The document highlights the importance of video marketing in the real estate sector, emphasizing its role in building trust and improving client engagement. It provides statistics on YouTube's user base, video retention rates, and the advantages of incorporating video in listings and marketing strategies. Additionally, it includes tips for realtors on video production and optimization to enhance their online presence and attract potential clients.

1. Supernova Media Presents:
101
Real Estate

2. If you are new to Social Media,
you may first want to check out
our ‘Social Media 101’
presentation.
https://www.slideshare.net/secret/
6IVHOBDx3JQASF
Social Media Support

3. Stay up to date on current trends in social
media. Find out what works, and what
doesn’t. Join our monthly newsletter so you
can spend your time, doing what you do
best.
Join our E-Club http://bit.ly/SNMe-club
Visit us on Facebook
https://goo.gl/MzVSBI
Stay Informed

4. YouTube is a social network, search engine,
hosting service and an important advertising
platform for businesses all over the world.
It is the 2nd largest search engine in the world.
Created in February 2005, it was bought for $1.65
billion US by Google in November 2006.
The site allows users to upload, view, rate, share,
add to favorites, report and comment on videos.
About YouTube

5. YouTube Traffic 2017
1,300,000,000 people use YouTube.
300 hours of video are uploaded to YouTube every
minute!
YouTube gets over 30 million visitors per day.
Almost 5 billion videos are watched on YouTube
every single day.

6. One minute of video is equal to the value of 1.8
million words.
According to Unruly, a persons enjoyment of a
video increase their purchase intent by 97%
and their brand association by 139%.
In other words, people who see your
video will want to work with you
and remember your brand.
Why YouTube?
74% of all Internet traffic in 2017 will
be video.

7. • 80% of YouTube's views are from outside of the U.S.
• Female users are 38% vs Male users are 62%.
YouTube Demographics
More than half of
YouTube views come
from mobile devices.
18-24 - 11%
25-34 - 23%
35-44 - 26%
45-54 - 16%
50-64 - 8%
65+ - 3%
unknown age - 14%.
User Percentage by Age:

8. Trust is a huge factor in whether or not people believe something or someone.
It plays into how we make decisions, who and what we buy into, and where we
choose to spend our time and money.
Building Trust
Convincing home sellers to list
with you isn’t always easy,
especially when many of your
competitors are saying a lot of
the same things. Video is a great
way to push that needle of
indifference closer to trust. Video
is convincing.

9. Video is Convincing
Trust is extremely important when selecting a
realtor. They want to know that you are:
• Professional
• Knowledgeable
• Technically savvy
• Connected
• Available
• And more.
To make sales (or win new clients and listings),
people have to believe what you’re telling
them. They have to believe in you.

10. Video is Retained
Before people can believe you and want you
to represent them in their home selling or
buying journeys, they have to remember who
you are.
It’s been shown that viewers retain 95% of a
message when they watch it in a video,
compared to just 10% when reading it in text
alone.
According to Brainshark, the information
retained in one minute of online video is
equal to about 1.8 million written words.

11. Video and SERP’s
According to MarketingSherpa, video attracts
two to three times more visitors and doubles
their time spent on the site.
You see a 157% increase in organic traffic from
search engines by including more video on
your site.
You have a 50x better chance of achieving a
page 1 ranking with video according to
Forrester Research!

12. Video and Facebook
Facebook is generating 8 billion video views
per day.
The number of video posts per person has
increased 75 percent globally.
The amount of video from people and brands
in News Feed has increased 3.6 times year-
after-year.
More than 50 percent of people who visit
Facebook every day watch at least one video.
Online video is 100% more socially engaging.

13. Still not sure what video marketing has to do with real
estate?
According to an Australian Real Estate group, Listings
that include video receive 403% more inquiries.
4X more leads on listings that include video.
Video marketing can get you:
Video Marketing and Real Estate
• Better search engine rankings
• Better website content
More visitors and time on your website
• More social engagement
• More leads

14. Video is the fastest way to share information. It’s not just
fast, it’s emotional and believable.
73% of homeowners say they are more likely to list their
home with an agent who offers a video for their property.
58% of buyers want and expect to see video of a home
they’re looking at online.
80% of internet users recall watching a video ad on a
website they’ve visited in the past 30 days. 46% of them
took some action after viewing the ad.
71% of consumers say that video is the best way to bring
product features to life.
Video Marketing and the Consumer

15. • The average user spends 88% more time on a
website with video.
• The average website visit without video is just 50
seconds. With video is five minutes.
• Landing pages with video have up to 800% more
conversion than the same page without a video.
• Enjoyment of video ads increase purchase intent by
97% and brand association by 139%.
Using Video on your Websites

16. Video and Mobile
Any web-enabled phone can access the
YouTube mobile website.
More than half of the videos watched
were on our smartphones. Mobile is a huge
contributor to the growth of online video.
We’re consuming online video everywhere.
Consumers are demanding both video and
mobile. The great news is, both are easy to
provide with the right technology – and you don’t
have to be tech-savvy.

18. 5 Video Tips for REALTORS
Video is great for search
optimization, but it’s important
to remember that video isn’t
indexed on its own.
– it’s indexed based on the
metadata (aka title, description,
and tags) that you provide
along with it.
Make sure to fill out all of these
fields when uploading your
video to YouTube.
Make the most of metadata.

19. 5 Video Tips for REALTORS
Title optimization
When crafting your title, come up with something that
not only accurately expresses what your video is
about, but also includes keywords and phrases that
viewers will likely search for in order to find your
content. Here are some tips:
• Include keywords near the beginning of your title for better search indexing.
• Keep your title concise; a title that’s too long might get cut off in the results.
• If your video isn’t getting much traction, try updating your title.

20. 5 Video Tips for REALTORS
Description optimization
Write search-optimized copy describing
your videos. The description field is
invaluable when it comes to helping
your content get discovered.
• Remember that only about the first 125 characters of your description
(including spaces) will appear in search results, make these words count!
• Include clearly marked links back to your website or resources where viewers
can find more information.
• Link to your social media accounts in the descriptions for all of your videos.

21. 5 Video Tips for REALTORS
Tag optimization
Tags will also help YouTube index your video in search. Make sure to only include
tags that are relevant to your video or industry.
• Try updating tags as new
trends emerge.
• Include common misspellings.

22. 5 Video Tips for REALTORS
Thumbnail optimization
Thumbnails don’t exactly fall under metadata, but they’re also good for search
optimization. When someone searches for your video, they’ll see the title, the
beginning of your description, and a thumbnail image.
• Thumbnails must be at least 640×360
pixels.
• Choose an image that’s visually
compelling.
• Make sure your thumbnail accurately
represents your content.

23. 5 Video Tips for REALTORS
Don’t just upload property videos to your YouTube
channel. Branch out and create other types of content as
well.
General videos about the real estate industry will help
you position yourself as an expert, and help potential
buyers and sellers find you.
Include: neighborhood videos, tips for buyers and sellers,
tips for realtors and more.
Diversify your Content.

24. 5 Video Tips for REALTORS
Google gives preference to active channels, so it’s worth
your while to upload videos frequently.
Keep your channel updated to encourage fans to come
back; they love seeing your newest videos and other
activities.
Have more repeat viewers with a regular schedule.
Stay on the top of your viewers’ minds, set up a routine
publishing schedule to let them know when to expect
your next release.
Post Videos Regularly

25. 5 Video Tips for REALTORS
Add a featured video on your channel page with more
information about yourself, your experience, and the
services you provide.
This type of video will help potential clients get to know
you, so they can get a feel for your personality and how
you work.
Add a featured video about yourself.

26. 5 Video Tips for REALTORS
You can use cards to add interactivity to your
videos. Cards can point viewers to a specific
URL and show customized images, titles, and
calls to action.
Include clear calls to action and links using Cards
Include contact information and links in
the description to more details.

27. The 4 Real Estate videos Every agent needs to master
1. The Introduction Video
• A quick, friendly video to introduce yourself to
cold leads online, as well as warmer leads
who want to get to know you better.
• Think of your introduction video as an
elevator pitch for your services.
• What can you offer clients that other agents
can’t?

28. The 4 Real Estate videos every agent needs to master.
1. The Introduction Video
What Can You Use it For?
Your introduction video is probably the most
important video you’ll ever make because there
will be so many opportunities to post it online.
You can (and should) post your introduction
video on:
• Your agent profile
• Your website
• Social media
• Emails to cold leads

29. The 4 Real Estate videos every agent needs to master.
2. The Testimonial Video
A link to video testimonials can go a long way in convincing cold leads you’re
competent and trustworthy.
A heartfelt testimonial video from a real live happy former client is much more
difficult to fake.

30. The 4 Real Estate videos every agent needs to master.
3. The Neighborhood Tour Video
A good neighborhood tour should have multiple attractive locations in the
neighborhood along with your narration about what makes the neighborhood
special.
You can highlight great transportation
options, nightlife, parks, landmarks, or
whatever else you think your clients
would like to know.

31. The 4 Real Estate videos every agent needs to master.
4. The Listing Video
Listing videos not only help sell homes, they’re also a great way to impress your
current and future seller clients. A portfolio of great listing videos will help you land
more seller clients.
Listing videos give you unbeatable
advantages. They help you sell your
listings faster, and they help you
attract more seller clients.

32. How to Shoot Real Estate Videos
Even though smartphones can shoot high definition 4k video these days, investing
in good equipment can make your DIY real estate videos look much more
professional.
Here are some tips for video
gear that will make your
videos look more
professional without
breaking the bank.
What equipment do you need?

33. What equipment do you need?
Invest in a Good DSLR
While smartphones are great, a high quality DSLR camera will give you much more
professional looking video, especially with the right lens. The Canon Rebel T3i is a
great option.
Invest in a Good Microphone
Doesn’t matter how good a video
LOOKS, if it’s got poor sound
quality, it’s unwatchable. Get a
good USB mic. The Blue Yeti
USB mic from Amazon is a great
option.

34. What equipment do you need?
Gimbals/Stabilizers/Tripods
Blurry or shaky video makes you look less professional. Buying a decent gimbal or
stabilizer can help reduce camera shake and increase sharpness in your videos.
Use a Gimbal (a handheld camera
stabilizer) for walkthroughs, and a
Tripod for still videos and panning.
Recommendation for smart phones:
Smooth C 3 axis gimbal
Recommendations for DSLRs:
Glidecam HD2000

35. What equipment do you need?
If you’re Shooting with a Smartphone,
Always Use Hyperlapse.
Hyperlapse is a video stabilization app
from Instagram that can dramatically
reduce camera shake in your videos. It’s
also free, so if you’re shooting with a
smartphone, Hyperlapse is a must.

36. 10 Times Video Says it better than text.
1. “THANK YOU” is one of the easiest
and highest value video touches to
make. You can express gratitude and
make a much more meaningful touch
with video. Sincerity and gratitude are
hard to capture in text.
• Thanks for your time on the
phone today
• Thank you for meeting with me
• Thanks for registering
on my website
• Thanks for your inquiry,
here are the answers
• Thank you for doing me a favor
• Thank you for referring me
• Thank you for connecting
on social media
• Anything else you’re grateful for

37. 10 Times Video Says it better than text.
2. COLD PROSPECTING,
FIRST INTRO. It’s much
harder for a prospect to say
“No” to or to delete your
smiling face than it is to
reject text on his or her
screen. So put your face to
your name. Reach out in a
more personal way cycle.
• Reach out to introduce yourself to
a sales lead
• Reach out to introduce yourself to
a target recruit
• Include the purpose in a clear,
simple way

38. 10 Times Video Says it better than text.
3. CHECKING IN WITH LEADS
You’re more persuasive in person.
Most lead conversion steps (phone
calls, emails, and text messages) have
the desired outcome of an in-person
meeting.
Get face to face earlier with
a simple video with your responsive
and non-responsive leads to stay
top of mind.

39. 10 Times Video Says it better than text.
4. PROJECT OR PROCESS UPDATE
Save time by talking in a video instead of
typing out multiple paragraphs. Complicated,
and detailed information comes through much
better in video.
And because you’re recording and sending on
your time and each person is opening and
playing on his or her time, you don’t need to
schedule appointments to communicate face
to face.

40. 10 Times Video Says it better than text.
5. GREAT TO MEET YOU
After a networking event, trade show, or similar get-
together, you’ve collected a stack of business cards.
And so has everyone else who attended.
Bring your card to life, stand out from everyone else, and
start building a real connection by sending a simple,
personal video to each person you met. Note something
you had in common or an opportunity you can
pursue.
Your video is often received as a “gift” of your time and
attention - but it doesn’t take much time at all!

41. 10 Times Video Says it better than text.
6. HOW ARE YOU? IT’S BEEN A WHILE!
Human to human connection - we all desire it in a
fundamental way. And if you’re in a relationship and
referral based business, it’s critical to your success.
“Running into” old friends, past clients, and former
colleagues doesn’t have to be left to chance.
Spark conversations and renew relationships. Check
out one of their social media profiles to add an even
more personal and timely element to the video.

42. 10 Times Video Says it better than text.
7. HOLIDAYS AND SPECIAL OCCASIONS
Holidays and special occasions give you a specific
reason to get back in front of people in all three of
these ways.
• Happy birthday - one-to-one
• Happy anniversary (wedding, purchase, other) - one-
to-one
• Happy holiday - one-to-many or one-to-all
Personal is best, but you can reuse any video in your
library over and over again (Happy Birthday, for
example).

43. 10 Times Video Says it better than text.
8. BEARING BAD NEWS
We know sincerity and insincerity when we see it.
With text? It’s up to the reader. It’s easy to be misread
or misunderstood. The written word doesn’t carry the
same empathy or care that eye to eye, face to face
communication does.
With video, there’s no mistaking your meaning.
• Reach out with an apology
• Reach out with bad news or
a bad outcome
They’ll know you mean it and appreciate your
sincerity. It builds trust and confidence.

44. 10 Times Video Says it better than text.
9. INTERNAL COMMUNICATION
Don’t miss the chance to keep an internal team of people updated in real
time. Your brand is built from the inside out. Daily, weekly, or monthly updates
keep everyone on the same page.
And because you record
and send on your
time, and each person
opens and plays
on their time, it’s efficient.

45. 10 Times Video Says it better than text.
10. INVITATION
You’re more persuasive in person; it
comes naturally to you. We connect and
communicate most effectively in person -
with our smiles and our whole selves.
When you’re inviting people to register,
sign up, attend, or do something else, use
a simple video to promise value and make
a clear call to action. The value - what
they’ll get out of it - is the key.

46. Nancy is a business owner, educator, and business strategist
with more than 20 years experience. When she is not advising
and teaching people about social media, Nancy spends a lot of
her own time using social media.
Find Nancy online:
Google+ : Nancy Bain
Follow Nancy on Twitter
Visit her website
Follow her Blog
Follow her on Pinterest
Like Supernova Media on
Facebook
Find her on LinkedIn
And visit her YouTube Channel
About Nancy Bain