Slides talk about complete process of usability testing, extensively discusses usability components, phases of usability testing process and significance of designing with empathy

1. Usability Testing
By
Priyanka Rana

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3. Testing how easy a design is to
use on a group of representative
users.
It usually involves observing
users as they attempt to
complete tasks.
Often conducted repeatedly,
from early development until a
product’s release.
What is Usability Testing?
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4. Comparative Usability Testing :
Used to compare the usability of one website with another.
Explorative Usability Testing :
Explorative usability testing can establish what content and functionality a new
product should include to meet the needs of its users.
Usability Evaluation
This is a test of a new or updated service either pre or post-launch.
Different types of usability testing or reasons to conduct
usability research
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5. • feedback direct from the target audience makes the project
team focused.
• internal debates can be resolved by testing the issue to see
how users react to the different options being discussed.
• issues and potential problems are highlighted before the
product is launched.
• it increases the likelihood of usage and repeat usage.
• it minimises the risk of the product failing.
• users are better able to reach their goals, which results in the
business meeting its targets.
Why usability testing?
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14. Is user testing and usability testing same?
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15. Definition of Utility = whether it provides the features you need.
Definition of Usability = how easy & pleasant these features are to use.
Definition of Useful = usability + utility.
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16. The five components of usability
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1. Learnability
2. Efficiency
3. Memorability
4. Errors
5. Satisfaction
If your customers can’t easily use
your application, they won’t
bother to try and learn it. They
will just go elsewhere.

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19. • What features do you actually need to put into your product?
• How easy and pleasant are these features to use?
• Are these features even useful?
Now you can answer following
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Design task scenarios
Depends on product, lab or field
Identification & negotiation with
users
Team plan, roles according to
the place of test

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39. How to behave with your users?
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48. Mobile Application Usability
Testing
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49. • Objectives of the test
• Tasks that will be performed
• Test Documents (content form, orientation script, pre
& post-test questionnaires)
• Test Participants
• Test Method
To test the usability of a mobile application,
you need:
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50. • Explore important areas:
• The app’s roadmap
• Users and markets for whom the app is targeted
• The app’s competitors
• Timing and scope
The Objectives of the Usability
Test
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53. Translating technical knowledge
into everyday language is a skill
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● We need communication skills that bridge the gap between
technical realities and client aspirations
● A good approach is to speak in plain english
○ Find ways to translate technical details and limitations
into easily understandable concepts
● Also, use metaphors - provide clarity about a complex notion
by comparing it to something commonplace
○ E.g. A computer network is like the postal system…
○ E.g. Mobile app notifications are like how magazine
subscriptions work...

54. Beyond usability to
Amazing Experience Design
Functionality + Usability = Good Experience
Good experience + Thoughtfulness = Amazing Experience
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55. Building Amazing Experiences
• Doesn’t have to be complicated
• Combine functionality, usability and thoughtfulness
• Immerse yourself in your user’s world
• Understand the whole story
• Imagine your Grandpa using the product
• Show some personality and fun!
• Simplify to let your thoughtfulness shine
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56. Assume a beginner’s mindset
Ask What-How-Why
Ask the 5 whys
Conduct interviews with empathy
Empathise methods
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57. Designing without empathy: Google glass
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58. Success with Empathy: The Embrace
Warmer
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