The document outlines usability testing, its importance, and various types such as comparative and explorative testing. It emphasizes the benefits of usability testing, including gathering feedback, resolving internal debates, and reducing product failure risks to enhance user satisfaction. Additionally, it discusses the components of usability and the significance of empathy in design to create exceptional user experiences.

1. Usability Testing
By
Priyanka Rana

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3. Testing how easy a design is to
use on a group of representative
users.
It usually involves observing
users as they attempt to
complete tasks.
Often conducted repeatedly,
from early development until a
product’s release.
What is Usability Testing?
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4. Comparative Usability Testing :
Used to compare the usability of one website with another.
Explorative Usability Testing :
Explorative usability testing can establish what content and functionality a new
product should include to meet the needs of its users.
Usability Evaluation
This is a test of a new or updated service either pre or post-launch.
Different types of usability testing or reasons to conduct
usability research
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5. • feedback direct from the target audience makes the project
team focused.
• internal debates can be resolved by testing the issue to see
how users react to the different options being discussed.
• issues and potential problems are highlighted before the
product is launched.
• it increases the likelihood of usage and repeat usage.
• it minimises the risk of the product failing.
• users are better able to reach their goals, which results in the
business meeting its targets.
Why usability testing?
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14. Is user testing and usability testing same?
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15. Definition of Utility = whether it provides the features you need.
Definition of Usability = how easy & pleasant these features are to use.
Definition of Useful = usability + utility.
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16. The five components of usability
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1. Learnability
2. Efficiency
3. Memorability
4. Errors
5. Satisfaction
If your customers can’t easily use
your application, they won’t
bother to try and learn it. They
will just go elsewhere.

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19. • What features do you actually need to put into your product?
• How easy and pleasant are these features to use?
• Are these features even useful?
Now you can answer following
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Design task scenarios
Depends on product, lab or field
Identification & negotiation with
users
Team plan, roles according to
the place of test

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39. How to behave with your users?
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48. Mobile Application Usability
Testing
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49. • Objectives of the test
• Tasks that will be performed
• Test Documents (content form, orientation script, pre
& post-test questionnaires)
• Test Participants
• Test Method
To test the usability of a mobile application,
you need:
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50. • Explore important areas:
• The app’s roadmap
• Users and markets for whom the app is targeted
• The app’s competitors
• Timing and scope
The Objectives of the Usability
Test
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53. Translating technical knowledge
into everyday language is a skill
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● We need communication skills that bridge the gap between
technical realities and client aspirations
● A good approach is to speak in plain english
○ Find ways to translate technical details and limitations
into easily understandable concepts
● Also, use metaphors - provide clarity about a complex notion
by comparing it to something commonplace
○ E.g. A computer network is like the postal system…
○ E.g. Mobile app notifications are like how magazine
subscriptions work...

54. Beyond usability to
Amazing Experience Design
Functionality + Usability = Good Experience
Good experience + Thoughtfulness = Amazing Experience
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55. Building Amazing Experiences
• Doesn’t have to be complicated
• Combine functionality, usability and thoughtfulness
• Immerse yourself in your user’s world
• Understand the whole story
• Imagine your Grandpa using the product
• Show some personality and fun!
• Simplify to let your thoughtfulness shine
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56. Assume a beginner’s mindset
Ask What-How-Why
Ask the 5 whys
Conduct interviews with empathy
Empathise methods
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57. Designing without empathy: Google glass
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58. Success with Empathy: The Embrace
Warmer
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