ask who currently has a Google account of some sort - Gmail, Picassa, etc.? This will determine how to proceed with the next part of the presentation. Some will be very beginner (meaning they’ll need the step-by-step to start from scratch); others may already be advanced.
Create Regular Content
Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals.
One simple way to create a steady stream of content is to produce shorter versions of long-form content. Build a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will keep your audience engaged and coming back for more.
Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
You will appear more professional and the viewers will have a stronger connection with you than just the video itself. Sometimes it can be hard for the viewer to understand what they are seeing. Thus, your voice is very important to explain and guide your viewers of your property. This will definitely increase your credibility as a real estate professional.
Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
Don’t need to do this right now. You’ll receive a copy of the slides. Take your time and decide.
YouTube gives you the option to overlay one custom link and up to 4 social links on top of your channel art.
For the social media links, you must select from YouTube’s drop-down menu of social networks. You cannot enter in your own links, but there is a wide range of social media sites to choose from, including Google+, Twitter, Facebook, Myspace, Tumblr, Blogger, etc.
Do NOT make the #1 mistake with your description field. You want to optimize the first 1-2 sentences with a link back to your website or landing page. This is essential because YouTube truncates your description, and only the first 2 sentences are shown when viewers watch your video.
The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action.
